Core Collective 2026 Fall Seminar
Announcing the Second Annual Core Collective Fall Seminar We listened to feedback we received from last year’s event and we’re pumped to announce that the 2nd Annual Core Collective Fall Seminar is 1) actually happening and 2) you can now register at the Early Bird rate. So what’s “new” this year? We have added speakers […]
On Running a Fitness Business: Part 2
Last week I commandeered a post on fitness business shenanigans from friend, and fellow gym owner, Mike Perry of Skill of Strength. I took his original, bulleted-point list and added my own two cents to each one. You can check out points 1-10 HERE. Today I want to highlight points 11-20. On Running a Fitness Business: […]
On Running a Fitness Business
Not long ago a friend and colleague of mine, Mike Perry of Skill of Strength, posted a list (or treatise if you will) on his Facebook page of things to consider when running a fitness business. It was great. Mind you, in the age of AI things have gotten a bit more interesting and somewhat complicated. […]
Stimulate or Annihilate Muscle: Which Is Better?
In the realm of fitness and strength & conditioning we’ve all heard the phrase: “You need to stimulate the muscle to grow, not annihilate it.” I can’t say I disagree with the sentiment, albeit I do feel it’s a bit reductionist taken at face value. I mean, assuming someone isn’t injured or has a history of […]
You Want to Get Leaner. Here’s Why You Should Still Lift Heavy Things
Since the movie The Odyssey is finally here it’s inevitable we’re going to be inundated with articles, interviews, and videos on how to get an Odysseus bod. Follow “x” routine, and you too can look like a Greek warrior/Matt Damon. To be fair: I have nothing against said routines. Pretty much anything will get someone […]
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Core Collective 2026 Fall Seminar August 4, 2026 -
On Running a Fitness Business: Part 2 August 4, 2026 -
On Running a Fitness Business July 31, 2026