Posts Tagged with "fitness business"

2 Keys to I Can’t Afford It: Especially Around the Holidays

I sincerely hope everyone out there had a splendid holiday season filled with copious amounts of love, friendship, and cookies. Admittedly, I am a tad late with posting this article from TG.com regular, Gavin McHale, but the message is one that should resonate with most fitness professionals regardless of the time of year. I.e., discussing… Read more

Facility Logistics: The Missing Variable?

With my gym expansion here in Boston now back on the “to do” list, this guest post from New England based personal trainer and educator, Casey Lee, couldn’t have come at a better time. I’ve always felt that one of the things many gym owners fail to prioritize is the client experience. In short: From… Read more

The #1 Reason Your Fitness Business Isn’t Growing

Growing a fitness brand/business can be a daunting endeavor, especially in an age where everyone is vying for everyone else’s attention. This is never more apparent than online For whatever reason some professionals are unwilling to lean into the power of social media with regards to growing their business, and I get it… …it’s nothing… Read more

3 Questions To Ask Yourself Before You Open A Gym

A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about. Oddly, “How adorable your cat is” didn’t make the cut. What was a popular answer, almost resoundingly so, was for me to go into a little more detail on the business… Read more

The Hybrid Training Model For Personal Trainers

My man Gavin McHale is back with another excellent guest post this month. If you missed his last article on lead generation you can check that out HERE. This month, as the title implies, is all about how personal trainers can (and should) lean into more of a “hybrid” training model that doesn’t rely on… Read more

How the Friendship Formula Can Enhance Your Fitness Business

Tony’s Brief Intro Venn diagrams can be a very useful tool to help illustrate the relationships amongst a finite group of things. Circles that overlap have a commonality while circles that don’t overlap do not share those traits. Let’s use the fitness industry as an example. “Success” as a fitness professional can be broken down… Read more

Coach and Grow Rich: A Simple Plan For Debt Destruction

Most people – but especially fitness professionals – are boneheads (or dare I say: dumbbells) when it comes to financial savviness and literacy. It’s just a topic we’re never taught. Ever. Most fit pros have more knowledge in how to transcribe their latest Reels video into Klingon than understanding the difference between a SEP and… Read more

Coach and Grow Rich

Fitness professionals are reticent to talk about money. Part of this is because it’s a topic we’re not taught. Ever. I don’t recall the “Financial Savviness” or “SEP IRA” chapter in my NSCA textbook. Too, partly, I think we’ve been programmed to think that we’re “selling out” if we bring up money or that we’d… Read more