Posts in "Writing"

Sex In the Industry: Why Men Need to Lean In and Listen

Today’s post is a teachable moment. At least I hope it will be. It covers an uncomfortable albeit important topic and something that, up until this past weekend, I thought I’d never get called out for. And that is…. The sexualization of women in the fitness industry.   Last weekend I presented at the NSCA… Read more

Me Spitballing Some Sage Advice to Fitness Professionals

I have a few things I’d like to get off my chest, fitness professional.   1) The Picture Above is Misleading. I don’t consider myself an “expert” in anything. If my name happened to be Gray Cook, Stuart McGill, Shirley Sahrmann, Mike Boyle, Dan John, Sue Falsone, or Yoda then maybe I’d have some room… Read more

How to Write Content That Will Get Read

Yesterday I made a cameo at a sports training facility located just outside of Boston where I was asked to come in and speak to the staff about writing. More specifically, they asked if I could come in and offer tips and insights on how they could go about writing more engaging content for their members and general… Read more

5 Ways to Become a Better Writer: Written By Not Stephen King

The fact I’m writing a post on how to write, much less how to do it well, dumbfounds me. I’ve joked in the past that I don’t consider myself a “writer” in the first place. I’m a strength coach who happens to have an ability to construct two coherent sentences back-to-back. And sometimes, usually through… Read more

Tips For Becoming a Better Fitness Writer

Note from TG: Today’s guest post comes courtesy of Cressey Sports Performance’s most recent hire, strength coach Tony Bonvechio. Otherwise known as “the other Tony.” A former collegiate baseball player, current competitive powerlifter, amazing coach, and prolific writer himself (he holds a degree in Journalism and has had his work featured on sites like T-Nation… Read more