There are shady characters in every industry, but it’s seemingly within the nutrition and supplement industry where the shadiest of shady characters reside.
The Nutrition & Supplement “Police”
How else to explain an industry where (celebrity) doctors cut their ties to integrity and shill the miraculous fat loss properties of Raspberry ketones?
Or where some of the product descriptions on the backside of a bottle or package resemble that of a science-fiction movie?
Like this one for example:
“The World’s strongest vaso-anabolic psychoactive experience. Our secret cellular volumizing formula is patented to nanomolecularize your vascular expanders.”
For those scratching their heads, in supplement speak, I’m pretty sure “nanomolecularize” means you’ll cause an earthquake when you flex your pecs.
Or you suddenly gain the ability to fly.
I don’t know, something will happen.
Whatever the case may be, now, more than ever, with all the varying pills, powders, and diets being “sold” to us as the next great thing, we need someone we can trust to cut through the BS and help filter through the phony facade.
We need someone to serve as the “shadiness police.”
My friends at Examine.com have just launched their new and vastly updated Examine.2.0. They’ve built an amazing resource; one that’s hands-down THE most extensive, thorough, and UN-BIASED tool at our disposal as fitness/health professionals (or people who are generally more curious and proactive with their health information).
They stick to their lane – cute kitty pictures analyzing research information – and that’s it.
- No fluff
- No opinions
- No up-sells
- No BS
If one of my clients or athletes walks in and asks about Keto, creatine, vitamin D, caffeine, or whether or not Deer Antler Root dipped in Unicorn tears harvested from a remote mountain range in Minas Tirith is worth trying…I can usually provide a competent, well-informed answer.
However, if I ever get stumped – which definitely happens – I can gather all the information I’d ever need from Examine 2.0.
And I know it’ll be the most recent, relevant, and scientifically peer-reviewed information out there.
What’s more, they include monthly updates and they also provide CEUs for American RDs, NASM, as well as the NSCA.
Starting today (through 8/25) you can take advantage of their re-launch sale:
- Monthly Membership – usually $29/month will be $19/month
- Yearly Membership – usually $199/year will be $144/year
Check it out HERE.
