Subtle Tricks to Increase Motivation With Personal Training Clients

Being married to a psychologist has it’s disadvantages: I have to talk about my feelings. All of the time There are some perks, however. Most of what “drains” me as a coach isn’t so much the x’s and o’s of writing programs or the ability to figure our what may be the root cause of… Read more

The Illusion of Infinite Progression: 3 Strategies to Evolve Without Increasing Weight

I have an excellent guest post for you today. I was recently invited back onto the More Train, Less Pain Podcast hosted by my good friends Dr. Michelle Boland and Dr. Tim Richardt. This season on their show they’re focusing on training around injury. This is one of my wheel houses (alongside deadlifts, how to… Read more

Getting Stronger is Corrective

Before you move on, I wanted to let you know that Dean Somerset and I have just put our flagship product, the Complete Shoulder & Hip Blueprint, on sale this week. You can purchase both CSHB 1.0 and CSHB 2.0 separately this week at 30% off the regular price using the coupon code EVOLVE at… Read more

CORE Collective is Happening: So Much Room For Activities!

After two failed attempts since 2019 – one due to a pandemic, and the other to what I’ll simply chalk up to as a bunch of shit-fuckery – CORE Collective is finally going to happen. What Is CORE Collective? Well, just so we’re clear: My first choice for this project was to call it “Tony’s… Read more

How to Curate A Winning Gym Culture

What separates good gyms or trainers from the mediocre ones? Some would make the case it’s a certain style of training, access to state-of-the-art equipment and amenities, the results  their clients/athletes are able to achieve, or even their knowledge on topics like anatomy, assessment, program design, or, I don’t know, long division. Don’t get me… Read more

What Most People Want When They Hire a Personal Trainer

I’m not an asshole. But I had a real asshole moment recently, and I think it can serve as a teachable moment for many coaches and trainers out there who may be reading. My abject assholiness affected me so much that it prompted me to go stand out on the ledge of a mountain, look… Read more

Coaching is the Answer: Appearance on the Pursuit of Progress Podcast

For those of you who celebrate it, I hope you have a happy 4th this weekend. Not that it compares to a delicious bbq or fireworks display, but I to help get everyone in the mood I wanted to share my latest media appearance. This time on the Pursuit of Progress Podcast hosted by Joe… Read more

5 Traits of a Successful Coach

Ask ten different people their opinion on what traits or characteristics make for a great or “successful” coach – in this case strength coach, personal trainer – and you’re bound to get ten different answers and iterations. 5 Traits of a “Successful” Coach Some people will use adjectives like strong, looks the part, experienced, knowledgable,… Read more