Categoriescoaching Program Design rant

Fitness Industry Hyperbole is Exhausting

We all know hyperbole when we see it.

In general, it’s purposeful use of exaggeration as a rhetorical device or figure of speech. It’s often used in writing (and communication as a whole) to evoke strong feelings and reaction from the audience. These reactions can range from a chuckle and an “aww shucks” eye roll to someone getting punched in the throat.

Hyperbole is everywhere (politics, dating, sports, Thanksgiving dinner) – for better or for worse.

More innocuous and inane examples of hyperbole – the “aww shucks” variety – would be:

  • I’m so hungry I could eat a horse.
  • “So and so” is about as intelligent as a ham sandwich.
  • Attack of the Clones is a cinematic masterpiece.1

As a writer I love hyperbole because it can be a useful tool to add a bit of panache and entertainment value to a blog post or article in order to maintain people’s attention for more than 27 seconds.

Where I hate it is where this particular blog post comes into play.

Copyright: iuphotos

Fitness Industry Hyperbole is Exhausting

A few weeks ago I was perusing Twitter when my feed fed me this piece of gargantuan eye wash (because, of course):

“STOP DOING BARBELL SQUATS!!! It’s a useless exercise that does way more harm than good to your body.”

This, my dear reader, is a choice example of the latter example of hyperbole mentioned above. You know, the kind that makes you want to wash your eyes with broken glass.

Now, I don’t know the person who wrote it (I’m choosing not to directly mention them here), and I have zero insights into why this person is so vehemently against barbell squats. What I do know – from checking out this person’s profile – is that they’re a Chiropractor, they seem to build a lot of their online persona around this idea that most people lack mental toughness, and that “bad posture” is the reason why most people are in pain.

Not for nothing, but…

…I’d make the case that the reason why a lot of people are in pain is because they’re chronically weak (muscularly), not because their TL junction needs adjusting every two weeks.

(Which, not ironically, can be improved, drastically – and long-term – with some properly progressed strength training.2 If you don’t force the body to adapt to load or stress, then how can you really expect meaningful change? If the only intervention is adjusting and cracking someone’s bones to fit some “textbook perfect posture” narrative, and it’s something that needs to be repeated over and over and over again, to me, this is akin to using nothing but a band-aid to address a knife wound).

Male osteopath doing a postural evaluation

But let’s move beyond that.

The thing that rubs me the wrong way with this person’s train of thought is that it’s so egregiously self-aggrandizing. One thing that I despise in this industry – and something that makes me lose a lot of respect for someone when they do it – is thinking that THEIR WAY is the ONLY way to do something.

The easy comparison here is Mike Boyle.

I was in the room when, back in 2005, while recording Functional Strength Coach, he revealed to the strength & conditioning world that he no longer included back squats in his athletes’ programs.

I’m pretty sure this was the collective mood in the room when he said it:

via GIPHY

He wasn’t tarred and feathered by the entirety of the profession, but in the years since he’s routinely received flak for his stance.

However, I’ve always respected his take and have never taken issue with it.

Why?

Because he’s never said:

“Stop doing barbell squats with YOUR athletes.”

He’s only said:

“I’ve stopped doing a barbell squats with MY athletes.”

Moreover, he’s always followed that up with a sound rationale & explanation of why he came to that decision in the first place. And whether or not you agree with him isn’t the point:

  • They’re HIS athletes.
  • My man is still producing bonafide beasts in the weight-room and on the playing field.
  • Hard to argue with results.

Bringing things back to our friend from above.

Where I take issue is the insinuation that barbell squats – of any kind, in any situation, with any person, at any moment in time, even if they’re YOUR client and not mine – is dangerous or turning everyone into spinal compression walking balls of dysfunction.

To steal a quote from strength coach Gerry DeFilippo on that matter:

“How about this. Do exercises that fit your anatomical parameters and needs. More information, less fear mongering/cancelling of exercises.”

No diggidy, no doubt.

CategoriesUncategorized

Things That Bug Me About the Fitness Industry

It’s the last day of vacation, and I’ll be heading back to Boston soon. All I have to say is this:  1) It’s amazing how fast time flies, because I feel like I just got here; and 2) ohhhhhh boy, do I ever have some commercial gym stories to share.

Nevertheless, I’m going to be soaking up as many rays as I can between now and departure time, so today I have another guest post from Pete McCall. 

Pete’s actually an old colleague of mine and was actually the Continuing Education Coordinator at the first club I worked at in Boston close to six years ago. He and I crossed email paths not too long, and after catching up, Pete expressed interest in writing a little sumthin sumthin for the site while I was away.

Enjoy!

Tony and I met a few moons ago when we were both employed by the same New England-based health club company.  Recently I ran across his blog and have enjoyed his pontifications on all things Matt Damon and his occasional tidbit or two on training.

When Tony asked if I could help fill in while he was enjoying sunny Florida, my first response was that’s why I moved from MA to San Diego, because it’s sunny all of the time and every day off is like a vacation. My second was response was “hell yeah” because I’ll have the opportunity to do a little rant-blogging.

Let me be perfectly clear, I’ve been a personal trainer for a number of years; most of them CSCS-certified.  I currently work for a certification organization, I previously taught another organization’s certification, and I fully plan on opening my own conditioning studio within the next two years.

I love what I do because the general public needs professional fitness advice for the most effective way to use exercise for results from better health to a larger contract and signing bonus.  The fitness industry fills a vital role in providing exercise information and helping change people’s lives; however like a piece of food that gets stuck in your teeth and you can’t quite get it out there are a few things that bug me about this industry, so here goes:

1.  Why the flip are we so obsessed with six-pack abs?  I’ve never seen any evidence that the rectus abdominus (or any other muscle) sees itself in a mirror and thinks: “hey baby, you look gooood.”

Muscles do one of two things: they produce force or reduce force. That’s it.  A muscle simply has to convert from the lengthening phase to the shortening phase in the fastest time possible to produce the greatest amount of force.  The amount of time and energy the industry spends on training this one muscle should be redirected to better uses.

Want a strong core? Deadlift. Romanian deadlift. 2-handed cable press-outs. Barbell bent-over rows. Medicine ball chops and lifts. Those basic exercises will produce a rock-solid mid-section; everything else related to six-pack abs is controlled by the proper nutrition, rest and genetics.

2.  Why do manufacturers spend so much time and energy trying to reinvent the same equipment?  Have you ever been to a big trade show like IHRSA or Club Industry?  All of the equipment companies spend tons of time and effort every year to basically put lipstick on a pig and try to upsell health club and studio operators on newer equipment because it is now internet-ready.  WTF?

Training time is the one time when people should be completely disconnected from any sort of device other than an Ipod cranking out old Guns and Roses.  Want to increase strength? Lift something heavy.  Want to increase muscle size? Lift something heavy repeatedly.  Want to lose weight?  Lift something heavy a number of different ways with minimal rest periods.

We don’t need ellipticals that connect to the internet or machines that allow people to sit comfortably while they “exercise.”  Club operators would be better off spending their money on education for staff to teach members how to train for results rather than buying the newest version of a treadmill with a larger TV screen.

3.  Why do so many personal trainers let clients dictate the course of their programs?  Did you ever go to a doctor and say: “this is how I want you to treat my…?”  Did you ever go to an attorney and say: “this is the way we should handle the case?”

No.  Why not?

Because they are professionals who know what they’re doing and we pay them for their professional advice and knowledge.  I’ve heard comments from many trainers like: “my clients don’t like to do that,” or “my clients only like to use machines,” or “my client says that she doesn’t want to sweat.”

Fire. Those. Clients.

We are the professionals; people come to us for advice.  We should have the knowledge, skill, ability and confidence to provide the results clients want.  Insanity is defined as doing the same thing repeatedly yet expecting different results. Clients come to us because they want one thing: results.

Coach your clients on what is needed to achieve results. You’re the professional, they are the client – keep it that way.  If you do a needs-assessment on a client and recommend a specific course of action and the client doesn’t want to follow it then you are not responsible for his or her lack of results. Your time is better spent working with clients who will listen to you because they respect your knowledge and your interest in helping them move towards their goals.

Working in fitness is probably one of the best gigs out there.  Where else can you get paid to tell people what to do?  While I love this industry these are just a few things I’ve noticed over the years that, like that piece of salmon from dinner last night that got stuck in my teeth, are a little annoying.

The thing about the salmon is that I can get a piece of dental floss and the problem is solved. The problems with the fitness industry are a little more systemic and require some action from those of us on the front lines of the business to address by changing the way we do things so we can help move this industry forward.

Hopefully Tony enjoys his trip to the sun and fun of FL.  As he gets settled back in to the last month of New England winter I’ll try not to remind him that with it being sunny and in the 70s every day here in San Diego I actually lose track of what season or month it is.  Stay classy.

Pete McCall Bio:

As an Exercise Physiologist with the American Council on Exercise (ACE), Pete creates and delivers fitness education programs to uphold ACE’s mission of enriching quality of life through safe and effective exercise and physical activity.  He is one of the creators of the new ACE Integrated Fitness Training (IFT®) model of exercise program design.  Outside of his work responsibilities Pete serves on the content review committee for ptonthenet.com a fitness education website and coach’s youth (U16) rugby for the San Diego Mustangs.