Posts in "fitness business"

Why an Online Training Business Might be Right For You (and 3 mistakes when building one)

I have a special treat for you today. Jon Goodman, the Godfather of online training, emailed me to ask if he could write a guest post for the site. I was like, “does Dolly Parton sleep on her back? Of course you can.” Jon knows online training and he’s painstakingly built one of the best… Read more

The Pros and Cons of Online Training

I started utilizing distance coaching back in 2005 before “distance coaching” was a thing. Hell, Facebook was barely a thing at that point in time, but I managed to survive. Come to think of it I didn’t get my first cell phone or laptop until 2006, so it’s any wonder how I was able to… Read more

Credentials: What They Mean and What They Don’t

People should be proud of their credentials. I am of mine: Tony Gentilcore, CSCS, FMS, OPP (down with it). You earn what you earn. No one can take them from you. However, what do they really mean? Do they mean you know more than someone else or carry more expertise? Do they allow you to… Read more

Hierarchy of Fitness Industry Success

There’s a lack of resources out there informing new(ish) fitness pros what it takes to be successful in this industry. I thought I’d take some time to offer my two cents. I’m not even going to swear, that’s how professional I want this post to be.   I’d be remiss not to give credit to… Read more

Should You Discount Your Rates Or Offer Free Sessions?

The fitness industry gets the shaft sometimes. It endures godawful long hours, we work when others don’t, there’s rarely (if ever) paid vacation, and there’s almost zero barrier to entry which allows a bunch of numbskulls to mess things up for everyone else.   I can’t think of any other industry or profession where, more… Read more

Me Spitballing Some Sage Advice to Fitness Professionals

I have a few things I’d like to get off my chest, fitness professional.   1) The Picture Above is Misleading. I don’t consider myself an “expert” in anything. If my name happened to be Gray Cook, Stuart McGill, Shirley Sahrmann, Mike Boyle, Dan John, Sue Falsone, or Yoda then maybe I’d have some room… Read more

3 Steps to Fail-Proof Your Gym

A few weeks ago I received a text from my good friend (and former business partner) Pete Dupuis. He and I are both obsessed with Jason Bourne, so the first part of the message contained some sort of arbitrary reference to David Webb. We’re cool like that. The second part, though, asked if I’d interested… Read more

What I Learned Listening to Unicorns About the Business of Fitness

Unicorns are real.   I hung out with two of them this past weekend. Except, these weren’t unicorns in the fantastical sense, you know, with horns sticking out of their foreheads and the proclivity to shoot rainbows out of their ass. In fact, these unicorns didn’t even have four legs. Or a tail. No, these… Read more