In any given month, I’d say I get at least 1-2 emails from people asking me if I’d be willing to promote their fitness-information product. As you can imagine, much of what is sent my way I’d rather use as toilet paper; or a coaster for my coffee table at best. They’re poorly written, sloppy, and to be perfectly honest, it’s pretty clear what the author’s intentions were/are: to make a quick buck.
Don’t get me wrong, I understand that the underlying rationale to sell something is to make a profit – I wasn’t a Sports Management major for one semester for nothing people! But to say that 75% of what’s produced in the fitness community is about as useful as a ham sandwich at a Barmitzvah, would be an understatement.
Every now and then, however, I come across a product that I’m more than willing to endorse. My checklist (if you will) of whether or not I’ll do so is as follows:
1. Does said individual(s) actually train people? As in, do they have regular human interaction with other human beings and train them in person? Call me cynical, but in an age where ANYONE with a Youtube page and a digital camera can consider themselves a “guru,” I’m pretty diligent with filtering out the stupid.
2. Is the product actually going to help people? Granted this is only my personal opinion, but I’ve come to realize that when someone’s main objective is to INFORM and help people, the quality of the product is infinitely better.
3. Do I know you? I don’t mean personally, but it stands to reason that if I don’t know you or have never corresponded with you, or have never even heard of you, I probably won’t endorse your shitty e-book.
4. While not quite as important as the first three (except that it is), does it have a picture of an attractive female on the cover? Preferably Vida Guerra? Preferably Vida Guerra In a blue, zebra-stripped bikini?
Sold!
All kidding a side, with the release of their new and improved Lean Hybrid Muscle Reloaded manual next week, both strength coaches, Mike Westerdal and Elliot Hulse are sharing a pretty sweet (and FREE) PDF titled The Muscle Shifting Doctrine to help give people a better idea of what it takes to build a strong and lean physique. And trust me, this is just the tip of the iceberg.
The Muscle Shifting Doctrine —–<<< FREE Report
I’ll be chiming in later this week with some more info, but suffice it to say, it’s a top-notch product loaded with tons of great information by two guys who know what they’re talking about. Heck, I may even take a video of myself going through one of the conditioning circuits: BRUTAL! In the meantime, though, be sure to check out the free report HERE.
