CategoriesWriting

4 Ways to Become a Better Fitness Writer

I recognize this post won’t resonate with some of you reading. For many a post about fitness writing is about as exciting as watching NASCAR or, I don’t know, a documentary about tree bark.

That said, I have long championed the idea that the ability to write – and write well – is an undervalued skill that would behoove many fitness professionals to indulge in.

Why does it matter?

  1. It’s a great way to separate yourself from the masses and to leverage your ability to create additional revenue streams.
  2. Also, everybody knows basic human decency and decorum revolves around the appropriate and valid use of the Oxford comma.

Fear not!

This post will not deteriorate into a diatribe on grammar or any “rules” centered on writing. Instead, the purpose of today’s post is to provide some palatable, bite-sized insights – based mostly off my own experience – on how you can become a better (fitness) writer if that’s something you’re interested in.

Copyright: rangizzz / 123RF Stock Photo

I Write Stuff

Growing up I never thought those words would define me in any significant way. To be fair, when I was growing up in the 80’s and 90’s my goal(s) in life were to beat Mike Tyson in Mike Tyson’s Punch Out, have the ability to talk to animals, and becoming an honorary member of the “Bash Brothers.”

I wasn’t much of a reader, nor writer as a kid.

Sure, I read Encyclopedia Brown and Choose Your Own Adventure books, but the bulk of my reading as a kid growing up in middle-of-no-where central New York consisted of Sports Illustrated and The Source magazine.

“Writing,” for the most part, consisted of nothing more than me curating varying iterations of that year’s MLB All-Star team; going so far as to drum up my own 1st, 2nd, and 3rd Divisional All-Star teams.

Yeah, you’re welcome Tim Teufel.1

I never thought in a million years I’d be a writer, much less get paid to do it. I often joke that if my high-school English teacher, Ms. Davie, ever found out I was a published author she’d likely die of elevated levels of flabbergastedness.

Nevertheless, here we are.

The other day on Instagram I made mention of a recent book purchase: Kurt Vonnegut & Suzanne McConnell’s “Pity the Reader:  On Writing With Style.”

I noted in the caption that I place a lot of value in my growth and maturation as a writer – an adequate one at best – on my proclivity to READ books written by authors on their writing process.

Their thought process, how they structure a sentence (a paragraph, a story), how to better engage the reader, them pontificating on their struggles and subsequent caffeine consumption, and, sure, whether or not they use a semicolon (;)…is fascinating to me.

SIDE NOTE: Kurt Vonnegut didn’t care for the semicolon, noting:

“Do not use semicolons. They represent nothing. All they do is show you’ve been to college.”

Sheepishly, I use the semicolon; I assume correctly.

Anyway, not to bore you with a detour, but my first introduction to Vonnegut was in my mid-to-late 20’s. I went through a hefty “Vonnegut phase” after a break-up.

Long story short: My girlfriend broke up with me, I was heartbroken, and I needed something to take my mind off her. One day I randomly came across a list online titled “Top 100 Ways to Spy On Your Ex and Not Get Arrested” “The Modern Library’s Top 100 Novels of the 20th Century.” I noticed some guy with the last name Vonnegut was on there numerous times – Cat’s Cradle & Slaughterhouse-Five – and that both novels were relatively short (a key factor, at that time, on whether or not I’d even attempt to read it).

I started with Cat’s Cradle.

BOOM.

I was hooked.

That summer I read in the ballpark of 15-20 novels from that same list (including the likes of Hemingway, Steinbeck, Lee, Salinger, and Nabokov).

But Vonnegut’s work was the one that resonated with me most.

I awed in its simplicity and beauty. Too, I was inspired by his uncanny ability to use humor in his writing. It’s not at all a stretch for me to say Kurt Vonnegut’s style of writing helped to shape mine.

To that end, and to get to the point already, I came up with a nifty (yeah, that’s right…nifty) graphic which displays my “formula” to becoming a better (fitness) writer.

1. Write

It’s that simple.

Just like you wouldn’t expect to get better at cooking, making your foul shots, or speaking Klingon without partaking in those activities ad nauseam…

…the same goes for writing.

You have to, you know, do it.

It’s a skill, like everything else, which requires repetition in order to master.

Moreover, and this is a point that’s lost on many people, writing doesn’t mean writing a novel. A Tweet counts as writing. An email counts as writing. Hell, a thank you letter counts as writing.

Take every opportunity, even the seemingly inconsequential ones, to hone the craft.

2. Read

Fiction, non-fiction, autobiographies, graphic novels, comic books, the Kama Sutra.

…read them all.

Immerse yourself in a diverse pool of prose.

Good writing is good writing.

I firmly believe those who are m0re avid (and diverse) readers tend to be better writers because, well, it just makes sense. Reading good writing is a splendid way to inspire your writing.

And speaking about books focused on writing, for those interested, here’s a picture I took from my own bookshelf:

3. Actually Workout and Coach People

One of the most common questions I’m asked from other fitness professionals is:

“Where do you come up with so many ideas to write about?”

See #2.

More to the point, however, there’s a reason why I don’t write about fixing cars, Rococo art, or how to train bomb sniffing dolphins.

None are my area of expertise.

I do, however, like to lift heavy things and actually coach people.

Both provide more than enough “meat” for me to write about.

Plus, and it saddens me I have to say this: I think if you’re going to write about fitness you should actually, you know, practice fitness.

It’s not hard to tell the difference between those articles written by people who actually workout and have experience coaching real people compared to those who do neither.

4. Seriously, Shut Up and Write

No, seriously…shut up.2

Writing is hard. What you write will be awful, likely for a long time. You will feel like an abject failure.

Welcome to the club!

Embrace the suck.

Write.

CategoriesWriting

Giving Credit Where It’s Due: A Simple Guide For Fitness Pros on Plagiarism

This post will be brief today.

While it may be a bit dearth in prose I hope to make up for it with ample bluster in message.

Here it is:

“Don’t be an asshole.“

It’s rather simple:

  • Call your mother.
  • Don’t recline your seat on an airplane.
  • Turn your phone off in the theater.
  • Give credit where it’s due and stop taking credit for work/ideas you didn’t come up with.
Copyright: sifotography / 123RF Stock Photo

I Don’t Get It

I can’t comprehend why some people risk their reputation and credibility plagiarizing the work of others.

– Is it for the additional clicks and page views?

– Is it due to our infatuation with “likes” and shares on social media and the facade of success it insinuates?

– Is it because some people just lack any form of original thought and commonsense?

I honestly don’t know the answer, and it dumbfounds me why some people would jeopardize their integrity at the prospect of maybe gaining more of a following, maybe generating a few more hits on their website, and/or maybe making a bit more money.

It seems obvious to me it’s not worth the risk given the fleeting euphoria of all of the above when news comes out you’re nothing more than a cut and paste hack.

There have been some egregious examples of plagiarism within the fitness industry of late.

My friend, Georgie Fear, used Facebook earlier this year to call out another fitness professional who was repeatedly copying her work. She only went public after all previous attempts to rectify the situation privately failed to stick.

I’m not gonna lie, it made for great reading.

via GIPHY

Likewise, Sohee Lee took matters into her own hands not too long ago and took another fitness pro to task for blatantly taking credit for her work (and other’s)…repeatedly.

You can read about it HERE.

Heck, I remember a few years ago, when I was still at Cressey Sports Performance, Pete Dupuis typing CSPs mission statement into Google and watching, in a matter of 0.007 seconds, several examples popping up on screen of other fitness facilities having cut/pasted that – word for word – and using it as their own.

I mean, if you can’t even come up with your own mission statement for your facility why are you even in this industry?

What Is Plagiarism?

noun

pla·gia·rism

The practice of taking someone else’s work or ideas and passing them off as one’s own.

What Is Not Plagiarism?

Now that we’re all on the same page – thanks to Webster’s – of what plagiarism is, lets discuss what it is not.

Not Plagiarism

  • Anything that is not plagiarism.
  • A cheese sandwich, a free month’s subscription to Hulu, my wife’s curling iron, that weird oddly shaped mark on your left leg below your kneecap (you might want to get that checked out), anything else that’s not plagiarism.

It’s Simple

Go out of your way to give credit.

You will not lose demerit points and people will not think any less of you in doing so. Speaking on a personal level I can’t tell you how many times people have gone out of their way to commend me on my persistence to always give credit.

Whether I’m presenting or writing I’m always name dropping other coaches who’s information and intellectual prowess I borrow.

Here’s an example yesterday from my IG account:

And here’s an example from an article I wrote last week on this site:

In neither scenario did I risk my reputation, compromise my integrity, or spontaneously combust in a flash of ineptitude because I had the audacity (and conscious) to reference someone else’s work.

I didn’t lose credibility in anyone’s eyes (I think).

Give props, people.

It’s not that hard.

Categoriesfitness business personal training rant Writing

Me Spitballing Some Sage Advice to Fitness Professionals

I have a few things I’d like to get off my chest, fitness professional.

Copyright: <a href='http://www.123rf.com/profile_tashatuvango'>tashatuvango / 123RF Stock Photo</a>
Copyright: tashatuvango / 123RF Stock Photo

 

1) The Picture Above is Misleading.

I don’t consider myself an “expert” in anything.1

If my name happened to be Gray Cook, Stuart McGill, Shirley Sahrmann, Mike Boyle, Dan John, Sue Falsone, or Yoda then maybe I’d have some room to talk.

Truth be told: It was the only picture I could find on 123RF.com that fit the tone of today’s post, so I ran with it. But there’s a message to be made here: none of the people mentioned above – in addition to the countless others in the industry I could name drop – have ever uttered the word “expert” as an adjective to describe themselves or their services.

I find it comical (<– not “ha-ha” comical, but rather “you’re kind of a narcisstic asshat” comical) that there are highly respected coaches in this industry who have been doing what they’re doing for longer than some people have been alive and have every right to claim they’re an expert, yet don’t, but there are some industry pros out there who, for whatever reason – they read a book, took a weekend certification, eat Paleo – anoint themselves this term.

Do yourself a favor, hit up your “About Me” page on your website and your various social media profiles and delete the word. Unless, of course, you’re an expert in kitten kisses or giving high-fives.

In that case, expert away.

NOTE: this isn’t to say you shouldn’t be proud of your accomplishments or that you have to be in the industry for 10, 15, 20, or 30 years to profess to the masses you know what you’re talking about. It’s just, I don’t know, a little dose of humbleness goes a long ways.

2) And Since I’m on the “Ornery Strength Coach” Train at the Moment

Here’s a Tweet I posted yesterday:

Admittedly, I can understand how some people reacted the way they did. I can see how the words may have come across as a shade elitist with a pinch of “dickheadedness” tossed in for good measure.

I had two or three people send me messages saying something to the effect of:

“Are you saying someone with less experience than you can’t come out with a good product? That’s naive.”

For starters: I said first product, not good product.

Secondly: No, that’s not what I was saying.

I recognize there are numerous people who have been in the industry for a very short time who have put out remarkably good content and/or released amazing products. Far be it from me to hold their lack of fitness industry tenure against them.

However, lets be real: such examples are clearly the exception and not the norm. For every Greg Nuckols who bursts onto the scene there are 10,000 other personal trainers and coaches quick to catapult their exclusive ebook to the masses with very little experience to show for it.

I’ve said it once, and I’ll say it 6,097 more times:

“It’s never been easier to be heard, but it’s never been harder to get heard.”

Slow down. Be patient. As my former business partner, Pete Dupuis, would say: take the time to procure some career capital.

Practice what you preach, develop relationships, invest in yourself with continuing education, shadow/observe other coaches…do everything you can to marinate in and gain experience.

That, my friends, will be how you’re going to separate yourself. And, magically, before you know it, you won’t have to try so hard. You won’t have use words such as “expert,” or “revolutionary,” or “super secret formula sauce” to sell yourself or your content.

The content you write or products you produce will not only have more authenticity, context, and validity…but will probably have a better chance of reaching more people.

Because, you know, it won’t suck. You’ll have experience to thank for that.

And don’t just listen to me. Listen to Ben Bruno:

 

3) Want to Get Your Name Out There, Here’s What Not to Do.

I received the following message last week via my Business/Fan page on Facebook:

“Hey NerdFitness, my video is picking up a lot of traction right now, and i thought it’d be a great fit for your website! Check it out here: [link to video that I purposely left out]

In the video I give a Intense workout for burning fat that you can do at home with no equipment! If you have a minute, check it out and feel free to use this for your site.

Thanks,
Anthony B”

MY RESPONSE:

1. You might want to pay a little closer attention to sending out canned emails to people and not using the correct name. I’m not affiliated with NerdFitness. I am a nerd, though. So you’re not entirely off-base.

2. You might also want to be careful about sending out canned emails in general because A) they don’t work, and they’re not a great way to get your name out there in this industry. I don’t know you, have never spoken or exchanged a single email with you prior to this interaction (Hi, I’m Tony), or know your background…and you expect me to just toss this up on my website and drive a ton of traffic your way? FYI: no where on my site do I really emphasize “fat loss” training. B) They come across as disingenuous and, well, annoying. I don’t like being annoyed.

C) You can smell them from a mile away (I.e., “picking up a lot traction” = 14 views on YouTube? Well, 15 now that I watched it.)

3. I’m not trying to be a dick. Just giving you some unsolicited feedback on what NOT to do.

CategoriesWriting

How to Write Content That Will Get Read

Yesterday I made a cameo at a sports training facility located just outside of Boston where I was asked to come in and speak to the staff about writing. More specifically, they asked if I could come in and offer tips and insights on how they could go about writing more engaging content for their members and general public.

Copyright: michaklootwijk / 123RF Stock Photo

At first I was mystified. Me? Come in and speak about writing and the writing process? I’m not even a writer. I mean, I write, sometimes coherently. But I’m just a strength coach who happens to dabble in “writing.” What could I possibly have to offer that couldn’t be covered in, say, Stephen King’s On Writing or THIS excellent piece written by my boy Bryan Krahn a few years ago?

Then I thought about it for a second and looked at the facts:

1. On this website alone, counting this masterpiece (<— only a slight exaggeration), I’ve published 1,843 posts. Holy shit.

2. According to Alexa.com, today (September 21, 2016), my site ranks as the 275,122nd most visited in the world (77,401st in the U.S). I’m coming for you Yahoo. And it’s just me, a one-man show, tapping away on my keyboard.1

  • For the record: You’re doing pretty good for yourself if you’re under the 1-million marker.

3. I’ve also had the honor of having my work printed in many of the most reputable fitness sites & publications in the industry: T-Nation.com, Men’s Health, Men’s Fitness, BodyBuilding.com, STACK, and Women’s Health respectively.

4.  And while it has nothing to do with anything, it’s a fact my cat is the cutest thing ever. #beautifulbeautifulprincess.

The cutest.

A photo posted by Tony Gentilcore (@tonygentilcore) on

I say none of this to brag.2 However it demonstrates I must be doing something right and that the content I put out on a weekly basis is resonating with a fair number of people out there. Thanks by the way.

So, in no particular order, here are some of the tidbits I shared yesterday.

It’s Never Been Easier to Be Heard, But It’s Never Been Harder to Get Heard

* Apologies to whomever this quote is attributed to. It’s awesome – thanks.

Think about it: it’s not very hard to get your stuff out there; the barrier to entry is nothing more than clicking “publish” or “send” on your computer screen.

The internet has allowed an amazing opportunity for people to have their voice heard when it otherwise would be muffled. Blogging and the advent of social media has opened the floodgates to everyone’s prose; and, unfortunately, word-vomit.

And therein lies the dilemma.

As wonderful as the digital age has been at giving everyone a “voice,” it’s also the ultimate catch-22. I.e., EVERYONE has a voice.

It’s never been harder to get heard amongst the cacophony of Tweets, Facebook updates, Instagram posts, articles, blogs, and endless e-books from trainers who have been in the industry for all of two months.

All the more reason to up your game and get a leg-up on the competition so you can better separate yourself from the masses.

1) Write, A Lot

I realize this is akin to me telling someone who’s thirsty to go drink some water, but I can’t stress this point enough.

Almost weekly I’m asked by fitness professionals how they can go about getting better at writing. The snarky Tony wants to say:

“Stop emailing me about writing, and go write.”

But I don’t do that. I’ll offer these quick-hitting tips:

  • Ideally, write for 60-90 minutes every day. As Ann Handley noted in her wonderful book, Everybody Writes, writing doesn’t always mean you’re writing the next To Kill a Mockingbird. Writing an email counts as writing. Writing a Facebook update counts as writing. Writing a detailed biography of your favorite characters from He-Man: Masters of the Universe counts as writing. It all counts. If you don’t have 60-90 minutes, start with 30. If you don’t have 30 minutes, who are you, Barack Obama?

 

  • Figure out when you’re most creative. The last thing I want to do after a full-day of coaching is to sit down at my desk at 8 PM and attempt to write. I’d rather throw my face into a wall. However, in the morning, when my wife leaves for work, that’s my magic time. And yes, I understand that that sounds very creepy. Everyone is different, so figure out when your inner Vonnegut appears and roll with it.
  • Once you have momentum, it’s VITAL you stay CONSISTENT.

“Someone once asked Somerset Maughham if he wrote on a schedule or only when struck by inspiration. “I write only when inspiration strikes,” he replied. “Fortunately it strikes every morning at nine o’clock sharp.”

― Steven Pressfield, The War of Art: Break Through the Blocks & Win Your Inner Creative Battles

2) You’re Right; Nothing You Say Is New

One of the common themes I run across with new writers is their proclivity to bum themselves out before they even start.

“What could I possibly write that hasn’t already been said?”

You’re right: nothing you say will be new or revolutionary. However, whether you’re writing on deadlifts, undulated periodization, or, I don’t know, sharing a recipe on Paleo M&Ms (I’m not surprised if this exists)…it hasn’t been written in your voice and with your perspective.

Your experiences and your opinions matter to your readers. Don’t forget that.

3) Finding Your Style

Writing style is one of those things that can help differentiate you from everyone else. I’m a firm advocate in writing how you talk, which is why, sometimes to my detriment, turns some people off to my writing.3

I have a potty mouth.

I swear when I talk, and I swear when I write. I can’t help it. And, there are many, many, really fucking good writers who are right there with me.

Writing how you talk takes practice (see #1), but it breeds authenticity. And even though it’s in written form and not face-to-face, people can sense it. And they will relate to it.

Of course, I am not implying you have to swear when you write. If that’s not you, don’t force it.

If you’re funny, be funny. If you’re not, you don’t have to be.4

If you’re someone who nerds out on PubMed on a Friday night (go you!), then nerd out when you write. There are plenty of dorks out there – myself included – who will read that.

4) Also, Stay in Your Lane

Tony Bonvechio once wrote,

“The internet is a scary place to try to establish yourself as a knowledgable authority. Droves of keyboard warriors are constantly at the ready to cut you down and point out your inaccuracies, especially when it comes to exercise. If you can’t back up your statements with a combination of scientific research and experience, you’ll quickly be tarred and feathered by the masses.”

Nothing is more authentic than writing on topics you’re passionate about and/or have first-hand experience with. I’m pretty good at deadlifting, assessment, and program design. That’s my wheel house and where the bulk of my writing gravitates towards. Breaking down the nuances of Intermittent Fasting or the Kreb’s Cycle? Not so much.

Also, be careful here. Just because you’re “passionate” about something doesn’t mean you should write about it. I’m passionate about deadlifting 8000 lbs and winning a rap-battle vs. Nas. Doesn’t mean I’m going to write about it.

5) Content Is King. What Your Content Looks Like Matters Too

I’m a firm believer if you’re someone putting out quality content consistently, it will get noticed. It won’t happen overnight, or maybe this year, but it will happen. Stay patient.

How many of you reading ever think about what your content LOOKS like, as in how it appears on the screen?

It matters.

  • Introduction: 1st paragraph (and sometimes the 1st sentence) with either engage people or make them click away. Try to ensure it compels people to keep reading.
    • What’s the point of the article or post? How is this going to help them?
  • Main Content: meat and potatoes of the post. You better fulfill that promise from your intro. I’m spitballing, but most blog posts should be in the range of 500-1500 words. It’s blog post, a quick hitting topic or idea, a train of thought…not a dissertation.
  • Avoid long paragraphs. Nothing shuts off people’s attention more than no spacing.
  • Use Sub-Headlines: most people scan and rarely read a post word for word.
    • People love numbers and bullet points.
    • Use Videos and pictures to break up text.
    • And speaking of pictures, Copyright is no joke. Sign up for an image service like 123RF or Stock Unlimited. Google Images is like playing with copyright infringement fire.

I’ll End With These Gems

Grammar counts. Tick for tack, someone is going to place more credence on an article that can differentiate between there/their/they’re than one that doesn’t. Grammar Nazis are annoying, and nothing is worse than someone who takes time out of their day to point out you spelled a word incorrectly, but to their credit they know when to call a spade a spade.

Tip from Bryan Krahn: whatever you end up writing, in the end, chop 20% of it. Note: I didn’t do that to this post because fuck that guy…;o)

Voracious reading begets vehement writing. Read those writers you admire. All of them, not just fitness writers. You’ll hate them because they’re so good, but you’ll learn.

Hope this helped.

CategoriesWriting

5 Ways to Become a Better Writer: Written By Not Stephen King

The fact I’m writing a post on how to write, much less how to do it well, dumbfounds me.

I’ve joked in the past that I don’t consider myself a “writer” in the first place. I’m a strength coach who happens to have an ability to construct two coherent sentences back-to-back. And sometimes, usually through sheer luck, use a semicolon as it’s intended.

I’ve also joked in the past that my high-school English teachers – Ms. Davie, Ms. Gambitta, and Mrs. LaVack – would shit a copy of For Whom the Bell Tolls if they knew that Tony Gentilcore, the same kid who could never grasp the difference between there/their/they’re and whom used adverbs incessantly (<— HA, see?!), had thousands of people read his website everyday and was a published author.

[Full credit to them for their patience back in the day.]

There’s other stuff that dumbfounds me too.

Like, why did Hollywood feel the need to remake Point Break?

And what’s the rationale in calling something “vegetarian meat loaf?” That makes no sense. There’s no dead animal involved. Why not just call it vegetarian loaf?

Or, I don’t know, sawdust?

But as it stands, as far as things that really dumbfound me, seeing my name in the likes of Men’s Health, T-Nation.com, Women’s Health, Men’s Fitness, and many other reputable fitness publications on a regular basis is nuts.

However that dumbfoundedness (did I just make up a word?) isn’t devoid from a sense of pride and accomplishment.

There is a small degree of bravado on my end. #sorrynotsorry.

Nevertheless, whenever I travel for workshops (or open up my inbox) it’s not uncommon for the conversation to sway towards writing and how to get better at it.

Fitness professionals from all walks of life and backgrounds are interested in this topic. And it makes sense. Writing is a fantastic way to get your name out there and your information/expertise in front of more eyes.

Due to the digital nature of our society and the ease of access to information there is something to consider:

It’s never been easier to be heard, however it’s never been harder to get heard.

The fitness industry is saturated with everyone vying for everyone else’s attention. Writing, writing well, and possessing the ability to get (and maintain) people’s attention is a bonafide way to separate yourself from the masses.

Here are some ways to do so.

1. Becoming a Better Writer = Becoming a Better Reader

I don’t know of any writer worth his or her’s weight in number 2 pencils who doesn’t also have an insatiable appetite for reading.

“Reading—the good and the bad—inspires you. It develops your palate for all the tricks that writers have invented over the years. You can learn from textbooks about the writing craft, but there’s no substitute for discovering for yourself how a writer pulls off a trick. Then that becomes part of your experience. – Roz Morris“

I can’t tell you how many times I’ve caught myself marinating in a sentence or paragraph when reading, transfixed by the genius and wordsmithery (I think I just made up another word) of the author.

I’ve heard of other writers doing the same – so I don’t feel weird in divulging this – but it’s not uncommon for me to read someone’s prose and re-write it in a notebook or on my laptop just so I can gain a sense of what it feels like not to suck.

From Ernest Hemingway to J.K Rowling, Malcolm Gladwell to Lou Schuler, and Robert Ludlum to Dr. Seuss…try to immerse yourself with a variety of authors and genres (books, blogs, articles, etc).

It’ll not only broaden your palate, but help you to find your own writing style to boot.

2. Write To Your Strengths

Who better to quote here than one of my all-time favorite writers, Kurt Vonnegut:

“Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, not your games with language, which will be the most compelling and seductive element in your style.”

This is a particularly prudent piece of advice for (fitness) writers.

If your passion and strengths as a fitness professional reside in fat-loss, how to get people shredded, and arguing over ideal macronutrient breakdowns, then that’s what you should write about.

If you work with athletes, tend to gravitate towards getting people stronger, and want to turn people into deadlifting Terminators, then it makes sense to stay in your lane and talk about that sort of stuff.

If your speciality is how to train bomb-sniffing dolphins, write about that.

Of course, this isn’t to imply you should never go off the beaten track; there’s only so many articles you can write about the deadlift before you want to jump through a pane-glass window.

However, be forewarned that if you do choose to go outside your scope of expertise, you do run the risk of opening yourself up to an exponentially increased level of fuckery.

The internet trolls will get ya.

3. Everything Counts as Writing

I spend a large portion of my day responding to emails. Does that not count as writing?

We’re programmed to think that “writing” only counts if we’re writing a novel, and that’s simply not the case.

Writing a blog is writing.

Answering emails is writing.

Tweeting is writing.

Updating a Facebook status is writing.

Signing another restraining order is writing.

It all counts, and it all allows for an opportunity to get better. Check out Ann Handley’s book, Everybody Writes. It’s a game changer.

4. Find Your Creative Space (and Time)

Some people find their writing groove sitting at home in the peace and quiet. Others prefer to head to their local coffee shop or cafe, where the ambience and background noise helps them to focus more.

Everyone’s different.

Me? My best writing occurs while flying in a F-16 fighter jet.1

Likewise, some people find their creative juices are flowing more in the AM hours; others in the PM. I’m in the former camp. After coaching for a few hours the last thing I want to do when I get home at night is sit in front of my computer and pontificate on what to write about.

Not when there’s Netflix to be watched anyways.

Suffice is to say I’ve found my most productive hours to write are between 8-12 in the morning. Anything outside that window is a bonus.

Find what works best for you and what fits your schedule.

5. F*****G Write!

Stop emailing me or reading articles on “how to write,” and just go write for crying out loud. Make it a habit to do it everyday – whether it’s 50 words or 500.

You have to start somewhere.

It’s not a sexy piece of advice, but consistency and repetition is paramount. It’s what every writer in the history of ever will tell you to do.

It’s that simple.

CategoriesOff Topic

The Secret to Getting Good At Anything

I’m not a good writer.

In fact, I don’t consider myself a “writer” in the first place. I’m a strength coach who happens to have the ability to write sentences that don’t suck. Sometimes back to back; and sometimes including the proper usage of the semicolon.

Full Disclosure: I don’t even know if I used the semicolon correctly in that last sentence. If I did, sweet. I win the internet today. If I didn’t, whatevertheflyingfuck. I don’t care.

Kurt Vonnegut hated semicolons:

“Here is a lesson in creative writing. First rule: Do not use semicolons. They are transvestite hermaphrodites representing absolutely nothing. All they do is show you’ve been to college.”

My buddy, John Romaniello, a talented writer in his own right (and someone who, too, lifts a metric shit-ton of weight), by contrast, loves the semicolon:

“I think it’s a splendid little piece of punctuation.

While I don’t think it’s really necessary in any respect, I do notice that people who use the semi appropriately tend to be solid writers; or, at least, have a firmer grasp of structure than most. (An observation of cognitive bias, perhaps.)

….to me, the semicolon implies, “there’s always more to say.”

So, yeah, I’m not a good writer.

But I don’t think anyone who writes thinks he or she is good at it. Only a select few can be Kurt Vonnegut, Ernest Hemingway, David Eggers, Anne Lamott, Stephen King, or He-Man.1

Most people who write – at least in my experience – will describe their prose as “bat-shit awful” on average days to an “indiscernible, incoherent attempt at passable English” on the good days.

I 100% fall into this camp.

I’ll admit that writing doesn’t come easy to me. I am not one of those people who can sit in front of their laptop, swiftly tap away on their keyboard, and conjure up some masturbatory masterpiece that’ll live in literary lore.

Fact: that last paragraph alone took me five minutes to write. But hot damn, alliterations are awesome aren’t they?

Writing can, and often is, a marathon of agony for me.

However, what can I say: I love it. As a self-described introvert…nothing recharges me or satiates my inner “leave me the fuck alone” troll than writing.

I can sequester myself in some corner at a cafe, or, preferably, in my office with my cat, Dagny, and be as content as content can be.

Oh my god, I can’t stand it how cute my cat is. Writing programs for clients and she snuggles right up to my laptop.

A photo posted by Tony Gentilcore (@tonygentilcore) on

As agonizing as writing can be now, it used to be way, way, way worse.

However, as with anything, you get better at doing it by, you know, doing it.2

I’m approaching 1,800 blog posts on this website. That’s a lot of writing. And that number doesn’t include all the articles I’ve written for other publications and websites.

I started, and I got better.

I often receive emails from other fitness professionals asking me how they can get their names out there and how they can become better at writing.

I’m honored they’d ask me in the first place, and feel obliged to be honest:

“First of all, thank you for the kind words. You obviously have impeccable tastes in the strength coaches you follow. I bet you’re super good looking too. To answer your question: Just start. Shut up, and start. Stop emailing me (and everyone else you’re asking the same question to) and start.”

Okay, maybe I’m not such an awful “writer” after all.

I’m leaps and bounds better today than I was when I first started a little over ten years ago. I can see growth in my writing. I have a style. There’s better sentence structure, transitions, flow, and I finally know the difference between there/their/they’re.

But all this happened because I started.

And haven’t stopped.

Still working on that semicolon, though.

CategoriesMotivational

13 Words That May Help Change Your Life

NOTE: if nothing else, if you decide not to read this entire article (don’t worry I won’t cry. Too much), scroll all the way down and read the last quote. It’ll knock your socks off.

13 Words That May Help Change Your Life

Like a lot of  people I don’t like to venture too far outside my own comfort zone.

Of course this begs the question of what each person’s comfort zone actually is? Cause, you know…different people are different.

For some people they’re perfectly “comfortable” jumping out of an airplane at 25,000 feet, climbing a mountain, or hanging out in a shark cage for the fun of it.

I’ll take a pass on all of those, thank you very much.

However, not all examples of comfort zones have to revolve around life or death situations. For some, stepping outside their zone could be something as vanilla and innocuous as saying hello to a complete stranger or just learning how to say “no” to someone, or something.

“No, I don’t want the extended warranty.”

“No, I don’t want dessert.”

“No, I won’t make out with you Jennifer Lopez. Please, stop asking.”

But that’s the thing: what’s vanilla and innocuous to YOU – and no big deal – could be the equivalent of being stuck up on stage talking in front of a bunch of people in your underwear.1

In short: A nightmare scenario for most.

Regardless of the varying degrees of comfortableness from person to person, the important lesson to learn as it relates to continued personal (as well as career) growth is that everyone, at one point or another, should strive to venture outside their zone.

My Comfort Zone(s)

I’m not immune to this message either.

If you would have asked me back in 2002-2003 – when I was working as a personal trainer in Syracuse, NY – if I’d be game to pack up all my things and move to Connecticut to live with and work with some guy I had met on the internet I would have laughed.

First off I would have given you a face like THIS, and then I would have laughed.

Knowing I was feeling complacent with my circumstances and knowing that if I (really) wanted to progress my career I’d have to get the hell out of dodge…that’s exactly what I did.

I packed my belongings2 and moved to Connecticut.

Now, giving full disclosure, the guy I met on the internet was Eric Cressey (not some creeper from Craigslist), and he and I had known each other for a few years via various fitness websites and forums.

He was hired as a trainer at a gym in Ridgefield, CT, had mentioned to me in passing they were looking to hire someone else, and he helped convince me to take the leap.

It wasn’t an easy choice to make, and it was easily the first time I had taken a GIANT step outside my comfort zone. Even more than that one time I took an ex-girlfriend to go see The Notebook.

I could wax poetic on all the other factors that came into play and the ups and down involved.

In the end, though, things worked out.

I could use any number of other examples from my past, too.

It wasn’t an easy thing for me to pursue writing.

I was never an avid writer growing up, and I’m 100% confident my high-school English teacher would shit a copy of For Whom the Bell Tolls if she knew I was a published author today.

However, at the time, I was five years into my career and I knew writing would be an excellent way to get more exposure and to get my name out there. Plus, I felt I had a lot to say and that I could help many more people through writing than I could by only training people one-on-one.

What made things more scary was the idea of putting myself out there. Opening myself up to criticism and internet trolls. It sucked (it still sucks), but comes with territory.

So I started a random blog that four people read.

I’m sure if someone decided to dig they could find it somewhere. Then I started submitting articles to random fitness websites…for free. And that led to getting a break with T-Nation, which obviously opened up some more doors with other reputable publications.

Writing still doesn’t come easy for me. I don’t really consider myself a writer writer. I’m a strength coach who happens to be competent with forming coherent sentences that can break down complex topics…sprinkled with pop-cultural references.

Infotainment if you will.

I have worked hard at it. When I first started dating my wife back in 2009 she’d be the first to tell you I’d bitch and whine about writing a blog post. 500 words seemed like a chore. A insurmountable feat.

1700 blog posts and countless articles later, 500 words is much less daunting.

One of my favorite authors, Steven Pressfield, wrote a book titled Turning Pro that I feel everyone should read. In one passage he describes the point in which he “turned pro,” and it had everything to do with sitting down and doing the work.

To stop bullshitting and to sit down and actually write.

I could (and still can) relate. That’s what stepping outside your comfort zone is all about.

Another anecdote would be public speaking and presenting in general. Again, if you would have told me as a teenager (or when I first started out in this industry) that I’d be traveling the world as Jason Bourne to talk about scapulohumeral rhythm and squat assessment I wouldn’t have believed it.

When I moved to Boston and we eventually opened up Cressey Sports Performance, and things started speeding up for me from a professional standpoint, I saw presenting as yet another way to grow.

At first, it was all I could do to manage my sphincter. As I can recall I was thiiiiiiiis close to backing out of my first speaking gig in Boston the morning of.

I woke up in a panic sick to my stomach. Again, giving credit where it’s due, my wife (Lisa) helped talk me through everything and I did it. It wasn’t pretty, but I did it.

She knew that if I backed out and didn’t go through with it, it would have caused more harm to my psyche than good. I probably never would have pursued it again. Ever.

She’s a psychologist, she’s smart like that.

Do I feel I’m a good public speaker? Hell no. Adequate, maybe. I’m no Dan John or Barack Obama. But people seem to stay engaged and not fall asleep when I do it. I’m also able to spread more of my message and help many more people and fitness professionals along the way.

I stepped outside my comfort zone and am all the better for it.

So What’s My Point?

I’ve been getting a steady stream of emails from young and upcoming fitness professionals asking me advice on their careers of late. Some are queries on how they can go about getting more clients or how they can differentiate themselves from other trainers.

Some are simply to ask how do they get better?

Some are “scared” to work in a commercial gym setting because they feel like a number, or worse, they feel it’s beneath them.3

Well, sorry. You’re not going to work with professional athletes and celebrities on day one.

Besides, it’s not all rainbows and butterfly kisses as many seem to think it is. Don’t get me wrong: it’s awesome working and hanging out with pro athletes. But it’s territory that comes with its own set of pitfalls and frustrations.

I think every new trainer should spend at least 1-2 years working in a commercial gym setting4. That’s the only way you’re going to expose yourself to as many different varieties of people and personalities as possible. It’s the only way you can guarantee you’ll get better. Assuming you actually WANT to get better.

You’ll be forced to step outside your comfort zone, repeatedly.

Others ask me about changing careers altogether. As in, “I work in sales and am a day or two shy from beating my boss senseless with a stapler. Fitness is my real passion, I love helping people. Am I crazy to think I can switch careers this late in the game?”

This is the point where stepping outside one’s comfort zone is going to manifest itself. A perfect opportunity. A daunting as fuck one, but an opportunity nonetheless.

Now, I’m not suggesting someone throw caution to the wind, quit their job tomorrow, go on a hookers and cocaine binge this weekend, and apply for a job at their local commercial gym on Monday.

That may be stretching the comfort zone too far….;o)

But who’s to say they couldn’t seek out a mentorship or “observational internship” on the side to see if this is something they really want to do? To ooch or wet their palette so-to-speak.

Or maybe this is a scenario where they say “screw it” and take a chance.

As my good friend (and strength coach), Todd Bumgardner, recently stated to me:

“Scare the shit out of yourself. It’s the only way to do it.”

Those are 13 words that really resonated with me, and wish I would have heard ten years ago.

What about you?

CategoriesMotivational Writing

Tips For Becoming a Better Fitness Writer

Note from TG: Today’s guest post comes courtesy of Cressey Sports Performance’s most recent hire, strength coach Tony Bonvechio. Otherwise known as “the other Tony.”

A former collegiate baseball player, current competitive powerlifter, amazing coach, and prolific writer himself (he holds a degree in Journalism and has had his work featured on sites like T-Nation and Stack), we’re very lucky to have had Tony join our staff.

Today he offers some insight on what it takes to become a better fitness writer (or writer in general). I know many people who read this site aspire to write to some capacity, and this post would be an excellent starting point in helping you develop your “voice.”

Enjoy!

Coaching is communication. If you’re not a good verbal communicator, you won’t be a good strength coach or personal trainer. As it turns out, written communication has become a vital skill in the fitness profession too. Writing articles, blogs and e-books enables coaches to reach thousands of people with their ideas and products.

Unfortunately, if you can’t write worth a lick, you’re missing out on a chance to spread your message.

Today, I’ll share some insight from the journalism industry that can help aspiring fitness writers craft better articles and build a bigger readership.

About the “Other” Tony

Long before I was a coach, I was a writer. I started writing for my local daily newspaper when I was 16 years old, covering high school sporting events. As I planned for college, I decided I wanted to major in journalism. I got mixed responses when I told people of my potential career path. I felt like David Spade on Saturday Night Live, getting lectured by Matt Foley for my utterly unheroic aspirations.


Long story short, I got my degree in journalism but fell in love with strength and conditioning in the process.

Between getting my Master’s degree in exercise science and eventually completing an internship at Cressey Sports Performance, I worked for three newspapers and three college media departments, including an Ivy League University. My professional writing experience helped me stay engaged with the fitness community while building my coaching skills.

Along the way, I’ve read lots of great writing by great coaches, and lots of not-so-great writing from great coaches whose ideas perhaps got overlooked because of a lack of writing chops. If you’re a repeat visitor to this site, it’s because Tony G consistently provides quality content and intriguing writing.

Note from TG: and because of my uncannily witty awesomeness, deadlifting tips, movie and book recommendations, and because favorite color is blue. But mostly for my uncannily witty awesomeness….;o)

In this post, I’ll share a few tactics that good writers use to keep readers coming back for more.

Write How You Talk

No one’s invented smell-o-vision for the internet yet, but you don’t need it to smell a bullshitter – especially when the topic is fitness.

The sheer virality of the “Do You Even Lift?” meme tells us that exercise enthusiasts want substance, not smoke and mirrors. The fastest way to sift yourself through the fog of posers is to write how you talk.

Writing how you talk brings out your most authentic voice. Nobody does this better than Tony G. He can talk shop with intellectual coaches all day, but he doesn’t do that while coaching.

Between concise and effective coaching cues, he’s joking about LOLcats, rapping along to Wu Tang or geeking out about Lord of the Rings. That’s literally how he writes too – plenty of laughs and pop culture references, but full of no-frills, actionable content.

If you’re not much of a comedian, don’t write a dozen jokes per article. If you don’t have a PhD in nutrition, don’t give a dissertation on protein metabolism. Write how you talk and people will gravitate toward your authentic voice.

Stay Within Your Scope of Knowledge

This piggybacks off the last point, but it’s impossible to overemphasize – avoid topics on which you are not qualified to give advice. If you must, acknowledge that you’re still exploring the topic and point readers toward more information.

The internet is a scary place to try to establish yourself as a knowledgable authority. Droves of keyboard warriors are constantly at the ready to cut you down and point out your inaccuracies, especially when it comes to exercise. If you can’t back up your statements with a combination of scientific research and experience, you’ll quickly be tarred and feathered by the masses.

If you cover topics beyond your expertise, give credit where credit is due. Pick up a newspaper and you’ll notice that everything is attributed – meaning the writer notes who said what or where the information came from. No crime is reported without quoting a police officer. No medical breakthrough is announced without citing a lead researcher. Adopt the same practice and quote (or at least mention) your sources.

This isn’t to say that you shouldn’t voice an opinion or think out loud about an interesting topic. Just stay in your lane.

Don’t try to create an illusion of false authority. I’m not going to try to out-write Eric Cressey about shoulder anatomy or Tony G about Star Wars trivia. Powerlifting, yes. Facial hair management, maybe. But I’ll leave these other topics to the experts.

Learn to Cite Research

Perhaps the most valuable skill I developed in grad school was reading and interpreting research studies. No singular study is going to change strength and conditioning, but collectively they should drive our methods, so you need to know how to read, report and cite your findings.

Learning to read research deserves a separate article, so I’ll just touch on citations.

Note from TG: I’ve never shied away from stating that I hate reading research studies. If it came down to picking between swallowing a live grenade or reading a research study, I’d seriously contemplate the former.

This DOES NOT insinuate that I don’t do it, nor ignore the importance of the practice. It just insinuates I have a sick sense of humor…;o) That said, I have a lot of smart friends in the industry who like to geek out and read PubMed on a Friday night.

Some of my “go to” sources include:

Examine.com’s Research Digest

Strength & Conditioning Research – Bret Contreras and Chris Beardsley

Alan Aragon’s Research Review

And I’d also direct people to THIS article written by Jonathan Fass on how to really read (and interpret) fitness research.

Proper citation separates you from the abstract-skimming phonies. First, always cite within your article, not just at the end. There’s nothing worse than a sentence that reads, “Studies show…” with no indication of which study your referencing. And just listing a bunch of references at the end doesn’t count. Instead, try this:

“A 2014 study [link to full study so readers can view] by Reardon [author’s name] published in the Journal of Sports Science & Medicine suggests that the cross sectional area of the quad muscles effects an athlete’s ability to realize the power benefits of post-activation potentiation.”

In fact, ditch your post-article reference section all together. No one’s gonna read that stuff, and more references doesn’t mean a better article. I’ve literally read a 500-word article with over 30 references before, and the article sucked. Word count doesn’t equal worth.

Be Firm, Not Ambiguous

After talking about research, it might sound contradictory to speak in absolutes, but there’s no faster way to destroy your authoritative stance than to always be on the fence. If you never take a stand on important topics, your readers won’t trust you. And then they won’t pay you for your services.

I’m not telling you to make outrageous claims like, “deadlifts will solve world hunger.” I’m telling you to avoid overusing wishy-washy terms like “maybe,” “sometimes,” “it depends,” and phrases like…

“Research suggests that deadlifting may induce hypertrophy of the glutes and hamstrings, which has been linked to improved sprint speeds.”

This is all well and good for a research journal, but your readers want a leader, not a politician. Instead, tell it like it is:

“Deadlifts can make you sprint faster.”

If you’re a coach, which phrase is going to get your clients motivated to deadlift?

Be firm in your beliefs, but realize that you might not believe everything you write forever, so be willing to evolve.

Putting Pen to Paper

As I’ve heard Tony G tell many aspiring bloggers, the first step is simply to start writing. But keeps these tips in mind along the way. You’ll find your own authentic voice while maintaining integrity and providing some entertainment along the way.

Author’s Bio

Tony Bonvechio is a strength and conditioning coach at Cressey Sports Performance in Hudson, MA. A former college baseball player turned powerlifter, he earned his Master’s degree in Exercise Science from Adelphi University. You can read his blog HERE or email him at [email protected].

 

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 8/15/14

BIG weekend this weekend. My twelve year old nephew is coming to visit Lisa and I for a few days here in Boston and we’ve been spending a few minutes the past couple of nights figuring out a suitable itinerary that A) would keep the attention span of a kid his age and not make him hate life (I.e., no trips to the art museum!) and more importantly B) maintain my position as the coolest, hippest, most rad uncle this side of the Charles River.

Note to self: Omitting the word “rad” from my vocabulary would be a nice start.

A trip to Fenway?  Check.

A trip to go see the Body Worlds exhibit?  Check.

A trip to the North End for dinner and a cannoli?  Check.

Showing him his first R-rated movie? GoodFellas perhaps?  Maybe Show Girls????   Hahahahahahaha.  Just kidding Cheri (my sister, and my nephew’s Mom).

Or am I?

It’s going to be a fun weekend nevertheless. And with that, here’ this week’s list of stuff to check out.

Training Jane From Joe:  Do Women Need to Train Differently Than Men? – The Green Ranger Tony Gentilcore

This is a presentation that I filmed for Mike Reinold’s RehabWebinars.com which covers my general approach to training women.

It’s 75 minutes long and I try my best to debunk as many fallacies and misconceptions as possible. I also touch on training women through pregnancy as well as discuss programming strategies such as how to improve chin-up and push-up prowess.

The cost is $19.95, but you’re NOT just purchasing my webinar.  You’re also gaining access to the ENTIRE site which includes 100+ webinars from some of the top people in rehab, sports performance, and coaching/personal training.

Not too shabby if you ask me!

For more information and to gain access to the presentation you can click HERE.

Also…..

If you’re looking for something to actually READ, I did write a guest post over on Mike’s site earlier this week titled 3 Mistakes Coaches Make When Training Women.  In it I discuss 3 mistakes coaches make when training women……;o)

You can check that out HERE.

The Sensitive Sensible Gluten Truth – Ramsey Nijem

I felt this was one of the most fair, balanced, and understandable articles I’ve read on this topic in a while.

Celiac Disease is real.  Gluten intolerance is real.  The chances you have either of two (and by extension, absolutely NEED to avoid gluten) is really, really low.

How to Get Published – Mike Samuels

I’m routinely asked for advice by other fitness professionals on how they can go about getting published.

This 40 minute presentation by Mike pretty much hammers all the points I’d want to cover, and then some.

It’s free, and well worth anyone’s time looking to get their work published at some point.

And last but not least

Mine and Dean Somerset’s Excellent Workshop High-Five is SOLD OUT for London in September.

However the same workshop we’re holding in Washington, DC  in October still has some spots left.

You can find out more about the event – including location, topics covered, accommodations, and Dean’s favorite color – HERE.

Categoriespersonal training

Do You Need to Train People In-Person In Order to Write About Training People?

I’m not at the facility today.

As I tap these words on my keyboard I’m sitting in my apartment at the dining room table with the cat right beside me serving as a reliable writing companion. I’m sipping on some tea. I also have some ambient “chill” music playing in the background. And I may or may not be wearing pants.

I’ll leave that up to your imagination, you saucy minx!

Put another way, I’m not at “work” today. Truth be told: as of early September I’ve been staying home every Monday. And prior to that, for the past few years I’ve taken both Tuesday and Sunday off as well.

Yeah, I know….sweet schedule.

Don’t hate the player, hate the game.

My schedule hasn’t always been so open and friendly. When Eric (Cressey), Pete (Dupuis), and I first opened up Cressey Sports Performance back in the summer of 2007, all three of us worked six days a week, many times seven.

It was a grind; a necessary grind; a grind we happily accepted in lieu of the BIG PICTURE: To grow CSP into one of the best training facilities in North America.

I’d like to think we succeeded. gggggk9;;;;;’hhhhlllll[[[ (<— my cat just got up, walked across the keyboard and says hello).

As the years passed, we grew. In more ways than one.

The facility grew, of course. What started as a rundown 2600 sq. foot facility in the corner of an indoor batting facility grew to what is now a 15,000+ sq. foot facility.

Our personal and professional lives also grew. All three of us are now married (or about to be), in addition to starting our respective families. Pete has an 8-month old. Eric and Anna are expecting twins (TWINS!!) next month. And Lisa and I are, well, not quite there yet…..;o)

Professionally, Eric is juggling upteen million things at once. I’ve known him for over a decade, lived with him for two years, and even today I still wonder if he’s half-cyborg. The man is a machine.

Pete, Vice President and business manger, to his credit, is the unsung “rock” of CSP. There aren’t many small businesses – let alone in fitness – that can back up saying they’ve seen consistent and continued growth financially despite a less than consistent economy.

Tossing myself into the mix, I too have seen a growth professionally. When I first started out in this industry I would have slapped you in the face if you told me at some point down the road I’d be paid to write for some of the most well known fitness publications out there.

And I would have slapped you twice if you told me I’d get to the point where I’d be doing public speaking without hyperventilating into a brown paper bag (let alone people would pay to come see it).

As Larry David would say: things are pretty good.  Preeeeeeeety, preeeeeeeety good.

Bringing my thought process back to the point above, though (the part where I said I’m not at “work” today or tomorrow), I wanted to clarify and elaborate a bit.

I’m going to go back on Wednesday and inevitably someone’s going to say, “hey Tony your pecs are looking extra pecky today how were your days off?”

I’m not a douche. I’ll play along and say something like, “they were great! Thanks for asking.”

However, here’s what I actually did this morning. On my “day off.”

– Woke up at 5:3o.

– Made an epic omelet for breakfast and ate it while watching The Daily Show.

– Wrote the latest program for my Premium Workout Group on WeightTraining.com.

– Wrote five programs that were due today for athletes at CSP.

– Performed two separate phone interviews with other writers from WomensHealth.com on articles they’re  writing on box jumps and common core training mistakes.

– Answered emails from distance coaching clients. A lot of emails. It never ends.

– Washed some dishes.

– Wrote this blog post.

– And once I press send I’m heading over to Boston University Strength & Conditioning to get my lift on.

And then, this afternoon, I plan on hitting up my favorite coffee shop to catch up on some writing deadlines for T-Nation and MensHealth.com.

So, is it really a day off?

Granted I’m not physically at the facility coaching people (today), but I’m not sitting at home on the couch crushing Netflix either.

Which parlays into another discussion altogether, and something I brought up on Twitter yesterday:

This phenomenon happens more often than you’d think; people who write about fitness and write about how to train people, yet don’t train anyone in real life. Ever.

As one commenter noted yesterday:

“I wouldn’t want a surgeon that only played Operation.”

I may come across a bit jaded in saying this, but this is something that really irritates me at times. Grinds my gears if you will.

Don’t get me wrong: I think there’s a difference between someone who reports fitness and knows their limitations as opposed to someone who pawns him or herself off as a fitness authority and pretends they know what the hell they’re talking about.

As my good friend, Bryan Krahn, noted:

It’s my #1 pet peeve and you can spot it in their work/programming. AKA: The Fitness Expert.”

And my other good friend, Peak Performance NYC owner, Joe Dowdell, agrees:

“You can spot frauds a mile away from their unrealistic and/or poorly designed training programs.”

People who write about fitness and don’t actually train people (or worse, never perform their own programs) write garbage like this (which I saw recently on a popular site):

A1. Deadlifts 5×10
A2. Chin-Up 5×10

*** 60s rest in between sets.

This was an “advanced strength” program and there was more to it, but this was as far as I made it before my eyes started rolling to the back of my head.

A Few Thoughts

1. If “advanced strength” is the goal, why is it asking for sets of ten? I’d be inclined to keep total reps for each set under five. Three most likely.

2. Deadlifts are a very grip demanding exercise and pairing it with another grip demanding exercise like chin-ups makes no sense.

3. Know what else doesn’t make sense? Allotting 60 seconds of recovery between sets. Again, if strength is the goal, no one outside of Superman is going to recover remotely close enough between sets. And for 9 out of 10 people their last set is going to be significantly lower compared to the first.

Performance and technique are going to be compromised.

I’m half surprised the author didn’t give people a choice between “resting” or juggling a few chainsaws between sets. You know, to make it more hardcore.

The Point Is This

Speaking personally, I feel there’s a degree of integrity involved with fitness writing. Yes, there’s a minute case of the pot calling the tea kettle black here, as I am spending less time physically coaching people and more time at home writing. But I’ve also spent twelve years working 5-7 days per week, amassing thousands of client contact hours (<— don’t worry, in a non-creepy way) coaching people face to face.

I still spend 25+ hours a week coaching.

I’ve been fortunate enough to get to the point where I can spend less time at the facility if I choose to do so (which also means less commuting in my car, 40 minutes both ways), and I’m thankful for that. If I wanted to I could make my living doing nothing but writing, making fitness products, and uploading pics to LOLcats.

However it’s important to me – as someone who does write about fitness and how to train people – that I actually train people. It’s sounds silly, but I feel it gives me a bit more “street cred” compared to some (not all) fitness writers who don’t train anyone. And it certainly provides me more credibility than www.JackedGunzFatLossJedi.com. For the record. That’s not a real site. I think.

Taking this train of thought further, this also explains why I’ll promote internet programs like Eric Cressey’s High Performance Handbook, Bret Contreras’ 2×4 Program, John Romaniello’s Superhero Fat Loss, Molly Galbraith’s Modern Women’s Guide to Strength Training, or Neghar Fonooni’s Lean & Lovely program without blinking an eye.

BECAUSE THEY ACTUALLY TRAIN PEOPLE!!!!!

To be clear…….

This DOES NOT imply that one MUST train people in order to be a fitness writer. I know many, many people whom I have a lot of respect for who consistently put out great content who don’t train anyone in person. More importantly, their clients get results (which at the end of the day counts for a lot).

UPDATE: another point to consider (as someone noted after I posted this on Facebook) is that just because someone does train people in person, doesn’t mean anything either.  There are plenty of trainers who train people in person and can create sweat, exhaustion, and a bucket of DOMS…and that’s about it. There’s very little progress or adaptation being made.

Plus, we live in an era where more and more people can work from home. It’s hard to fault anyone to jump on that train and to ride it for as long as possible.

But the ones I know don’t pretend to be someone they’re not. They don’t write about topics they have little experience with. They know their limitations and they seek out (and give credit) to others for help and insight. And THAT’s where the distinction lies.

Also

1. They don’t refer to themselves as a “fitness expert.”

2. And they sure as shit don’t write programs that make no sense.

3. I’m totally not wearing pants right now. I win!!!