Stuff to Read While You’re Pretending to Work: 11/23/21

STUFF TO CHECK OUT FIRST 1. COACHED: Raise the Bar Conference – Early Bird Rate Ends This Week. I’m excited to announce that I will be part of the Raise the Bar Conference. An event focused on the missing links in our industry: Communication, collaboration, connection, behavioral psychology, business & marketing skills, and much more. When: February 4th-6th, 2022… Read more

Two Ab Wheel Rollout Variations: 1 Entry Level, 1 John Wick Level

Ab wheel rollouts are a common choice for those looking to work their (anterior) core muscles. The main objective of the exercise of course is to make you hate life resist too much extension of the lower back. In short: It can be considered a (mostly) anti-extension exercise. Today I wanted to quickly share two… Read more

What Most of Your Clients Want

I’m not an asshole. But I had a real asshole moment earlier this week, and I think it can serve as a teachable moment for many coaches and trainers out there who may be reading. My abject assholiness affected me to much it prompted me to go stand out on the ledge of a mountain,… Read more

Appearance On the Strength Running Podcast

Did You Know I Ran Cross-Country For One Year in High-School? It’s true! It was awful and I never did it again, but in terms of some unique “Tony trivia” you may have never known about before… …there you go. Endurance athletes tend to be grandfathered into this train of thought that strength training should… Read more

The #1 Reason Your Fitness Business Isn’t Growing

Growing a fitness brand/business can be a daunting endeavor, especially in an age where everyone is vying for everyone else’s attention. This is never more apparent than online For whatever reason some professionals are unwilling to lean into the power of social media with regards to growing their business, and I get it… …it’s nothing… Read more

The Art of the Indicator Set

The 21st century has graced us with a bevy of technological advances: High-speed internet. Telescopes that now treat us to images of Black Holes Nanotechnology to help improve manufacturing, healthcare, climate change, and agriculture. Pizza crust made out of cauliflower. The health/fitness sector has also benefitted. Trainers have the ability to work with clients from… Read more

Strength Training For the Real World

Just to be clear: This blog post has nothing to do with the reality series, The Real World…😉 Speaking of which, I crushed that show in its early days. I watched every season up until Paris (season 13); after that it kinda lost its luster for me. Watching people make out in hot tubs wasn’t… Read more

3 Questions To Ask Yourself Before You Open A Gym

A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about. Oddly, “How adorable your cat is” didn’t make the cut. What was a popular answer, almost resoundingly so, was for me to go into a little more detail on the business… Read more