How to Read Fitness Research
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In an age when anyone with a digital camera, a Youtube page, and a personal training certificate they purchased online for four easy payments of $19.99 can market themselves as a “fitness professional,” it’s becoming increasingly clear that the line between the haves and the have nots is getting murkier by the day.
Taking it a step further, many who enter the fitness industry often rush to try to make a quick buck, and end up throwing themselves into the fire in an effort to make it big and retire by the age of 25.
Unfortunately, what usually ends up happening is that their e-book that they thought was going to revolutionize the industry, sucks (for lack of a better term).
And therein lies the problem – many fitness professionals simply don’t have enough in the trenches experience (or expertise) to produce a solid product – let alone come up with something that doesn’t scream “vanilla,”
Really? Another fat-loss manual? Wow, awesome.
So, when my buddy, Mark Young, asked me to take a sneak peek into his How to Read Fitness Research product, I thought to myself, “huh, interesting.” Here’s something that’s different and unique, and something that will make A LOT of fitness professionals out there much better at what they do.
Full disclosure: I hate reading research. I’d rather sit in bumper- to-bumper traffic while trying to pass a kidney stone than try to read through an entire research article. Seriously, you might as well hand me a book written in Klingon.
But, that’s always been because I’ve been intimidated – until now, at least. As I’m always telling my readers – you need to step outside your comfort zone in order to get better.
To that end, I asked Mark if he’d be willing to jot down a few thoughts on why he feels this product can help, and here’s what he had to say:
Three Things How to Read Fitness Research Can Do For YOU.
1. Save Money
If you’ve been around the fitness industry for a while you’ll most certainly be able to acknowledge that it is often difficult to differentiate between real facts and the circus of pseudoscientific information put together by internet “experts” that are designed to separate you from your hard earned money. This shit has to stop!
How to Read Fitness Research will help you to learn how to cut through the BS and find out which people are worth following and, more importantly, which programs are worth shelling out for. And let me be clear, it isn’t always as obvious as you might think. I know people are making a LOT of money buy selling stuff to other people based on stuff theories that don’t hold water.
With this product, YOU won’t be one of those people.
2. Think for Yourself
Often times, especially when we’re busy, we tend to rely on others to sort through information for us and give us their interpretation of the facts. From this, we build our programs and our results are then dependent on someone else.
But the problem here is that even though second hand information is sometimes useful, it can be a lot like the telephone game we used to play when we were kids. The further you get from the original message, the more distorted it becomes. And with each person that message passes through, the less and less useful it is.
With this product, YOU won’t be reliant on anyone else because you’ll be able to go straight to the source and get the information for yourself.
3. Freedom from Rules
The more time I spend working in the fitness industry the more rules seem to be created. Eat this often. Eat this much protein. Take this supplement. Train this many times per week. Do this many reps. Do this many sets. If you don’t…the world will implode and you’ll look like Tony Gentilcore for the rest of your life. Ahhhhhhhhhhhhhhhhhhh! Nooooooooo!!!!!
Fortunately, most of these rules don’t have much scientific support and by discovering which principles actually must be adhered to and which aren’t you can experience unparalleled freedom that you never imagined possible while still getting the results you deserve. And guess what? When you’re not confined by rules, working out can actually be FUN. Imagine that.
With this product YOU can learn to break free from many of the “rules” that govern training and nutrition to create programs that give you freedom, fun, and results all at the same time.
In short,
How to Read Fitness Research is about giving YOU the power to cut through hype and misinformation and to get the results you deserve while keeping money in your wallet.
Did what you just read make your day? Ruin it? Either way, you should share it with your friends and/or comment below.
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Comments for This Entry
R Smith
Mark's blog is excellent...one of the most informative I've found. This has to be great (and MUCH needed) product. Way to go, Mark. RSApril 18, 2011 at 6:25 am |
chiefhiawatha
Love how the ad shows bound manual and multiple DVDs, and then at the bottom "NOTE: How to Read Fitness Research is a downloadable product. No physical products will be shipped." Why be deceptive like this? It didn't magically get made in Photoshop. Someone sat down and made it look good knowing that these fake books and DVDs would never exist. Creating a product to help you detect lies, yet lies right off the bat. Don't be fooled, buy this product from me that I lie and show as a book and multiple DVDs!April 18, 2011 at 3:09 pm |
R Smith
@chiefhiawatha: I personally think your comments are a little (OK...a lot) beyond the pale. I cannot find anywhere that the e-book is listed as a "hardcover" or "paperback." It is simply listed as a "product" or as an "e-book," whether on this site, Mark's site or any other where it is being promoted. I don't "know" Mark, other than reading and enjoying the hell out of his blog, but there is ZERO likelihood that this is not a worthwhile product, given (a) his other writings and (b) the stellar lineup he has endorsing the e-book. And to attack him for taking the time to create cool, interesting graphics is akin me saying the Corvette ZR1 is a fraud since Chevy had to put paint on it. RSApril 18, 2011 at 3:36 pm |
Matt Biancuzzo
Wow chiefhiawatha, way to nitpick something pretty irrelevant and really not all that deceiving. It would be deceiving if they didn't have that statement at the bottom and you bought it expecting it to be in book/dvd format. What is stopping you from going to a print shop/dvd burner and getting all of the information printed into book/binder format or burned onto DVD if wanted. Are you going to write to Target and bitch about this ad as well: http://www.target.com/Avington-4-Drawer-Chest-Dark-Tobacco/dp/B0011YW1Z6/ I mean, they show the dresser all put together, but then at the bottom state that you need to assemble it yourself and don't provide the tools. This is a great product, whose purpose is to show how to properly read the research and distinguish the good research/training methods/results from the bad pseudo-science based work.April 18, 2011 at 3:45 pm |
chiefhiawatha
The content might be mind-blowingly awesome. it might be the best thing ever written on any subject. It doesn't take away from the fact that to show a graphic of something that doesn't exist is deceptive. There's nothing to stop a person from assembling it at Kinko's or any other merchant. Just be up front about it. Defending the guy doesn't make anyone look like you're more part of the club. I'm gonna stick up for my guy! We are all part of the club. I didn't just stumble along this webpage. I'm one of you. I read all the same stuff you do. I'm even going to buy this product. I just don't like deceptive practices. And you can't defend this practice of showing but not delivering. Same goes for some of the Diesel Crew products.April 18, 2011 at 5:47 pm |
Cole
@Chiefhiawatha Are you going to call out Eric Cressey as well? Here http://showandgotraining.com/ he does the same thing you are complaining about. You might as well call out John Romaniello too. It seems pretty silly to call someone out for what seems to be a pretty common practice in the industry.April 18, 2011 at 9:46 pm |
Chiefhiawatha
Common practice that should be stopped, even if the people who do it are well-respected. Especially in fact. Common practice in an industry that isn't held out as one full of adherents to best practices. This isn't exactly engineering, architecture, etc. There's no ISO# for bench press.April 18, 2011 at 10:09 pm |
Richard Dillon
I'm with the Chief on this one. It is misleading. Flame away, sycophants. (def: a servile self-seeker who attempts to win favor by flattering influential people) Hmm..sounds suspiciously like someone who posts on nearly every TG blogpost.April 19, 2011 at 1:42 am |
Cole
I think because it is such a common practice that if you read a fair amount of fitness related material online you are probably aware that it goes on, so as soon as you see a picture of a book or disc you can check if it is only a digital product. I agree that the first time you encounter this it can be misleading, but after you run into multiple times you know that there is a strong chance that the product is just digital. If is was truly deceitful they would not tell you it is a digital product until you already paid.April 19, 2011 at 4:34 am |
Anthony
@Chiefhiawatha: Not sure if you or anyone else thought of this, but by making these products a digital download it makes them less expensive for you and me to purchase. If Mark actually had to put all this info into a hardcover, or even a paperback book, and ship it too each each person the price would go up. I for one do not care that I get the product through email . You can always hit print and take a trip to kinkos. Its pretty cheap to have these things coiled. less than 5 bucks the last time I checked.April 19, 2011 at 1:07 pm |
chiefhiawatha
Yes I've thought of this, and I appreciate it and I understand it. I bought the 1 million page Contreras glute book (fantastic, worth it) and had kinko's print and bind it for very little money. That's not the point. I think you understand that.April 19, 2011 at 1:40 pm |
Edmund Ruge
You should all be training right now instead of arguing. ::Sips shake after righteous workout::April 20, 2011 at 12:02 pm |