How to Motivate Your Clients
My wife walked out of her office the other day and stopped in her tracks. It looked like the opening shot of an episode of Forensic Files. There I was lying sprawled out on the living room floor motionless. “Are you okay? Are you sick or something?” “No, I’m not sick” I said. “My workout was… Read more
Building Your Sessions Around Effort
One of the more challenging concepts for new(er) clients to grasp is the idea of training effort. Sure, there are a select few who are psychopaths and think a training session only counts if you come close to shitting your spleen. The vast majority, however, tend to UNDER-estimate what it takes to put forth appreciable… Read more
Why the Soft Skills of Coaching Matter
Which is the more valuable skill to have as a coach or personal trainer: The Nuts & Bolts (I.e., turning people into deadlifting Terminators)? The Soft Skills (I.e., fostering “connection” with clients/athletes, as well as planting deeper seeds for improved motivation)? Biceps (I.e., biceps)? Okay, taking biceps out of the conversation (because that’s the right… Read more
The Real Reason None of Those Business Tactics Have Worked
I’m in Vegas baby! Alas, my take on debauchery is to stay up past my bedtime to watch a Cirque Du Soleil show and to then trek back to my hotel room to watch House Hunters on HGTV. I like to live life dangerously. I’m actually here because I was invited to put on a… Read more
Building a Successful Facility That Fits Your Lifestyle
Appearance on the Fitness Business Freedom Podcast I had the pleasure of being invited onto the Fitness Business Freedom Podcast hosted by Justin Hanover recently. We dove into my business and broke down how I structure my services and operates my facility in a way that best fits my lifestyle. Deadlifts Protein Wu-Tang Repeat I… Read more
4 Keys to Staying Athletic As You Get Older
Today’s guest post comes courtesy of Boston-based personal trainer and S&C coach, Matthew Ibrahim, who’s latest (online) resource, Forever Athlete, is available for purchase. Matt’s a phenomenal coach and I always gravitate toward his content because it’s so accessible and realistic. If you’re at all interested in “holding on” to your athleticism give this article… Read more
The Fitness Zeitgeist
In lieu of recent world events it’s been a challenge not to be a bit more introspective and to not get lost in a deeper train of thought. Regardless of what side of the fence you reside on – relax I’m not here to judge – it’s hard not to be cognizant of and be… Read more
Appearance on the Heavy Metal Strength Coach Podcast: UK Tour, Tacos, and 600 lb Deadlifts
It’s not lost on me that some of you reading may be thinking to yourself… …”Heavy metal? Tony? No, it can’t be.” Listen, as a strength coach it’s pretty much inevitable a fair portion of your working life will be saturated by the sounds of Metallica, Rage Against the Machine, and Tool. And so it… Read more