The Real Reason None of Those Business Tactics Have Worked
I’m in Vegas baby! Alas, my take on debauchery is to stay up past my bedtime to watch a Cirque Du Soleil show and to then trek back to my hotel room to watch House Hunters on HGTV. I like to live life dangerously. I’m actually here because I was invited to put on a… Read more
The #1 Reason Your Fitness Business Isn’t Growing
Growing a fitness brand/business can be a daunting endeavor, especially in an age where everyone is vying for everyone else’s attention. This is never more apparent than online For whatever reason some professionals are unwilling to lean into the power of social media with regards to growing their business, and I get it… …it’s nothing… Read more
How the Friendship Formula Can Enhance Your Fitness Business
Tony’s Brief Intro Venn diagrams can be a very useful tool to help illustrate the relationships amongst a finite group of things. Circles that overlap have a commonality while circles that don’t overlap do not share those traits. Let’s use the fitness industry as an example. “Success” as a fitness professional can be broken down… Read more
The Easiest Way to Scale Your Fitness Business…Especially Now
2020 has not been a favorable year for the masses. In particular for fitness industry which has been decimated due to the global COVID-19 pandemic. Many brick and mortar gyms (as well as commercial gyms) were forced to shut down indefinitely for several months – some, unfortunately, forever – due to the crisis. And as… Read more
Miscellaneous Miscellany: Fitness Pro Coaching and Business Advice
My good friend Bryan Krahn has a weekly “series” he does on his Facebook page called Five Boner Friday. Each iteration centers around random thoughts he has on training, nutrition, life, being a dad, supplements, and not actual boners. Thank god. I used to write a similar series titled Miscellaneous Miscellany Mondays. Today is not… Read more
Should You Follow Your Passion into Starting a Fitness Business?
Note From TG: I am passionate about a lot of things: 90’s hip-hop My wife’s butt Tickle fights…to name a few. I have yet, however, to follow my “passion” in any of those things and attempt to make a career out of them. There’s a facade in today’s society where we put on our rose… Read more
How Being Radically Candid Can Transform Your Fitness Business and Client Relationships
Wow – do I have a treat for everyone today. Best selling author and Exercise.com founder & CEO, Joel Ohman, is in the house today with a stellar guest post on “radical candidness,” and how it can make you a better, more successful personal trainer and human. Enjoy! How Being Radically Candid Can Transform Your… Read more
Answers To Your Most Pressing Fitness Business Questions
Last summer I had the honor of being invited to speak at the Elite Fitness & Performance Summit in Chicago. I don’t say this lightly: It was one of the best experiences as a speaker (and attendee) I’ve ever had in my 15+ years in the industry. The only way it could have been better is… Read more