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Real Men of Genius

You know those Bud Light beer commercials titled “Real Men of Genius?” Probably some of the funniest (yet true) commercials of all time. Examples include:

Mr. Push Up Bra Inventor

Mr. Over Zealous Foul Ball Catcher Guy

Mr. King of the Karaoke Mic

Well, I’m going to put my nomination in to Jorge Cruise (aka: Mr. Cater to Lazy Americans Guy).

I came across this fitness segment from the Today show on a forum that I frequent: I totally missed my calling

I’m not going to lie, Jorge Cruise, author of “The 12 Second Sequence” is a genius. Essentially it took him and his staff two years to come up with a protocol that takes a nine minute “workout” (I use that term lightly) and condenses it to 90 seconds using four repetitions. According to him, all you need to do is follow his program for twenty minutes, twice per week and you’ll totally be hot.

(In case you didn’t pick up on the sarcasm, I have a pet unicorn who knows more about exercise physiology than Jorge Cruise).

I have to give the guy some credit though. He’s great at motivating people to move, and his overall message does have some merit. Mainly stating that while “cardio” is good for the heart and does help to burn some fat, it’s only when one engages in strength training and builds lean body mass that they will experience the “after burn” and burn MORE calories (and hence fat) while at rest. This I agree with.

I just don’t agree with his notion that all it will take is 20 minutes, two times per week using a silly tempo of twelve second repetitions. That’s why he’s a genius. Americans want easy and they want simple. It’s marketing at it’s finest. But who am I to judge? Until I write a book titled “How to Get Ripped Abs Bowling,” I’ll just sit here while Jorge Cruise makes millions. (runs away crying.)

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Rules to Dining Out

My girlfriend and I like to go out to eat on the weekends. Since being with her I have grown to appreciate the art of “fine dining.” I’m from a rather rural area in upstate New York where fine dining entails “all you can eat breadstick night” at The Olive Garden. Needless to say there has been a slight learning curve for me; I still don’t quite understand the rationale of having three different forks for one meal.

Anyways, we went to a rather fancy restaurant this past weekend and while waiting for our food to arrive we couldn’t help but notice some of the desserts that other tables were getting. One person ordered a piece of chocolate cake and when it came I couldn’t tell if it was a piece of cake or an anchor of a cruise ship. I’ve never seen a piece that ginormous.

Which brings me to my general rules for eating out. I deal with a lot of clients who due to their work schedule and social life, tend to eat out a lot (upwards of 3-5 times per week). I’m not going to sugarcoat anything. If you’re trying to lose body fat, eating out is going to be one of your worst enemies. Limiting these days will bode in your favor.

However, I do realize that many people can’t help it and get stuck in unplanned client lunches or company events where there are no other options. If that is the case, here are some rules to follow that may help you in the long run.

1. No bread. Just tell the waiter/waitress not to bring the bread basket.

2. No alcohol (deal with it).

3. When in doubt order a lean protein (yes you can have the filet mignon) and substitute extra veggies for the mashed potatoes.

4. Pass on dessert

5. For crying out loud, no one is impressed that you can make an airplane out of your napkin. I can’t take you anywhere!

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Archaic Nonsense

With the new year upon us, it’s inevitable that we’re going to be inundated with hundreds of commercials, talk shows, books, and articles dealing with weight loss. I just so happened to be perusing Yahoo the other day and came across a featured article by one of their health experts. In it, she explained that in order “to lose about one pound per week, you’ll need to eat about 500 fewer calories per day from your current daily intake. Weight loss of one to two pounds each week is considered healthy weight loss, meaning that you are losing more fat than muscle.”

(Picture me banging my head against the wall).

Out of curiosity I viewed the comments from various readers and the vast majority of them included:

“Thank you Captain Obvious, tell me something I didn’t know.”

“Why doesn’t anyone ever write something that we never heard before?”

I couldn’t agree more. Here’s my take on the whole “500 calorie deficit per day” nonsense, originally published at t-nation.com in an article titled “The Angry Trainer.”

The premise is simple. One pound of fat equates to approximately a 3500 calorie surplus. If someone were to subtract 500 kcals from their diet per day for a week (500 kcals x 7 days per week), they would elicit a 3500 calorie deficit for the week and shed a pound of fat.

Does this approach work? Yes. Does it work in the long-term? No. The main problem with this approach is that people take it too far. They subtract 500 kcals from their diet and will make decent progress, and then all of a sudden nothing happens. They go into panic mode and restrict calories even further, lose a tiny bit more, and then hit another plateau. And the vicious cycle continues. Before you know it, you have people taking in sub-1000 calories daily in the hopes of burning more body fat.

Your body is smarter than you. It doesn’t realize that when you restrict calories you’re doing so to look good nekid. It views the caloric deficit as going into “starvation mode” and it’ll take precautions to preserve energy by reducing many of the hormones involved with metabolic rate (T3, T4, leptin, gherlin, etc.).

As a result, the bulk of calories coming in will be stored and used for life sustaining functions such as heart rate, breathing, and CNS activity. The last thing on the “to do” checklist for the body is burning fat. On the contrary, it’ll try to keep as much body fat as possible to preserve energy.

Instead of using the cookie cutter approach of subtracting 500 kcals per day that most tend to advocate, people should just try to subtract 10-20% from their maintenance caloric intake. This way, larger individuals take a bigger “hit” than smaller individuals as far as cutting calories is concerned. For instance, take a 200 pound male and compare that to a 110 pound female:

Maintenance caloric intake for 200 pound male = 3000 kcals per day

Maintenance caloric intake for 110 pound female = 1650 kcals per day

* For simplicity sake, I used total body weight x 15 to come up with maintenance calories.

Subtract 500 calories from each and you get the following:

200 Pound Male = 2500 kcals. Still quite a bit a food and definitely “doable.” Take it a step further and subtract another 500 calories (which most people will inevitably do anyway), and you have 2000 kcals per day.

He’ll probably be hungry, but certainly not causing too much damage. And as long as he’s getting sufficient protein and still training with some intensity, he shouldn’t have to worry about losing much, if any, lean muscle mass.

110 Pound Female = 1150 kcals. This is a 30% drop compared to only 17% for the male above. Not a lot of food by any means. Subtract 500 more and she’ll be taking in 650 to 800 kcals per day, which is breakfast for most people.

I see this a lot when I analyze the diets of female clients. It never ceases to amaze me how they’re able to survive on such low caloric intakes for such long periods of time. Metabolic rate is going to plummet, lean muscle mass will be broken down/lost, she’ll probably feel like crap all the time (like we men need another reason to dodge a woman’s wrath), and she’ll be frustrated when she still can’t drop body fat.

So you can see why this approach just isn’t conducive for most people and how it places “smaller” individuals at a disadvantage. Now let’s look at my preferred approach:

200 Pound Male: Subtract 20% from maintenance of 3000 kcals = 2400 (deficit of 600 kcals)

110 Pound Female: Subtract 20% from maintenance of 1650 kcals = 1350 (deficit of 300 kcals)

 

As you can see, the male takes a much larger chunk (double actually) out of his caloric intake than the female, which makes sense because he’s basically double her size. With this approach, smaller individuals aren’t “punished” and take less of a hit as far as subtracting total calories is concerned.

Factor in caloric expenditure through training and/or NEPA (Non-Exercise Physical Activity) and you’ll soon realize that you don’t necessarily need to provide a huge deficit through restriction of food alone. Subtracting 10-20% off of maintenance is usually more than enough to get the process started.