CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 4/26/19

Copyright: wamsler / 123RF Stock Photo

BUT FIRST…CHECK THIS STUFF OUT

1. (Even More) Complete Shoulder & Hip Blueprint – 2019 Locations & Dates

Philadelphia, PA: April 27-28th (<– THIS weekend, always room for more).

Edmonton, Alberta, Canada: May 25-26th

Sydney, Australia: July 13-14th at Clean Shred.

Melbourne, Australia: July 19-21st and Melbourne Strength & Conditioning. (<—  Includes bonus “Psych Skills for Fitness Pros” pre-workshop with Dr. Lisa Lewis).

This workshop will piggyback on the material Dean Somerset and I covered in the original Complete Shoulder & Hip Blueprint.

With this iteration, though, we’ll be going a bit deeper into the coaching and programming side of things:

  • How to program around common injuries.
  • How to “connect” the appropriate exercises to the client/athlete.
  • How to really add value with your assessment process.
  • How to squat and deadlift like a boss.

Find out more details HERE.

2. Strategic Strength Workshop – Boston, MA

NOTE: The Early Bird rate of $100 OFF the regular price ends on May 15th.

Luke and I did this workshop last summer in London and figured it’s only fair to bring it State side.

Combined we have 30+ years of coaching experience (I.e., one Mike Boyle or Dan John) and this workshop will be two days where we uncover every nook and cranny as it relates to how we assess our clients/athletes and how we best prepare them for the rigors of every day life/sport.

This will be a unique opportunity for people to learn from myself, but especially Luke, who is one of the best and brightest coaches I know. This will be his first time teaching in the States.

For more information and to register you can go HERE.

3.  FREE E-Course for Online Trainers

This is a free self-paced mini-course from Jon Goodman and his team at the Online Trainer Academy. They are the experts who have helped more fitness pros transition to online training than every other company and coach combined.

You will learn:

1. The systems you need to repeatedly generate clients.
2. The marketing know-how to ethically and douchily (<– my word, not their’s) attract the right people.
3. The tools to get high-paying clients.
4.  An action plan to make it all happen.

—> Click here to get your free online training career blueprint

SOCIAL MEDIA SHENANIGANS

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I had very specific instructions for my deadlifts today. . I feel as if mission was accomplished. . Swipe to see if you agree. . And because I want people to learn something with this post today, I can’t stress enough how crucial the lats are with regards to DL performance. . It’s no exaggeration to day the lats connect your hips and shoulders (via the thoraco-lumbar fascia). Lately I’ve been stressing with my clients that the lats are what connect you to the barbell. . Pretend as if you’re squeezing an orange in your armpits…that’s your lats turning on. . And that’s connecting you to the bar. . Keep those bad boys on throughout the ENTIRE set (even when lowering the bar). . It’ll make a profound difference, I promise.

A post shared by Tony Gentilcore (@tonygentilcore) on

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

The Message You Send to Your Kid When You Complain About Their Coach – Jason Bacigalupo

It ain’t a good one.

Under the Influencer: Why “Fitness Influencers Are Bad For Fitness and Humanity – Mike Howard

This was a really good and really entertaining read.

Slow clap to Mike for writing this.

MASS Research Review – Smart Dudes

The guys who put out the MASS (Monthly Applications in Strength Sports) Research Review – Greg Nuckols, Eric Helms, and Mike Zourdos – are holding  a TWO-YEAR anniversary sale (congrats guys!) where all new subscribers save 30% OFF their subscription.

I can attest that this service is the SHIT.

If you’re interested in being a better coach (and saving yourself a TON of time) this is a way to do it.

This offer only lasts until May 2nd.

Categoriescontinuing education

MASS Appeal: How Fitness Professionals Can Separate Themselves

25 years ago one of my all-time favorite hip-hop songs, Mass Appeal, was released by one of my all-time favorite hip-hop groups, Gang Starr.

Annnnnd, in one of the oddest (or appropriate?) segues I’ve ever attempted, two-years ago one of my favorite research reviews, MASS (Monthly Application in Strength Sport),[footnote]See what I did there? Mass Appeal <—> MASS? Pretty good, right? My wordsmithery knows no bounds[/footnote] curated every month by Greg Nuckols, Eric Helms, and Mike Zourdos (coaches who actually lift things), came to fruition and saved me from a world of ineptitude.

I’m unabashed in advertising my disdain for reading research.

I hate it.

There are many things I’d rather do than sit down and read an entire research article. Watch NASCAR, stick my finger in an electrical socket, attempt to give my cat a bath, anything.

That’s not to insinuate I don’t feel it’s important or worth my time. A coach (or athlete) who knows and truly understands the latest research has a huge advantage over his or her’s peers and competitors.

I wholeheartedly feel that what separates the average/ho-hum trainers and coaches of the world from the excellent ones is biceps their insatiable desire to not suck and take more pride in their continuing education.

What’s more, as Greg (Nuckols) notes:

“Most people are still quite uninformed about the science behind hypertrophy, strength development, and body composition. We’d never argue that science is inherently better than in-the-trenches experience, but we think science and experience work together much better than having either in isolation.”

What’s more (even morer), trying to keep up with the research on your own is overwhelming.

There’s something in the ballpark of 50-60 journals which publish research that’s relevant to hypertrophy and strength on a regular basis.

Conservatively that’s 1000+ articles per month.

Going through all that and combing all the studies relevant to helping make people bigger, faster, and stronger is time & labor intensive, to say the least.

Personally, the only way you could get me to do that is this:

Which is why I can’t say enough great things about MASS.

It saves you a metric shit load of time[footnote]Which is a smidge less than a metric ass load[/footnote], and it makes you smarter.

2-Year Anniversary Sale

If you’re a coach, physique or strength athlete, or just someone who likes to nerd out and talk about actin/myosin chains at the dinner table this will be right up your alley.

Starting TODAY (Thursday, 4/25) is your chance to take advantage of some BIG markdowns on the service:

  • $21 monthly subscription (normally $29)
  • $209 yearly subscription (normally $299)
  • $699 lifetime subscription (normally $999)

This offer only lasts for a week (5/2).

What Else Subscribers Get

  • A new PDF issue of MASS every month.  Each  issue contains s7 articles and access  to 2 video presentations.
  • Mobile friendly versions of every article.
  • Access to online membership site with back issues.
  • 7 audio roundtable discussions with Greg, Eric, and Mike every month.
  • Access to the private Facebook Group.
  • Access to NSCA and NASM  CEUs
  • A movie quality Chewbacca mask

If you’re still on the fence you can check out the goods HERE for a free sample issue.

Otherwise you can just trust that I have smart friends and excellent taste in the resources I recommend to people and go HERE to subscribe.