Personal Training/Coaching/Writing: Why You’re Not That Special

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Sorry for the slight gap in between posts from last week to today.  While I’d like to sit here and say something honorary like I decided to prep my food for the week, or I don’t know, I spent my Friday morning reading scripture to orphans, what I really ended up doing was making the mistake of watching my very first episode of The Walking Dead.

What started as “oh, I’ll just check out one episode, and then get some work done,” turned into a Walking Dead marathon where I had season one completed by Saturday afternoon, and I’m already 3/4 of the way through season two as I type this.

How did I not start watching this show sooner??????  I mean, what’s not to like about it?  It’s zombies for crying out loud!  Zombies walking. Zombies running. Zombies attacking. Zombies getting shot.  Zombies getting a pitchfork thrown through their eyeball.

I can’t tell you how many times I’d be sitting there watching, and out of no where I’d yell “ohhhhhhhhhh snap. Lisa?  LISA???????  You HAVE to see this!!!!

As you might expect, she’s just ecstatic that I’m obsessed with this show at the moment (slight sense of sarcasm there).

But enough of that. My goal today wasn’t to sit here and type away on why zombies are the awesome. Although, lets be honest: that would make for an entertaining post.

Instead I want to exercise a massive brain dump on a topic that comes up every so often (maybe once every week or so), and something I’ve let marinate for quite some time.

I receive a fair number of emails on a daily basis from people asking questions ranging from why their [insert body part here] hurts to programming questions to my opinion on certain fitness related books and DVDs

And everything in between.

Too, I also receive a fair number of emails from people asking me for career advice.  Specifically I’ll get emails that sound similar to this (Cliff Notes version):


How did you get to where you are today?  I’m a new trainer and I’d really like to get my name out there more. How do I get more clients?  How do I go about starting a blog or trying to write for places like T-Nation or Men’s Health?

While I’m always humbled to get such emails, and I always go out of my way to write back a detailed and positive response, there’s still a teeny-tiny percentage of me that wants to do nothing but face plant my forehead into the keyboard and yell out any number of expletives.

What I want to say (but don’t, because I don’t want to come across as an a-hole) is something along the lines of this:

How about understanding that I’ve been working as a personal trainer/strength coach/business owner for about a decade! That I spent the first five years (FIVE years!!!!) working in corporate fitness (and a number of shitty commercial gyms) trying to get better at what I do, working with as wide of an array of clients as I possibly could.

The way I saw it the only way I was going to get better was to expose myself to as many different types of people as possible; whether it was a 15 year-old kid who was only there because his parents forced him to be and could barely perform one push-up, or a 88 year old grandmother who wanted nothing more than to be able to pick up her cat without throwing her back out.

Part of that entailed getting up at 3:45 in the morning every Monday and Thursday to drive 45 minutes to work so that I could be there to open the doors for people who did nothing but walk on a treadmill and stare at a television.  Awesome.

The other days were spent closing the gym at 8 PM, only to drive home 45 minutes so that I could write programs for an hour.

No one ever talks about stepping outside their comfort zone, either.  While I don’t regret working in corporate fitness and various commercial gyms for five years, I knew that in order to grow as a professional I needed to take the next step and learn to “spread my wings” so-to-speak.

This involved packing up all my things – on a whim – to move to Connecticut into an apartment with some dude named Cressey.

Talk about a leap of faith.  I had no idea what the heck I was getting myself into, but I knew I had to take the chance.

Then, throwing myself another curve ball (on a whim), a year later, I quit a pretty sweet job to move  yet again. This time to Boston.

I arrived in Beantown with no job in sight and a dwindling back account.  But things worked out in the end because I was willing to start at the bottom of the totem pole (again), work crappy hours for a less than stellar wage, and not bitch about it.

I was adamant in making myself better through coaching my tail off and helping people reach their goals.

I still did my part: continued to read, attend seminars, and started to explore the idea of writing a blog (and eventually articles) while other colleagues were stuck in neutral and would do nothing but brag about how wasted they got the night prior.

Then, in 2007, we opened up Cressey Performance, which wasn’t exactly a walk in the park. We literally started from scratch building a successful business from the ground up.

Five years later, I’m only just now feeling as if I’m hitting my stride and starting to “get it.” But I also understand that I still have a loooooong ways to go, and that I’m no where near where I want to be.

The key point to take home here is that it wasn’t a matter of just showing up and expecting things to fall into place.  I didn’t pet a unicorn and things just happened.  I worked my ass off to get to where I am today! And you know what?  I know I have A LOT more work to do before I feel like I’ve accomplished anything.

As far as the whole writing thing is concerned, lets put things into context. If you want use writing as a way to get your name out there – whether it be starting a blog or possibly writing for other fitness sites – great!  I think that’s a wonderful goal to stive for.

The best piece of advice I can give anyone in this regard is to just write!  Quit talking about it, and do it.

As a frame of reference, I was talking about this with Ben Bruno over the weekend, and he made a pretty solid point. He had 26 articles published on T-Nation last year, at an average of 2500 words per article.

That’s 65,000 words, which, for those wondering, is a metric shit-ton of writing.

Throwing myself into the mix: I had six articles published on T-Nation, which is no where near as prolific as Ben. But giving a little credit where credit is due, I also did a lot more writing on my blog comparatively speaking, and published 204 blog posts last year.


On average I’d say my posts run anywhere from 800-1500 words per.  For the sake of brevity, lets keep it on the conservative side and say I average 900 words per post.

That’s 183,600 (mostly grammatically correct) words!!!!!

* Or the equivalent to one Bret Contreras blog entry.

And that doesn’t take into consideration the amount of writing I did for the likes of,,, Men’s Health, and everything else I’m completely drawing a blank on at the moment.

Now, I’m not suggesting I’m anywhere near the same stratosphere as Malcolm Gladwell, Stephen King, or JK Rowling as a writer (who is?). But I’m not hesitant in vociferously stating I’m a much better writer than I was a year ago, let alone six years go when I first started.

I mean, come on –  I just used the word “vociferously” in a sentence. That has to count for something.

And, don’t be one of those people who goes out of their way to read all the “go to” texts on becoming a better writer like On Writing Well, Bird by Bird, or to be bit more specific in the realm of fitness writing, How to Get Published: Writing Domination in the Fitness Industry.


While all are fantastic resources, and ones that I recommend all the time, none of them will ever trump the act of actually sitting down in front of a computer screen and writing.

I think it was William Faulkner (or maybe Kurt Vonnegut) who, when standing in front of a room full of writing majors and asked what piece of advice he’d give on how to become a better writer, just simply said, “write.”

And while many people don’t like to hear it:  you often need to write for years (and for free) before anyone actually reads your stuff, let alone pays you for it.

Just to reiterate:  I’m always more than happy to help people out and to offer advice and words of encouragement, and I’d certainly be the first one to state that I don’t have all the answers.  I just wish more people would take a step back and understand that it takes a lot of hard work, sacrifice, and yes, sometimes years in order to become “successful.” At least a lot more than what I can offer in one simple email response.

As Malcolm Gladwell states in his phenomenal book, Outliers (which I feel everyone should read at some point in their life), it takes 10,000 hours of deliberate and purposeful practice in order to become good at anything.  It doesn’t just happen.

So, have you even sniffed 10,000 hours?  1,000?  What about 100?  Don’t expect things to just happen. You have to work your ass off and put the time in just like everyone else. You’re not that special.

Did what you just read make your day? Ruin it? Either way, you should share it with your friends and/or comment below.

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Plus, get a copy of Tony’s Pick Things Up, a quick-tip guide to everything deadlift-related. See his butt? Yeah. It’s good. You should probably listen to him if you have any hope of getting a butt that good.

I don’t share email information. Ever. Because I’m not a jerk.
  • Bravo! I started the other way around: writer then fitness. It’s funny to think that I’ve been writing seriously since I was 14, yet appears that things just happened overnight. You have to love the sh## out of what you are doing to get anywhere with it (insert whatever you are doing at the moment). You have to accept all the frustration, rejection, mistakes, and criticism that come along with the bits of success. Together they get you where you want to go, but if you only accept one or the other you end up walking in circles.

    • TonyGentilcore

      Thanks Kellie. I could have easily kept writing, but felt I got the general message across. Really glad to see was able to do so. And, as always, THANK YOU for your sage advice and insight.

    • Billy Santana

      Damn, you’re a wise trainer & philosopher Kellie. The more I read your articles and comments, the smarter I get. Looking forward to Strong Curves in April! 🙂

      • Billy, you humble me so much. Thank you for your kind words and encouragement. 🙂

  • Thanks for kicking my ass with your post. I totally needed to hear this!

    • TonyGentilcore

      You’re welcome Esther – glad it helped. We just need to recognize (myself include) that we should never become complacent and always strive to be better.

  • Barath

    Tony, Speaking of writing, I realize you must also be reading a whole ton of other good bloggers. I was wondering if you could update the “Resources” section up top to give a list of other good blogs to follow on fitness related topics. I know you post articles from other places in your “Stuff to Read…” sections, but I am too lazy to bookmark them all 🙂 Otherwise, you could consider just having a blogroll on the sidebar…..

    • TonyGentilcore

      It’s completely for selfish reasons why I don’t include a blog roll on my homepage. I don’t want to give people to leave my website…..;o)

      But, as you noted, I feel like I do a fair job of pointing people in the direction of good blogs with my Stuff to Read series, as well as random links I provide.

      • Barath

        That was a rather nice way of saying No 🙂

        • TonyGentilcore

          hahaha. Well, do you want an actual list? I can definitely point you in the right direction of several blogs I routinely read. Also, I know just released a list of their 60 blogs to follow in 2013 which might give you a few leads:

          • Barath

            I am actually looking to read up more on fitness related topics. Nothing specific, just want to increase my knowledge. Thanks for the greatist list – that helps!

  • Brent

    If there is one thing that annoys the hell out of me in this industry are the people who are clearly in it to make money first and foremost. Here’s a crazy off the wall idea: do something you love to do you capitalist pig, and maybe the money will come one day if you don’t suck at it! As someone that is new to the industry, I could honestly care less if I get published into some fancy pants magazine/website etc etc. Unless it comes with a special piece of flair. If getting published on t-nation comes with a cool piece of flair, then It is my lifelong mission to get an article on that site. ps – so my mom was lying to me all these years, when she said I was special? Random internets blogger is really giving me a case of the mooondays 🙂

    • TonyGentilcore

      Well alright then. I guess that post fired someone up.

      • Brent

        so…that is a yes to flair?

        • TonyGentilcore

          Well, to be honest I’m unsure how to respond. I’m not sure if you’re directing your anger towards me or to the people I was writing this post for.

          • Brent

            Wait….angry?! I loved the article. I know way too many peep that are in the industry to make money first and foremost. I was basically agreeing with u w/o saying it (more like reaffirming what I see every flippin day!) I have a horrible dry sense I humor and it is 10x worse when I attempt it on the Internet. Sorry if you thought I was mad at u. I just discovered your blog and it is not only incredibly informative and flippin hilarious. My type of trainer.

          • TonyGentilcore

            WHEW – okay, good. Glad we’re on the same page. Must be I forgot to have my bowl of sarcasm flakes this morning….;o)

  • Geo

    Tony, thank you very much. I’m starting from what I would call “scratch” again, and felt a bit discouraged, but this helped out a Metric SHIT-TON!! Muchas gracias!!

    • TonyGentilcore

      You’re welcome Geo – glad it helped. If you have a true passion for this, and are in it for the right reasons, good things will come your way. Keep up the great work!

  • Jon_PTDC

    Correction… Half of a single Bret Contreras blog post.

    • TonyGentilcore

      Dually noted…..;o)

  • Bro, this is was the best article I have read in quite some time. This is something I NEEDED to read from someone I truly admire in the training/coaching profession. Will Smith says, “Talent, you have naturally. Skill is only developed by beating hours and hours on your craft.” After reading this, it’s just another affirmation. Thank you.

    • TonyGentilcore

      Thanks Louie – appreciate the kind words!

  • Michael Gray

    Dude, I just discovered The Walking Dead this weekend too. That show is ridiculous! Crazy intense, so well written…and yes, full of awesome, flesh eating zombies. I didn’t get a damn thing done all weekend.

    • TonyGentilcore

      I know, right???? It’s unacceptable that I’ve waited this long to actually start watching it. Only two more episodes to go in Season 2.

      • Billy Santana

        Episode 7 of season 2 was the best TV episode I’ve ever seen in my life! SO intense -the actors, the script, the story. I’m waiting on some extra cash to buy the season 3 episodes individually from Amazon.

  • wordsmith42


    As someone who writes for a living, albeit not in the genre of fitness, I can personally attest to the soundness of your advice. There is no substitute for time put in, especially in a craft that has so many participants. Hard work/long hours shows.


    • TonyGentilcore

      Ronell –

      Really glad to see I was on the right path with this post. Thanks for the continued support my man!

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  • Dynamic Duo Training

    Great read Tony! Every fitness enthusiast should read this and want to work that much harder.Thanks!

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  • Bob G

    Tony I haven’t time to read all comments here, but I wanted to add that your writing is down-to-earth but not dumbed down, snarky but not mean or vulgar, relevant but not trying too hard or plain wacky, and it challenges yet remains respectful to various viewpoints. You practice what you preach and work your ass off in the bizz.

    As a full-time orthopedic PT and (very) part time trainer of athletes, I come here to learn from how you present things just as much as I come for the content itself.

    Well done!

    • TonyGentilcore

      Thank you Bob! That really means a lot. Hopefully I’ll continue to grow as a coach and writer, and live up to the expectations….;o)

      Thanks again. Truly, that was very very cool of you to say.

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  • Meredith Haberfeld

    Interesting post. I do not agree totally but in some points the author is right.

    • TonyGentilcore

      Meredith: care to elaborate or share your thoughts?

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  • Mike

    Where in CT did you work/live? I am a personal trainer in CT and I am always looking for good gyms to observe.

    • TonyGentilcore

      Lived in Danbury for a year and worked at Ridgefield Fitness Club in RIdgefield.

      Look up Mike Subach and Mark Brubeck.