coaching – Page 3 – Tony Gentilcore

The Future of Fitness: Principle Based Coaching vs Plan Based Coaching

The fitness/health community isn’t much different than every other community out there.

It’s just as “tribal” as the next.

There are factions who feel that heavy back squats cure everything (except herpes¹) and that not including them in a program is sacrilegious and that it’s impossible to add muscle or get stronger without them.

And at the opposite end of the spectrum there are those who think if you even look at a barbell you’ll turn into He-Man.

The same dichotomy plays out in the nutrition realm as well. One week dietary fat is the enemy, and the next you’re the spawn of Satan if you offer someone a Diet Coke.

In both cases many are failing to recognize that the key to long-term progress, and progress that sticks, is the concept of focusing on PRINCIPLES.

In order to lose weight you need to elicit a caloric deficit. There are myriad ways to to do so.
In order to gain muscle you need to elicit progressive overload. ~~Squats.~~ There are myriad ways to do so.

In today’s guest post via Michigan based trainer, Alex McBrairty (whom you may recall from THIS spectacular read), he elaborates more on this concept.

The Future of Fitness: Principle Based Coaching vs. Plan Based Coaching

The fitness industry is failing.

After a decade of working as a fitness professional, I see firsthand how many of the most popular products and programs leave people worse off—with the only benefits going to the people selling the products and services.

But I believe this is changing.

Slowly, a new approach to fitness is emerging. It’s one based in sound reason, eliminating the need for marketing gimmicks and fads. It’s called principle-based coaching.

Principle-based fitness coaching uses practices and strategies informed by first principles—ideas, concepts, and information that we know to be objectively true. The most base layer knowledge; Ideas and insights from psychology, human physiology, nutrition, and exercise science.

It’s the type of information that most traditional fitness plans cherry-pick to sell their particular spin on fitness.

Paleo tries to limit processed foods.
Keto tries to limit carbohydrate intake.

In reality, both of these diets work because they limit calorie intake.

The first principle being applied in both cases is calorie management. To lose weight you need to eat fewer calories than you’re expending. Both of those diets approach this problem in a different, hyper-focused way.

This more traditional style of coaching is called plan-based fitness coaching. Plan-based coaching, as the name suggests, uses specific plans to help users see the intended results. The main pitfall of plan-based coaching is the extra leap these plans take to reach their conclusions.

Plan-based coaching takes the objective facts of first principles and then makes additional assumptions about them to reach different conclusions.

If calorie management is the first principle, a Paleo plan jumps to the conclusion that processed foods are the reason you overeat.

A Keto plan jumps to the conclusion that carbohydrates are the reason you overeat.

Plan-based coaches make unverified claims to leap from first principles to their principles.

This results in fitness plans that are rigid, inflexible, and disconnected.

For someone following a Paleo or Keto (or other) plan, there is a rigid structure for selecting which foods are “good” or “bad.” This leads to a lot of black and white thinking.

via GIPHY

“Good” Paleo foods are unprocessed, whole foods that our caveman ancestors consumed before agriculture. “Bad” Paleo foods are foods we didn’t begin to consume until we began to grow our own crops, including anything processed and produced in the modern era.

“Good” Keto foods are foods that are low in carbohydrates. High-fat foods like butter, bacon, cheese, or red meat are green-lit. “Bad” Keto foods are anything with carbohydrates. Don’t even think about consuming bread or pasta. Even fruit is considered bad in the Keto plan.

In each of these plans there is no room for nuance. There is good and there is bad. Pick a side.

It’s because of this rigidity that these plans are inflexible and less effective for most people.

The plan pays no attention to the accessibility of the good foods. Say you want to follow a Paleo plan but live in a food desert, where access to fresh, natural foods is scarce or nonexistent. In this reality, how can you stick to the tenets of such a rigid diet?

Just try harder.

At least, that’s the prevailing advice. And it isn’t much help.

Imagine that you attend a dinner party where you’re excited to see your friends. The food offered is a spread of vegetables, a bit of meat, some potatoes, and a fruit pie for dessert. If you’re following a Keto plan, instead of enjoying the company of your friends and eating sensibly, you spend your evening upset that the only thing you can eat is the meat.

via GIPHY

The specific rules of the diet force you into inflexible eating patterns, causing even more stress and deterioration in your relationship with food.

Because these plans are rigid and inflexible, they remain disconnected from the real lives of the people they attempt to serve.

They may be helpful for some individuals, but that list is very short. Plan-based coaching might help give people more direction and a clearer focus on how to achieve their goals, but it is a far cry from addressing the complexity of human lives.

Even worse, what happens if the assumptions of the plan are wrong?

What if cutting out carbohydrates leads to additional stress and strain in navigating our carb-rich world? You find yourself giving up your favorite foods, avoiding social events, and worrying about your diet all day, every day. What if, after all of that, you come to find that carbohydrates were not the real problem the whole time?

Would it have all been for nothing?

This isn’t just a risk of eliminating carbohydrates. It’s the inherent risk of following a plan that is rigid, inflexible, and disconnected. It’s the risk of any plan based on unverified claims, a plan not based in first principles.

Principle-based coaching results in a program that is adaptive, flexible, and integrative.

Unlike plan-based coaching, which builds on additional, unverified assumptions about what is true, principle-based coaching begins with all the base-layer information that is objectively true:

Ideas like calorie balance, progressive overload, and self-efficacy.

The principles allow coaches to evaluate what must be true in order to see results, and then gauge how the program can be adapted to the needs of the unique individual in front of them.

If two individuals need to improve their calorie management, the principle-based program does not limit one from enjoying carbohydrates while the other decides they’d prefer to eat fewer carbohydrates. Both can coexist and see great results.

via GIPHY

Principle-based coaching does not put every individual in the same bucket, nor make the same assumptions about each.

This ability to mold the program specifics to the individual makes these programs adaptive.

Because the means of achieving the first principles is non-specific, they are also inherently flexible to changing circumstances.

If you live in a food desert, where access to fresh, natural foods is scarce or nonexistent, you are empowered to make alternative choices based on what’s available. Not only are you empowered to make these changes, but you can do so and see the same (if not better) level of success as following a rigid plan.

If individuals find themselves at a dinner party, a social event, or traveling across the country, they will be able to adjust the specifics of their plan—the particular foods they choose or the types of movement they do—in order to satisfy the first principles.

The ability to adjust strategy, without negatively impacting results, makes these programs flexible to changing life circumstances.

Since principle-based coaching adapts the program to the unique individual and inherently allows for flexibility in how to achieve optimal outcomes, these programs integrate very well into the lives of those who follow them.

No matter the goal or phase of life, because these programs are rooted in objective truths, they can be molded to meet the needs of the individual as those needs change over time.

Another advantage of the adaptability and flexibility of these programs is that they allow for greater adherence and consistency—two important variables for successful outcomes. Greater levels of adherence and consistency lead to better results, both in the short- and long-term.

Principle-based coaching allows individuals to integrate good behaviors into the fabric of their lives, ensuring permanent success.

via GIPHY

Fitness programming began as a way to educate people on how to live healthier lives. As time went on, we began to realize it wasn’t working. As the fitness industry grew, so too did the obesity rates.

The solution was to begin making assumptions about what people were doing wrong.

That led to the plan-based model previously described. That model is the most pervasive model for fitness programming that we currently have. The result?

Obesity rates continue to climb.

As of 2018, over two-thirds of the U.S. Adult population was overweight or obese.

Clearly something isn’t working.

And that’s because education is not the problem.

Sure, most people could benefit from a little more information about healthy lifestyle practices, but not in the traditional way of what’s good versus bad. If we’re going to educate people, educate them in first principles.

Because what we need is more action.

We need people to learn how to practice healthier habits consistently, not sporadically. We need to eliminate the prejudice around good and “good enough.” We need to empower people to make change, even if their life circumstances are less than ideal.

We need fitness programs that are adaptive, flexible, and integrative.

We need principle-based fitness coaching.

About the Author

Alex McBrairty is an online fitness coach who owns A-Team Fitness in Ann Arbor, Michigan. Obese as a child and teenager, he blends fitness and psychology to help his clients discover their own hidden potential.

He has a bachelor’s degree in psychology from the University of Michigan and is certified by the National Academy of Sports Medicine.

His articles have appeared in Breaking Muscle and The Personal Trainer Development Center, and he’s contributed to Muscle & Fitness, USA Today, Men’s Fitness, and Prevention.

Website: ateamfit.com
Facebook: facebook.com/alex.mcbrairty
Instagram: @_ateamfit_

March 29, 2022 Tony

The Fitness Zeitgeist

In lieu of recent world events it’s been a challenge not to be a bit more introspective and to not get lost in a deeper train of thought.

Regardless of what side of the fence you reside on – relax I’m not here to judge² – it’s hard not to be cognizant of and be disappointed by the cacophony of toxic rhetoric and word vomit being spewed in every direction possible.

Copyright: wayne0216 / 123RF Stock Photo

The Fitness Zeitgeist

I couldn’t help but notice some of the same parallels within health/fitness circles.

People like to argue.

A lot.

Admittedly, the vibe isn’t quite as dark and Apocalyptic in nature as the political/world scene, but people nevertheless have biases, like what they like, think what they think, and despite reason, science, or common-sense, cannot be swayed to see the bigger picture.

Or better yet…see the “middle ground.”

Alas, don’t be taken aback by the title of this post.

Zeitgeist.

It’s a word that looks and sounds scarier than it actually is. I mean, it looks like something someone screams as part of a finishing move in Mortal Kombat.

I promise it isn’t scary at all. The words that follow aren’t going to take themselves too seriously.

In his book The God Delusion, Richard Dawkins dedicates an entire chapter around the concept of morality. At the expense of walking on thin ice as it is – bringing up both politics and religion are generally two things I avoid (along with Coldplay) – all I’ll say here is that Dawkins notes how almost all societies and cultures have always had a knack for evolving.

No coincidence given his background as a Darwinian Biologist.

“In any society there exists a somewhat mysterious consensus, which changes over the decades, and for which it is not pretentious to use the German loan-word Zeitgeist.”

Zeitgeist = spirit of the times, or the dominant set of ideals and beliefs that motivate the actions of the members of a society in a particular period in time.

To drive the point home – and I promise I’ll be done with the serious talk – Dawkins notes how slavery, which was taken for granted throughout most of history, was abolished in civilized countries in the 19th century. Moreover, Women’s Suffrage, didn’t exist for a long time.

Here in the States, it wasn’t a law until the 1920s.

Today, in most societies, both events – rightfully so – would be considered egregiously absurd.

The point is: Societies change and evolve over time.

Although I’m still perplexed as to how skinny jeans have managed to last this long. It boggles my mind.

The health/fitness world mirrors this Zeitgeist phenomenon. Back in the early 20th century, when guys like Eugene Sandow were overhead pressing anything they could get their hands on – dumbbells, rocks, oxen (<— only a slight exaggeration) – they were considered odd and social misfits. Society as a whole deemed “lifting weights for pleasure or aesthetics” as something uncouth or what weirdos did.

Fast forward to the 1960-80s, often considered the golden age of bodybuilding, pretty much every adolescent kid had a poster of Arnold Schwartzenegger, Frank Zane, or Serge Nubret on their walls.

Using another example, prior to the 1970s the only reason to do any running was if you were 1) clinically insane or 2) happened to be being chased by a lion down Fifth Ave.

I suspect this was a common conversation:

Person 1 (1957): “Hey, wanna go for a jog?”
Person 2 (1957): “What in the name of Leave it to Beaver is a jog?”
Person 1 (1957): “It’s where we go outside and repeatedly run in a straight line for hours on end, you know, for fun.”
Person 2 (1957): “We can’t be friends anymore.”

“Going for a jog” didn’t exist.

Enter Jim Fixx’s best-selling book The Complete Book of Running (1977) espousing the many benefits of jogging for overall heart health, and the craze was born. Now millions of people use it as their main mode of exercise all around the world and entire events and social gatherings are organized around it.

Which begs the question: what other components of health/fitness have followed the same path? What has changed in the industry over the course of a few decades or years?

Here are some.

1) CrossFit

It started as a “fad” where people did stupid stuff in the name of hard-core workouts, shitting a spleen, and/or internet bragging rights.

A1. Trap Bar Farmer Carries (over a bed of hot coals) x 25 yds
A2. Run Over Right Arm with a Prius x AMRAP

First off: CrossFit can no-longer be considered a fad.

It, too, has evolved into a fitness powerhouse and bonafide spectacle of cultural achievement. It’s less popular today than it was in 2010, but it’s still relevant in today’s fitness culture. No one event in the past decade has gotten more people excited to exercise – specifically to pick up a barbell – than CrossFit.

For that I’d be remiss not to give it my nod of gratitude. If nothing else, CrossFit has served as an unparalleled vessel (or impetus) for people to train, and to train hard.

Crossfit athlete doing exercise with a barbell.

Are there still things about I don’t agree with? Of course. Are there still morons who open up a box who have no business doing so and end up hurting people? Absolutely. But those are few and far between, and CF is no where near the ocular train wreck it was once synonymous with.

I mean, to give credit where it’s due, CrossFit is so engrained into our culture now that there are people who think it invented lifting weights.

Oh, you squat? CrossFit.

That’s pretty impressive.

The time(s) of bashing CrossFit entirely are over. Some of it is warranted. However, it’s time we give it the respect it has rightfully earned.

2) Training For Life

To that end: can we please stop assuming that if a woman picks up a barbell or lifts anything heavier than a bag of groceries that she’s automatically “training for something specific.”

My wife is often approached in the gym by both men and women who see her getting after it, and while they certainly don’t mean any disrespect in asking, will inevitably say something to tune of, “Wow, that’s impressive, what are you training for? A competition? A show? Are you a secret assassin?”

My wife’s universal answer: “life.”

Women go to the gym to go to the gym.

Weird, I know.

Yes, it’s a bit facetious…but if we really wanted to respect the Zeitgeist mentality we’d respect the notion that women, much like men, view lifting weights in much the same way. As nothing more than something that’s simply done after work at 5 PM sharp.

It doesn’t have to be a thing.

3) Post Workout Window – Meh

I fell prey to the concept of the anabolic window in the early 2000s. The idea was that if you worked out and didn’t get some nutrients in your body³ within 30-60 minutes after, NONE OF IT COUNTED.

NONE OF IT!

Alas, the whole notion of the anabolic window, while a nice thought, is a bit of an over-exaggeration. We’ve come to understand that total calories over a 24-hour period matter more than some arbitrary caloric number ingested within a specific time-frame.

4) Cardio Will Not Steal Your Gainz

There’s been a bit of a renaissance on this front in recent years. There was a period of time where any thought of doing “cardio” would immediately zap your strength and make you look like Skeletor.

Although that doesn’t make sense, because, Skeletor is fucking jacked.

Regardless, for many years, mostly in the 90s into the early 2000s, the idea was cardio – any cardi0 – would zap your gainz.

It was, of course, a foolhardy way of thinking.

The body is a pretty resilient piece of machinery and if all it took was a 5k to lose all your muscle, we would have been wiped out eons ago.

Coaches like Alex Viada have played a huge role in the recent surge in popularity of “hybrid training,” or training for both strength and endurance simultaneously. The key to this approach is about working hard, but being lazy.

To quote Alex:

“In other words, do as little as possible to attain the necessary result. Lift less often than a powerlifter, run less than a runner, bike less than a cyclist, swim less than a swimmer… the body has limited recovery, and will quickly become overwhelmed.

Isolate what is truly important in each type of training, focus on those areas, and do them well. Cut out the junk miles, cut out the gym pissing contests, be draconian in how you approach routines – take those articles with the “ten exercises you should be doing” and toss them in the trash. The more you want to do, the less you should be doing.”

And it’s hard to discount the troves of research espousing the million and one benefits of cardiovascular health, not to mention the (positive) physiological adaptations that occur within the body (improved substrate utilization, better ability to buffer acid buildup from lactate metabolism) and the heart itself (stretching of the walls themselves eccentrically, more or less making a bigger pump and improving stroke volume) which makes it all worthwhile.

The fact of the matter is: improved cardiovascular health (when programmed accordingly and not to excess) will not only improve work capacity, but also improve performance in the weight room.

I.e., you won’t putter out after two sets.

The End

Finding the middle ground.

Evolving amidst new information or experiences.

This is the mindset of a true zeitgeist.

February 23, 2022 Tony

Assessment coaching Corrective Exercise

The Difference Between Good and Bad Stiffness

Get your mind out of the gutter, I’m talking about muscles here…;o)

The Difference Between Good & Bad Stiffness

Having “tight” or “stiff” muscles is often viewed as a bad thing. Not losing a match of Squid Game bad, but bad nonetheless.

When someone presents with a (true) muscular length limitation there are increased risks of injury involved – strains, tears, explosive diarrhea⁴ – not to mention an increased likelihood of faulty movement patterns up and down the kinetic chain.

But injury isn’t always omnipresent.

Take any NBA basketball player through the FMS (Functional Movement Screen) – specifically the Active Straight Leg screen – and you’re bound to open up a can of epic fail.

NOTE: I personally don’t use the FMS currently when assessing/screening new clients. I took both modules several years ago and gained a lot of insight and knowledge. But in the years since I have gradually weened away from the FMS for myriad reasons. I know a lot of fitness professionals who still utilize it though and feel it’s a relevant talking point in the context of this post.

Many would be lucky to score a “2” (which is an average score), and many would showcase a right/left asymmetry, which, as we all know, means a baby seal dies.⁵

As a result, we’re quick to go into corrective exercise overdrive and implement every strategy under the sun that’ll increase hamstring length.

Ironically, it’s “tight hamstrings” that allow many NBA players the ability to do what they do so well. Namely, jump through the roof.

In this case stiffness is a good thing. We don’t have to fix it.

Of Note: the ASLR screen isn’t necessarily a hamstring length screen to begin with. Sure, offhand, it can be a way to ascertain hamstring length…but what we’re really looking at is the ability to both flex and extend the hip.

Stiff hamstrings can affect the ability to do so. However, more importantly, the ASLR is about teaching people to get into better positions – improving stiffness in other areas – to “trick” the CNS into turning off the emergency breaks.

Get people into more optimal positions (nudge them into better alignment), and what presented as “tight” or stiff is no longer the case.

Core Engaged Active Straight Leg Raise

Here we engage the anterior core – increase stiffness – to promote more posterior pelvic tilt (decrease “bad” stiffness in lumbar spine) in order to improve ROM, in addition to getting movement from the right areas (in this case the hips).

Likewise we can throw the hip flexors underneath the bus. I think we all know someone who’s been stretching their “tight” hip flexors since 1997.

Newsflash: If you’re someone who’s been mindlessly stretching your hip flexors for that long, with no improvement, what the hell?

I’d garner a guess the reason they feel tight/stiff is due to protective tension (and not actual tightness).

The stretch you’re doing – what I like to call the BS Hip Flexor Stretch – is doing nothing more than increasing “bad” stiffness in the:

Lumbar spine.
Anterior hip capsule.
My eyes.

It exacerbates and feeds what’s causing the issues in the first place.

Instead, perform a REAL Hip Flexor Stretch by increasing (good) stiffness in the appropriate areas – the anterior core and glutes – and actually get at the crux of the issue.

Another prime example would be the lats.

Stiff lats can be a bad and a good thing.

When Shit Hits the Fan (I.e., Bad)

In mine and Dean Somerset’s Complete Shoulder & Hip Blueprint, we spend a large portion of time speaking about the lats and how, in the overhead athlete population (as well as in the general population), they’re often stiff/short and overactive.

As a result: Overactive/stiff lats will drive more shoulder depression, downward rotation, adduction, as well as lumbar extension in general.

Anyone familiar with PRI (Postural Restoration Institute) and their thought process and methodologies will recognize this “Scissor Posture,” where the pelvis is pointing in one direction (tilted forward in Anterior Pelvic Tilt) and the diaphragm pointing in another direction (due to an excessive rib flair and lumbar extension).

This is not only an unstable position to be in, but also keeps the nervous system “on” at all times, driving more sympathetic activity.

What’s more, with regards to shoulder health, overactive lats will make it much less likely someone will be able to elevate their arms overhead, as well as “accessing” their lower traps (which share a similar fiber orientation as the lats @ 135 degrees), which, in concert with the upper trap and serratus, aid scapular upward rotation, posterior tilt, and protraction.

Taking the time to coach someone to turn off (or down-regulate) their lats in order to flex, externally rotate, and abduct their shoulder works wonders.

Bench T-Spine Mobilization

Wall Lat Stretch w/ T-Spine Extension & Lift Off

When Lats Can Increase Your Overall Level of Badassery (I.e., Good Stiffness)

And now it’s time to turn those fuckers on!

Your lats are a MAJOR player when it comes to performance in the weight room and lifting heavy things.

It also behooves you to turn them on in order to improve your technique in the “big 3.”

With the deadlift in particular there are some significant advantages:

Another trick I like to use to help people learn to use their lats during a deadlift is to attach a band to the bar and a stationary object.

Trainees will learn very quickly what it means to “pull the bar towards you” and to keep the lats engaged throughout the duration of a set.

You can also peruse a few more options in this IG post from a few weeks ago:

View this post on Instagram

A post shared by Tony Gentilcore (@tonygentilcore)

In this light, stiffness isn’t such a bad thing.

So, you see…

…it’s not always end of days or something that requires going into DEFCON 1 corrective exercise purgatory mode. Whether or not stiffness/tightness is bad or good depends on the context.

February 9, 2022 Tony

Woman lying with her legs crossed indoors

coaching

Confessions of an Introverted Strength Coach Revisted

People are often surprised when I state I’m an introvert.

Confessions of an Introverted Strength Coach

What most people fail to recognize is that “being an introvert” is part of a spectrum. No one is 100% introverted, nor are they 100% extroverted.

Everyone’s a little of both.

Another common misconception is that introversion is somehow correlated with being depressed or sad or downtrodden. In attempting to find a suitable image to go along with this post I simply typed “introvert” into my image finder thingamajiggy on WordPress and was quite surprised (if not slightly appalled) by what appeared on my screen:

Image after image after image of various people looking dejected, anti-social, and altogether unhappy.

It was quite striking, because all “being introverted” means is that you likely need or require a little more down time (or down tempo activities) in order to reenergize and recharge.

I remember when my wife and I first started dating there was a night where I had just gotten back from a full day of coaching and was zapped. All I wanted to do was collapse on the couch and watch House Hunters. Unfortunately (for me) it was a Saturday night and Lisa had already committed us to a get together with a bunch of her friends at a local lounge in downtown Boston.

Ten minutes in it took all the will-power I could muster to not walk out of the place and straight into the path of the #66 bus down the street.

I just stood there with a blank stare and repeated one word answers as she and her friends attempted to engage with me.

“Tony, Lisa tells me you’re a personal trainer?” Yes.
“How long have you been doing that?” Awhile.
“So, what do you think about keto?” Grabs beer bottle, breaks it over the counter, slits own throat.

When we eventually left we had one of our first arguments. Clearly I was acting like an a-hole, but after explaining to her that the last thing I wanted to do after coaching for eight hours was to go to a bar and listen to Panic! At the Disco, we had a better understanding of each other’s needs.

I explained I am not against going out and participating in social events, I just needed a bit of a “buffer.”

Being a coach – inundated with constant noise and non-stop interaction – can be draining.

An introvert requires the antithesis of that in order to feel rejuvenated and ready to go the following day.

To repeat: This doesn’t mean we don’t like to do or be involved in social activities.

Rather, in our free time we generally prefer to:

✅ Read a book
✅ Enjoy a barrage of kitty cuddles.

That’s pretty much it.

One common remark I receive from other coaches and personal trainers is what would I recommend they do to counteract their juices running on empty when they’re in the middle of a long work day?

What can they do when they’re five hours deep into a long work day and have a barrage of sessions yet to complete? It’s not like they can meander off into a hidden closet and take a power nap.

(or can they?????)

Likewise, is the expectation that we have to be the rah-rah, high-energy coach who jumps up and down everywhere and perform cart-wheels after every set in order to be considered “good” or successful?

Listen, the bulk of your clients aren’t expecting a DJ Khalid performance during their session.

Sure, there’s a time & place to amp things up and to be the cheerleader, but I’ve found that more often than not…

…most clients don’t care for the (fake) performative nonsense.

You can still be a switched on and attentive coach without the theatrics.

That being said, it still behooves you, introverted coach, to be proactive and give yourself sporadic breaks throughout the day. These could be brief 15-30 minute windows of solitude when you know you have a full-day looming. Or, when you know you have a solid line-up of clients scheduled, it may be worthwhile to break the day up where you get your own training session in half way through.

BUT MOST IMPORTANT OF ALL: Do NOT fall pray to this idea you have to be a performative coach in order to be seen as legit. That BS may get you likes on Instagram, but it’ll lead to nothing but eye-rolls in the real world. Not to mention it certainly won’t be doing you any favors from an energy conservation standpoint.⁶

BUT EVEN MOST MOST IMPORTANT OF ALL: Be sure to grace yourself with ample “me time” when you feel you need it. This could be sitting at home binging a show, going to the movies, hanging out at a bookstore of coffee shop, or, I don’t know, perusing your baseball card collection.

Remember: All being an introvert means is that ~~you’re a fucking psychopath~~ you likely require more solo time in order to reenergize.

It’s important to lean into it.

It’ll help make you a more engaged coach and your clients will benefit as well.

So, hi fellow introvert. I see you. What’s up?

January 17, 2022 Tony

Assessment coaching

You’re Not Broken If You’re Asymmetrical. You’re Normal.

One of the more flagrant “mic drops” I toss down whenever I speak to a group of fitness professionals (remember when we used to be able to do that in person?) is that forcing people to adopt a symmetrical stance while performing basic lifts such as deadlifts or squats is more likely hurting people rather than helping them.

In fact, I’ll go a step further and tell them symmetry in the human body doesn’t exist and then yell something like “UNICORNS ARE REAL!” and walk away.

You know, to keep people on their toes.

You’re Not Broken If You’re Asymmetrical. You’re Normal

We need to stop thinking we’re broken if we display any degree of asymmetry.

It’s 100% normal, actually.

The human body is designed asymmetrically. If it were so deleterious I think natural selection would have fixed it by now don’t ya think?

Admittedly, I appreciate it’s a tough nugget to swallow…the whole “symmetry is a myth” thing.

I had a hard time tackling it myself. For years all I read was how we should strive for perfect balance and symmetry both statically (posture) and dynamically (think: maintaining a symmetrical stance during a set of squats).

However, the more I worked with people – with varying backgrounds, injury histories, and body-types – and the more I coached, the more I realized it was all B.S. Holding everyone to the same standard didn’t make sense.

The tipping point for me was my introduction to PRI (Postural Restoration Institute ®) a number of years back. Neil Rampe stopped by Cressey Sports Performance and did a 1-day workshop and opened my eyes to just how UN-symmetrical the body really is.

As noted above, it’s designed that way, in fact.

It helps us.

This was pretty much reaction

via GIPHY

Not long after Michael Mullin stopped by CSP several times and took the entire staff through a number of in-services which further slapped me in the face with the whole Morpheus “blue pill/rep pill, we’re asymmetrical creatures, open your eyes” schtick.

More currently, guys like Dean Somerset, Dr. Ryan DeBell, Dr. John Rusin, Dr. Stuart McGill, and Papa Smurf agree: The human body is all sorts of effed up.

But in a good way.

In some facets of life symmetry is the goal.

A ballet dancer needs to elicit “symmetry” when performing, as does a figure athlete or competitive bodybuilder when strutting their stuff on stage. No one ever won Ms. Olympia or Mr. East Lansing Stud Muffin with a yoked up right quadricep and a teeny tiny left.

But those examples aren’t necessarily the same thing as what I’m referring to in this post. Aesthetically, symmetry is visually pleasing.

90’s Mariah = pleasing

Crazy Eyes from Mr. Deeds = not pleasing

However, for performance or function, symmetry shouldn’t necessarily be the default goal or expectation.

It’s a hefty statement to make, and whenever I say something so seemingly egregious it often invokes a little push-back.

“Well, what about cars?” someone may blurt out. “If we don’t maintain alignment (symmetry) the car will start veering to one side or the other, causing additional wear and tear on the tires, and run the risk of further damage.”

To this point, I agree. Cars are designed by engineers and manufactured by computers and machines with precise precision to be replicated over and over and over again to (hopefully) ensure a quality product and return business from consumers.

The human body is not a Volvo.

This isn’t to insinuate the human form is any less fantastical, beautiful, intricate, or complex of a design. But, you know, we’re not some Clone Army to be replicated en mass.

Dare I say: This is a rare moment where “we are, indeed, all special snowflakes.”

During our Complete Shoulder & Hip Blueprint (dates are in the works for a return in early 2022!), Dean Somerset and I try to reiterate to attendees that asymmetries are normal and that, often, we’re doing a disservice to our clients and athletes by forcing them all into a standard, one-size-fits-all way of doing things.

It’s important to recognize everyone has variances in bony structure.

Using the hips as an example we know:

Pelvic structures differ person to person.
Femoral angles vary person to person.
Hip socket depth can vary (Scottish hip)
People have two hips (surprise!) and either side can have retroverted or anteverted acetabulums, as well as retroverted or anteverted femoral heads. All of which affects someone’s ability to flex, extend, abduct, adduct, externally and internally rotate the joint.

To that end, when coaching someone up on the squat why not use those variances to better set up your clients and athletes for success?

Much like what an optometrist does when fitting someone for a new pair of glasses, sitting someone down in front of that thingamabobber (<— I believe that’s the technical term) and flipping back and forth between lenses to see which looks and feels better – is this better, or is this? – why is the parallel approach all of a sudden wrong when trying to figure out the best squat stance for someone?

Shouldn’t it be our goal to figure out what stance feels more stable, powerful, and balanced? I’d make the case we’re trying to fit square pegs into round holes much of the time when we force people to use a symmetrical stance.

Why?

Especially when we know there’s a multitude of structural anatomical variance from person to person.

via GIPHY

But, How Do We Tell?

If you’ve somehow developed a mutant power of X-ray vision:

1) That’ll help

2) Can we hang out?

Performing a thorough assessment – something both Dean and I cover in depth HERE (hint, hint) – will provide a ton of feedback and help peel back the onion of what will be the right approach for someone.

You could also watch Dr. McGill take someone through a hip scour here:

I can’t tell you how many times I’ve encouraged someone to use a staggered stance when squatting, or maybe to externally rotate one foot more than the other, and then they perform a few repetitions and they look up and say “holy shit-balls that feels so much better.”

And we hug.

Why would I disregard that?

We’re not causing irreparable harm by accepting asymmetry.

We’re just accepting people’s differences.

October 15, 2021 Tony

coaching fitness business psychology

Psych Skills for Fitness Pros II: Inside the Coach’s Mind Explained

In November my wife, Dr. Lisa Lewis, will be putting on a 2-day LIVE workshop in Boston that focuses on psychological skills geared toward fitness professionals.

I, admittedly, am a bit biased and think Lisa’s content is superb. I’ve stated on numerous occasions that what’s helped me develop most as a coach over the course of the past decade (+) is confiding in her and leaning into the idea that it’s the “soft skills” – empathy, compassion, listening, having a better understanding of the many layers of motivation – where I had the largest gap to overcome in my growth.

And I wholeheartedly feel this is an area where most other fitness pros need to grow as well.

I’ve laid out in recent weeks the general outline of the upcoming workshop, but in hindsight can understand how my explanation may have come across as a bit nebulous if not incomplete:

Why do I need to learn about motivation?
I’m not a psychologist, why does this stuff even matter?
Did Tony mention something about a tickle fight?
I mean, what the heck am I walking into here?

Lisa was kind enough to go into much, much more detail on what you can expect from the upcoming weekend and how the information she’ll share will help you become a better coach.

Inside the Coach’s Mind – Explained

As a coach, your knowledge about programming, anatomy, physiology, getting people stronger, getting people leaner, and getting clients wherever they want to “go” is central to doing a good job. But your technical knowledge and acquired coaching skills aren’t the only tools you use.

When you coach, you build a relationship, using:

Rapport.
Communication.
Collaboration
Facilitation of change.

You work hard to understand and help each client, with their own unique personality, tendencies, biases, and quirks. And, just as important, you are also a unique individual with your own tendencies, biases, and ways of thinking, feeling, and being in the world. In other words, you and your clients have a psychology – and that psychology directly affects the process and outcome of coaching.

Psychology is the study of:

Cognition (Thinking)
Emotion (Feeling)
Behavior (Doing).

Your psychology impacts how you:

Think,
feel,
and act about, toward, and with your clients.

In short, your psychology – and understanding it – matters.

In Volume I of Psych Skills for Fit Pros, we explored the nature of change, motivation, and the skills coaches need to facilitate those psychological phenomena.

In Volume II, we explore the coach’s psychology:

Your thinking style, strengths, and thinking “traps”
Your emotions, unconscious tendencies, and processes
Your professional boundaries, communication style, and self-care habits

You might be reading this and wondering, “What the heck does all this stuff have to do with me being a good coach?”

Good question. Two important reasons:

First, When you understand how your thoughts, emotions, and behaviors “work,” you can see people, problems, and situations more clearly. When you are familiar with your own biases, blind spots, triggers, and stressors, you can more effectively separate your issues from The Issue at hand.

Second, the constant variable in all of your work as a coach is you.

The clients change, the setting may change, the point in time and context changes – but there you are.

By developing awareness of how your mind works and how you impact coaching relationships and coaching outcomes, you develop personally and professionally. And as everyone reading this knows, personal and professional development are central to career-long growth, effectiveness, and enjoyment of the coaching profession.

On November 6th and 7th, 2021, Volume II of Psych Skills for Fit Pros will be live at Ethos Fitness and Performance in Boston, MA.

(Register Now)

Curriculum Overview:

Day 1 (Full Day)

I. Introduction

A. Psychology in Coaching: Why knowing your own mind matters
B. Self-Awareness: A long game – but worth it personally and professionally
C. Mindfulness: Mental Preparation for self-awareness and effective coaching
D. Psychology 101: A Primer

II. Cognition

A. Thoughts, and how they work
B. Thinking styles, tendencies, and traps
C. How to identify thinking traps, and use clear thinking to coach effectively
D. Character Strengths
E. Application

Identify and correct thinking traps to improve coaching
Leverage your strengths to maximize coaching effectiveness
Case Study

III. Emotion

A. Feelings, and how they work
B. Unconsciousness, and how it impacts coaching

There-and-then (your past influences how you see the present)
Transference in coaching
Countertransference in coaching
Content and process in coaching

C. Application

Identify emotions and processes that influence your coaching, triggers for negative emotions and processes, and a plan for correcting unhelpful emotions and processes.
Case Study

Day 2 (Half Day)

IV. Behaviors

A. Your actions, and how they work
B. Interpersonal Boundaries
C. Setting the “Frame” for coaching: Enactment of your mission, goals, and values
D. Self-Care: maintaining physical and mental health for optimal coaching and thriving
E. Application

Understand and outline your boundaries, coaching “frame”, self-care practices, and how those maximize your performance as a coach
Case Study

V. Bringing It All Together

A. Your psychology is the most powerful tool you have for helping clients
B. Top Take-Aways
C. Beyond the seminar

Strengths to leverage
Blind spots and biases to work on
More to learn

Who is This Seminar For?

Coaches who have the nuts and bolts competencies of coaching (sets, reps, programming), and want to further their skills and effectiveness as a coach.
Coaches who are open to looking within themselves, identifying strengths and weaknesses, and working on their own psychology, even though the benefits and payoff might not be immediate.
Coaches who get that professional and personal development is sometimes a “long game” and that investments you make in those areas can take time to yield positive results.
Coaches who know that psychology and mindset are just as important as physiology and fitness.

Who is This Seminar NOT For?

Coaches who need to focus on the nuts and bolts of coaching (sets, reps, programming)
Coaches who do not like thinking about, talking about, or looking within themselves, and who thinking psychology is not a part of fitness.
Coaches who want continuing education to yield immediate benefit, and don’t want to focus on longer-term improvements and change.

If this seminar looks like it is for you,

Come to Boston and join us!

(Register Now)

Where: Ethos Fitness and Performance, 46 Wareham St. Boston, MA 02118

When: Saturday, November 6 (Full day) and Sunday, November 7th (Half day)

Cost: $699

Register HERE

October 5, 2021 Tony

coaching continuing education Corrective Exercise

5 Ways I Include Single Leg Training In My Programs

Single leg training isn’t sexy to talk, much less write about. In terms of excitement factor I’d rank it somewhere between a watching a NASCAR race and picking lint out of your belly button.

I can understand the cacophony of subsequent eye rolls and yawns that are being directed my way.

“An article on single leg training?! Come on, Tony. What’s next keto recipes?”

I get it.

However, hear me out.

Copyright: vadymvdrobot / 123RF Stock Photo

5 Ways I Include Single Leg Training In My Programs

Single leg training is important shit.

Now, more often than not whenever there’s an article written on single leg training it’s under the guise or in congruence with taking a massive dump on bilateral training (think: squats and/or deadlifts).

The implication being one should avoid bilateral or two-legged training in lieu of performing only unilateral or one-legged training.

I think it’s a stupid argument to have on par with which is better: Low-bar vs. high-bar squats? Or mint chocolate chip vs. mint Oreo ice-cream?

With deference, almost always, the appropriate answer to the single leg vs. bilateral debate (and, really, any question in the history of ever) is “it depends.”

Some people are more concerned with being brutally strong with the “Big 3” and are only worried about optimal force production. If that’s the case bilateral movements should make up the bulk of training.
Conversely, some people, especially athletes, need to marinate in a diverse pool of movement. In that case single leg training is going to take precedence and play more of an integral part in their training and programming.
Are there people out there who debate ice-cream? Don’t be cray-cray.

Suffice it to say, here’s my take on the debate: BOTH are important, BOTH play a significant role in a well-balanced program, and BOTH should be used simultaneously.

If we’re being honest, though, we generally don’t have to pull any arms behind backs in order to convince people to perform bilateral movements like squats and deadlifts.

It’s pretty much bro-code.

Single leg work on the other hand?

Well, that can be a bit of a harder sell.

It’s unfortunate because even if someone’s goal is to be a brick shit house (or a house of shit bricks, I’m not here to judge) single leg training has many benefits, mmmkay.

Including but not limited to:

Joint health and integrity (I have yet to find an individual with a history of knee, hip and/or back issues who doesn’t benefit from a healthy dose of single leg training).
Improved balance.
Improved foot/ankle/hip stability. Or, stability in general.⁷
A fantastic way to train rotary stability (<— a fancy schmancy way of saying something will work your core).
Greater specificity to sport (and real life).
Improved strength & hypertrophy (depending on how it’s implemented).
Helps address weaknesses and imbalances from limb to limb.
Reduced wear and tear via less axial loading.
More exercise variety.

And the list can go on.⁸

Below are (some) ways I like to include single leg training in my programs.

1) Treat Single Leg Training Like Eating Broccoli

It’s just, you know, something that has to be done.

It’s hard for me to peruse the list I made above of all the benefits and not include some semblance of single leg training in a program (regardless of someone’s goal).

There aren’t many scenarios I can think of off-hand where it won’t help.

Be a better athlete? Check
Be a better lifter? Check
Beat Jason Bourne in a knife fight? Check.

All the bases are covered.

That said, one pet-peeve of mine and something I notice all….the…..time as a coach is that people tend to go way too heavy.

I’ll watch some guys grab the 80+ lb dumbbells and perform walking lunges and think to myself “why?”

But this is after both my corneas jump out of their eye sockets and then proceed to jump into a bucket of battery acid.

Their knees are caving in every which way and it’s evident most are unable to control the load. This kinda defeats the purpose of doing it in the first place.

Stop training your ego and lower the load.

I’d rather people use a load they can control and perform it for high(er) reps than to grab the heaviest weight possible and make perhaps do more harm than good.

ALSO…..

It’s my own preference as a coach, but I much prefer people to adopt more of a forward lean when performing lunge variations.

When you assume a more upright posture during lunges it makes it easier to crank through the lower back which can also result in excessive rib flair; I.e., a more unstable position.

The inner dialogue should be more “shoulders over knees” than “shoulders over hips.”

2) Potentiation (Or, Turning “Stuff” On)

I often have my clients perform a single leg movement before squatting or deadlifting.

https://www.youtube.com/watch?v=a1Y73sPHKxw

I find it’s a nice way to turn “stuff” on and to prime the body for the extracurricular shenanigans going down shortly thereafter.

Goblet variations are my go to here (less grip intensive): Goblet Reverse Lunge, Goblet Forward Lunge, Goblet Reverse TO Forward Lunge, Goblet Split Squat, Goblet Bulgarian Split Squat, Goblet Whateverthefuck.

The idea is to go LIGHT and to OWN the movement.

I like to use 2-3 sets of 6-8 reps per side.

Pants optional.

3) Adding Isometric Holds

If you really want to humble someone (and to make their glutes scream for blood mercy) try adding in some isometric holds.

I LOVE using these with my clients/athletes as it forces them to use sloooooow down, to stay more cognizant of body position, and it also aids in more time under tension.

4. Combo Movements

Another way I like to include single leg training into my programs is to combine two movements into one.

This is a fantastic way to make the movements a bit more challenging and also serves as an opportunity to stroke my evil strength coach beard (despite the fact I don’t have one).

You want sore, I’ll give you sore.

Goblet Step-Through

Rear Foot Elevated Kang Squat

5) Fake Single Leg Training

Least we forget single leg training can be too advanced of an option for some people. Whether it’s due to novelty or “just because” we can incorporate “fake” single leg options to help ramp people to the real thing.

I’m more concerned with setting people up for as much success as possible rather than making them feel frustrated.

In that light here are two excellent options I use all the time:

Wall Press RDL

Here, we can still groove a single leg hinge pattern, but in a supported fashion.

For those who have balance issues this is an excellent choice.

B-Stance Squat

With the offset (or B) stance, we place more load on the front leg. Again, this is a great option for those with stability/balance issues and who aren’t quite ready for actual 1-legged squats (you sadistic bastard).

September 22, 2021 Tony

business coaching personal training

Success in the Fitness Industry: Reality vs. Expectations

Success in the Fitness Industry: Reality vs. Expectations

People who know me well know how much I’m obsessed with movies. I enjoy reading about them (what’s coming out or on the horizon of coming out), debating them (what’s the better 1997 release: Boogie Nights or Good Will Hunting?), and whenever possible…

…watching them.

I’ll watch pretty much any genre – drama, horror, comedy, thriller, documentary, John Wick, anything.

However, what may be unexpected is how much of a fan of romantic comedies I am.

Notting Hill
You’ve Got Mail
Love Jones
Forgetting Sarah Marshall

Put a girl in front of a boy (or boy in front of a girl; or boy in front of a boy; or girl in front of a girl), add some sexual tension, witty dialogue, & ensuing high jinks and I’m there.

(Added intrigue if somehow there’s ninjas and/or a threat of a nuclear holocaust involved).

NOTE TO SELF: Begin screenplay for When Harry Met Sally meets The Sum of All Fears (with a supporting comedic role provided by a Xenomorph XX121, you know, the alien from Alien).

That shit will just write itself.

One of my all-time favorites (and highly underrated) romantic comedies is (500) Days of Summer.

There’s much I love about the movie, but one thing that stands out is a scene right smack dab in the middle titled “expectations vs. reality.

In it, Tom (the protagonist) is meandering to a dinner party in the hopes of re-kindling a relationship with a recent ex (Summer).

The entire scene is shot as a split screen with one side of the television labeled expectations; or what Tom hopes to happen. A night where he & Summer flirt, are entrenched in captivating conversation, and, in fact, seemingly fall back into love.

Simultaneously, the other side of the screen showcases reality. A night where Tom and Summer exchange a few pleasantries, but in the end he’s off in the corner of the room sulking realizing Summer has moved on from their relationship, and he eventually walks home…

…alone.

GODDAMIT, who’s wearing the onion shirt around here?! I’M NOT CRYING, YOU’RE CRYING!

Anyway, I can’t help but notice a parallel theme in the fitness industry…

…an “Expectation vs. Reality” tug-of-war with regards to what REALLY yields success.

EXPECTATIONS: Many (not all) are intoxicated by the illusion that all you need to be “successful” is to have read a few books and to look the part.

REALITY: Success is an overlap of the x’s & o’s of program design, knowing your functional anatomy, and having general competency when it comes to exercise technique & execution, to name a few.

But too, a large, and necessary (and often eye rolled at) part of the cog is the soft skills of coaching:

✅ Developing Client Rapport

Getting results for the people who pay you to do so is an important component of this. I mean, if we’re looking to build trust & rapport with our clients this would seemingly be step #1. However, I’d make the case that before that can even happen it is important (nay, crucial) to go out of our way to plant the seeds of “CONNECTION” first.

Meaning, be more relatable, accessible, and approachable.

What does that even mean?

Seek out other avenues/interests that you have in common with your clients. I obviously use movies a fair bit to do this. But you can also bring music or television into the mix. Maybe you’re a dog lover or think turtle neck sweaters are cool?

Finding common likes/dislikes – outside of exercise – amongst your clients is a wonderful means of building rapport.

✅ Listening

Admittedly, this is a hard skill to learn; we all loving hearing the sound of our own voice. However, as a fitness professional having a keen sense of knowing when to shut the fuck up is imperative.

For example, whenever I have an initial assessment with a potential new client I go out of my way to have him/her do the bulk of the talking.

Early in my career I’d do the exact opposite and try to “win” conversations.

“Wait, wait, wait, hold on, wait. Did you just say you do a lot of cardio to flush out lactic acid from of your system? Well, actually, lactic acid isn’t an acid at all and is actually a beneficial source of energy for your muscles. It’s pretty common knowledge. Anyway, you were saying?”

In hindsight I can’t imagine how many clients I lost because I was trying to impress them with big words.

Today, I just keep (most) of my thoughts to myself and do a lot more listening than winning.

✅ Basic People Skills

Smile, say hello, look people in the eyes, show empathy, be punctual, write programs that actually cater to THEIR goals, check in with your clients during their session (how do they feel? do they feel the exercise where they’re supposed to be feeling it?), never undervalue the power of a non-obvious courtesy laugh (😉), and always provide a safe space and an overwhelming sense of unconditional positive regard.

Also, when in doubt…more Wu-Tang!

✅ Not Being an Uppity Douche

Self-explanatory.

And That’s That

I don’t care if you can deadlift a bulldozer or that you sleep with a copy of SuperTraining underneath your pillow. If you’re not taking the time to flex, hone, and enhance your soft skills as a coach you’ll never separate yourself from the masses.

August 17, 2021 Tony

coaching Motivational Nutrition

Carrots and Celery and Priming People to Kick-Ass

Do you recall a few years ago when (then) NYC Mayor, Michael Bloomberg, initiated a proposed ban on the sale of large-sized sugar-sweetened beverages such as sodas, sweetened teas and coffees, as well as energy and “fruit” drinks?

The Big Gulp Experiment

The idea was that by prohibiting restaurants, delis, sports arenas, movie theaters, and food carts from selling sugary beverages larger than 16 oz – with a hefty fine of $200 for failing to downsize – people would be less inclined to drink copious amounts of said beverages.

What’s more, they’d be healthier, happier, smile, and say “good morning” as they passed one another on the street⁹

It worked, right?

People stopped drinking those ginormous ‘Big Gulps’ and instead starting crushing almond milk kale smoothies laced with organic acai berries harvested from a unicorn’s rectum (<– I’ve been told they’re super delish).

Um, no…it didn’t work.

First: We’re talking about NYC here folks. A lovely city by most counts, full of diversity, sports, art, music, fashion, food, and an obsession with hip-hop loving dead Presidents.

Second: People in general, whether we’re referring to NYC or not, hate being told what they can and cannot do.

When this happens, we revolt.

Just look at teenagers. We tell them not to drink alcohol and not to have sex and we usually end up with more costly and less than ideal consequences.

In much the same way, the soda experiment didn’t work.

Consumption of sugary beverages DOUBLED!

Why?

It’s a topic I first heard a handful of years ago from Dr. Gnel Gabrielyan of Cornell University’s PHENOMENAL Food & Brand Lab.

In short, he brought up a litany of valid points with regards to our food biases and how (ir)rational we tend to be when it comes to the decisions we make.

Let’s just say the food industry is sneaky and shady as f*** when it comes to marketing their products. Portion distortion and how that interplays with recommended serving sizes comes to mind here.

Likewise, ever notice how many sugary cereals have their characters looking down?

Do you know why?

It’s to target the kids looking UP at the shelves. They feel the character on the box is looking at them.

“Tell your mom to buy me little Johnny. No, beg her. Fall to the ground and scream and flail your legs until she submits. Do it. DOOOOOOOOO It.”

I mean, talk about brilliant marketing.

However, one point I remember Dr. Gabrielyan highlighting – which I felt helped explained the phenomena of what happened during the soda experiment above (and why it failed so miserably) – is the concept of REACTANCE.

“Reactance is a motivational reaction to offers, persons, rules, or regulations that threaten or eliminate specific behavioral freedoms. Reactance occurs when a person feels that someone or something is taking away his or her choices or limiting the range of alternatives.”

Basically, you tell someone that they can’t do “x” or that they have to do “y,” and they’re going to get a little irritated.

Possibly punch you in the face. Who knows.

Framing

Another point Dr. Gabrielyan touched on was the idea of framing.

“The framing effect is an example of cognitive bias, in which people react to a particular choice in different ways depending on how it is presented; e.g. as a loss or as a gain.”

A quintessential example of framing would be the North Dakota Wine Experiment.

117 Diners; Pre-fix meal of $21.
All diners given the SAME wine, but with two labels. One marked “Wine from California” and one marked “Wine from North Dakota.”
Post Meal Measures: People rate “California Wine” as tasting better than “North Dakota” wine and believe that the food served with the California wine tastes better too.

How we “frame” a product or service can absolutely effect its perception by the consumer.

Priming

Another Jedi mind-trick to consider when attempting to change people’s perceptions or behaviors is the concept of priming.

“Priming is an implicit memory effect in which exposure to one stimulus (i.e., perceptual pattern) influences the response to another stimulus.”

While a bit sensationalistic, here’s a good example from the Will Smith movie, Focus:

https://www.youtube.com/watch?v=XwS68ixemAQ

Another great example of priming people is a well-known grocery store study whereupon the premise was this: Can exposure to healthy samples lead to healthier shopping?

118 participants at a large grocery store.
Conditions: Apple sample, cookie sample, no sample.
Amount spent on fruits and vegetables then recorded.
No surprise: people receiving an apple sample spent more money on fruits and vegetables.

Note to self: Figure out ways to “prime” my wife into buying me an Xbox for Xmas this year.

Even cooler (and bringing this whole conversation full circle), another well-known and relevant study to bring to light is one where participants were given a carrot prior to sitting down to eat at a restaurant to see if it would increase the likelihood of them making “healthier” good choices.

It didn’t go quite as planned, because, as we learned above, people don’t like being told what to do, and more to the point, people like CHOICES.

Not many people accepted the carrot(s).

The next layer to the study was to then offer participants a choice of either a carrot or celery.

Ding, ding, ding…..success.

More participants grabbed a vegetable prior to sitting down to dinner and subsequently were “primed” to ingest more vegetables at dinner.

How Can We Frame & Prime Our Clients?

As personal trainers and coaches, anything we can do to set our clients up for a higher rate of success and enjoyment in their training, the better.

Some Suggestions

1) Allow your clients to choose their main lift of the day. Squats or deadlifts?

2) Allow them to choose the variation of the lift: Back Squat vs. Front Squat? Sumo Deadlift vs. Trap Bar Deadlift?

3) Allow them to choose their mode of exercise: Barbells only? Kettlebells? Maybe they dig Landmine exercises?

4) I often like to give my clients a window at the end of their training session to do whatever they heck they want. If they want to thrash their biceps, go for it. Add in some additional glute work? Go! Push the Prowler around (you psycho), have at it. Turkish get-ups dressed as He-Man? Whatever floats your boat, dude.

4) Here’s a cool trick I did with one of my female clients this week to “prime” her into lifting more weight. After a “top set” of deadlifts I was like “that looked awesome. Easy! Wanna maybe add 5-10 lbs and up the ante on your next set?”

I gave her the choice to stay put or go heavier. Either way it was a win, but she chose correctly…and added weight.

[Cue evil strength coach laugh here]

Giving your clients a sense of autonomy and control over their own training is a powerful tool in their long-term success.

Don’t get me wrong, you should still be the boss. They’ve entrusted you to coach them and write programming that best fits their needs and goals.

However, it’s never a bad thing to give them a little of what THEY want.

Even better: Provide them a sense of choice.

July 28, 2021 Tony

coaching Program Design Strength Training

How To Make Your Programs Programs Your Clients Will Actually Follow

This article is not going to dive into the x’s and o’s of program design.

For that you can peruse my Resources Page and find plenty of options to fit your fancy. Instead, today, I wanted to peel the onion (so-to-speak) and discuss the layers of program design that rarely get discussed.

How to Make Your Programs Programs Your Clients Will Actually Follow

This post is going to hit on the more nitty-gritty and nuanced stuff.

The stuff that is the culmination of equal parts time under the bar, experience, and not sucking. The stuff that, while I feel are very important and what helps to separate the great coaches from the sub-par ones, might come across as trivial or inane to some, and certainly won’t win me any additional Instagram followers.

Wow, I’m really selling it here aren’t I?

Lets dive in.

1. It’s Not About You

No, really, the programs you write have nothing to do with you.

Sure, you’re writing them and it’s your expertise and coaching people are paying for. However, the program should be about your client/athlete and reflect their needs and goals.

I think it was Alwyn Cosgrove who first coined the phrase

“You should write programs, not workouts.”

On top of that, and equally Earth shattering, is a common quote I often defer to from the great Dan John:

“The goal is to keep the goal, the goal.”

Any Joe Schmo with biceps and a weekend personal training certification can write a hard workout that will make someone hate life.¹⁰

Writing a program – one that’s individualized – serves a purpose, addresses one’s unique injury history, caters to his or her’s goals, takes into account ability level, and on top of all that, is flexible, takes some thought, professionalism, skill, and attention to detail.

Listen, I am all for getting people strong (which, granted, is subjective) and I can appreciate anyone who places a premium on having their clients squat, deadlift, bench press, and deadlift.

Deadlift is listed twice….because, deadlift.

However, if your client is a newbie or is just looking to lose 10-20 lbs, or could care less about benching 2x bodyweight, the program should reflect that.

There’s two extremes that generally end up happening:

1. Trainer/coach doesn’t give a shit. Client shows up, trainer is ill-prepared, and what follows is some smorgasbord of laziness, complacency, and fitness industry cliches. I.e., client is paying for a babysitter who just so happens to show them how perform a shitty looking lunge.

2. Trainer/coach does give a shit. Albeit is too much of a narcissist to recognize that because he or she prefers to train like a powerlifter, Olympic lifter, bodybuilder, or CrossFitter, doesn’t mean ALL of their clients need to train the same way too.

Before you know it you have:

14 year old’s who have never mastered a squat performing Tri-Phasic 1-Legged Pistol Squats vs. Bands while dragging a sled
35 year old house wives working on their quad sweep
55 year old CEOs with poor shoulder flexion performing kipping pull-ups for AMRAP.

Makes sense.

At the end of the day people are more apt to follow and stay invested in a program – long-term – if they know it’s catered to them and has their best interests in mind.

Like it or not, this is a SERVICE industry….and while I recognize there’s a bit of head-butting between what people need to be doing and what they want to do, it’s your job as the fitness professional to find and include that balance.

2. Avoid Fitting Square Pegs Into Round Holes

Yo, check it.

1️⃣ No one HAS to back squat. And if they do, no one HAS to use the low-bar position.

2️⃣ No one HAS to pull from the floor. And if they do, no one HAS to use a straight bar.

3️⃣ No one HAS to bench press. And if they do, no one HAS to use a crazy excessive arch. Or use a barbell for that matter.

4️⃣ No one HAS to listen to A Tribe Called Quest radio on Pandora. But you kinda do. Trust me.

Another “trap” I see a lot of fitness professionals fall into is marrying themselves to any ONE way to do or perform anything.

For lack of a better way of putting it: I fucking hate this way of thinking.

I lose a lot of respect for coaches who are that narrow-minded and unwilling to understand that there are other coaches out there getting just as good (sometimes better) results not doing what they’re doing.

Piggy backing on what was mentioned above (on individualization) – everything kinda falls under this umbrella…from exercise selection, order, and even the variation.

I mean, if someone has the shoulder mobility of a pregnant rhinoceros it makes zero sense to force them into back squatting, let alone using a low-bar position.

Photo Credit: Menno Henselmans

It won’t do them any favors and will likely frustrate them as it will feel weird (possibly even hurt) and will do little in building a greater degree of competency.

If I felt squatting was still important for them and it fit into their goals, a better way to build success (and competency) would be to use a SSB (Safety Squat Bar) variation or maybe even Anterior Loaded KB Front Squats:

Here I can still groove a sexy squat pattern but take the upper body restrictions out of the equation.

Likewise, with deadlifts, no one outside of a powerlifter or weightlifter must pull from the floor. It’s a rare instance – kinda like a Centaur or a vegan dish that doesn’t taste like wallpaper – when someone walks into my gym on day one and can demonstrate the mobility (and stability) requirements to do so safely.

Honestly, my first order of business with many people is to help them find their hip-hinge before I worry about lifting anything heavy off the floor.

To that end, if someone lacks the ankle dorsiflexion, hip flexion, or t-spine extension to get into proper position, maybe a trap bar would be a better option?

I find it’s a more “user-friendly” way of introducing the deadlift.

What’s more, in terms of stress and sheer loading on the spine, the trap bar will be a better option for most people anyways. With a straight bar the center of rotation is further away from the bar, whereas with a trap bar it’s right smack dab INSIDE.

https://www.youtube.com/watch?v=p-sA3PG1kGY

Want to make your programs programs your clients will actually follow?

One of the best strategies is to include exercises and movements that best fit their ability level, shows them success, and helps to build competency.

Everyone is different. Respect that.

3. Other Stuff I Was Going to Elaborate On But This Post is Already Long Enough

via GIPHY

1. Write Shit Down.

As in, write down and keep track of what your clients are doing per session (and encourage them to take ownership and do it themselves).

A funny thing happens when people start to keep track of what they do session to session. This little thing called progressive overload manifests and people start seeing results.

It motivates them.

Soon they’re lifting weights (for reps) they couldn’t sniff three months prior.

And it’s a beautiful thing.

2. Experiment with Semi-Private Training

My good friend and former business partner, Pete Dupuis, wrote a fantastic article on this topic that you can read HERE.

It’s not for everyone, but I find the semi-private training model works like a charm to help motivate people. There’s a lot to be said about being surrounded by like-minded individuals and training amongst a group of people who will push you, encourage you, and call you out when you skip sessions.

3. Know When To Back Off

This coincides with what I mentioned above when I said a program should be flexible.

You may have programmed for a client to work up to a few heavy sets of triples on their deadlift on a particular day, but they show up and it’s readily apparent they had a horrible night’s sleep, or maybe they’re just mentally exhausted from resisting the urge all day to Sparta kick their boss in the throat.

Regardless, whatever was planned is…just…not…going…to…happen.

You better have a plan B in your back pocket.

4. Don’t Forget To Put In Stuff They WANT To Do

It bears repeating, this is important: I’m all for playing the “there’s a reason why you’re paying me, I’m the expert” card.

But it’s only going to work in your favor to toss your clients a bone and not take yourself so seriously sometimes.

My female clients love it when I put in some extra glute specific work at the end of their training sessions. My male clients are 100% down for a quick 5-minute “Sun’s Out, Guns Out” arm finisher.

Pants optional.

5. Sprinkle in Some Markers

As in, don’t be afraid to write in prescribed loads you want your clients to hit.

I find many people are notorious for underestimating their ability (or maybe hesitant to push the envelop) and need a little nudge from their meanie head strength coach.

Here’s an example of what I mean, a snidbit of a program I wrote for one of my female clients last month:

Week 1: Trap Bar Deadlift

3 sets of 5 reps @ 155 lbs

Week 2: Modified Sumo Stance Deadlift

Warm-up
Hit 200×1
Then 3 sets of 4 reps @ 180 lbs.

Week 3: Modified Sumo Stance Deadlift

Warm-up
Hit 205×1
Then 3 sets of 2 reps @ 190 lbs

Week 4: Modified Sumo Stance Deadlift

Warm-up
Hit 215-220×1
Fist pump x infinity
Then 3 sets of 5 reps @ 160 lbs

One of her goals, before the end of the year, was to hit a 200 lb (straight bar) deadlift. She crushed that goal, a few months early mind you, because I didn’t baby her and gave her some markers to hit.

Here she is hitting 210 for an (easy) single:

This is why it’s important to check in with your clients. Whenever I said the phrase “brace your abs” Sara thought I meant to draw in (like pulling in the belly button). As a result, while her DLs felt okay she’d always say something felt off. We’d play with foot position, stance, etc and something always felt wonky. Low and behold I told her to “push your abs and back out” (brace) and she crushes a 210 lb pull for a new PR. She made it look easy too. Strong. Her immediate reaction was “well, that was better.” Always ask questions with your clients. Don’t assume they know what you’re saying or asking them to do at all times. Different cues work for different people.

A video posted by Tony Gentilcore (@tonygentilcore) on Aug 11, 2016 at 6:27am PDT

She’s been nailing her training sessions, and all because I used a little Jedi mind-trickery and told her what weights to use.

Want to motivate your clients? Challenge them and prove to them they can do stuff.

July 8, 2021 Tony