Posts in "fitness business"

Want More Clients? Maybe Consider the Following. Or Not. Whatever.

I don’t envy new trainers and coaches coming into the industry. Today’s market is so saturated with gimmicks, tomfoolery, and bluster, everyone vying for everyone else’s attention, a total shit-show, that it’s become increasingly more challenging to give advice. Most of what I have to say falls on deaf ears because, well, what I have… Read more

Fitness Industry Survival Tips

Surviving in the fitness industry is tough. Now, granted, this isn’t The Revenant…we don’t need to worry about wrestling grizzly bears or anything. But it is pretty cut-throat out there and the one’s who “survive,” and do well, are the ones who can separate themselves from the masses. Today’s guest post by strength coach Travis… Read more

Why an Online Training Business Might be Right For You (and 3 mistakes when building one)

I have a special treat for you today. Jon Goodman, the Godfather of online training, emailed me to ask if he could write a guest post for the site. I was like, “does Dolly Parton sleep on her back? Of course you can.” Jon knows online training and he’s painstakingly built one of the best… Read more

The Pros and Cons of Online Training

I started utilizing distance coaching back in 2005 before “distance coaching” was a thing. Hell, Facebook was barely a thing at that point in time, but I managed to survive. Come to think of it I didn’t get my first cell phone or laptop until 2006, so it’s any wonder how I was able to… Read more

Credentials: What They Mean and What They Don’t

People should be proud of their credentials. I am of mine: Tony Gentilcore, CSCS, FMS, OPP (down with it). You earn what you earn. No one can take them from you. However, what do they really mean? Do they mean you know more than someone else or carry more expertise? Do they allow you to… Read more

Hierarchy of Fitness Industry Success

There’s a lack of resources out there informing new(ish) fitness pros what it takes to be successful in this industry. I thought I’d take some time to offer my two cents. I’m not even going to swear, that’s how professional I want this post to be.   I’d be remiss not to give credit to… Read more

Should You Discount Your Rates Or Offer Free Sessions?

The fitness industry gets the shaft sometimes. It endures godawful long hours, we work when others don’t, there’s rarely (if ever) paid vacation, and there’s almost zero barrier to entry which allows a bunch of numbskulls to mess things up for everyone else.   I can’t think of any other industry or profession where, more… Read more

Me Spitballing Some Sage Advice to Fitness Professionals

I have a few things I’d like to get off my chest, fitness professional.   1) The Picture Above is Misleading. I don’t consider myself an “expert” in anything. If my name happened to be Gray Cook, Stuart McGill, Shirley Sahrmann, Mike Boyle, Dan John, Sue Falsone, or Yoda then maybe I’d have some room… Read more