The fitness industry is broken.
Maybe “broken” is too strong of a word. There’s obviously a lot of coaches out there doing great things. And, to be fair: more people than ever are now participating in gym activities compared to when I was first started out in this industry, which was way back in 2002.
You know, when Alias was the #1 show on television and smart phones didn’t exist.
I think a better term to use here is “re-frame.” The fitness industry is in dire need of a re-frame. A re-frame where current (and potential) fitness professionals learn to understand that long-term success in this industry isn’t tethered to the facade of social media or the 1 in a million chance you’ll go viral. It can happen of course. But the likelihood it’s going to happen to you is about as likely as me growing the hair back on the top of my head.
Without sounding like an old man telling you to get off his lawn…
Everyone Wants to Call Themselves an Expert Without Building Any Expertise
My hope is that this new 1-day workshop will help bring the masses back to the middle and help “reset” everyone’s mindset. That, yes, social media and all the romanticism involved in that world is a piece of the pie – it behooves everyone to “play the game.” However, it’s not a significant piece of the pie as far as long-term success in this industry is concerned, and I’d argue the Return on Investment (ROI) is a heaping dose of frustration and spinning your wheels more than anything else.
Starting early next year I’ll be offering a new workshop for fitness professionals who are looking for REAL advice on building a successful career in fitness.
What this workshop will NOT cover:
- How to build a social media following
- Kipping pull-ups
What this workshop WILL cover:
- What it REALLY takes to build a career in this industry (me free-styling on lessons learned from over 20+ years as a coach).
- How to build rapport (and increase motivation) with clients.
- How to simplify your assessments and programming to keep clients consistent
- Learn that it’s not necessarily about “how to gain new clients,” but rather “how to keep the ones you already have.”
- Financial literacy and retirement planning for fitness entrepreneurs (stuff I never learned when I first started out).
- And probably some deadlifts (because we are talking about me here).
Fit Pro Blueprint for Success
The inaugural version of this new workshop will take place in London, UK!
When: Saturday, February 28, 2026
Where: Train Yard Wapping
Cost: £188 (Early Bird rate until January 28th) – HERE
* CEUs will be available for this event via the NSCA
** Hugs and Predator handshakes optional
