OMG! Protein Water (rolls eyes)

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A friend of mine sent me a link to a new (or at least new to me) product being distributed by Kellogg’s called Kellogg’s Special K2O Protein Water.

Protein Water

According to Kellogg’s: “Losing up to 6 lbs in 2 weeks* Just Got Easier.” However, as mouseprint.org points out, if one were to follow the asterisk after the weight loss claim, one discovers that losing that weight has little to do with with consuming the advertised water:

*= Consult your physician before starting any diet or exercise program. Average weight loss when replacing meals with two cereal meals is five pounds. Weight loss may vary.

Lets forget the fact that the human body is 70% water and that losing six pounds in two weeks is quite easy–just ask anyone who has followed a low carbohydrate diet for a few days. Essentially it’s not the actual water that helps you lose six pounds, but rather replacing two meals per day with two meals consisting of a bowl of cereal (presumably Special K). Furthermore, mouseprint.org states:

The water helps account possibly for the extra pound of weight loss in their claim if used as a substitute for other higher calorie snacks, but it certainly is not the means to lose the six pounds promoted.

A major company has gone so low as to falsely advertise their product? I am shocked. Just SHOCKED! This is almost worse than that time I claimed to know the female body inside and out*. I guess that’s the reason my girlfriend and I only have sex on the weekends………..with the lights off……….and only when she’s drunk.

Nonetheless, to say that the marketing strategies of “some” food companies are more than shady is a bit of an understatement. I mean, when you mention the fact that one bottle of Special K2O is relatively expensive ($1.25-$1.50 per bottle) and has only five grams of protein (the same as what you would get in a mere five ounce glass of milk or one large egg), I’d say save your money. Besides, one bottle also has roughly six grams of sugar which will add up over time. Especially considering that most people aren’t going to limit themselves to one per day.

*= hahahahaha. Fooled you. I have no freakin idea.

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