Categoriesbusiness

Maintaining a Sense of Calm and Comfort: How Fitness Professionals Can Serve Their Clients Amidst the Chaos

The world has changed.

I’ve joked about the impending “zombie apocalypse” for years now. And while zombies are fake and don’t exist (except they 100% do), what we’re all currently experiencing with the COVID-19 outbreak is very much real and very much scary.

The entire world is being held hostage to the unknown.

At least with zombies you can see them (and run really fast in the other direction or throw an ax at their face).

With this virus, however, we’re just stuck with this invisible inevitability of a dumpster fire. It’s going to affect our lives in every shape, form, and fashion for weeks, months, if not years to come.

The health/fitness industry, like many industries, has been decimated in a matter of days. People have lost their jobs, income, and (sadly) much, much more.

I am not going to sit here and say I’ve figured it all out. My business has taken a hit too in the past week, and there’s no clear path as to when things will return to normal. Nevertheless, I wanted to share some insights and ideas I’ve used and implemented in recent days which I hope will help others.

Copyright: idealnabraj / 123RF Stock Photo

Maintaining a Sense of Calm and Comfort Amidst the Chaos

1. Be a Leader

I understand this may sound cheesy and a smidge “eye rolley.”

I mean, the real leaders out there are the doctors, nurses, care givers, researchers, and scientists out there who are trying their damndest to circumvent the storm.

Telling someone not to round their back on their deadlift does not a leader make.

I think one of the things that scares people the most given current events is our daily routine(s) have been disrupted:

  • Schools and daycares are closed.
  • Concerts, workshops, seminars, conferences, sporting events, hell, sport seasons have been put on pause.
  • Self distancing and in some cases, shelter-in-place protocols, have been put in place.
  • We can’t go to the movies or visit our favorite bars and restaurants.
  • It’s impossible to find toilet paper (huh?) or kale (fuuuuuuuck).

Compound all the above with gyms closing and there’s only so much a person can tolerate…

via GIPHY

We have to be a voice of reason and comfort for our clients.

Their fitness is not going to deteriorate.

I’ve reminded several of my clients that both aerobic endurance and maximal strength “stick around” for a fair bit of time.

Much of the research states that the residual training effect – retention of changes induced by systematic workloads beyond a certain time period after cessation of training – for both aerobic endurance and maximal strength hovers in the 30+/- 5 day range.

Meaning, given a drop off in exercise duration/intensity/frequency you can (and most likely will) maintain those physiological and motor abilities for 25-35 days.

Put another way: Unless someone succumbs to a MAJOR case of the “eff its” and decides to do nothing but binge watch Netflix and bathe in Cheetos dust their fitness levels won’t drop off as much as they think.

The body only needs subtle reminders to maintain those qualities. In lieu of lifting “heavy” we can tweak things like tempos, rest periods, drop sets, mechanical advantage sets, pants on, pants off, lots of things.

(Speed/Power, on the other hand, dissipates quickly…to the tune of 5 +/- 3 days. But even this can be maintained with sprints and simple plyo drills like skipping & bounding).

So, just doing that – and reminding clients that all their hard work won’t just disappear – will go a long way in dampening their anxiety.

HOWEVER: It’s imperative as their coach to encourage them to be proactive.

2. The Part Where You Encourage Them to Be Proactive

One of the first things I did was to email my clients to give them my plan and to offer direction/options.

I’m in a bit of a lucky situation in that I train people in a semi-private fashion out of a small studio space. Unlike larger commercial gyms I haven’t had to shut down (yet), but I have taken precautions to practice social distancing:

  • No more than two clients in at any given time.
  • All clients are required to wash & sanitize their hands upon arriving, and are encouraged not to train if they feel ill or have a cough or fever.
  • Workouts are limited to 60 minutes only.
  • All bars, DBs, KBs, handles, pens, everything will be sanitized between transitioning of clients.

Still, and respectively, 40-50% of my clientele have opted to stay away from the gym altogether.

So the second email I sent was a link to PerformBetter.com who are offering FREE shipping on all online orders.

OG status right there.

I encouraged my clients to pick up, at the very least, some (mini and super) bands in addition to some kettlebells, and told them that between those two things – in addition to basic bodyweight movements – they’d have hundreds of exercises to choose from and to keep them occupied.

To that end, I plan on filming and sending my clients 2-3 “at home” workouts per week that utilize minimal equipment.

Here’s an example I shared on social media the other day:

 

View this post on Instagram

 

I’ll play! . Like many of my colleagues I’ve been busy tweaking all my clients’ programs to reflect the times we’re currently in. . I.e., More “at home” workouts. . And while I’m up for the challenge I’d be lying if I said I haven’t had to conjure up my inner McGyver: . “I’ve got one band, an ab wheel, a mat, a roll of duct tape, and a yo-yo. I need a 3x per week program.” . Go! . I’ve been enjoying seeing what everyone else has come up with and it’s helped me tremendously tap into my creative juices. . Here’s a sample day I’ve sent a few of my clients: . Each exercise is done as a EMOM (Every Minute on the Minute) set. Once you complete an exercise you rest until the top of the next minute. . 1️⃣ Scissor Jumps x4-5/leg (substitute = 20 Jumping Jacks or 5 Vertical Jumps w/reset). . 2️⃣ Push-Up w/Elbow Tap x4-5/side (substitute = 8-10 “regular” reps elevated). . 3️⃣ 1-1/2 Reps Squat x 8-10 reps (no substitute. Fucking do it…😉). . 4️⃣ Prone Pulldown w/ Hip Add-Abduction x8-10 (props to @movement.with.meghan for this one). . 5️⃣ Step-Through x5/leg (substitute = Reverse OR Forward Lunge only). . Optional: Practice nunchuck skills. . Perform for 5 Rounds. You’re so diesel! . I’d like to post more of these moving forward so long as people want them and find them useful?

A post shared by Tony Gentilcore (@tonygentilcore) on

If there’s ever a time to lead by example it’s now.

3. The Part Where You Encourage Them to Be Proactive (Part II)

I don’t think we’ll see any shortage of coaches uploading at home workouts on social media in the coming weeks/months (thank goodness).

I am flabbergasted at the inventiveness and creativity of my colleagues.

A few resources I’ve been directing people towards are:

  • Dr. Ryan DeBell’s At Home Movement & Workout Program (it’s free to download, but you have the option to donate $$ if that fills your love tank).
  • Jen Sinkler’s Lift Weights Faster Daily (you get DAILY emails highlighting workouts that use minimal equipment).
  • THIS free bodyweight training manual via Jim “Smitty” Smith of Diesel Strength.
  • Dean Somerset is offering two months of free access to his High Tensile Strength resource (which includes a section on bodyweight training)
  • Citizen Athletics’ home workout program(s) – HERE.
  • Anything BJ Gaddour produces – particularly his “Daily BJ” (which is just a brilliant marketing name).

And, honestly, I think going out of your way to check in with your clients via email/texts is an apropos way of doing business.

I’m challenging my clients to send me accountability emails after completing the workouts I send them. One of my clients sent me this message yesterday:

“Workout 1 in the books. I think this will work just fine 🙂 For extra fun, I added some rucksack curls and wore the rucksack during pushups.

Thanks so much for putting this together. Didn’t realize how much it would boost my mood (didn’t even know my mood needed a boost). Excited to keep going on the coming days.

Thanks again.

PS: I miss your biceps (<— added by Tony).”

He even sent me a screen shot of his workout stats:

I want more of this.

ADDENDUM: My good friend, John Rusin, had a nice re-frame regarding this whole fiasco. He reminded everyone that while it’s cool we’re all trying our best to serve our clients and inundate them with at home workouts to perform, we also can’t forget about CONNECTING with them.

He’s encouraging fit pros to just talk with their clients, check in. Another coach, Melanie Redd, suggested making a private group on FaceBook or Slack.com to share ideas on books to read or shows to binge or to just co-hyperventilate into a paper bag (my add, not hers).

In short: Remain human with your clients.

4. Distance Coaching – It’s a Thing…;o)

I’d do this discussion a disservice if I didn’t defer to Jon Goodman, founder of Online Trainer Academy:

“You don’t need to pay for software to start online training. But if you do want to use it, any of them are more than adequate. Google Drive and email is fine too for now. It doesn’t matter what video tool you use either. Skype or Zoom both work. And you can accept payments with PayPal.

There, that answers the 10,000+ questions I got yesterday. I know that this is a change and it’s scary and feels foreign and uncomfortable. Everybody is struggling right now. Nobody really knows what’s going on. We’re all scared.

But I beg you, don’t overthink this. Move fast. Speed is paramount right now. Jump all in and it’ll be fine and you’ll figure it out. I promise.”

5. A Brief Rant on Selling Products During This Time

For starters have some feel and use common sense.

While it’s a very small percentage, I’ve seen some health/fitness professionals (not coincidentally ones they have a vested, financial interest) suggesting certain diets or supplement stacks will slow down, stave off, or altogether silence the Coronavirus.

In short: To say they suck is an insult to sucking.

They’re the worst.

Secondly, I’ve seen a rash of Tweets and IG posts from some fitness professionals reprimanding other fitness professionals for having the audacity of selling their products during this time. I can’t help but think these are the same people who just hate and complain about everything; even kitty cuddles.

From what I’ve seen the vast number selling products are adopting this tone:

“Hey, if you’re going to be stuck inside for the next several weeks you may as well get smarter and earn some CEUs!”

I think it’s a completely fair and ethical approach.

Tossing myself to the pitchforks I’ve not only lost income from clients pressing the pause button on their in-person training, but have also had all my workshops in the coming months cancelled as well.

I know others have it far worse, and I am not looking for a pity party.

I’m going to be okay, but still…

…that’s revenue I won’t be getting back.

Is the expectation that I (and others in a similar predicament) am supposed to offer free services and 100% off codes on all products for the foreseeable future? Am I supposed to renege on the endless hours (and $$) I’ve spent producing these resources?

Am I?

Would you?

Listen, it’s one thing to be a dickhole and market things in a way that’s blatant profiteering (not cool). It’s another thing altogether to make a living (totally cool).

All of this to say: Assuming you’re not the former example…if you’re someone who has products to sell amongst a horde of fitness professionals yearning to kill some time and learn I say…sell away.

  • Offer payment plans
  • Give people an option of what they want to pay (you’d be surprised how many will pay more than you think).
  • Free hugs for every purchase?
  • I don’t know.

We’re in a weird time now.

I hope this helped.

Categoriesmindset

The Comparison Game

I hope everyone out there is okay.

Strange times we’re in, and I can appreciate the chaotic and unknown nature of what’s happening in the world is flipping everyone’s day-t0-day musings upside down.

Me and my family are trying our best to make lemonade out of lemons, trying to stay calm, and maintaining as much normalcy as possible. Let’s just say that with Julian’s daycare closed until mid-April there’s a lot more roughhousing, lightsaber battles, and pantless dinners in the Gentilcore household.1

I am in the throes of catching up and updating many of my clients’ at home workouts. To be honest: I’m impressed with how I’ve been able to conjure my inner McGyver:

“I’ve got one resistance band, a mat, a roll of duct tape, and a pair of nunchucks. Can you design a 3x per week program for me?

I want to thank TG.com regular contributor, Shane McLean, for submitting today’s guest post for me.

Copyright: aberheide / 123RF Stock Photo

The Comparison Game

Have you ever heard of this game?

If not, this is how it usually goes.

You’re flicking through a magazine, social media or channel surfing and you come across a man or women (or both) who seem to have it all. They’re good looking and the total package.

And they’re wearing nice clothes (or hardly any at all), nice things and are surrounded by money and opulence.  And to rub salt further into the wounds, they’re doing it all at some far-off exotic location.

And because you don’t have any of that, you’re a little jealous.

Or you’ve started your gym journey with all guns blazing. You’re eating right, nailing your workouts and your scale numbers are looking better. Then someone who looks amazing walks past you at the gym.

You look at them and you look at yourself in the mirror and you think ‘I want to look more like that because I look like shit.”

Starting to recognize this game now?

Recently my son nailed five bodyweight chin ups for the first time. And rather than enjoy the moment and recognize his awesome effort, he downplayed his achievement by comparing himself to a classmate who can do more.

He didn’t give himself a pat on the back because he played the comparison game.

It’s Only Natural to Play

It’s human nature to compare ourselves to others.

A man sizes up another man to see if he is bigger or better looking than him. A woman looks at other women to compare how they’re aging; or if they have better (or worse) body parts or shoes or clothes.

But I’m only going by the limited experience I have with the fairer sex.

However, I’m no expert with the comparison game in the outside world but when it comes to the health and fitness universe, it’s more in my wheelhouse. Because me and (some of) my clients have played this game.

But it’s not all bad.

The Good

Motivation to train when everything is going your way, you’re feeling good and you have the time and energy to get after it,  is easy.

However, how many days are like that?

There are days when you need a little kickstart and comparing yourself to someone else’s progress and realizing (if you fall short) if they can look great, you can too.

Although you can’t rely on external motivation to always get the job done, the occasional burst helps keep you going when you’re NOT feeling on top of the world.

The Bad

It’s hard to argue against ‘comparison is the thief of joy.’

When you’re making progress with your training and diet, but your results don’t measure up to the person you see in the magazine, on TV or the sexy gym rat, you may feel like a failure, even when it’s not the case.

Robbing yourself of wins and not enjoying the moment and all the progress you’ve made because you’re playing the comparison game is easy to slip into.

However, it’s a deep dangerous hole to fall into and it will suck all the joy out of your current progress. Because if that’s all you do, then it gets ugly.

The Ugly

If you’re constantly comparing your progress in the gym to those around you or your social media feeds and not the person in the mirror then you’re losing sight on how much you’ve achieved.

Because when you’re comparing progress to someone who is more experienced, to a person you don’t know or who maybe was born with better genetics, you’re almost always going to end up on the losing end.

Even when you’re killing it.

What to Do Instead

When I’ve caught myself or my clients playing the comparison game here’s a few tips I use to turn this around:

  1. If you’re on social media and getting sucked down in the deep vortex of comparison, get off your damn phone, tablet or computer and do something constructive, like the dirty dishes in the sink.
  2. Participate in a mind and body activities such as yoga, tai chi or meditation. This helps you to feel whole, centered, grounded, and soothed. And you’ll be off your phone.
  3. Try to make someone’s day and change the world for the better because you’re more than just your appearance
  4. Realize that person has worked hard to get to this point and you still have plenty of hard work ahead of you. So, put your hard hat on and get to work.
  5. When you see someone in the gym who looks awesome, rather than stare and feel like a creeper, go up to them and compliment them on their appearance. And if you ask nicely, they’ll give you some tips to help your progress.

Wrapping Up

Although this game is okay to use for the occasional motivational boost it’s not a great long-term strategy.

But when you find yourself constantly playing this, then finding ways to stop this thought train in your head is essential. Because you should always find joy in your progress.

About the Author

Shane “Balance Guy” McLean, is an A.C.E Certified Personal Trainer working deep in the heart of Louisiana with the gators.

Categoriescoaching Female Training

My Wish For Female Fitness: Less Talk About Less

NOTE: This is a blog I originally wrote back in 2017, but I’m repurposing it today because:

  1. It’s really fucking good.

AND

      2. It matches well with the release of Psych Skills for Fitness Pros, my wife’s (Dr. Lisa Lewis), latest resource for personal trainers, strength & nutrition coaches, and physical therapists designed to improve their communication and motivational skills.

It too is really fucking good…;o)

This is the last week you’ll be able to purchase it at $100 off the regular price.

My Wish for Female Fitness: Less Talk About Less

“Why should I be fit?”

Ask a male that question and you’ll hear a bevy of terms and phrases ranging from “to get swole and jacked” to “to get swole and ripped.”2

Ask a female that question? Well, the bulk of them will have an entirely different orientation or framing of answers.

Copyright: dolgachov / 123RF Stock Photo

 

Most of the time we’ll see an avalanche of words like:

  • Lean
  • Slim
  • Toned
  • Thin

In other words: For many women the idea of being fit revolves around being LESS. Rather than embracing and accepting their body as something unique and worthy of its own admiration (regardless of size), many women are fixated on the notion that less is sexier.

Healthier.

Better.

This is in stark contrast to the psyche of their male counterparts. Peruse any magazine rack and you’ll immediately notice a different tone:

  • Big
  • Strong
  • Mass
  • Gain

Here, the goal is MORE.

My wife, Dr. Lisa Lewis, who speaks on this topic and phenomenon frequently, refers to this as a Growth Orientation.

Woman are (generally) programmed to strive for less. By contrast, men are (generally) programmed to strive for more.3

“Striving to Be More, Instead of Wanting to Be Less”

Rather than being seduced into the rabbit hole of incessant “weight loss,” which, lets be honest, is the quicksand of the industry – slowly swallowing any semblance of enjoyment and fun out of fitness – I’d like to see more women gravitate towards something I refer to as 3×52.

Instead of a goal of weight loss and steady diet of disappointing results (and Paleo recipes that taste like old lady fart sprinkled with sawdust), the ultimate goal, as far as my own female clients, is to get them in the gym 3 days a week, 52 weeks a year…aiming for CONSISTENCY and  PERFORMANCE.

 

I find if I can get them “married” (for lack of a better term) to finally conquering a chin-up, or deadlifting their bodyweight for reps, or, I don’t know, beating Xena Warrior Princess in a street fight, the aesthetic goals they’re chasing (often saturated with a tone of weight loss) just kinda-sorta…happen.

Better yet…they forget about them altogether, and just want to crush weights.

It’s All About Motivation

This is where my wife Lisa would chime in with her expertise, but I’m going to take as stab at it.

In the seminal book, “Intrinsic Motivation and Self-Determination in Exercise and Sport,” a light read (said no one, ever), motivation is described as:

“….[is] an internal state that energizes and drives action and behavior and determines its direction and persistence.”

The fitness industry, as it relates to women (exponentially so), is very much fixated on extrinsic factors: external appearance, sex appeal, being less.

This isn’t entirely wrong or altogether a bad thing. I understand that for many women looking at magazine covers like the one above, or perusing any number of Instagram accounts of fitness celebrities can be motivating.

However, it’s also very superficial.

Happiness, it would seem, is tethered to one’s waistline or ability to look a certain way society (or magazine editors) deems attractive.

This is not healthy.

And, funnily enough: I can’t tell you how many times I’ve heard stories and have seen personally people (both men and women) who have sacrificed a lot to look a certain way.

They give up social events and carbs (CARBS!) in pursuit of six-pack abs or tank-top triceps, only to attain the goal and be like, “huh, that’s it? Well, that’s a bunch of bullshit.”

The moral of the story, however, is to help your clients find and recognize INTRINSIC factors that will fuel their motivation to get fit and healthy.  And do so long-term.

The difference and power of intrinsic factors is that they have less to do with external appearance and sex appeal and more to do with finding value in other ways, like:

  • How exercising makes someone feel.
  • Exercise matches their values and beliefs.
  • Someone feels exercise is an important part of their personality, and makes them the best version of themselves possible.

You do that – help someone seek intrinsic motivation – and Tracy Anderson will have less of an influence.

Yay.

via GIPHY

So, Uh, Tony, How Do We Enhance Motivation?

Good question.

1. Facilitate Intrinsic Motivation

This is where being a good, intuitive coach brings value. I’m a strength guy and love the barbell lifts, so it stands to reason I have a little bias towards them.

While I’m at a stage in my career where the majority of women who reach out to me know what they’re getting themselves into – a healthy dose of deadlifts and Tiesto – I also recognize that for some, I can’t force feed anything.

If someone would rather jump into a live volcano than perform a back squat…what good is it to force them to do back squats. That’s a sure-fire way to crush motivation.

It’s my job, then, to do the best I can to match their goals with shit they’ll actually want to do. Maybe instead of back squats we perform Goblet squats, or a crap-ton of sled work?

More to the point, if I can identify their strengths and talents – and utilize things that make them feel like a rock star – we’re in a good place.

This is what happens when @alexandraleigh22 crushes her deadlifts. We pay homage to Kid-n-Play.

A post shared by Tony Gentilcore (@tonygentilcore) on

2. Highlight Ways to Grow

Building autonomy should always be the goal with any client. You should want them to eventually leave.

Listen to a client’s goals and ALWAYS create plans based on those goals…..always. Allow room for goals to change, be modified, or even abandoned. Everything is negotiable.

A large reason why so many people fail to get results – even when working with a trainer – is that the trainer sucks balls. He or she never takes the initiative to provide education and feedback to increase competency in their clients.

I don’t feel there is nefarious intent or that such a thing is done purposely much of the time, but it does speak to the pure laziness of some trainers and coaches.

I know when I start to work with a new client (female or otherwise) I go out of my way to explain everything, why we’re doing a certain exercise, it’s benefits, and why it will help get them closer to their goals.

Moreover, I make sure to meet her where she’s at.

This kinda mirrors what I said above – I.e., not force feeding YOUR preferences onto your clients – but a crucial component of sustained motivation is competency. This is why I rarely have someone – male or female – straight-bar deadlift on Day #1.

Clients want to feel as if they know what the hell they’re doing, that they can do “stuff,” and that they don’t look foolish.

Foolish

 

Less Foolish

 

Look, a Demon Kitten (Which Has Nothing to do With Anything)

3. Build Relatedness

Your relationship & rapport with clients is an essential element of success. Be mindful of your clients’ social needs in regard to their fitness.

For example, if you partake in semi-private training as I do, and you’ve just started with a new female client and you know she’s a bit timid and self-conscious…it’s probably not a bright idea to pair her alongside your male client training for his next powerlifting meet.

Another example, especially when training female clients, Beyonce Radio on Pandora is like female relatedness catnip. It never fails.

Never.

 

Less Talk About Less

Taking all of the above in consideration will, I feel, help with all the “less” talk that permeates female fitness.

No! We want more.

More confidence, more autonomy, more competence, more muscle (because, why not?), more cowbell, more Beyonce.

Psych Skills for Fitness Pros

What burns us out as coaches isn’t sets/reps, breaking down deadlift technique, or writing a metric-shit ton of training programs (although that last one can be debated).  No, what grinds our gears are our…

…clients!

They can be inconsistent, unmotivated, drop off the face of the Earth only to show up three weeks later wondering why they’re not getting results, have poor boundaries, smell really bad, any number of things.

All of which require communication skills to deal with.

Creating a long-lasting career in fitness, one that rewards you with loyal clients who stick around, isn’t about how much you lift, how great your butt looks on Instagram, or how much you spend on Facebook for advertising.

It’s about creating a CONNECTION with your clients.

Psych Skills for Fitness Pros will help you accomplish that.

  • 12+ hours of content – webinars, quizzes, interviews – you complete at home at your own pace.
  • Earn CEUs via NSCA and NASM.
  • Gluten free.

Remember: This is the last week to purchase it on SALE, so act now while you can.

CategoriesStuff to Read While You're Pretending to Work Uncategorized

Stuff to Read While You’re Pretending to Work: 3/6/20

Copyright: olegdudko / 123RF Stock Photo

I’m currently in Paris.

It’s a detour I’ve made in between two weekends of teaching workshops (last weekend in Athens, Greece and this coming weekend in London).

I love it here. I only had one full day at my disposal so I made the most of it. I adore walking around European cities so I coordinated my iPhone with Google Maps and hit up Musee d’Orsay, Louvre (just to see it), Arc du Triomphe, Eiffel Tower (whoa), and Notre Dame.

Not too bad, right? Most of the “big hits.”

Sadly, it’s been a swift 36 hours and it’s time to pack, head to the train station, and take the Chunnel to London.

BUT FIRST…I’M LIKE, REALLY, REALLY IMPORTANT

(Things I’ve appeared in, places I’m going, you know, important stuff)

1. Strategic Strength Workshop – Detroit, MI: April 5, 2020

This will be my first ever workshop in the region!

I’m expecting ticker tape parades.

2. Strategic Strength Workshop – Washington, DC: May 17, 2020

SOCIAL MEDIA SHENANIGANS

Twitter

Instagram

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

Psych Skills for Fitness Pros – Dr. Lisa Lewis

This is the ONLY resource out there designed specifically for personal trainers, strength & nutrition coaches, physical therapists, athletic trainers, and, I don’t know, bomb sniffing dolphin trainers to accelerate their communication and motivational skills to help their clients’ get results.

What bogs us down as fitness professionals isn’t the nuances of improving scapular upward rotation, bench press technique, or figuring out the optimal sets/reps for someone.

Nope, it’s other people’s shit.

Those clients who are inconsistent, unmotivated, relapse, or altogether quit.

Like it or not, if you’re a coach you ARE utilizing psychology everyday and it’s these “soft skills” of coaching that will help offset burnout.

  • Study at home at your own pace.
  • CEUs available.
  • Learn from an actual doctor (and not some Instagram mindset coach asshat).

Psych Skills for Fitness Pros is on sale NOW through March 18th at $100 off the regular price.

Interactive Bullshit Detector for Health Products & Services – Dr. Bill Sukula

This has a few LOLs (and I always love a good rant/takedown piece).

5 Simple Steps to Better Squats and Deadlifts – Sivan Fagan

She had me at deadlifts.

Categoriescontinuing education

Psych Skills for Fit Pros Now Available

I’m excited to announce that Dr. Lisa Lewis’s brand new resource, Psych Skills for Fit Pros, is now live and ready to purchase/melt people’s brains.

This resource was made specifically to help personal trainers, strength & nutrition coaches, and physical therapists accelerate their clients’ results (and YOUR success) by mastering communication and motivational skills.

I.e., What often separates great coaches from the average ones isn’t so much their ability to break down shoulder assessment, deadlift technique, design the perfect concurrent periodized program, and/or discuss the intricacies of gluconeogenesis – although those are all pretty baller skills to have.

Rather, what really separates the great fit pros from the masses are their SOFT SKILLS of coaching.

Eleven Years In the Making

Full Disclosure: For those unaware, Dr. Lewis is my wife.

See, here’s proof:

We met in 2009 while I was a coach at Cressey Sports Performance and she was finishing up her doctorate in Sports Psychology at Boston University.

It wasn’t long into our relationship when she noticed I had amazing pecs I’d sometimes come home zapped and frustrated.

For starters I’m an introvert through and through and after eight straight hours of coaching athletes and listening to Metallica and Rage Against the Machine I’d want to sequester myself in my Fortress of Solitude with a book whenever I arrived home.

“Hi Babe. How was your day? Bye Babe.”

But too, what drained me the most was the mental gymnastics tethered to keeping certain clients motivated and consistent with their training. I’d come home mad at myself that “so and so wasn’t getting results” and then either start crying in the corner in the fetal position or jump through a pane glass window.

Okay, neither of those happened…but the discontent was real.

Lisa, thankfully, was always more than happy to help talk me through things and provide a “script” or blueprint or lesson plan to take with me back to work to implement with my clients.

After like the 47th time I came home asking her for advice it dawned on me…

…the health/fitness industry NEEDS her and her expertise.

It needs an ACTUAL DOCTOR in this shit (and not some tool on Instagram who labels themself a “mindset coach” because they read a book once) who actually lifts to come up with a resource.

Something to help health/fitness professionals to develop their people skills and to build better rapport with their clients/athletes. I mean, like or not, there’s A LOT of psychology stitched in with being a coach.

The seed was planted.

Now, Fast Forward Moving-In Together, Getting Married, Adopting a Cat, Starting Our Own Separate Businesses, and Having a Kid.

Lisa started officially working on this project in April 2019.

  • She did the research
  • Infused her own expertise and skillsets
  • Recorded all the presentations
  • Edited everything
  • Re-edited
  • And edited again

And Now Psych Skills for Fit Pros is available!

We all have clients who are noncompliant, dropout, relapse, or just straight up give-up on their health/fitness goals.

And it really grinds our gears.

Psych Skills for Fitness Pros addresses a gap in the nutrition and exercise science knowledge base – psychology. This online, do-at-your-own-pace course provides an introduction, theoretical review, and extensive application of psychological processes that are central to working with clients.

The course is divided into 6 chapters, and each chapter contains 4-6 modules of content. These modules include webinars, quizzes, interviews, and worksheets for self-reflection and practice. Specifically, the course content includes the Self-Determination Theory, the Transtheoretical Model of Change, and Motivational Interviewing.

Of Note: the interviews include some names you might be familiar with (and how they used these very skills to help build their businesses and brands): Mark Fisher, Molly Galbraith, Dean Somerset, Meghan Callaway, Kelly Coffey, Georgie Fear, and some jallopy with the last name Gentilcore.

This product is ON SALE at 20% off the regular price today though the next two weeks.

What Else Can You Expect?

  • Continuing Education credits have been approved via the NSCA  (and NASM is pending)
  • You have the option to either purchase in full or take advantage of a payment plan.
  • Gluten free.

There’s no other resource out there like this specifically designed for trainers and coaches.

—> Psych Skills for Fitness Pros <—

Categoriespodcast

Appearance on the Fit Dad Nation Podcast: How to Build an Online Brand

Copyright: dr911 / 123RF Stock Photo

How to Build an Online Brand

I made a cameo appearance on the Fit Dad Nation podcast w/ Steve Roy recently to discuss keto recipes.

LOL – just kidding.4

We go into some detail on how to go about building an online brand/community in an ethical manner that will lead to long-lasting revenue streams.

In a nutshell: It takes a lot more than just setting up an Instagram account highlighting your badonkadonk.

You can listen here:

Or, you can:

Go HERE to listen/download on Apple.

Go HERE to listen on Spotify (Episode  # 84)

Or HERE if you’re an Android owner (Episode #84)

CategoriesCorrective Exercise personal training

If You Want to Correct Shit You Need to Own Shit

I’ve used a similar slogan in other ways:

“If you want to fix shit you need to lift shit.”

“If you want to fix shit do shit right.”

“Shit, shit, shitty, shit.”

There’s a t-shirt in there somewhere…;o)

Needless to say: 1) I have a potty mouth (#sorrynotsorry) and 2) I’m a firm believer that strength training is not only a wonderful (and often overlooked) way to get people strong(er) – duh! – but also as a means to “correct” or address a perceived dysfunction/road block in movement.5

Copyright: lightfieldstudios / 123RF Stock Photo

Owning POSITION(s)

I work with a lot of individuals who complain of shoulder ouchies, especially as it relates to performing stuff overhead.

There are any number of factors to consider:

  • Tight lats.
  • Poor anterior core strength.
  • Tight pecs.
  • Wearing blue.

Who knows? Lots of things can run awry.

I think it behooves any coach/trainer to put on their detective’s hat, dig deep(er), and try to ascertain what could be the root cause for someone’s discomfort or pain.

SIDE NOTE: Too, I think it’s important to be careful of scope of practice and not DIAGNOSE anything. Nothing irritates me more – other than people who refer to themselves as an “entrepreneur” or “influencer” – than a personal trainer who thinks he or she is a physical therapist or doctor and attempts to diagnose their clients:

“Ah, yes, I see your left shoulder lacks internal rotation. I think it may be cancer.”

It’s within our wheelhouse to assess movement, of course, and to use that information to help guide programming. But outside of that I implore you to stay within your lane and not get into the habit of diagnosing anything.

Okay, end rant.

Back to why someone’s shoulder hurts.

All of what I mentioned above applies and can definitely be a part of the conversation.

One factor, however, that often gets glanced over is the congruency of the shoulder blades and rib cage.

I.e., Can a concave scapula play nicely together with a convex rib cage?

One way to accomplish this is to give the Serratus Anterior muscle waaaaaaay more attention than we typically give it. The Serratus is a “reaching” muscle and helps the shoulder blade move AROUND the rib cage.

For those who have been incessantly told to keep the shoulder blades “together & back” – which, to be fair, is important to lift heavy things – it can sometimes result in faulty mechanics where they’re more or less cemented in place.

And, shoulder blades that don’t move = no bueno.

Renowned physical therapist, Shirley Sahrmann, popularized the phrase “Scapular Downward Rotation Syndrome” in her book Diagnoses and Treatment of Movement Impairment Syndromes.

Without getting into the wordplay too much, Downward Rotation Syndrome can be the result of a few things, but the main players at play are (generally) overactive/tight Rhomboids, levator scapula, and lats. Symptoms can range anywhere from subsequent glenohumeral compensatory joint motion (joint fraying to tears) and instability to neck pain, and, in extreme cases, thoracic outlet syndrome.

It sounds like some nefarious, end-of-days stuff (and it can be).

However, rest assured the “fix” can be quite accessible.

Anything which allows more reaching (protraction), in addition to better access to rib cage expansion (movement), can be MONEY for many people.

You can see both in action in what’s undoubtedly the most boring video on the internet.

 

1️⃣ As I press my hands forward I’m thinking about reaching as far out in front of me as possible (I’m not keeping the shoulder blades still).

Hello Serratus. Nice to meet you.

2️⃣ As I progress overhead I’m reaching upward towards the ceiling with my upper traps, staying careful not to cheat via my lower back. Ribs stay down.

Not coincidentally BOTH – Serratus & Upper Traps – play an integral role in scapular upward rotation.

The shoulder blades are designed to move!

If overhead activities hurt it could be because you’ve programmed yourself to keep them in place.

3️⃣ At the top I’m OWNING the position (very important) by adding a breath: INHALE through the nose expanding the rib cage all around. Then a FULL, accentuated, EXHALE to get the ribs down and promote a canister position (rib cage stacked over pelvis).
It’s harder than it looks.

4️⃣ Pants optional.

If you want to aid better overhead motion – or just help people’s shoulders feel better – it’s imperative to get the shoulder blades and ribcage to become BFFs and to OWN better position(s).

Less band external rotation drills and more Serratus activation in concert with positional breathing.

EDIT: Props to both Luke Worthington and Conor Harris for the idea.

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 2/21/20

First things first: A new season of Clone Wars starts today. No big deal.

Copyright: olegdudko / 123RF Stock Photo

BUT FIRST…I’M LIKE, REALLY, REALLY IMPORTANT

(Things I’ve appeared in, places I’m going, you know, important stuff)

1. (Even More) Complete Shoulder & Hip Blueprint – Athens, Greece: Saturday, Feb 29th & Sunday, March 1st, 2020

It’s official: This marks the sixth year in a row Dean Somerset and I are presenting together. We’re so excited to be coming to Athens to kickstart 2020.

2. Coaching Competency Workshop – London, UK: Sunday, March 8, 2020

3. Strategic Strength Workshop – Detroit, MI: April 5, 2020

This will be my first ever workshop in the region!

I’m expecting ticker tape parades.

4. Strategic Strength Workshop – Washington, DC: May 17, 2020

SOCIAL MEDIA SHENANIGANS

Twitter

Instagram

 

View this post on Instagram

 

If want to “correct shit” you gotta “own shit. . I work with a lot of individuals who complain of shoulder ouchies, especially as it relates to performing stuff overhead. . There are any number of factors to consider: . – Tight lats. – Poor anterior core strength. – Tight pecs. – Wearing blue. . Who knows? Lots of things can run awry. . One factor, however, that often gets glanced over is the congruency of the shoulder blades and rib cage. . I.e., Can a concave scapula play together nicely with a convex rib cage? 🤷‍♂️ One way to accomplish this is to give the Serratus Anterior muscle a little TLC. The serratus is a “reaching” muscle and helps the shoulder blade move AROUND the rib cage. . For those who have been incessantly told to keep the shoulder blades “together & back” – which, to be fair, is important to lift heavy things – it can sometimes lead to faulty mechanics where they’re cemented in place. . Anything which allows more reaching (protraction), in addition to better access to rib cage expansion (movement), can be MONEY for many people. . In this video I’m performing what’s likely the most boring exercise ever created; but it’s accomplishing a lot. . 1️⃣ As I press my hands forward I’m thinking about reaching as far out in front of me as possible (I’m not keeping the shoulder blades still). . Hello serratus. Nice to meet you. . 2️⃣ As I progress overhead I’m reaching upward towards the ceiling with my upper traps, staying careful not to cheat via my lower back. Ribs stay down. . Not coincidentally BOTH – serratus & upper traps – play an integral role in scapular upward rotation. The shoulder blades are designed to move! If overhead activities hurt it could be b/c you’ve programmed yourself to keep them in place. . 3️⃣ At the top I’m OWNING the position (very important) by adding a breath: INHALE through the nose expanding the rib cage all around. Then a FULL, accentuated, EXHALE to get the ribs down and promote a canister position (rib cage stacked over pelvis). It’s harder than it looks. . 4️⃣ Pants optional. . Shout out to @lukewtraining for the idea. . EDIT: an additional shout out to @harris_ssp for inspiration as well.

A post shared by Tony Gentilcore (@tonygentilcore) on

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

The Introverted Personal Trainer’s Guide to Better Networking – Jason Leenaarts

If you’re someone (like me) who prefers to hang out with your cat on a Friday night than this article will help a ton.

What Is Stability Training? – Josh Henkin (via EricCressey.com)

I’ll tell you what it isn’t: Standing on an unstable surface performing circus tricks.

What to Do When More Exercise and Stricter Dieting Don’t Work – Molly Galbraith

Bookmark this fucker.

SO good.

Categoriesmindset

How to Battle the Winter Eff Its

It’s the dead of winter here in Boston.

It sucks.6

And while this winter has been pretty “tame” thus far compared to winters past, it doesn’t renege on the fact that the cold, grayness, and general sense of laziness and malaise the weather imbues upon the northeast every year this time of year takes its toll after a while.

More specifically – and speaking firsthand – my enthusiasm towards training has been waning of late; particularly the last week or two.

In short: I’m battling an aggressive case of the “Eff Its.”

Copyright: lightfieldstudios / 123RF Stock Photo

Tony, Do You Need a Hug?

First of all: I’ll never turn down a good hug.

Second: It’s completely normal to feel low-energy, stiff, sore, or otherwise unmotivated to train in the dead of winter anywhere. The northeast – and Boston in particular – is not unique to this phenomenon.

We all go through it.

(yes even us hoity toity fitness professionals)

The feeling can range anywhere from preferring to jump into a live volcano to, in less dramatic circles, staying home and catching up on Stranger Things.7

Either way you slice it the idea of heading to the gym (in any capacity) is low on the “to do” list.

But outside of injecting an energy drink directly into your left ventricle (<– not recommend by the way) what are some ways to initiate a spark in your training mojo?

Feel It. Accept It. Carry On

My wife, Dr. Lisa Lewis, likes to remind people that it’s okay to feel their feelings.

Take, for instance, how much I hate emptying the dishwasher.

I hate it with a passion.

Maybe even more than kipping pull-ups.

The only way I can best articulate how much I hate emptying the dishwasher is that whenever it needs emptying, at that very moment I open the door to put something in that’s dirty only to then be punched in the face (nay, soul) by the escaping steam permeating from a recent wash, if there were somehow a theme song I could attach to that feeling, it would be Rage Against the Machine’s “Killing in the Name.”

You know the one…

“Fuck you I won’t do what you tell me. Fuck you I won’t do what you tell me. Fuck you I won’t do what you tell me.”

So on and so forth, followed be me running through a pane glass window.

Anyway, Lisa is all about feeling the feelings…

…letting them in, accepting them, allowing them to marinate for a moment.

And then, you know, turning the page and doing whatever it is you need to do.

Read: Putting the dishes away…;o)

Now, what does this have to do with the “Eff Its” and not feeling like going to the gym on squat day?

You have two options:

1) Maybe you DO need a day or two off from training.

There’s no harm in this.

  • You’re not less of a person,
  • You’re not going to lose all your gainz,
  • You’re not going to be sent to Azkaban
  • You’re just being human.

Stay home, hang out with your cat, write poetry.

Or, I don’t know, might I suggest The Outsider on HBO?8

Sometimes we all just need a mental health day.

Or, better yet…

2) Perform ONE Lift and Go Home

Perform a Bloop, Bloop, Bloop warm-up (or workout) and/or then hit ONE lift hard and go home.

There are any number of permutations here:

  • Work up to a heavy triple or set of five on a compound movement like a squat, deadlift, or bench press variation. Then take 10-15% off THAT number and perform an additional 3-5 sets of 3-5 reps for some added volume.

Go home.

  • Take your estimated 10 rep max on any particular exercise, reduce the load to 90% of THAT number and then perform 2-3 sets shooting for the maximum number of repetitions possible OR stopping 1-2 reps short of failure. I don’t care.

Go home.

I like this approach because it keeps people consistent AND it’s less likely to derail someone’s world in that they’re less prone to beat themselves up for missing a workout.

Nothing sexy or Earth shattering, but a nice reframe nonetheless.

EDIT: I’d be remiss not to mention to get your Vitamin D levels checked as well. It’s well documented that people who live in areas where it’s cold or have limited exposure to sun have low(er) levels of Vitamin D which can have negative ramifications on mood and sense of well-being.

This applies to people who live in areas with ample sun, too. Just because you live in Florida, Hawaii, or, I don’t know Wakanda, doesn’t mean you’re immune to low levels of Vitamin D.

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 2/14/20

Copyright: olegdudko / 123RF Stock Photo

 

 

BUT FIRST…I’M LIKE, REALLY, REALLY IMPORTANT

(Things I’ve appeared in, places I’m going, you know, important stuff)

1. (Even More) Complete Shoulder & Hip Blueprint – Athens, Greece: Saturday, Feb 29th & Sunday, March 1st, 2020

It’s official: This marks the sixth year in a row Dean Somerset and I are presenting together. We’re so excited to be coming to Athens to kickstart 2020.

2. Coaching Competency Workshop – London, UK: Sunday, March 8, 2020

**EARLY BIRD rate ends this weekend! (save $100 by registering soon).

3. Strategic Strength Workshop – Detroit, MI: April 5, 2020

This will be my first ever workshop in the region!

I’m expecting ticker tape parades.

4. Strategic Strength Workshop – Washington, DC: May 17, 2020

SOCIAL MEDIA SHENANIGANS

Twitter

Instagram

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

The Fitness Industry is Failing Regular People – Elsbeth Vaino

“Normal people” = those who don’t have lofty physical goals and/or workout 1-2x per week.

Great read from Elsbeth on this one.

How to Do a Single Leg RDL Without Falling On Your Face – Christa Sgobba

The single leg deadlift is a less intimidating exercise that it’s bilateral cousin. However, I’d argue it’s a more advanced movement.

I was happy to contribute to this article for SELF Magazine.

Which Barbell Squat Variation is Optimal For You? – Dr. Michael Mash

Are you someone with hip pain? Knees that feel like they’ve been put through a meat grinder? Maybe you’re a beginner or just someone who’s sole focus is to get as strong as possible.

Not all squat variations are created equal.