5 Things You Can Do Today to Retain Clients
I’ll be the first to admit I’m not the most savvy business person. I likely wouldn’t be able to tell you my P & L breakdown for the month of September, I probably wouldn’t be able to tell you how many sessions I completed in June, and I assuredly, still, would need a few seconds to… Read more
Answers To Your Most Pressing Fitness Business Questions
Last summer I had the honor of being invited to speak at the Elite Fitness & Performance Summit in Chicago. I don’t say this lightly: It was one of the best experiences as a speaker (and attendee) I’ve ever had in my 15+ years in the industry. The only way it could have been better is… Read more
What You Didn’t Expect When You Opened Your Gym: 6 Lessons On Building a Team
It must be “gym ownership week” on TG.com this week. Yesterday’s post on the effect social media has on the perception of gym ownership – everything is seen through rose colored glasses – was a huge hit. Today I have guest post by another gym owner, Doug Spurling of Spurling Fitness located in Kennebunk, ME,… Read more
What Social Media Isn’t Telling You About Owning a Gym
Long before I owned CORE, and even now, as a current gym owner, I’ve championed the message that gym ownership is not for everyone, and more to the point that it should not be perceived as the holy grail of the fitness industry. There’s a running theme – which is nauseatingly prevalent on social media… Read more
3 Questions To Ask Yourself Before You Open A Gym
A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about. Oddly, “How adorable your cat is” didn’t make the cut. What was a popular answer, almost resoundingly so, was for me to go into a little more detail on the business… Read more
Business Advice For Trainers From Trainers
When I first started in this industry my business competence was pretty low. If you asked me what the term “overhead” was or what it meant to itemize business expenses I would have been like “say what again?” I’m still not someone I’d consider to have a lot of business pedigree, but I think I’ve… Read more
On Running a Fitness Business: Part 2
Last week I commandeered a Facebook post on fitness business shenanigans from friend, and fellow gym owner, Mike Perry. I took his original, bulleted-point list and added my own two cents to each one. You can check out points 1-10 HERE. Today I want to highlight points 11-20. On Running a Fitness Business: Part 2 11…. Read more
On Running a Fitness Business
Yesterday a friend of mine and amazing coach, Mike Perry of Skill of Strength, posted a list or treatise, if you will, on his Facebook page of things to consider when running a fitness business. It was great. I wanted to share them here with my own thoughts and additions. On Running a Fitness Business…… Read more