MASS Appeal: How Fitness Professionals Separate Themselves

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24 years ago one of my all-time favorite hip-hop songs, Mass Appeal, was released by one of my all-time favorite hip-hop groups, Gang Starr.

Annnnnd, in one of the oddest segues I’ve ever attempted, one-year ago one of my favorite research reviews, MASS (Monthly Application in Strength Sport),1 curated by the likes of Greg Nuckols, Eric Helms, and Mike Zourdos, coaches who actually lift things, and aimed at meatheads such as myself, came to fruition and saved me from a world of ineptitude.

I’m unabashed in my disdain for reading research.

I hate it.

There are many things I’d rather do than sit down and read an entire research article. Watch NASCAR, stick my finger in an electrical socket, attempt to give my cat a bath, anything.

That doesn’t mean I don’t feel it’s important or not worth the time, mind you. A coach (or athlete) who knows and truly understands the latest research has a huge advantage over his or her’s peers and competitors.

I wholeheartedly feel that what separates the average/ho-hum trainers and coaches of the world from the excellent ones is biceps their insatiable desire to take pride in their continuing education.

What’s more, as Greg (Nuckols) notes:

“Most people are still quite uninformed about the science behind hypertrophy, strength development, and body composition. We’d never argue that science is inherently better than in-the-trenches experience, but we think science and experience work together much better than having either in isolation.”

What’s more (even morer), trying to keep up with the research on your own is absolutely overwhelming.

There’s something in the ballpark of 50-60 journals that publish research that’s relevant to hypertrophy and strength on a regular basis.

Conservatively that’s 1000+ articles per month.

Going through all that and combing all the studies pertinent to helping make people bigger, faster, and stronger is time & labor intensive, to say the least.

Personally, the only way you could get me to do that is this:


Which is why I can’t say enough great things about MASS.

It saves you a metric shit load of time2, and it makes you smarter.

1-Year Anniversary Sale

If you’re a coach, physique or strength athlete, or just someone who likes to nerd out and talk about actin/myosin chains at the dinner table this will be right up your alley.

This week (until Thursday, 5/3) is your chance to take advantage of some BIG markdowns on the service:

  • $21 monthly subscription (normally $29)
  • $209 yearly subscription (normally $299)
  • $699 lifetime subscription (normally $999)

If you’re still on the fence you can check out the goods HERE for a free sample issue.

Otherwise you can just trust that I have smart friends and excellent taste in the resources I recommend to people and go HERE.

Did what you just read make your day? Ruin it? Either way, you should share it with your friends and/or comment below.

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Plus, get a copy of Tony’s Pick Things Up, a quick-tip guide to everything deadlift-related. See his butt? Yeah. It’s good. You should probably listen to him if you have any hope of getting a butt that good.

I don’t share email information. Ever. Because I’m not a jerk.
  1. See what I did there? Mass Appeal <—> MASS? Huh, huh? Pretty good, right?

  2. Which is a smidge less than a metric ass load

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