Posts in "fitness business"

6 Ways to Instill Success In Your Clients’ Training Programs

The answer is easy: Tell them to add more weight to the barbell. LOLOLOLOL. I’m kidding (sort of). Facetiousness aside, I wanted to spend some time discussing a few strategies you can (hopefully) implement today that will make the training programs you write for your athletes and clients more successful. 6 Ways to Instill Success… Read more

The Real Reason None of Those Business Tactics Have Worked

I’m in Vegas baby! Alas, my take on debauchery is to stay up past my bedtime to watch a Cirque Du Soleil show and to then trek back to my hotel room to watch House Hunters on HGTV. I like to live life dangerously. I’m actually here because I was invited to put on a… Read more

2 Keys to I Can’t Afford It: Especially Around the Holidays

I sincerely hope everyone out there had a splendid holiday season filled with copious amounts of love, friendship, and cookies. Admittedly, I am a tad late with posting this article from TG.com regular, Gavin McHale, but the message is one that should resonate with most fitness professionals regardless of the time of year. I.e., discussing… Read more

Facility Logistics: The Missing Variable?

With my gym expansion here in Boston now back on the “to do” list, this guest post from New England based personal trainer and educator, Casey Lee, couldn’t have come at a better time. I’ve always felt that one of the things many gym owners fail to prioritize is the client experience. In short: From… Read more

The Hybrid Training Model For Personal Trainers

My man Gavin McHale is back with another excellent guest post this month. If you missed his last article on lead generation you can check that out HERE. This month, as the title implies, is all about how personal trainers can (and should) lean into more of a “hybrid” training model that doesn’t rely on… Read more

Psych Skills for Fitness Pros II: Inside the Coach’s Mind Explained

In November my wife, Dr. Lisa Lewis, will be putting on a 2-day LIVE workshop in Boston that focuses on psychological skills geared toward fitness professionals. I, admittedly, am a bit biased and think Lisa’s content is superb. I’ve stated on numerous occasions that what’s helped me develop most as a coach over the course… Read more

The New Way to Generate Leads as a Coach

There’s no set algorithm to gaining and building a larger audience. It’s never been easier to be seen or heard in today’s world. We have any number of avenues at our disposal (and fingers tips): podcasts, social media, blogs, YouTube, cute kitty pictures. They all work. That said, it’s never been harder to get seen… Read more

How the Friendship Formula Can Enhance Your Fitness Business

Tony’s Brief Intro Venn diagrams can be a very useful tool to help illustrate the relationships amongst a finite group of things. Circles that overlap have a commonality while circles that don’t overlap do not share those traits. Let’s use the fitness industry as an example. “Success” as a fitness professional can be broken down… Read more