You know those Bud Light beer commercials titled “Real Men of Genius?” Probably some of the funniest (yet true) commercials of all time. Examples include:
Mr. Push Up Bra Inventor
Mr. Over Zealous Foul Ball Catcher Guy
Mr. King of the Karaoke Mic
Well, I’m going to put my nomination in to Jorge Cruise (aka: Mr. Cater to Lazy Americans Guy).
I came across this fitness segment from the Today show on a forum that I frequent: I totally missed my calling
I’m not going to lie, Jorge Cruise, author of “The 12 Second Sequence” is a genius. Essentially it took him and his staff two years to come up with a protocol that takes a nine minute “workout” (I use that term lightly) and condenses it to 90 seconds using four repetitions. According to him, all you need to do is follow his program for twenty minutes, twice per week and you’ll totally be hot.
(In case you didn’t pick up on the sarcasm, I have a pet unicorn who knows more about exercise physiology than Jorge Cruise).
I have to give the guy some credit though. He’s great at motivating people to move, and his overall message does have some merit. Mainly stating that while “cardio” is good for the heart and does help to burn some fat, it’s only when one engages in strength training and builds lean body mass that they will experience the “after burn” and burn MORE calories (and hence fat) while at rest. This I agree with.
I just don’t agree with his notion that all it will take is 20 minutes, two times per week using a silly tempo of twelve second repetitions. That’s why he’s a genius. Americans want easy and they want simple. It’s marketing at it’s finest. But who am I to judge? Until I write a book titled “How to Get Ripped Abs Bowling,” I’ll just sit here while Jorge Cruise makes millions. (runs away crying.)
