Beyond the Clipboard: 4 Keys to Surviving as a Trainer
A short while ago I was asked by the higher ups at BodyBuilding.com if I’d be interested in writing a piece geared towards personal trainers. In their words:
“We really want to see a piece targeted toward personal trainers that teaches coaches to coach. It can be based on tips to run a successful personal training business and what it takes to build a name for yourself. The personal training world is full of hacks and posers, but guys like you, who know what the hell you’re doing, can formulate a playbook to dominate the business.
It would be very interesting, to say the least.”
I wrote the article and submitted it to “my guy” with a side note which said, “I kinda went off. I hope you can still use it.” It was one of those rare instances where, once I sat down to write, the words just spilled out and my keyboard took a beating. And, well, I don’t really remember much after that – I think I blacked out.
In any case, they did end up using it and below is the intro with a link to the rest of the article.
As always, I’d greatly appreciate any social media love you can offer. Share it, Like it, Tweet it, Twerk it….do whatever.
I recently heard an ad on sports talk radio in Boston, that proclaimed the need for qualified personal trainers is at an all-time high (Thanks type II diabetes and trans fat!). The spot ended with this bombshell: “Certified personal trainers who get X certification, on average, earn a six-figure salary within …” I can’t remember how it ended because I was trying to avoid wrapping my car around a telephone pole from laughing so hard.
I don’t doubt that personal training is one of the fastest-growing professions. It’s simple enough to see why: People go to college, get an expensive degree, and then discover there are no jobs in their field. Many then opt to become a personal trainer because they like to lift and there are few roadblocks to halt their newfound passion.
Comments for This Entry
Bill RomAwesome. Too many trainers think that it is easy to get to the top, long hours are required and coaching is key. The online trainer has made it easier to just be book smart, but real coaching chops will weed them out as well over the next few years.
September 26, 2013 at 9:46 am |
Eric BachGood Stuff Tony. Thanks!
September 26, 2013 at 2:03 pm |
catalin maneaGreat article as always Tony. Unfortunately most trainers are horrible these days. I've seen gym managers asking random people including gym patrons if they wanted to become trainers. Some did.Horrible!
September 26, 2013 at 2:44 pm |