The #1 Reason Your Fitness Business Isn’t Growing
Growing a fitness brand/business can be a daunting endeavor, especially in an age where everyone is vying for everyone else’s attention. This is never more apparent than online For whatever reason some professionals are unwilling to lean into the power of social media with regards to growing their business, and I get it… …it’s nothing… Read more
The Art of the Indicator Set
The 21st century has graced us with a bevy of technological advances: High-speed internet. Telescopes that now treat us to images of Black Holes Nanotechnology to help improve manufacturing, healthcare, climate change, and agriculture. Pizza crust made out of cauliflower. The health/fitness sector has also benefitted. Trainers have the ability to work with clients from… Read more
Strength Training For the Real World
Just to be clear: This blog post has nothing to do with the reality series, The Real World…😉 Speaking of which, I crushed that show in its early days. I watched every season up until Paris (season 13); after that it kinda lost its luster for me. Watching people make out in hot tubs wasn’t… Read more
3 Questions To Ask Yourself Before You Open A Gym
A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about. Oddly, “How adorable your cat is” didn’t make the cut. What was a popular answer, almost resoundingly so, was for me to go into a little more detail on the business… Read more
Coaching For Introverts and Prepping For Life’s Dumpster Fires
Appearance on the Future of Fitness Podcast One of my favorite people in the world is Eric Malzone. I mean, he’s a really good friend, so of course it makes sense he’s ranked high on that list. Somewhere lodged between my wife, my kid, and Jason Bourne. Eric’s a great coach, and he works with… Read more
Meet In the Middle
There’s no question we’re living in polarizing times; no one can seem to meet in the middle on anything: Politics Religion COVID/masks/vaccines Who’s the best Batman… If there’s any degree of disagreement the brass knuckles are coming out. We see a fair share of the same sentiment in the fitness industry and with today’s guest… Read more
Stuff to Read While You’re Pretending to Work: 10/19/21
STUFF TO CHECK OUT FIRST 1. COACHED: Raise the Bar Conference – Early Bird Rate Ends This Week. I’m excited to announce that I will be part of the Raise the Bar Conference. An event focused on the missing links in our industry: Communication, collaboration, connection, behavioral psychology, business & marketing skills, and much more. When: February 4th-6th,… Read more
You’re Not Broken If You’re Asymmetrical. You’re Normal.
One of the more flagrant “mic drops” I toss down whenever I speak to a group of fitness professionals (remember when we used to be able to do that in person?) is that forcing people to adopt a symmetrical stance while performing basic lifts such as deadlifts or squats is more likely hurting people rather… Read more