CategoriesExercise Technique

It’s Not What You Do, It’s How You Do It: A Better Plank

Copyright: undrey / 123RF Stock Photo

 

I know, I know.

Planks. Not the most exciting topic in the world.

I may as well post something on photosynthesis trends of oak trees in the Northeast, gas prices, or, I don’t know, what my kid had for breakfast this morning.

Everybody performs planks. And 90% of those people perform them incorrectly.

Today’s guest post by TG.com regular, Dr. Nicholas Licameli, sheds light on how to make your planks more effective.

HINT: It has zero to do with performing them for longer durations.

It’s Not What You Do, It’s How You Do It: A Better Plank

The plank.

We know it, we love it, and we know the benefits. However there is a simple way to make it more effective that you can implement immediately. It doesn’t involve any additional equipment and takes less than a second to do.

This simple modification will help not only those who are new to the exercise, but also those seasoned planking veterans.

Take a look at the following two pictures.

Can you spot the difference?

It’s subtle, almost undetectable.

Here’s some more information: The plank on the top can be held for 3 minutes or more, while the plank on the bottom can only be held for 15-20 seconds max.

The plank on the top is engaging only a fraction of the core and abdominal musculature, whereas the plank on the bottom is recruiting nearly every muscle in the body, including the core and abdominals.

Form looks good in both: No sagging or lifting of the lower back and pelvis, serratus anterior is engaged for scapular stability, and the head, neck, and entire spine are in neutral. So what makes the bottom plank more effective than the top?

Let’s find out.

No, Wait, Don’t Go…the Plank IS a Big Deal

The plank is one of the best exercises for improving total body strength as well as the health of your spine. In order to perform the plank correctly and effectively, pay close attention to the position of the lower back and pelvis as well as the direction of the force being applied through the floor.

When in the plank position, imagine what would happen if all friction on the floor disappeared, almost as if doing a plank on ice. Which direction would your elbows and feet slide? Most likely, they would slide out from under you: your arms would shoot forward, your feet would shoot backward, and your face would be imprinted on the dirty gym mat that you sprayed with a dirty plastic bottle filled with an ambiguous pale blue liquid.

via GIPHY

Note From TG: No reason for this GIF other than to 1) I couldn’t find a video of someone falling during a plank and 2) it’s freakin hilarious. Sorry for the brief hijack Nicholas.

That is precisely the problem with the top picture.

You’ll notice that my toes are digging into the floor and isometrically pushing away, while my arms are isometrically pressing forward toward my head.

Biomechanically, I am isometrically pressing into shoulder flexion, ankle plantar flexion, hip extension, and spinal extension. While this may be a good way to hit the deltoids and calves (not really), it is not doing much for the core and abdominals.

Why?

Because the core, and more specifically the anterior core (the muscles on the front side), is responsible for spinal flexion and anti-extension. In order to maximally engage those muscles, you must train those movements.

This can be achieved by forcefully, and isometrically, pulling your arms and feet together. Now imagine doing it on ice. What would happen? Our arms and feet would slide toward each other and we’d assume a pike-like position with spinal flexion and anti-extension, which is just what we want.

And Bingo was his name-o…

Why Is This So Common?

Our bodies do not want to be wasteful, so they will do their best to use the least amount of energy necessary to complete a task, unless we tell it otherwise.

With the plank, sometimes due to our body’s natural compensations and other times due to conscious effort, we tend to get into the “position of least resistance,” usually for the sake of increasing the amount of time we can spend in the plank position.

In other words, we make the plank as passive as possible to increase its duration.

Some even wear their plank time like a badge of honor!

Hearing, “How long can you hold a plank?” is slowly becoming almost as common in gyms and health clubs as, “How much do ya bench, bro?”

That’s why it is important to remember the goal.

Unless you are a competitive planker and are scored by how long you can hold a plank, the goal of the exercise is not to increase its duration, but rather to train the core!

Doing planks is kind of like making a homemade dinner, cleaning the dishes, or having sex.

Just doing the activity doesn’t mean it will be good.

The effectiveness of the plank, as well as a homemade meal, the dishes, and sex, depends on the execution.

Don’t treat the plank like a marathon…treat it like a sprint.

Instead of thinking, “How long can I hold a plank for?” think, “How short can I hold a plank for?”

The idea being: The harder the contraction, the shorter the duration. The harder you contract and brace your core, the shorter the plank will be.

Tired of long sets of planks? Start squeezing!

Tips For A Better Plank

1. Squeeze your glutes and contract your abs (rectus abdominis AND transverse abdominis), which will pull your pelvis into a slight posterior pelvic tilt (think slightly rounding your back).

2. In order to contract your abs, you want to engage both your rectus abdominis (six-pack muscle) and transverse abdominis (deep stabilizer muscle, much like a corset). To contract the rectus abdominis, imagine bringing the ribs and front of the pelvis together. To contract the transverse abdominis, imagine the feeling when cold water reaches your navel when walking into a pool.

3. Keep your head and neck in a straight line. DO NOT LOOK UP. Your tailbone, mid back, and head should all be in line with each other (see picture below).

4. Isometrically pull your elbows and feet together. This is the key. Imagine doing a plank on ice or on a slippery hardwood floor with socks and a towel under your arms, as seen below.

5. Once you assume the proper position, maximally contract every muscle from your toes to your fingers, but DO NOT HOLD YOUR BREATH.

6. Imagine giving a big hug with your shoulder blades. Keep the shoulder blades protracted (pressed forward) and be sure they stay snug around the ribcage. This will help engage serratus anterior, which is an extremely important muscle for the health of your shoulders. It is also quite aesthetically pleasing when well developed.

7. When coming off of a plank, slowly lower your knees to the floor. DO NOT let your hips/pelvis drop to the floor.

Don’t rely on the traction of the floor to maintain the plank position, rely on your core.

Would you rather get to muscle fatigue after planking for 10 seconds or 3 minutes? Clearly, ain’t nobody got time for no 3-minute, ineffective planks. Try this modification out and I guarantee your planks will become instantly more effective and you will look at the plank in a new light and learn to love it.

For a video demonstration and explanation of everything I just wrote, be sure to check out my video right here:

 

About the Author

Nicholas M. Licameli, PT, DPT

Doctor of Physical Therapy / Pro Natural Bodybuilder

Every single thing he does, Nick believes in giving himself to others in an attempt to make the world a happier, healthier, and more loving place. He wants to give people the power to change their lives. Bodybuilding and physical therapy just act as mediums for carrying out that cause. Love. Passion. Respect. Humility.  Never an expert. Always a student. Love your journey.

YouTube: https://www.youtube.com/channel/UCAWFe5BmaJ_WFAh2aqsOg8g

Instagram: https://www.instagram.com/nicklicameli/

Facebook: https://www.facebook.com/nicholas.michael.58

CategoriesExercises You Should Be Doing

Exercises You Should Be Doing: T-Spine Wall Rotation With Lift-Off

Copyright: gekaskr / 123RF Stock Photo

 

The ability to “access” thoracic extension (and rotation) can be a game changer for a lot of people; especially for those who spend an inordinate amount of time sitting at a desk job.

In no particular order, t-spine extension & rotation:

  • Allows the shoulder blades to move, particularly with regards to scapular retraction and upward rotation.
  • Takes much of the burden off the lumbar spine. We WANT the bulk of our rotation to come from this area (7-9 degrees per segment).
  • Likewise, it helps keeps our shoulders healthy, allowing for a bit more external rotation in the glenohumeral joint. I.e., “opens” us up.
  • Provides a window to be in better position(s) to lift heavier loads, and with less compressive loading on the spine.
  • Makes you look 43% more attractive.
  • Both have immense carryover to everyday (as well as athletic activities) which require a litany of movement variability such as reaching behind us, overhead, in addition to lifting and throwing things.1

Today I wanted to share a drill I think you’ll get a lot of use out of that you’ll be able to incorporate with your clients/athletes right away.

T-Spine Wall Rotation with Lift-Off

 

Who Did I Steal It From? – Dean Somerset, yo.

What Does It Do? – Proper execution of this drill takes the lower back out of the equation (where we DON’T want any movement) and instead targets the mid-back (where we DO want movement).

It also provides a killer bicep pump.

Just kidding. It doesn’t.

But it does help improve thoracic rotation & extension, which will keep people healthy, which will allow them to train more often, which will then allow them to curl to their hearts content.

Key Coaching Cues: Place a foam roller or yoga block between the wall and the knee (or the hip for that matter) that’s closest to it. From there, with your palm facing out, try to trace a circle on the wall rotating/extending as far as your mobility allows.

When you reach end-range, perform an exhale (out of the mouth) and lift your hand off the wall a few inches.

Don’t allow the foam roller/yoga block fall to the ground.

Return back to starting position, inhale (via the nose), and repeat the same process for 3-5 reps/side. Don’t be surprised if you get a little bit more off the wall with every subsequent rep.

It’s magic.

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 10/4/18

I’m in beautiful San Jose, CA this weekend for the RISE Fitness Business Conference. Well, I think San Jose is beautiful; I flew in last night so I haven’t had the opportunity to actually see it.

It’s going to be a great weekend networking and listening to the likes of Pat Rigsby, Kellie Davis, Mark Fisher, Molly Galbraith, Craig Ballantyne, and many more speak on their craft.

Oh, and I’m giving a presentation too. On Sunday morning. At 9 AM.2

Anyway, I’m on east coast time and up at the butt-crack so lets get to this week’s stuff.

Copyright: wamsler / 123RF Stock Photo

BUT FIRST…CHECK THIS STUFF OUT

1. (Even More) Complete Shoulder & Hip Blueprint – Ljubljana, Slovenia AND Los Angeles, CA

This workshop will piggyback on the material Dean Somerset and I covered in the original Complete Shoulder & Hip Blueprint.

But now.

BUT NOW……

….It’s the (Even More) Complete Shoulder & Hip Blueprint.

A bunch of wordsmiths we are.

With this iteration, though, we’ll be going a bit deeper into the coaching and programming side of things:

  • How to program around common injuries.
  • How to “connect” the appropriate exercises to the client/athlete.
  • How to squat and deadlift like a boss.

Ljubljana, Slovenia – October 20-21st.

Los Angeles, CA – November 17-18th. (<— EARLY BIRD rate still in affect)

All registrants to this course (as well as future dates in 2019 in Detroit, Philadelphia, Edmonton, Minas Tirith) will receive a free download of CSHB 1.0 so that you’re up-to-speed on the content Dean and I will be covering.

To register and for moe details go HERE.

 2. Coaching Competency Workshop – NYC

I’ll be back in the city that never sleeps this Fall to put on my popular Coaching Competency workshop.

Albeit this will be condensed version (five hours instead of seven); a fitness amuse bouche if you will.

Full details (itinerary, location, and cost) can be found HERE.

SOCIAL MEDIA SHENANIGANS

Twitter

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We all should have goals.

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STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

5 Random Training Thoughts – Mike Robertson

I hate Mike, because my brain doesn’t work like his.

As always, some excellent stuff from him.

Joe Rogan Experience #1176 – Dom D’Agostino & Layne Norton

 

I know Joe Rogan has a very popular podcast, but truth be told I never watch or listen to it. However, this one featuring Dom D’Agostino and Layne Norton “duking it out” over the ketogenic diet was a really cool (and informative) to listen to.

Top to Bottom – Joe Kenn

When Joe writes about training, you should shut up, close the doors, put on some Sade, and read.

Okay, maybe the Sade is weird.

But you should read this.

 

CategoriesNutrition

Nutrient Timing Is Much Simpler Than You Think

There was a time in my life when what I ate (and when I ate it) ruled my clock. Now, granted, I wasn’t the guy bringing a cooler full of grilled chicken and asparagus to social gatherings, popping BCAA’s pills like candy, or injecting maltodextrin intravenously within 17 seconds of finishing my last set after a workout.

No, I didn’t take things to those extremes.

However I did place a lot of emphasis into my pre and post-workout nutrition, meticulously measuring my carbohydrate-to-protein ratios in an attempt to not turn into Christian Bale’s character from The Machinist.

Did it work? Sure.

Did it matter? Probably not.

In today’s guest post written by fitness trainer (and someone I hate because I am not nearly as handsome as he is), Michael Gregory, he explains how and why “nutrient timing” may not be as big of a deal as we’ve been led to believe.

Copyright: serezniy / 123RF Stock Photo

 

Nutrient Timing Is Much Simpler Than You Think

Here’s all you need to know about timing your nutrient intake:

At some point in time, you need to eat food, or you will die.

“Nutrient timing” is one of those things people love to nerd out on. But the truth is, the timing of food consumption doesn’t matter if you aren’t already doing a whole host of other things perfectly first.

Before ever wondering WHEN you should be eating your protein or carbs, it’s important to understand the amount of time food takes to digest in your body. On average, a meal takes 6-12 hours to get to the colon, and up to 40+ hours to be fully digested.

via GIPHY

With such a large window of time to play with, you may start to wonder how the timing of your meals affects your workouts. Essentially, if you eat anything within the six hours before your workout, it is somewhere in your system being actively absorbed while you are working out.

This is good news for the normal trainee. As long as you eat a meal comprised of adequate amounts of protein, carbohydrates, and fat sometime within the six hours before you workout, you will have fuel to support your training.

Why You Need Each Macro

Protein: Your body is literally built out of it. Stressors like exercise break the body down. This means that without a new supply of proteins running through your system, your body is breaking down and not repairing itself.

Carbohydrate: Carbs are what give us energy. Without them performance takes a nosedive. This is a fact. By fueling up with carbs for a workout, you elevate your work capacity and can make more gains in the gym.

Fat: Fats also give us energy, and our nervous system is composed of them. Fats make and balance our sex hormones and other crucial steroids that we need in order to function normally, they transport certain vitamins around our bodies that would otherwise just get excreted. With so many necessary functions for our bodies, fats are a vital part of our diets, and we certainly can’t perform optimally in the gym without them.

Regardless of current training status or experience, research has shown repeatedly that the number one most important dietary concern is total caloric intake with appropriate macronutrient ratios.

Just about everyone is deficient in some aspect of their diet, be it protein, fats, or some specific micronutrient.

If you are deficient in any aspect of your diet, nutritional timing will be a waste of your time.

The most common example of this I’ve seen are gym bros supplementing with protein pretty much constantly, but they haven’t touched a vegetable or a quality source of fat in a half decade. When your main food groups are protein, Red Bull, beer, and sugar it doesn’t matter when you drink that shaker cup of powder.

That’s the closest alligator to your boat. Shoot that dinosaur first.

But Wait; There’s A Catch

If you are 100% dedicated to hitting your nutrient targets and are trying to maximize gains, then you may fall into the very small portion of the population that can benefit from some nutrient timing-based practices.

Here are the categories of human in question:

  1. Endurance athletes who train multiple hours at a time
  2. Bodybuilders who train multiple hours and are trying to maximize body composition.
  3. Athletes in weight class-based sports who train multiple hours or multiple sessions and are trying to maximize body composition.
  4. Military athletes who train multiple hours or multiple sessions. (This often doesn’t get mentioned, but I come from that world and know what it’s like to cramp out in the middle of a 20 mile hike or watch someone slip into rhabdomyolysis.)

That’s four categories of 1%ers.

And this isn’t the rich kind. These are the apocalypse survivors: people who know what it means to accept struggle to accomplish a goal.

Again, notice that there are two major reasons that you would need to worry about nutrient timing strategies.

  1. If you are training multiple hours or multiple sessions in a day.
  2. If you are trying to maximize body composition.

Future Apocalypse Survivors

Congratulations, you are officially in the small pool of individuals who are ready to apply nutrient timing protocols to your workout schedule.

In three simple steps, here’s how it goes.

Step 1: Pre-Workout Nutrition

Consume a normal high protein meal with a solid source of starch or carbs, some good fat, and plenty of micronutrient-containing veggies 2-3 hours before your workout.

Protein before a workout, even hours before a workout, can help maintain and increase muscle size, reduce and prevent chronic muscle damage, and put plenty of amino acids in your bloodstream when your body is most apt to use them.

Carbs before your workout will fuel your training by putting glucose readily in your bloodstream and by topping off your muscle and liver glycogen stores. In addition, carbs stimulate insulin, which is good if you are consuming protein. Insulin prevents muscle protein breakdown and promotes muscle protein synthesis to help your muscles grow.

Fats, although they don’t seem to directly impact performance, do slow down digestion. This means you will have more energy longer because your body is slowly burning the fuel from the rest of your meal.
.
Bottom line: No need for fancy sports gels or drinks here!

Have a real whole food meal 2-3 hours before. You could also opt for an easier-to-digest shake with all the needed essentials.

Step 2: During-Workout Nutrition

Protein during a workout prevents muscles from breaking down and aids in quicker recovery. For people grinding out multiple hour runs or multiple workouts a day, this is imperative.

Carbs keep your energy substrate elevated during a workout. Once you deplete your glycogen stores, you need to refuel them to stay at a high level of performance for anaerobic activity. This is key if performance is a high priority for you.

Fats aren’t really necessary during training. Plus, they could hit your stomach like a ton of bricks. Stick to protein and carbs. Ensure you are getting your fats in your other meals of the day.

You’ll notice a sports drink here. The ONLY time you need one of these sugar bombs is when you are training like a maniac. Otherwise, it’s just destroying your teeth and body.

Step 3: Post-Workout Nutrition

A meal that looks pretty much just like your pre-workout meal is spot-on for post-workout nutrition, consumed within 2 hours after your workout.

Contrary to popular belief, you don’t have to throw a protein shake down your throat the minute you stop working out. Relax, go home, have a shower, cook a nice meal, and enjoy it.

You easily have up to 90 minutes, maybe even more, after a workout to get the nutrition your body requires.

Besides, the protein you ate before your workout is still peaking in your system. Having a full meal rather than a pure protein shake also helps slow down muscle protein synthesis, which is a good thing. It means your body will have more of a chance to get those amino acids from the protein to where they are needed most in your body.

Pre-workout and BCAAs

The bottom line on both of these is that they are unnecessary. In fact, I would go so far as to say that they are both a complete and total waste of your money.

There is little use for BCAAs, unless you are training fasted. But even then, whey protein is probably better.

Pre-workouts are one of the biggest scams in American History, right behind medical circumcisions. You would receive more pre-workout  benefit from flushing your money down the toilet and then subsequently unclogging the toilet (plunging a toilet is a full body workout.) The only “pre-workout” that is worth the money in my book is caffeine.

Everything else is false positives and fancy marketing.

NOTE From TG: CAFFEINE!!!!!! Ahhhhhhhhh.

Nutrition Timing Is Actually Quite Simple

Chances are the time of the day in which you eat a certain food item is not what needs to be fixed in your diet.

Late night carbs, the anabolic window, butter coffee, second breakfast are means to an end if they work for you. Maybe you need help putting on weight or getting adequate protein, then these methods may help in various ways.

Only if you’re a hobbit trying to put on some mass.Just remember, your body is not some precise state of the art machine that will self-destruct if one microchip is a nanosecond out of time. Your body is the result of millions of years of evolution, in which there was no guarantee of a fresh Brontosaurus steak within 20 minutes of running from a pack of Velociraptors.

In 99.9% of clients I’ve personally worked with timing related eating tactics have functioned merely as methods to get people to eat more or less of certain foods, not because some eating protocol is actually optimal for your body.

About the Author

Michael Gregory is a fitness professional and former U.S. Marine Captain who helps weekend warriors and fit pros get ready for their next challenge be that a fight, an intense military school, or beach season. You can find him in the real world on a wave in Bali or eating a cheesesteak in Philly. For more by Michael check out his Instagram @composurefitness, or his website www.composurefitness.com.

 

CategoriesCorrective Exercise Exercise Technique

Don’t Let Your Clients Butcher These Three Exercises

Copyright: fizkes / 123RF Stock Photo

Deadbugs, Birddogs, and Glute Bridges…Oh My

I wrote a thing for the Personal Trainer Development Center.

I suspect it’ll get me nominated for a Pulitzer and statues will be erected in my likeness throughout cities across the world.

Or, you know, trainers/coaches will just start coaching deadbugs, birddogs, and glute bridges the right way.

Check out my latest article on their site HERE.

Categoriespodcast

Appearance on the Absolute Strength Podcast

Copyright: dr911 / 123RF Stock Photo

Absolute Strength Podcast

I had the pleasure of being invited onto the Absolute Strength Podcast with Kyle Hunt recently.

I’ve been on my fair share of podcast’s and Kyle’s built a really impressive experience. I prefer a more casual approach and one where it just comes across as two dudes talking shop, and that’s exactly the vibe Kyle invokes.

He’s had some BIG names on his show too:

  • Alex Viada
  • Jim Wendler
  • Steffi Cohen
  • Bret Contreras
  • Jen Thompson
  • Dr. Mike Israetel
  • Emily Schromm
  • Stan Efferding………………………….to name a few.

So, basically, I’m the weakest guest Kyle’s ever had on……..;o)

Anyway, we had a good ol’ fashioned bro fest the other day.

Give it a listen:

Stitcher = HERE.

Google Play = HERE (Episode #166)

And for the iTunes snobs in the crowd you can download/listen to the episode HERE (Episode #166)

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 9/28/18

Copyright: wamsler / 123RF Stock Photo

BUT FIRST…CHECK THIS STUFF OUT

1. (Even More) Complete Shoulder & Hip Blueprint – Ljubljana, Slovenia AND Los Angeles, CA

This workshop will piggyback on the material Dean Somerset and I covered in the original Complete Shoulder & Hip Blueprint.

But now.

BUT NOW……

….It’s the (Even More) Complete Shoulder & Hip Blueprint.

A bunch of wordsmiths we are.

With this iteration, though, we’ll be going a bit deeper into the coaching and programming side of things:

  • How to program around common injuries.
  • How to “connect” the appropriate exercises to the client/athlete.
  • How to squat and deadlift like a boss.

Ljubljana, Slovenia – October 20-21st.

Los Angeles, CA – November 17-18th. (<— EARLY BIRD rate still in affect)

All registrants to this course (as well as future dates in 2019 in Detroit, Philadelphia, Edmonton, Minas Tirith) will receive a free download of CSHB 1.0 so that you’re up-to-speed on the content Dean and I will be covering.1

To register and for moe details go HERE.

2. RISE Fitness Business Conference – San Jose, CA

The line-up is spectacular and I’m honored to be included amongst such esteemed company – Pat Rigsby, Mark Fisher, Molly Galbraith, Kellie Hart, Craig Ballantyne, and Scott Rawcliffe, to name a few.

I’ll be speaking about shoulder assessment AND how to make killer cat memes.

This shindig is taking place NEXT WEEK, and there are still a few spots available.

If you’re a fitness professional looking to take his or her’s career to the next level this is an event you won’t want to miss.

Full details and into to registration HERE.

3. Coaching Competency – NYC

I’ll be back in the city that never sleeps this Fall to put on my popular Coaching Competency workshop.

Albeit this will be condensed version (five hours instead of seven); a fitness amuse bouche if you will.

Full details (itinerary, location, and cost) can be found HERE.

SOCIAL MEDIA SHENANIGANS

Twitter

Instagram

My 30 Days of Deadlifts on IG is hitting the home stretch. Are you keeping up?

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

How to Get Someone to Workout – T-Nation

This is the latest compilation article I helped contribute to on T-Nation.com. Lots of great advice and insights in here from some amazing coaches.

Hard & Soft Style Kettlebell Swing – Try It Both Ways – Jen Sinkler

One is for strength and gaining muscle.

One is for efficiency and endurance.

Do both.

Why a Ketogenic Diet Does Not Increase Metabolic Flexibility – Dr. Mike. T. Nelson

Because, science.

Categoriesbusiness

5 Things You Can Do Today to Retain Clients

I’ll be the first to admit I’m not the most savvy business person.

I likely wouldn’t be able to tell you my P & L breakdown for the month of September, I probably wouldn’t be able to tell you how many sessions I completed in June, and I assuredly, still, would need a few seconds to remember which is better:

  • Being in the red?
  • Being in the black?3

I’m not entirely inept, though.

(And, Stephen King, if you happen to be reading this post, apologies for the initial onslaught of adverbs).

I’m no Pat Rigsby or Pete Dupuis, but when it comes to the “x’s” and “o’s” of (fitness) business acumen I’m on par with Peter Jackson’s The Hobbit.

Okay, not great.

And with that I want to share FIVE “things” you can do TODAY to help you retain more clients.

Copyright: wavebreakmediamicro / 123RF Stock Photo

No Diggidy, No Doubt

1. Stop Selling/Pushing/Requiring Packages

I understand this won’t resonate or apply to those coaches/trainers who work out of a commercial gym setting, but for all others reading hear me out.

This is something I adopted from my time at Cressey Sports Performance and a concept CSP business director, Pete Dupuis, has championed for years.

Not many things are going to make someone pump the brakes on hiring you as their coach more than you asking/requiring a massive amount of money out of the gate.

You: “That was an excellent assessment, I think we’ll be able to get a lot accomplished if we can work together.”

Client: “I agree. How much will it cost to get started?”

You: “I require six months in advance, and you have to share your Netflix account with me.”

via GIPHY

Not many people are going to do cartwheels and take out their checkbook when they hear something like that.

It’s daunting and absurd.

Instead, offer a monthly rate.

  1. It’s way less intimidating.
  2. It forces you to EARN their business every month.

2. Know the WHY.

This Tweet should explain things:

3. People LOVE to Hear Their Name

I learned this subtle trick from my friends at Mark Fisher Fitness.

The coaching staff there have a rule:

“Each client must hear his or her’s name a minimum of three times during any given session.”

It ensures to the client that YOU’RE present and validates you’re paying attention to THEM.

  • “Great to see you today Matt Damon. Go a head and warm-up and lets get to work.”
  • “Hey, Matt Damon, that set of squats looked amazing.”
  • “Matt Damon, have I ever told you you’re the wind beneath my wings?”

It’s a brilliant if not altogether underutilized tactic.

4. Maybe Consider An After Hours Fight Club?

Kidding.

Or not.

I don’t know.

Maybe it’d be cool?

No, it’s not. I’m totally kidding.4

4. Little Things Matter

This is going to be the most cliche piece of advice I’m going to give.

Call your mother.

Seriously, stop being a jerk.

Also, don’t discount the power of a hand-written note or card.

Every client of mine receives a Birthday card of some sort every year. Here’s this year’s iteration:

In it I’ll write a little sumthin, sumthin and also include a $10-$15 gift card to a local coffee shop or movie theater.

Clients love it, and there’s little doubt in my mind that this teeny-tiny gesture produces an immense ROI that bodes in my favor.

Likewise, if I haven’t seen a client in a while, or he or she has fallen off the grid, I’ll send them a wildcard card like this:

One of two things usually happens:

1. They come back.

2. I’m handed a restraining order.

5. Just Do Your Job

Smiling (without being obnoxious or creepy about it), showing up on time, providing feedback and a fun, inviting environment, showing empathy (albeit not refraining from offering tough love when needed), and writing programs based on your CLIENT’s ability level and your CLIENT’s needs and your CLIENT’s goals doesn’t require a fancy algorithm or a bevy of letters next to your name.

It’s called doing your job.

And it’s amazing how that alone will make all the difference in the world.

Categoriesrant

This Article Contains the Best Fitness Hack Ever

Copyright: weerapat / 123RF Stock Photo

Hack = Bullshit (Mostly)

It seems you can’t go more than three clicks on the internet before you come across an article highlighting how to “hack” your way to a happy relationship, the job of your dreams, or hours of newfound productivity.

In this sense the word hack isn’t referring to someone trying to snake your social security number, or Russians.

No, the hack I’m referring to is the rigging of or improvisation of something crude but effective, usually as a temporary solution to a problem (like losing 10 lbs or making it so that the inside of your fridge doesn’t resemble a science experiment.

I read an article on Yahoo’s homepage the other day written by a CEO of some company who went into spectacular detail on his “hacks” for productivity and success:

  • Early 4 AM wake-up calls; snooze buttons are for losers
  • Eating a gluten free diet.
  • Write down your purpose every morning.
  • Never make excuses.
  • Only hang out with successful people.
  • Don’t watch the news.

Blah, blah, blahbiddy, blah.

All the suggestions were well and good and I didn’t have any issues with them.5 The article was fine. But if I had bring up one teeny-tiny “beef” with it, it was that it was bit preachy if not a tad self-righteous.

And, to be completely candid, I was half expecting him to go full-on guru:

“Wanna know what the REAL secret is to my success and how I’m able to be so productive? It’s not my morning runs, the fact I’m adamant about stand-up meetings only, or that I limit my distractions by avoiding websites that are time sucks. Nope, the real key is this….

Ready for it?

……I fondle my dog’s balls.”

That would be about as absurd of a thing as you’d ever hear, and you’d undoubtedly think to yourself:

  1. Uh, has someone called the cops on this guy?
  2. Do people actually believe this shit?

But when you look at all the other egregious things being said out there – especially in the realm of health/fitness – is it really all that ludicrous?

I mean, you have had Gwyneth Paltrow’s Goop telling women that they could fix their hormones by putting a vaginal egg into their who-ha.

People believed that, and Goop made a boatload of money off it.

Another popular “hack,” this time around the idea of enhancing recovery, is cryotherapy. The obvious analogy here is Han Solo being frozen in Cabonite by Darth Vader in The Empire Strikes Back.

Cryotherapy isn’t that far off.

People will willingly subject their bodies to extreme levels of cold in an effort to promote recovery and reduce inflammation.

My boy Dean Somerset wrote an excellent article on why it’s a bunch of nonsense HERE.

Wanna know what really improves recovery?

Going…..the…..fuck…..to…….bed.

There, I just saved you $100 a pop.

I read a lot about nutritional hacks too.

Some articles wax poetic about a certain way of eating.

The current diet du jour – the Ketogenic Diet, or ‘keto’ – will have you believe it’ll help everyone lose weight, improve their blood profile, cure diabetes, and solve Middle Eastern peace.

I’ve written about my thoughts on this topic HERE. Suffice it to say, it works (it’s not magic), and, in my opinion, serves more to prey on people’s relationships and psychological battles with food than anything else.

The hack that should really be highlighted here is encouraging people to follow whatever approach allows them to 1) Stay consistent long-term, 2) Doesn’t demonize any food or food-group, and 3) Doesn’t make them want to stab someone in the face whenever someone offers them bread.

via GIPHY

Likewise, there’s no shortage of articles offering hacks to those people interested in getting bigger, stronger, and/or faster.

I have a client who loves these sort of articles.

For the sake of anonymity, lets call him Wayne “The Sock” Swanson.

He’s been working with me for a little over a year, and while I love the guy to pieces and appreciate him in every way, sometimes I’m forced to give him some tough love.

For starters he’s always mentioning how tired he is (revert to my comment above about going to bed), and what’s more, I’ve had to jokingly “ban” him from using the phrase “this is hard” during his training sessions because he’ll say it all….the….time.

  • “These deadlifts are hard.”
  • “Rest-pause bench press is hard.”
  • “This arm finisher is hard.”

He’s always bringing up “x” gadget or “y” supplement and asks whether or not he should give them a try to help him towards his goal(s).

“No, work harder,” I’ll say, knowing full-well this is the opposite of a hack (or what he wants to hear).

A few weeks ago he brought in a pair of Blood Flow Restriction (BFR) straps and asked if he could use them during his session?

I gave “Wayne” a look as if to say “really, dude?” and he came back with “I used them during my entire session earlier this week and could really feel my muscles working.”

NOTE: Before someone gets huffy with me and thinks I’m going to bash BFR training, relax. I am not. I’m on your side. I think there’s a time and place for it and feel there’s more than enough research to back its efficacy. In fact I’ve featured an article on BFR Training on this site – HERE

“This isn’t the answer,” I said. “I can appreciate your willingness to learn and want to try new things, and there IS a correct application for BFR training. However, how you’re doing isn’t it, and, to be frank, I think is a waste of your time.

I’m telling you, work harder.”

To prove my point, and because I had an inkling of what was really happening, as Wayne’s workout proceeded that day I made a concerted effort of counting his reps.

NOTE: I work in a semi-private format which often means I am not right there to count every rep of every set for a client.

I discreetly started counting the total number of repetitions he was performing to see if they matched what was on his program.

My suspicions were correct.

They did not.

https://www.youtube.com/watch?v=a1Y73sPHKxw

 

He did half of what was written on his program.

Half.

A set of chin-ups called for eight reps, he did five. The next set called for MAX reps, he did five (and I KNOW he could do more).

A set of split squats called for 15 reps/leg, he did seven here, 9 there.

And all this took place with me in the room.

Who knows what was going on on the days he was training on his own?

Anyway, as he was leaving that afternoon I followed him outside and brought it up. I wasn’t a jerk about it. It’s not like I got in his face and was like “Ah-HA…….I knew it.

Rather, I put my hand on his shoulder and said “Wayne, I’m on your side and I’m here to help in any way I can, but you have to start taking some accountability of your actions.”

We had a heart to heart for 2-3 minutes and I could tell he felt a bit embarrassed and ashamed. It wasn’t an easy conversation, but it was a conversation that was needed.

At the end all I said was:

“I’ll see you next week, be ready to work.”

We hugged it out and that was that.

The following week he showed up and crushed it, and I’ve seen a layer of motivation in him of late I haven’t seen in him before.

The point of all this?

Hacks are fine. They can help expedite the process.

But goddammit, sometimes you just need to do the work.

And, go to bed.

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 9/21/18

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BUT FIRST…CHECK THIS STUFF OUT

1. (Even More) Complete Shoulder & Hip Blueprint – Ljubljana, Slovenia AND Los Angeles, CA

This workshop will piggyback on the material Dean Somerset and I covered in the original Complete Shoulder & Hip Blueprint.

But now.

BUT NOW……

….It’s the (Even More) Complete Shoulder & Hip Blueprint.

A bunch of wordsmiths we are.

With this iteration, though, we’ll be going a bit deeper into the coaching and programming side of things:

  • How to program around common injuries.
  • How to “connect” the appropriate exercises to the client/athlete.
  • How to squat and deadlift like a boss.

Ljubljana, Slovenia – October 20-21st. (<— EARLY BIRD ends THIS WEEK)

Los Angeles, CA – November 17-18th. (<— EARLY BIRD rate still in affect)

All registrants to this course (as well as future dates in 2019 in Detroit, Philadelphia, Minas Tirith) will receive a free download of CSHB 1.0 so that you’re up-to-speed on the content Dean and I will be covering.6

To register and for moe details go HERE.

2. RISE Fitness Business Conference – San Jose, CA

The line-up is spectacular and I’m honored to be included amongst such esteemed company – Pat Rigsby, Mark Fisher, Molly Galbraith, Kellie Hart, Craig Ballantyne, and Scott Rawcliffe, to name a few.

I’ll be speaking about shoulder assessment.

If you’re a fitness professional looking to take his or her’s career to the next level this is an event you won’t want to miss.

Full details and into to registration HERE.

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Here’s another gleaming example of why the details matter. Had a new client come in yesterday who’s been frustrated by recent lower back woes. Diligent spinal hygiene is critical when it comes to dealing with low back pain, and part of that equation is the popular Birddog exercise. It’s an excellent drill to hammer home core/ spine stability, however it is almost ALWAYS performed poorly. Top Video = way too much low back movement where she’s falling into excessive lumbar extension and getting most of her movement from that area. Again, great drill if it’s performed well. If not….fugetboutit. Bottom Video = Tony intervention. Lumbar spine is now locked in and exercise technique much cleaner. This was challenging for her and goes to show 1) seemingly inane details matter and 2) I’m awesome. Also: Rage Against the Machine in the background obviously helped.

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STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

How Do Trainers Work? Meet Tony Gentilcore – Exercise.com

This was a fun (written) interview I did with the people over at Exercise.com who asked questions pertaining to my start in the industry, what services I offer (and why), and my training style, among other things.7

Why Shoulders HAVE to Move Differently – Dr. Ryan DeBell

Much like we always say everyone will squat and deadlift differently based off individual variances in hip anatomy, the same can be said when it comes to the upper body.

Everyone………is………different.

Respect anatomy.

A Fitness Pro’s Guide to Sexual Harassment – Molly Galbraith (via the PTDC.com)

Read it.