Categoriesfitness business

Facility Logistics: The Missing Variable?

With my gym expansion here in Boston now back on the “to do” list, this guest post from New England based personal trainer and educator, Casey Lee, couldn’t have come at a better time.

I’ve always felt that one of the things many gym owners fail to prioritize is the client experience.

In short: From the minute a client walks into the facility to the point where (s)he leaves, what is happening?

  • Where do they place their belongings?
  • Where do they warm-up?
  • Does the layout of the facility make sense? Is it designed for 1v1 or semi-private or group sessions?
  • Where do the Jean Claude Van Damme posters go?

All of these are important, pertinent questions that are sewn into the client experience and play an integral role in the success of any facility.

Read on for more insights!

Copyright: themorningglory

Facility Logistics: The Missing Variable?

If you polled ten strangers on the street and asked them what personal trainers did for a living, what do you think the breakdown of their answers would be? 

Workout? Probably a solid 33% 

Count reps? Cue eye roll. That probably gets a vote. 

Eat out of tupperware? You know the real ones would say this.

Seriously though, whenever I would attempt a bite to eat between clients, the second I cracked the lid, like clockwork, my client would open the door. 

“All you do is eat! I only ever see you eating!” 

(Melissa Highton (talk | contribs)

The perfect X-mas present for any trainer in your family

Ultimately the biggest answer, I think, would be that we write workouts for people.

I like to call it ‘fitness prescriptions’, because, well, that’s what we’re doing.

We prescribe sets, reps, tempo’s, which you implement to use for your bicep curls, and of course, the occasional tupperware recommendation for our protege’s of strength that are trying to eat their gains on the go. 

But Coach, I have a novel concept for you to include in your prescription. 

Yes, I used the word novel. This is a big flippin’ deal! 

Okay, maybe not novel, but it is truly important and I think has been ignored & overlooked alongside the many advancements of fitness programming.

Facility Logistics

Facility logistics can be a pretty big list. How many squat racks on the training floor? What increments do the dumbbells increase by? Ranging all the way to client-facility logistics like the  time of day you train and how busy it is. For my brothers and sisters who train at a commercial gym, you’ll appreciate this one…

…is there going to be a small group or group exercise class going on that will boot you from the area needed to train. Anyone who’s been privy to being ousted from their power rack because of a looming “Tank Top Triceps” class I’m sure can commiserate as follows:

via GIPHY

In 12 years of coaching out of a commercial health club, I can recall countless times that clients would receive their exercise prescription, full of thoughtful movement variations and calculated training volume, only to have a group exercise class bump them from a training spot on the floor or have some gaggle of high school kids monopolize 2 of the 4 squat racks. 

I can visualize the email right now. I’ve seen it dozens of times.

“Hey Coach, went to the gym last night for my workout and couldn’t get any of the equipment. Ran for 45 minutes and went home.”

Sweet. 

I think there is a case to be made that facility logistics, not exercise selection, sets, reps, tempo, or any of that jazz, is the most important programming variable that we need to consider. Specifically the facility that your client will be using when they are not training with you (boutique and aspiring online coaches take note).  

So consider it we must!

And here’s how…

During the client onboarding, consider these questions:

1. When you’re not training in our private sessions, where do you envision your other workouts taking place? 

(At said place) what time of day do you think you’ll be training?

*If the answer is at a commercial-style or big box gym, follow up with something like this…

2. Do they have equipment you feel comfortable using? Could you send me pictures of what the gym’s set up looks like?

Have you ever had a client tell you that they don’t want to use dumbbells because “that area of the gym is full of scary meatheads?”

Knowing your clients comfort level in their own gym should never be taken for granted.

3. Is the training space tied in with any kind of small group or large group exercise style class?

(Pro tip- Trainers, want to make your new client feel comfortable and let them know you’re invested in their success? Call their gym and secret shop the facility. Ask these questions as if you are a prospective member). 

If someone is training at home, because there are a special set of facility logistics…consider asking the following 

4. When you work out at home, what are a couple possible interruptions that could occur?

This is basically asking if a toddler is going to come storming in and demand that you stop what you’re doing and color. 

If you know, you know.

via GIPHY

5. Do you have any questions on the equipment you have at your house?

The answer may surprise you. Never assume.

6. Do you have the ability to preheat the area if needed?

January garage gyms in the northeast. Frostbite galore! 

Summary

Though these questions may seem routine to us, to a client they are simply part of your process. A process that not only takes into consideration the client’s feelings towards their training facility, but will also help you write a program prescription that your client will actually be able to do with confidence and consistency.

Last I checked, those two things help clients achieve their goals 154% of the time. 

That’s a proven percentage. Trust me. I graduated from Gentilcore University with a degree in AT-AT engineering. It’s a real thing, look it up.

Coaches, the biggest take away here is that before you sit down to look at movement screens, calculate training volume, map out a periodized training block, take into consideration the facility logistics of your clients training space. Put yourself in their shoes, program for their confidence and consistency, and the rest will fall into place. 

About the Author

Casey Lee is the Director of Coaching and Education for the Parisi Speed School and also has an online personal training business called Purposeful Strength.

Both positions intersect at writing successful training programs for over 100 Parisi Speed School affiliates as well as a diverse private client population. What both have in common is that every client and their respective gym is unique in their own way and accounting for facility logistics as the first programming variable has led to better client success and business retention, and that’s pretty cool. 

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 11/23/21

Copyright: conneldesign / 123RF Stock Photo

STUFF TO CHECK OUT FIRST

1. COACHED: Raise the Bar Conference – Early Bird Rate Ends This Week.

I’m excited to announce that I will be part of the Raise the Bar Conference. An event focused on the missing links in our industry: Communication, collaboration, connection, behavioral psychology, business & marketing skills, and much more.

When: February 4th-6th, 2022
Where: BioFit Performance, Oviedo, FL (Orlando area)

And more importantly who? Who will be presenting at this event?

I gotta say: This is undoubtedly one of the most stacked line-ups I have ever seen; even more than the 1990 Oakland Athletics.

Spots will fill up fast, act quickly – HERE.

SOCIAL MEDIA SHENANIGANS

Twitter

Instagram

 

View this post on Instagram

 

A post shared by Tony Gentilcore (@tonygentilcore)

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

You Might Not Have a Motivation Issue – Bryan Krahn

People use it as an excuse all the time as for why they’re not staying compliant with a training/nutrition program…

…“I’m just not motivated right now.”

Bryan calls BS (but in a very understanding, empathetic way.

Jesus, he’s such a great writer.

Coordination: The Neglected Part of Fitness – Shane McLean

It’s true: How many times have you come across someone who, upon being asked what they’d really love to improve on, they came right out and said, “you know what, I could use some more coordination. That’s what I’m missing in my life. Who needs pecs?”

In all seriousness, Shane does a great job breaking down what coordination is and WHY you need more of it in your training repertoire.

How to Really Fix Tight Hip Flexors – Tim DiFrancesco

Easy: STRETCH!

hahahahaahaha.

Just kidding.

Tossing your face into a brick wall is likely a better use of your time. Tim showcases what’s really happening…

…the reason your hip flexors feel tight is because they’re short AND weak. Stretching them only feeds the issue. Do these drills instead.

CategoriesExercises You Should Be Doing personal training

Two Ab Wheel Rollout Variations: 1 Entry Level, 1 John Wick Level

Ab wheel rollouts are a common choice for those looking to work their (anterior) core muscles. The main objective of the exercise of course is to make you hate life resist too much extension of the lower back.

In short: It can be considered a (mostly) anti-extension exercise.

Today I wanted to quickly share two different variations:

  • One entry level (that pretty much anyone can perform, and serves as a nice starting point for most).
  • One John Wick level (that pretty much only world class assassins can pull off).

Let’s go!

Copyright: oskanov

But First

I’d be remiss not to at least go into some detail on proper set-up and technique of a standard ab wheel rollout. There’s no since in re-inventing the wheel (👈 ha, I love puns) here, because I actually posted about this on my IG feed not too long ago:

 

View this post on Instagram

 

A post shared by Tony Gentilcore (@tonygentilcore)

I hope that helps.

That said, performing a rollout on the floor can still be a rather aggressive choice for many people to start off with. Most lack the requisite strength/stability to get remotely close to the floor which can be deflating. I don’t know about you, but I’d rather try my best to demonstrate as much success as possible to a new client rather than make him/her feel like something is too challenging or out of reach.

Or, worse case: Painful.

To that point, I came up with the following regression that I feel works really well:

Incline Rollout

 

These are a great entry point for people just starting out with rollouts as the inclination helps to keep them from “falling” into their lower back excessively.

For those of you looking for something a bit more challenging I offer this:

Anchored Rollouts

 

Giving credit where it’s due: I originally got this one from strength coach Mike Volkmar and upon seeing it for the first time was like 1) this is awesome and 2) I’m an asshat for never thinking of this myself.

As he points out, anchoring the ankles against the band activates the hamstrings, turning off the hip flexors.

As a result, climate change is resolved!

YAY. WE DID IT EVERYONE. Congrats.

(In all seriousness, give these two variations a try and let me know what you think).

Categoriespodcast

Appearance On the Strength Running Podcast

Copyright: lzflzf

Did You Know I Ran Cross-Country For One Year in High-School?

It’s true!

It was awful and I never did it again, but in terms of some unique “Tony trivia” you may have never known about before…

…there you go.1

Endurance athletes tend to be grandfathered into this train of thought that strength training should be avoided like an invite to a Squid Game and that it will slow them down.

This couldn’t be further from the truth.2

Weightlifting is critical for runners who want to get the most out of their training. While it’s easy to skimp on weights in favor of running more miles, weight training for runners has so many benefits:

  • Increased speed and power
  • Greater running economy that helps improve endurance
  • The ability to handle a greater workload (i.e., you can run more!)
  • Improved injury resistance

I was recently re-invited onto the Strength Running Podcast hosted by Jason Fitzgerald and he was kind enough to parse out a 40-minute snippet from our close to two-hour conversation that we recorded for his private High Performance Lifting Program group on his site.

We covered myriad of topics:

  • How do runners find a great strength coach or gym? What are the top 1-3 things to look for?
  • Should weightlifting routines be modified for older runners?
  • If an athlete wants to avoid any Olympic lifts but still wants to develop power and explosivity, are there alternative exercises that would be helpful?
  • How can runners tell if they are over or under training with regard to strength?

Give it a listen:

HERE – Spotify

HERE – iTunes

HERE – Stitcher

Categoriesbusiness

The #1 Reason Your Fitness Business Isn’t Growing

Growing a fitness brand/business can be a daunting endeavor, especially in an age where everyone is vying for everyone else’s attention.

This is never more apparent than online

For whatever reason some professionals are unwilling to lean into the power of social media with regards to growing their business, and I get it…

…it’s nothing but one big eye roll half the time.

In today’s EXCELLENT guest post by TG.com regular contributor, Gavin McHale, he showcases a few simple strategies you can use to “earn” the eyes of potential customers.

HINT: It doesn’t entail shirtless pics or more glute exercises…;o)

Copyright: choreograph

It’s the Offer, Stupid

No, I’m not calling you stupid. Original Gangster of Marketing Dan Kennedy is. And that’s way worse, in my opinion.

“If something’s not working in your business; it’s the offer, stupid.”

The one common thread I’ve noticed through my own experience owning a fitness business, and a central factor in why I decided to move from training clients to mentoring coaches, is that a lot of people in our industry have a business that is not working that well for them.

Their business is not giving coaches the return on investment it should be for the massive amount of work they’re doing and skills they have.

This is a big problem; a bleeding-neck problem that I’m on a mission to fix. 

I actually spoke on the topic of how to deliver your services in a way that serves you and your clients better in THIS article several weeks ago, but this article will speak to the work done before a client even knows who you are. 

The point of both remains the same:

If you keep doing things the way they’ve always been done, you will be stuck doing all the work and seeing little to no reward while watching others in your industry sit back and relax while the new clients roll in. 

We both know you’re better than them at what you do (if not at least as good), so why shouldn’t you get a piece of the pie, too?

It’s the offer, stupid. 

Unless you truly dislike social media (and you have every reason to – I’ve seen the Social Dilemma), you need to see it as a tool that can provide your business with near unlimited potential new clients, if used properly.

But just like a hacksaw in the hands of my 3-year old nephew, used poorly it can be a waste of time and downright dangerous.

The epitome of stupid: the recent “crate challenge” craze.

I’ve seen too many coaches actually leave the industry or work themselves into oblivion simply because they refused to get their shit together and figure out social media, writing it off as no good.

But exactly how we fix that problem is where the real gold is buried. Because out of the thousands upon thousands of personal trainer’s instagram pages and websites that I’ve seen over the past two years, all but about twelve of them have completely botched this part. 

I say that to outline the opportunity at hand. If no one is doing this right and people are still somehow getting clients, imagine if you did it right?

When someone taps over to your profile or through to your website after seeing a post they like, it’s the difference between, “Oh shit, that’s me and I want that” and “I’m bored, moving on.”

Which could mean the difference between a new follower or client application in your inbox and another opportunity slipping through the cracks.

  • So, if you’re not making as much money as you should be in your business. 
  • If you’re not getting your message out there with the work you’re putting in.
  • If this whole social media thing is just confusing the hell out of you…

Listen up.

Your offer, that I’ve been harping on about for nearly 500 words now, is essentially a statement that tells your audience or anyone who makes their way into your corner of the internets what the hell you do.

And the majority of trainers and coaches miss the target. In fact, they’re often putting holes in the wall beside the target.

Your offer will show up in one of three places most often.

The First, Is On Your Social Media Bio

If you’re like me and use instagram for your business, this is where it’ll show up. Beside your tiny little picture, under your follower count and wedged within 150 characters. 

It’s the thing that will ideally either keep someone hanging around and maybe even tossing you a follow or turn them off completely. 

The enemy here is indifference.

The Second Place Someone May Find Your Offer Is On Your Website Homepage

We hope it says, “Stick around, grab a beer and hangout awhile” but it more often says, “I have no idea what I’m doing, so you should probably just leave.”

Finally, the third will be the most surprising. Your offer should show up whenever you’re asked what you do for a living.

Y’know, like in real life. Wild, right?

If you’ve ever been at a party or family event and seen the deadpan confusion wash over someone’s face when you respond that you’re a personal trainer, you know what I mean.

“Oh, that’s nice…”

via GIPHY

A better use of that valuable real estate, especially if they’re anywhere near or may know some ideal clients would be something like, “I teach former athletes how to look and feel young again.”

That just hits different, ya know?

Here are the three crucial components to a good offer:

Your Offer Has to Speak to a Specific Persona

And remember, you are not your ideal client. You may have been in the past, but that was before you figured out everything you know now. You are an expert and know way more about your specific expertise than they do. Use words they resonate with, not words you want to see.

And before you go commenting that you know your person is a 30-40 year old married woman with 2 kids, I’m not just talking about demographics. That’s important, but it’s certainly not the end of the story.

And, it doesn’t have to be limited to just that. Using our example above, a former athlete could be 22 and aged out of college or 45 with kids and a mortgage.

But where they’re similar, and where you can go deeper and really understand who they are, is by taking a look at their psychographics. 

  • What is your ideal client’s biggest problem, in their mind?
  • What else have they tried to fix their current problem that hasn’t worked?
  • What frustrates them the most about what they’ve tried?
  • What are they afraid of most?
  • What do they desire more than anything else in the World?

Now we’re getting somewhere…

To That End, Your Offer Needs to Solve a Problem They Want Solved

It needs to be something they actually want to solve, not just what you think is important to them. 

I’ll repeat that… because it’s the number one problem with most attempts at offers.

Your offer needs to be something they actually want to solve, not just what you think is important to them. 

  • You may think they want to heal their injuries, but they really just want to feel young again.
  • You may think they want to lose 10 pounds, but they really want to feel sexy again.
  • You may think they want to get stronger, but they really want the confidence that brings.

Keep asking why it matters to them until you can’t answer it anymore.

Finally, Your Offer Needs to Make a Promise

I know, I know. It depends.

That’s the answer I’ve heard time and time again from other fitness professionals about a myriad of topics, but while that does make sense for a lot of potential solutions, it doesn’t put butts in the seats.

Your offer has to promise them something. You will get nowhere with wishy washy, it depends, maybe, kinda, sorta type promises, especially in 2021 when the waters are full of other people fishing for the same catch.

You have to take a stand. You have to show confidence.

You have ask yourself, what’s the biggest promise I know I can fulfill with my coaching service?

If you head over to my instagram page (or just look below), you’ll see that I don’t promise to turn you into a 7-figure coach (like some people out there). 

That’s because I don’t know that I can do that… yet.

But I do know I can turn you into a real business owner, not just a coach trying to make some money.

The real secret to all this, and the reason I can give it away for free without worry that I’ll be shooting myself in the foot, is that this takes lots of time and effort doing research on your ideal clients and what they actually want. 

And most people simply aren’t willing to do that. 

But here’s the exact formula if you want a solid offer:

  1. Spend about a week asking former clients, current client and yourself the questions outlined above. Really get to know the person you want to help and, in the process, learn what they identify as. HINT: no one identifies as a busy professional in their mind
  2. Figure out the problem they want solved by continuing to ask “why?” until you can’t answer it anymore. Ideally, interview some people about it.
  3. Narrow down your offer into a simple, yet powerful “I help” statement that looks something like this:

I help [CLIENT IDENTIFIER] [SOLVE SPECIFIC PROBLEM]

Now go slap that all over your social media and website and practice it in the mirror in case your cousin, Tom asks you at Christmas dinner. Remember, his buddy’s wife’s sister may be looking for exactly what you do.

About the Author

As a Kinesiology graduate, Gavin McHale quickly realized that following the traditional business model would lead to trading more time for more money.

Over the course of 8 years, Gavin built a 6-figure hybrid training business before founding the Maverick Coaching Academy in 2019.

Since then, Gavin has left the gym and gone all in helping other strength coaches build their businesses. He has made it his mission to fix the broken fitness industry and connect other amazing humans to the highest version of themselves.

IG – @gavinmchale1

The Coach’s Playground Podcast

maverickcoachingacademy.ca

Categoriespersonal training Program Design Strength Training

The Art of the Indicator Set

The 21st century has graced us with a bevy of technological advances:

  • High-speed internet.
  • Telescopes that now treat us to images of Black Holes
  • Nanotechnology to help improve manufacturing, healthcare, climate change, and agriculture.
  • Pizza crust made out of cauliflower.

The health/fitness sector has also benefitted. Trainers have the ability to work with clients from all over the world in real-time.

Seriously, cauliflower is now used to make pizza crust! Even more miraculous is that it doesn’t taste like sawdust.

We also have the capability to measure things like bar speed and heart rate variability via applications on our phone; all of which provide data to help us gauge our “readiness” to train on any given day.

Technology surely is great.

However, when it comes to ascertaining one’s readiness to train I tend to lean more toward the anti-app route, and instead rely on what I call “INDICTOR SETS.”

Copyright: jegas

What the Heck Is An Indicator Set?

The easiest way to explain is via some anecdotal observances.

I was walking to my studio to train the other day where the plan was to show up, warm-up, crank a little Mobb Deep over the stereo, get angry enough to want to fight a tornado, and work up to a heavy(ish) triple on my deadlift (535 lb).

On paper it looked like a done deal.

But once I started warming up, things didn’t go quite as planned:

135 x 5

225 x 5

315 x 3

405 x 1 (didn’t feel horrible, but didn’t feel great)

455 x 1 (INDICATOR SET)

An indicator set basically lets me know whether or not I have “it” that day.

For instance, in the previous two weeks, 455 lbs (which is ~80% of my 1RM) literally flew up. Based on “feel” of my bar speed, and how effortless the set felt, I knew I could make a run for a high 500’s pull.

Put another way, I gave myself the green light to go for it, and I did.

Conversely, 455 felt like absolute garbage the other day.

It felt slow off the ground. And it felt even slower at lockout, which I normally never have any issues with.  The indication was: “Tony, if you attempt to go any higher you’ll run the risk of shitting your spine.”

So, I did the smart thing and called it.

I re-racked the plates, turned the page, and did my accessory work:  DB reverse lunges, a little pouting in the corner, and some pull-throughs.

Listen, it’s not a perfect system, nor is it anything remotely scientific. To be as transparent as possible: I am not anti-technology. But I am anti-technology to the point that many (not all) people tend to miss the forest for the trees when it comes to their readiness to workout.

If their Apple watch indicates a modicum of fatigue they’ll shut that shit down faster than you can say, well, apple.

Just because your watch says you should avoid training on any given day doesn’t necessarily mean you have to. Besides, I’m not entirely sold on the reliability of those apps anyway. I’ve had clients walk into a session feeling like a million bucks only to have their watch tell them danger, danger, DANGER, and to not even look at a barbell.

On the flip side, I’ve also had clients show up feeling like they made out with a petri dish, only to warm-up, move around a little, and then feel like Leonidas leading the Spartans to battle.

Indicator sets help you learn to FEEL whether or not you’ve got the juice on any given day. In short: It’s a form of auto-regulation that helps you to not have to rely on some algorithm.

Plus, it’ll save you a few hundred dollars…😙

At least in this scenario you’ll have some tangible, performance-based evidence to help you gauge things. Muscle fatigue is one thing and tends to be easier for many people to use as a metric.

If you’re overly sore you can feel that and tweak your programming accordingly. CNS (or nervous system) fatigue is a bit more nebulous and harder to pinpoint, or even feel for that matter.

Indicator sets help you with the latter.

To that end, I encourage you to start utilizing indicator sets as part of your warm-up on the days you know you’re going to be pushing the envelop. 

Pick a weight during your warm-up that you can use to “gauge” where you’re at that particular day. This number should be heavy enough to be challenging, but one you KNOW you can perform fast and with immaculate technique.

(this will likely be around 80% of your 1 rep-max)

Trust me.  The whole mindset of lift heavy or go home – while admirable – isn’t always the best approach.

Categoriespersonal training Strength Training

Strength Training For the Real World

Just to be clear: This blog post has nothing to do with the reality series, The Real World…😉

Speaking of which, I crushed that show in its early days. I watched every season up until Paris (season 13); after that it kinda lost its luster for me. Watching people make out in hot tubs wasn’t my idea of must-watch-tv.

(Excuse me while I go catch up on The Bachelorette).3.

Nope, today’s guest post, written by NY-based personal trainer Elaine Studdert (who wrote THIS post on sustainable fitness on this site a few months ago), pertains to strength training as it relates to “real world” activities like yard work, rough-housing with your kids, hauling suitcases, and fighting off a pack of ninjas.

We’re enamored if not programmed to think that the more advanced an exercise or program the better it must be. That couldn’t be further from the truth.

Enjoy!

Copyright: daizuoxin

Real World Strength Training

I’m a proud hockey mom to three boys. As my boys grow older their hockey equipment grows with them. Back when they were just little Mites, I’d carry their bags – which were heavy but manageable.

Fast forward to the Pee Wees and Bantam divisions, those same hockey bags have gotten exponentially bigger in size and weight. Even though they carry their own gear now every once in a while they need a hand. This is one of the many reasons I need to maintain the ability to pick up heavy stuff.

And this is true for everyone, whether it’s a hockey bag or a trash bag. In all of our lives, there will be situations that require heavy lifting.

This is real world training.

Training that doesn’t take place in a gym.

This is the type of training we need more than that weekend boot camp class.

Carrying suitcases, hauling groceries, walking up a flight of stairs, picking up your kids/grandkids, running after your dog, moving furniture, picking laundry up off the floor, etc.

The list goes on and on.

These everyday activities may not seem like a workout. In fact, we usually take for granted our ability to manage these tasks, until it becomes a challenge. That’s why it’s so important to put the work in every day. Being consistent over time will keep you in form to be capable of these everyday activities.

In the healthcare industry these movements are called ADL’s (activities of daily living).

Basic self-care activities that people do on a daily basis. We learn these basic skills as young children. As we play, run, jump and navigate the playground our body is figuring it all out and getting stronger. It’s important to find your adult playground to maintain this functional movement.  Maintaining the ability to perform ADL’s as we get older should be top priority.

So even if we’re not training for a sporting event, we should technically be in training every day for life.

How Do We Get Fit for Life?

Real life requires us to:

Squat – ex. getting up and down from a chair

Hinge – ex. pick something up off the floor

Push – ex. Push a shopping cart

Pull – ex. opening a car door

Carry – ex. holding a suitcase or grocery bags

Training these movements with external resistance or load is essential for maintaining muscle mass. And as we age, we want to hold on to our muscle as long as we can.

This doesn’t mean we have to be become bodybuilders or Olympic lifters. For most of us, this just means picking up some weight and performing these movement patterns 2-3 times per week. Strength training with movements that mimic real life will prepare you for all the activities you do on a daily basis.

It’s really as simple as that.

Where do we start?

The overwhelming amount of fitness information and resources we have access to can be confusing and complicated, especially for someone who is new to exercise.

  • What is the right plan?
  • Who do I follow on Instagram?
  • What app do I download?
  • Which device do I need to monitor my activity?

Breaking it down to the simplest components will make it less intimidating. Don’t overthink it. The quality of the exercises is way more important than quantity. Just start with the fundamentals and take it from there. Put one foot in front of the other and the rest will happen.

Here’s a Sample @Home Workout

A1. Squat: Goblet Squat w/ Lowering

A2. Hinge: Band Pull-Through

A3. Push – Gripless FacePull to Press

A4. Pull – Band Row Rotational Row w/ Weight Shift

A5. Carry – Goblet Carry

 

Carrying some weight, making small gains day in and day out, pushing yourself hard but not killing yourself. It all adds up and keeps us in shape to do the things in life we enjoy.

About the Author

Elaine Studdert is an ACE Certified Personal Trainer based in Westchester, NY. She trains clients virtually and in-person at HealthyFit in Mamaroneck. Elaine specializes in functional movement and kettlebell training. She loves to work with clients who are looking to improve their quality of life through movement. See her most recent article on virtual fitness training at Larchmont Loop.

Follow Elaine on social media: Instagram: @elainestuddert

Categoriesbusiness

3 Questions To Ask Yourself Before You Open A Gym

A few weeks ago I asked for a little insight on what you, my loyal readers, would like to see me write more about.

Oddly, “How adorable your cat is” didn’t make the cut.

What was a popular answer, almost resoundingly so, was for me to go into a little more detail on the business side of the fitness industry. Specifically, gym ownership. Even more specifically, to reflect and pontificate on what that means to me, and to offer any sage advice to those considering traveling down that path.

Read on…

Copyright: wavebreakmediamicro / 123RF Stock Photo

 

3 Questions To Ask Before You Do Something Stupid Open a Gym

1. What The Fuck Are You Doing?

Are you sure you want to do this?

I’ve come to realize there’s one of two tangibles that serve as the impetus for someone wanting to open their own gym:

  1. They’re passionate about fitness.
  2. They want to stick it to the man.

To Point #1 (passion).

I’m passionate about a lot of things too: Health, fitness, & helping people (obviously), techno, cheese, and movies.4

You have to be careful with passion.

It makes us do dumb things and make irrational decisions.

This is why I’ve yet to open up Tony’s Techno Palace of Gruyere and Sick Hip-Hop Beats.

Following one’s passion, while commendable, can be a tricky situation. Before you know it you’ve opened up a 10,000 sq. ft facility with all the bells and whistles, yet have zero idea on where or how you’re going to get clients.

Rent’s still due at the end of the month by the way.

More to the point, and this is something I’ve hit on before, I think there’s this idea (or even stigma) that the only way you can become relevant or give off the guise that you’ve “made it” in this industry is to own a gym.

Many trainers/coaches put this unnecessary pressure on him or herself to be a gym owner despite 1) not really having the desire (not to mention career capital, experience, or skill-set) to do so and/or 2) because it seems like the natural career progression to take.

NEWSLFLASH: You don’t have to do shit.5

You don’t have to be a gym owner to be successful in this industry. There are innumerable fitness professionals out there who work in commercial, boutique, box, or studio gyms who do very well for themselves.

As far as “progressing” one’s career (which, let’s be honest, means: “how can I make more money?”) I’d suggest the more pertinent question people should ask isn’t so much “Hey, should I open a gym?”

…but rather…

“Hey, what can I do to incur additional revenue streams so that I don’t have to be coaching on a gym floor 40-50 hours per week?“

That’s a deeper discussion for another time (especially when we consider how COVID-19 affected everything within the health/fitness industry), but suffice it to say this is where things like online coaching, writing, consulting, producing educational products, affiliate marketing, private coaching groups, and public speaking come into the picture.

Not ironically, all of the above are typically only fruitful when someone has spent years working in a commercial gym setting and harvesting much-needed experience.

To Point #2 (sticking it to the man)

This is also called the “my boss sucks so I’m going to open up a gym” argument.

I get it, I really do.

I spent the first five years of my career working in various corporate and commercial gyms and I’d be lying if I said I never got frustrated.

  • Why do I have to work so many floor hours?
  • Why are they taking a larger percentage of my sessions?
  • How come they won’t let me train people with my shirt off?
  • (tosses chair through a window) THIS PLACE IS A PRISON!

Stop being a child.

Read THIS post by Pete Dupuis.

2. How Are You Going to Open a Gym?

Is this a self-funded endeavor? Partners? Investors? You found a magic lamp?

When we opened up Cressey Sports Performance back in 2007, Eric Cressey, Pete Dupuis, and myself did things the old fashioned way: we cut each other’s hands with a razor blade and shook on it.

Okay, not really.

But we did sit down and discuss what each of our respective roles were going to be and also made it clear who owned what percentage of what.

We were a little different than most gym start-ups in that Eric more or less funded the entire thing out of his own pocket and we already had a set client roster primed and ready to go between the two of us.

Not many gym owners have that luxury.

NOTE: We were able to do that because 1) Eric had been saving money since he was seven months old and 2) We made it a point to START SMALL with a very bare-bones approach.

The initial CSP was 2200 sq. feet located in the corner of an indoor batting facility.

And while we had several people offer to invest at the start, as a group we wanted to avoid that at all costs.

We didn’t want to be held accountable to anyone else but ourselves. Too, we just wanted to avoid weird situations.

With investors you run the risk of too many demands/opinions being thrown into the pot – “When will we start hitting “x” numbers?” or “Why don’t we buy this $5000 leg press?” or “What do ya’ll think of adding in BOSU ball Light Saber battles as part of the warm-up?”

We wanted our gym to be ours.

The rule of thumb is this: If you don’t have a minimum of 6-months of operating costs set aside – to cover rent, utilities, insurance, any CAM fees, etc – than you shouldn’t consider opening a gym.

But if you do, do yourself a huge favor and email Pat Rigsby.

Which serves as a nice segue to…..

3. Is What I Did An Option?

To speak candidly, I never wanted to own a gym. Sure, I was (and still am) considered a co-founder of Cressey Sports Performance, but I’ll be the first to admit I wanted nothing to do with the business side of the equation.

All I wanted to do was show-up, coach my tail off, and do my best to serve as an ambassador to the brand.

I let Pete and Eric worry about the TPS reports.

When I decided to leave CSP in the Fall of 2015 it wasn’t to open my own place.

An opportunity arose where I could sub-lease at a location that was really close to my apartment.

In short, I paid an hourly rent in order to have “access” to a space to train clients. It was a perfect fit for me. There was no overhead on my end and since I already had a bunch of people lined up and ready to train with me in Boston the risk was pretty low.

(Also, the 1-mile commute as opposed to a 45 minute drive both ways didn’t suck).

Fast forward several months and the person whom I was sub-leasing under informed me she wasn’t renewing her lease and asked if I’d be interested in taking it over?

After unclenching my sphincter I put pen to paper and crunched the numbers. I came to the conclusion that if I had even one person sub-leasing under me paying me rent, that it would be a cheaper alternative on a month-to-month basis compared to what I had been doing.

I was in.

CORE was born.

Part of what helped settle my fears was that I knew what I didn’t want CORE to be. I had zero aspirations (and I still don’t) of building anything close to the pedigree of Cressey Sports Performance.

To be honest, I don’t think I have it in me – either in skill-set, acumen, or talent.

All I want (and need) is a small space to coach clients ~20 hours per week. This still allows me the ability to write, travel (when it’s allowed), and spend time with my family.

Sub-leasing is a great fit for me and I believe it’s an option more and more gym owners are considering, particularly in a COVID world.

I currently have three coaches sub-leasing under me at CORE. They’re not employees and I am not in charge of their schedule nor setting their price points.

All I do is provide a well-equipped, clean space that they can utilize and build their own businesses.

And (hopefully) thrive.

It’s a small space – 550 sq. feet – so only one coach can utilize the space at a given time. There’s a shared calendar and if someone blocks off the time, the studio is their’s to use. I’ve been using this system for just over five years and it’s worked splendidly.

If you’re someone who’s more hands-on and prefers the challenge of building a business, it’s likely not going to be a satisfying approach. However, if you’re someone like me and want something a little more low-key and are also looking for ways to offset your overhead, this option may be a home-run.

HOWEVER: As it happens I am now looking to scale the business into a larger footprint and turn CORE into CORE Collective…

…an all-in-one health/wellness location that not only provides top-notch personal training where a team of coaches can share and utilize the space, but also physical therapy, massage, nutrition counseling, and psychotherapy to boot.

Who knows, maybe I’ll also host Laser Tag tournaments on the weekends.

Which brings me to Point #1 above.

What the fuck am I doing?…..haha.

That’s That

I hope this was helpful?