How to Curate A Winning Gym Culture
What separates good gyms or trainers from the mediocre ones? Some would make the case it’s a certain style of training, access to state-of-the-art equipment and amenities, the results their clients/athletes are able to achieve, or even their knowledge on topics like anatomy, assessment, program design, or, I don’t know, long division. Don’t get me… Read more
What Most People Want When They Hire a Personal Trainer
I’m not an asshole. But I had a real asshole moment recently, and I think it can serve as a teachable moment for many coaches and trainers out there who may be reading. My abject assholiness affected me so much that it prompted me to go stand out on the ledge of a mountain, look… Read more
5 Traits of a Successful Coach
Ask ten different people their opinion on what traits or characteristics make for a great or “successful” coach – in this case strength coach, personal trainer – and you’re bound to get ten different answers and iterations. 5 Traits of a “Successful” Coach Some people will use adjectives like strong, looks the part, experienced, knowledgable,… Read more
Fitness Industry Hyperbole is Exhausting
We all know hyperbole when we see it. In general, it’s purposeful use of exaggeration as a rhetorical device or figure of speech. It’s often used in writing (and communication as a whole) to evoke strong feelings and reaction from the audience. These reactions can range from a chuckle and an “aww shucks” eye roll… Read more
Introducing: Strong Body Strong Mind App
I told you it was coming! Our app is now available. Our App: From Strength Coach Tony Gentilcore and Psychologist Dr. Lisa Lewis Most of you may already know that my wife, Dr. Lisa Lewis, Psychologist (and household director of talking about feelings), has been my partner in our Strong Body, Strong Mind initiative: …to… Read more
Coming Soon: The Strong Body Strong Mind App
I’ve been woefully negligent with my writing prowess of late. But it’s for good reason. My wife, Dr. Lisa Lewis, and I have been busy for the past few months developing a wellness/fitness app! Strong Body, Strong Mind The app is called Strong Body, Strong Mind and we firmly feel it’s going to be quite… Read more
The Story of a Shitty Deadlift Turned State Record
HEADS UP: My newest and latest continuing education resource – Strategic Strength – is now officially available to make out with purchase. It’s on sale all this week at $50 off the regular price. I hope you’ll check it out. (waves Jedi hand – you WILL check it out). This is a story about a… Read more
How to Guarantee Your Clients Will Have a Hard Time Actually Getting Results
If you train people for a living, read this. Don’t Guarantee Results It’s seems counterintuitive, maybe even borderline asinine, not to guarantee your clients results, right? I mean, what the hell are they hiring you for? HINT: It’s not to trade baseball cards or tickle fights. I had a new client start with me recently… Read more