Dangers of the Discount Trainer
There’s no shortage of topics to debate in today’s world. Keto vs. CICO? How to best tackle the issue of healthcare? Is Pluto a planet? I don’t have a horse in the race on any of the above, except: Keto zealots are the worst. We need to be more PROACTIVE than REACTIVE with regards to… Read more
Should You Follow Your Passion into Starting a Fitness Business?
Note From TG: I am passionate about a lot of things: 90’s hip-hop My wife’s butt Tickle fights…to name a few. I have yet, however, to follow my “passion” in any of those things and attempt to make a career out of them. There’s a facade in today’s society where we put on our rose… Read more
How Being Radically Candid Can Transform Your Fitness Business and Client Relationships
Wow – do I have a treat for everyone today. Best selling author and Exercise.com founder & CEO, Joel Ohman, is in the house today with a stellar guest post on “radical candidness,” and how it can make you a better, more successful personal trainer and human. Enjoy! How Being Radically Candid Can Transform Your… Read more
Remember That Time I Said I Never Wanted to Open a Gym?
Some of you may recall an article I wrote years ago, not long after I left Cressey Sports Performance, where I demonstrably stated I would never want to open a gym on my own. For those who need their memory jogged – or for those who missed it altogether – you can check it out… Read more
5 Things You Can Do Today to Retain Clients
I’ll be the first to admit I’m not the most savvy business person. I likely wouldn’t be able to tell you my P & L breakdown for the month of September, I probably wouldn’t be able to tell you how many sessions I completed in June, and I assuredly, still, would need a few seconds to… Read more
Answers To Your Most Pressing Fitness Business Questions
Last summer I had the honor of being invited to speak at the Elite Fitness & Performance Summit in Chicago. I don’t say this lightly: It was one of the best experiences as a speaker (and attendee) I’ve ever had in my 15+ years in the industry. The only way it could have been better is… Read more
What You Didn’t Expect When You Opened Your Gym: 6 Lessons On Building a Team
It must be “gym ownership week” on TG.com this week. Yesterday’s post on the effect social media has on the perception of gym ownership – everything is seen through rose colored glasses – was a huge hit. Today I have guest post by another gym owner, Doug Spurling of Spurling Fitness located in Kennebunk, ME,… Read more
What Social Media Isn’t Telling You About Owning a Gym
Long before I owned CORE, and even now, as a current gym owner, I’ve championed the message that gym ownership is not for everyone, and more to the point that it should not be perceived as the holy grail of the fitness industry. There’s a running theme – which is nauseatingly prevalent on social media… Read more