What I Learned Listening to Unicorns About the Business of Fitness

Unicorns are real.   I hung out with two of them this past weekend. Except, these weren’t unicorns in the fantastical sense, you know, with horns sticking out of their foreheads and the proclivity to shoot rainbows out of their ass. In fact, these unicorns didn’t even have four legs. Or a tail. No, these… Read more

Stuff to Read While You’re Pretending to Work: 9/23/16

It’s a HUGE fitness industry weekend this weekend in Boston. For starters the Cressey Sports Performance Fall seminar is going down, which is always an industry gold standard. In addition, lead unicorns Mark Fisher and Michael Keeler, of Mark Fisher Fitness, will be at AMP Fitness to put on their Inside the Unicorn 2-day workshop. I basically… Read more

The Next Fitness Power Couple?

I think my wife and I are starting to become a fitness power couple.   We’re not quite at the same level (or stratosphere) as the Cosgrove’s (Alwyn and Rachel), but in the past year it’s been pretty cool to see my wife, Dr. Lisa Lewis, gaining some attention from my neck of the woods…. Read more

How to Write Content That Will Get Read

Yesterday I made a cameo at a sports training facility located just outside of Boston where I was asked to come in and speak to the staff about writing. More specifically, they asked if I could come in and offer tips and insights on how they could go about writing more engaging content for their members and general… Read more