CategoriesAssessment Corrective Exercise mobility Program Design

4 Ways to Fire Up Your Belly

Today’s guest post comes courtesy of Gavin McHale, a Certified Exercise Physiologist from Winnipeg, Canada (in his words, straight north of Fargo). Gavin attended a workshop I did with Dean Somerset in Minneapolis a few weeks ago and he wanted to write up some of the things he picked up from it.

Read on to find a breakdown of how you can clean up your shoulders and hips, lift more weight and allow yourself to relax, just by changing the way you breathe.

Copyright: sunlight19 / 123RF Stock Photo

 

4 Ways to Fire Up Your Belly

Let me paint you a picture.

A client or physical therapist refers someone to me and they walk in ready to get their ass handed to them. After our initial conversation, I tell them we’re going to start the session with some breathing drills.

They often glaze over and assume it means something else, until I tell them to lie down and take a deep breath.

“Wait, you just want me to breathe?”

“That is correct.”

Almost every time, I can provide a new client a take-home benefit with a couple of breathing cues, all inside the first 2 minutes on the gym floor.

Image courtesy of Crossfit Southbay, via A.D.A.M

Why, you ask? Well there are lots of reasons why breathing is a good practice to get into, and I’m not talking about the breathing we do mindlessly, day-in day-out. I’m talking about mindful “diaphragmatic” or “belly” breathing.

We live in what I’d call a very sympathetic world. Our sympathetic nervous system, also known as fight-or-flight, is cranked up all the time. We have to drive to work in traffic, get a project done, feed the kids, manage the mortgage… you get the point.

All this stress kind of shuts down our parasympathetic nervous system, also known as rest-and-digest. You know, the one that fixes all our shit? Ya, that one.

The diaphragm is actually intended to be our body’s primary breathing muscle, but as a consequence of modern life, it’s been shunned like Tony and I are by all those cat haters (I see you). Instead, the much less efficient breathing muscles of the upper chest and neck then must take over, creating all sorts of issues.

Although it doesn’t look very sexy, diaphragamatic breathing allows us to create a better balance between fight-or-flight and rest-and-digest, and could be the key to fixing a lot of movement issues as well.

When we breathe, this dome-shaped muscle contracts, allowing the lungs to take in air. What we should see is the stomach rising as the dome compresses the abdominal cavity. This is why I tell my clients to try and “get fat” if they’re having trouble figuring it out. I often see the exact opposite, and while it may present a more pleasing side profile, it only allows the lungs to partially expand and results in weaker core stabilization.

 

So why do we do it?

Not only is it a good idea to get back to the muscles we should be using for an activity like breathing, but an under-active or dysfunctional diaphragm is going to lead to movement issues as well. Neck and shoulder issues are the bulk of what I see, but back and hip irritation have also been linked to breathing concerns.

Proximal stability leads to distal mobility.

If we can create more stability in the core and centre of the body, the limbs and other areas where we need to be more mobile are free to do their job as well.

Test/Re-Test

Below, I’m going to give you several tests to try based on areas that you may have trouble with or issues you want to clean up. The protocol here is to test the movement, correct with a breathing drill, the re-test to see if it got better.

If it did, great! If not, we may have to do some more digging. The breathing correctives are outlined at the end of the article.

1. Shoulder Issues

I found it very interesting how many people had shoulder pain and dysfunction when I first started training. I cleaned up their technique, had them pull way more than they pushed and focused on opening up their thoracic spine. Things got better, but never really got better, ya know?

Then I went further down the rabbit hole and recognized there was more to it. I realized that almost all shoulder problems are somehow tied to breathing mechanics, and a couple of simple drills can make a world of difference, especially when done consistently. Here are two (related) tests to see where problems may lie and outline the path to correcting them.

Shoulder Test/Re-Test #1: Active and Passive Shoulder Flexion

*Ideally, the shirt is off for all tests of shoulder function. Although it can be awkward, this allows someone to see exactly what the scapulae are doing during these movements.

You may have to stand against a wall to do this properly, but stand tall and proud and slowly brings your hands up over your head in front of you. Your ribcage should stay down (the back should stay against the wall) and the head should stay in a packed position (no poke-necks).

How high did your arms get? Was there any pain?

Here is Tony showing an example of a bad active shoulder flexion (left) and a good active shoulder flexion (right). If you’re not careful, you may think the “bad” test is better than the good one. A closer looks reveals that Tony is flaring his ribcage, overextending his lower back and poking his head forward. The test on the right is a true test of his active shoulder flexion. Not bad T, but why is your shirt still on?

The passive test is the same as the active test, only lying down on your back. The knees should be bent and feet flat on the floor or table. The ribcage should stay down and lower back flush to ensure a true test.

We will review correctives later in the article.

Shoulder Test/Re-Test #2: Scapulo-Humeral Rhythm (probably need a friend for this one)

Stand in the same position as your active shoulder flexion test, but this time we’re going to bring the arms overhead by your sides, trying to touch the backs of your hands together above your head.

As the arms move overhead, the scapula should rotate ½ as much as the humerus does. So, to get overhead (180 degrees total), the humerus should rotate upward 120 degrees and the scapula should rotate the remaining 60 degrees.

Image courtesy of BEST Performance Group

If there is any pain with this movement, you should see a registered healthcare professional (or refer to one, if you’re a trainer).

However, if you’re a trainer and you notice the scapula isn’t moving as it should (i.e. the medial border isn’t at 60 degrees) see if you just help it along by manually moving it to the desired position.

Better? Great, let’s get to breathing and fix that shit. Still painful? Refer.

2. Back Issues

Everyone who’s ever had or worked with people with back issues raise their hand! Ya, a lot of us have, myself included and it’s no fun. Whether it’s chronic back pain or a little tweak here and there, worrying about blowing your back out is a real concern for many people.

They’re scared to lift things around the house, scared to bend over the wrong way and especially scared to lift a shit-ton of weight off the floor in the gym (covered later). We can’t be having that… let’s fix it.

I said that lower back and shoulder issues can be related because their main structures are intimately connected via the thoracolumbar fascia. You can see the lats (major players in the shoulder) and the glutes (major players in the lower back) in the image below. If you have issues getting your arms overhead, you may very well have lower back problems as well, and vice versa.

Image courtesy of Neil Asher Healthcare

Back Test/Re-Test #1: Active Straight Leg Raise

This one is nice and simple. Lie on your back, legs straight. Lift one leg as high as you can before you stop or you feel pain. The knee should stay straight. Note how high you got. A good score is 90 degrees with no movement in the opposite leg.

Image courtesy of www.FunctionalMovement.com

Back Test-Re-Test #2: Passive Hip Rotation (bring that friend back, you’ll need em)

Lie flat on your back with legs straight and lift one leg. Bend the leg at the knee, coming up to 90 degrees hip flexion. Move the hip into external rotation (foot to opposite hip) and internal rotation (foot outside hip) while supporting the knee. Note the angle achieved with each movement. A good score is 90 degrees from midline for external rotation and 45 degrees for internal.

Photo courtesy of geekymedics.com.

LIFTING HEAVY A.F.

(if you have to ask what it means, you’re not ready for it)

There’s no question that if you’ve ever done a heavy squat or deadlift and not wrecked your back, you know that you need to be able to create massive amounts of tension through your core. If you can’t, you get hurt, pretty simple.

The diaphragm plays a massive role in stabilizing the core. It forms the lid on the “core box”, working with the obliques, QL, pelvic floor and transverse abdominus. Being able to take in air and maintain a high-pressure area in the abdominal cavity is crucial for lifting heavy (another reason I start with breathing drills).

RELAXATION

Remember that sympathetic world I spoke about earlier where most of us live that wreaks havoc on our breathing patterns? Needless to say, it can also create difficulty with relaxation and sleep.

I’m pretty sure most of us (and our clients) can agree we’d like to sleep better.

So, when you watch the videos below, don’t just put them in the “workout” box, but remember they can also have a positive impact on your ability to relax and even fall asleep.

Not only will these breathing drills assist in improving movement patterns, they’ll set up the context for creating tension before and during a heavy lift.

THE BREATHING CORRECTIVES

Prone Crocodile Breathing

If you’re new to the diaphragmatic breathing game, this is your place to start. Maybe you scored poorly on one of the above tests or you have an itch to throw more weight on the bar but aren’t yet comfortable doing so.

Either way, give this drill a shot before moving on.

 

Prone Lengthening

This one is particularly useful if you have trouble with your shoulder and/or struggled with the shoulder flexion and scapulo-humeral tests. Many people’s shoulder dysfunction comes from a number of factors, one of those being tight/ropey serratus anterior. This drill will help to release that muscle, allowing it to do it’s part in moving the scapula to get that arm overhead.

The serratus anterior (SA) works in concert with the upper traps (UT) and lower traps (LT) to allow the scapula to upwardly rotate.

Note From TG: props to Dr. Evan Osar for introducing me to this exercise a few years ago.

 

Crook Lying Belly Breathing

This is another great beginner drill as the lower back is supported and the table or floor can provide external feedback. This is also the best position for belly breathing, allowing the belly to fully expand. Along with the others, this one is great for those with back or hip issues.

 

Quadruped Breathing

This is another great drill for those with issues rotating that scap when going overhead. The serratus anterior is a massive player and if we can get it rotating properly (or at least better than it was), we may be able to provide relief and learn what it is we need to focus on moving forward.

So there you have it, a good, hard look at what we should be looking for and how to make it better, just by changing the way we breathe.

One final note for trainers, make sure you try these yourself as you may find that different cues work better. If you do, please tell me. I want to know all your secrets!

OBLIGATORY PROMOTIONAL PLUG FROM TG (sorry not sorry)

Pretty much everything discussed above is covered in more detail in mine and Dean Somerset’s Complete Shoulder & Hip Blueprint which is being released this week (Nov. 1st).

hipandshoulderfb-banner

In fact the site goes LIVE tonight. You can check back HERE at midnight to get in on the action. It’s totally going to be like a Harry Potter book release! Except, you know, without wizards and Sorting Hats and shit.

Author’s Bio

gavinGavin McHale is a Certified Exercise Physiologist from Winnipeg, Manitoba, Canada (straight North of Fargo).

He loves getting people to lift things they never imagined they would both in-person and online.

He also likes to lift said heavy things and, much like Tony, loves cats.

Check him out at www.gavinmchale.com.

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 10/28/16

Forgive the visual, but I’m doing everything I can not to destroy the back of my pants right now. T-Minus 3 days until the launch of the Complete Shoulder & Hip Blueprint. (<- that’s the actual site).

Check it out. DO IT.

hipshoulder-landscape

I’m excited, of course. I mean, hello: First fitness product.1

This is a resource I feel is going to help any fitness pro who works with anyone with shoulders and hips (Read: everyone) better hone their skills with assessment and program design. Having the opportunity to help others on a more of a mass scale is pretty cool. I’m also excited because I’m expecting to win an Academy Award.

If not for Best Presentation on Scapular Upward Rotation definitely for Best Biceps in a Smedium T-Shirt.

I’m nervous, too.

I think anytime you put yourself out there, whether it’s writing your first blog or producing your first fitness resource, there’s an inherent feeling of “WTF did I just do?” that washes over you and you want nothing more than to curl up in the corner of a room in the fetal position.

I mean, what if no one likes it? What happens if the site crashes? Or, what if, oh shit, what if there’s some sort of glitch in the videos where we have some sort of situation like what happens in The Ring?

 

Goddamit…..Deeeeaaaaaaaannnnn!!?!?

Needless to say, next week is going to be huge. I can’t wait.

Some Stuff to Check Out Before You Read Stuff

1) I’m heading into Week #4 of John Rusin’s Functional Hypertrophy Training program. Faaaaaaaaaaaack that guy.

It’s definitely been a change of pace for me with the high(er) rep approach, but that’s a good thing. It’s been years since I’ve performed a high-volume based program, and what’s more John designed it to be joint friendly, and it’s been exactly that.

I hate him, but I love him.

If you’d like to jump in on the action go HERE and then use the code TG10 to save a little money off your purchase. Lets get jacked (and commiserate) together…;o)

2) The Strong Women Lift Each Other Up video series by Girls Gone Strong will disappear after this Sunday, October 30th.

20+ hours of presentations and hands-on demonstrations from the entire GGS Advisory Board, along with Dr. Susan Kleiner, Dr. Krista-Scott Dixon, Ingrid Marcum, Elsbeth Vaino, Marni Sumbal, and Jennifer Vogelgesang-Blake.

It’s made by women, for women.

The information is all female-specific and covers everything from carbohydrate intake to menopause to pelvic floor dysfunction to body embracement and personal power. And there’s a fair bit of discussion on lifting heavy things too…;o)

You can go HERE for more details.

Like I said, it won’t be available after this weekend…..sooooooo……..

3) My wife and I bought a crib last weekend. Shit’s getting real.

Fitness Professional vs. Fitness Celebrity: Who to Follow – Erica Sutter

I’ll give you hint: it’s not the celebrities…..;O)

Awesome rant from Erica.

Also, side note: I should totally write an ebook about how to deadlift cats. (<– click the link and read the article and this will make sense).

Mobility Myths: Scapular Winging – Dr. Quinn Henoch

I know I swear a lot on this site, and I apologize. But when I say an article/video is fucking good, it’s fucking good.

This….is….fucking….good.

Simple Analogies to Use When Coaching the Deadlift to Beginners – Nancy Newell

Analogies are a coach’s best friend. Cressey Sports Performance coach, Nancy Newell, shares some of her favorites when working with beginners on the deadlift.

SOCIAL MEDIA HIGHLIGHTS

I see many of my colleagues doing this and figured I’d jump in on the action. You know, cause I’m important.

Twitter

Instagram

Categoriesfitness business personal training rant Writing

Me Spitballing Some Sage Advice to Fitness Professionals

I have a few things I’d like to get off my chest, fitness professional.

Copyright: <a href='http://www.123rf.com/profile_tashatuvango'>tashatuvango / 123RF Stock Photo</a>
Copyright: tashatuvango / 123RF Stock Photo

 

1) The Picture Above is Misleading.

I don’t consider myself an “expert” in anything.1

If my name happened to be Gray Cook, Stuart McGill, Shirley Sahrmann, Mike Boyle, Dan John, Sue Falsone, or Yoda then maybe I’d have some room to talk.

Truth be told: It was the only picture I could find on 123RF.com that fit the tone of today’s post, so I ran with it. But there’s a message to be made here: none of the people mentioned above – in addition to the countless others in the industry I could name drop – have ever uttered the word “expert” as an adjective to describe themselves or their services.

I find it comical (<– not “ha-ha” comical, but rather “you’re kind of a narcisstic asshat” comical) that there are highly respected coaches in this industry who have been doing what they’re doing for longer than some people have been alive and have every right to claim they’re an expert, yet don’t, but there are some industry pros out there who, for whatever reason – they read a book, took a weekend certification, eat Paleo – anoint themselves this term.

Do yourself a favor, hit up your “About Me” page on your website and your various social media profiles and delete the word. Unless, of course, you’re an expert in kitten kisses or giving high-fives.

In that case, expert away.

NOTE: this isn’t to say you shouldn’t be proud of your accomplishments or that you have to be in the industry for 10, 15, 20, or 30 years to profess to the masses you know what you’re talking about. It’s just, I don’t know, a little dose of humbleness goes a long ways.

2) And Since I’m on the “Ornery Strength Coach” Train at the Moment

Here’s a Tweet I posted yesterday:

Admittedly, I can understand how some people reacted the way they did. I can see how the words may have come across as a shade elitist with a pinch of “dickheadedness” tossed in for good measure.

I had two or three people send me messages saying something to the effect of:

“Are you saying someone with less experience than you can’t come out with a good product? That’s naive.”

For starters: I said first product, not good product.

Secondly: No, that’s not what I was saying.

I recognize there are numerous people who have been in the industry for a very short time who have put out remarkably good content and/or released amazing products. Far be it from me to hold their lack of fitness industry tenure against them.

However, lets be real: such examples are clearly the exception and not the norm. For every Greg Nuckols who bursts onto the scene there are 10,000 other personal trainers and coaches quick to catapult their exclusive ebook to the masses with very little experience to show for it.

I’ve said it once, and I’ll say it 6,097 more times:

“It’s never been easier to be heard, but it’s never been harder to get heard.”

Slow down. Be patient. As my former business partner, Pete Dupuis, would say: take the time to procure some career capital.

Practice what you preach, develop relationships, invest in yourself with continuing education, shadow/observe other coaches…do everything you can to marinate in and gain experience.

That, my friends, will be how you’re going to separate yourself. And, magically, before you know it, you won’t have to try so hard. You won’t have use words such as “expert,” or “revolutionary,” or “super secret formula sauce” to sell yourself or your content.

The content you write or products you produce will not only have more authenticity, context, and validity…but will probably have a better chance of reaching more people.

Because, you know, it won’t suck. You’ll have experience to thank for that.

And don’t just listen to me. Listen to Ben Bruno:

 

3) Want to Get Your Name Out There, Here’s What Not to Do.

I received the following message last week via my Business/Fan page on Facebook:

“Hey NerdFitness, my video is picking up a lot of traction right now, and i thought it’d be a great fit for your website! Check it out here: [link to video that I purposely left out]

In the video I give a Intense workout for burning fat that you can do at home with no equipment! If you have a minute, check it out and feel free to use this for your site.

Thanks,
Anthony B”

MY RESPONSE:

1. You might want to pay a little closer attention to sending out canned emails to people and not using the correct name. I’m not affiliated with NerdFitness. I am a nerd, though. So you’re not entirely off-base.

2. You might also want to be careful about sending out canned emails in general because A) they don’t work, and they’re not a great way to get your name out there in this industry. I don’t know you, have never spoken or exchanged a single email with you prior to this interaction (Hi, I’m Tony), or know your background…and you expect me to just toss this up on my website and drive a ton of traffic your way? FYI: no where on my site do I really emphasize “fat loss” training. B) They come across as disingenuous and, well, annoying. I don’t like being annoyed.

C) You can smell them from a mile away (I.e., “picking up a lot traction” = 14 views on YouTube? Well, 15 now that I watched it.)

3. I’m not trying to be a dick. Just giving you some unsolicited feedback on what NOT to do.

Categoriescoaching Female Training rant Strength Training

Why I Prefer Training Women

I recognize the title of this post can be a bit misleading; as if to imply I don’t like training men. This is not the case.

Copyright: <a href='http://www.123rf.com/profile_vadymvdrobot'>vadymvdrobot / 123RF Stock Photo</a>
Copyright: vadymvdrobot / 123RF Stock Photo

 

I mean, I spent eight years of my career at Cressey Sports Performance training predominantly men (baseball players). They were all lovely, if not a bit overzealous with the Axe Body Spray at times.

What’s more, given half the population on Earth has a Y chromosome it should come as no surprise that 50% of my current clientele at CORE are the proud owners of a “boy down there part.” Although I’m sure if I crunched the numbers the percent breakdown of female/male clients would skew a little higher on the female side.

I’ve always enjoyed training women. Men, too. But looking back at my coaching career I’ve always gained a greater sense of satisfaction and enjoyment from working with and training women.

Back in 2002, at my first job in corporate fitness, it didn’t take long for me to “recruit” a few women and to introduce strength training to them. The guys, for the most part, didn’t need much egging from me to pick up a barbell. Like me, they had been indoctrinated and encouraged at an early age – mostly as a result of watching Predator 3,987 times – to lift weights.

Most were lifting weights to some capacity already.

Because that’s what guys are supposed to do.

For the women, though, not all of them of course, the story was a bit different. Most were never encouraged to lift weights, and if they were it was always directed towards machines or “girl exercises.”

Read: cardio.

37459682 - beautiful group of young women friends exercising on a treadmill at the bright modern gym

Copyright: dotshock / 123RF Stock Photo

A Quick Aside (WARNING: you may want to drop kick something after reading this it will make you that angry): This reminds me of a story a female colleague of mine once told me about a local high school here in Massachusetts. She had offered to help out in the school’s weight room during the summer months and had asked the Athletic Director (a woman, who also happened to be the varsity coach for several of the women’s teams) if she could “target” the young girls and attempt to set up a strength training program geared towards them.

The AD said something to the effect of:

“Oh, well, you can try but it won’t do much good. The girls here aren’t interested in weight training and tend to only use the cardio machines. Besides, there aren’t any “female friendly” machines available.”

Mind you, she said this with 10+ empty power rack stations behind here.

Riiiiiiggggggggghhhhttttt.

This was the ATHLETIC DIRECTOR (Remember: a woman no less) saying something so egregious and asinine.

Is it any wonder then, after hearing that kind of bullshit, why so many young girls grow up thinking they’re not supposed to lift weights and that it’s just something guys do? And why many take the same mindset into adulthood?

Thanks for nothing worst athletic director ever.

So anyways, back to 2002, I started working with a lot of women and slowly but surly began to “de-program” them and helping them learn to debunk many of the common fitness myths they had fallen prey to:

  • Lifting weights will make you big and bulky.
  • Yoga/Pilates/etc will make your muscles longer, leaner, and more toned (<— again, feeding into the idea that guys do “that” (lift weights) and girls do “this” (yoga/pilates, etc).
  • Gazing at a barbell for longer than 15 seconds will make you grow an Adam’s apple, or turn you into this overnight:

This last point brings up a whole nother conversation of, 1) “Who gives a flying fuck if someone wants to look like this?” and 2) even if it is an admittedly extreme example, it implies the connotation that having any semblance of muscle is NON-feminine..

However, I hope most of you reading recognize the larger point I’m trying to make: that it’s not uncommon for women to think the above picture is the end result of performing a few sets of deadlifts over the course of a few weeks.

Spoiler Alert: It’s not.

It was very rewarding to start working with those women early in my career and to watch them make amazing progress in their strength – not to mention their confidence in themselves – and to finally see that switch turn on to where they wanted to work towards more performance based goals rather than worrying about aesthetics or looking a certain way to fulfill some BS societal norm.

Fast forward through a few girlfriends and questionable fashion choices on my end…to my time at Cressey Sports Performance. During my time there I worked with countless women, even started a “women’s only” training group (for beginners), and helped to procure an environment and culture where training was training regardless of gender.

Girls didn’t train any different than the guys.

We didn’t make it a “thing.” Girls just, you know, trained. And became badasses.

 

Fast forward, again, to today. I have my own studio in Boston (okay, technically, Brookline) and I still follow the same mantra as above: women, outside of a few circumstances, do not need to train differently then men.

I’m very fortunate in that I’ve been able to generate enough of a reputation (and following) that when women do reach out to me for coaching they tend to know what they’re getting themselves into.

Deadlifts, EDM, and plenty of Star Wars references.

But that doesn’t mean I still don’t have my work cut out for me at times. Just the other day I came across this article while I was in the waiting room at the dentist’s office:

img_1996

The article implies that foam rolling leads to “lengthening” of muscles and a leaner look (because, you know, it’s foam rolling, not calories in vs. calories out that gets rid of fat).

It was all I could do not to want to run through the pane glass window to my left when I saw this.

This. This is why I prefer working with women.1

So I can help serve as a counterpoint or antithesis to the garbage that’s directed their way in much of (not all) of the mainstream media.

Awful.

CategoriesExercises You Should Be Doing

Exercises You Should Be Doing: Band Resisted Landmine Thrust

First:

It’s coming.

Except in this case, what’s “coming” isn’t something nefarious like Wildlings from north of the Wall or White Walkers.

Hell, to say “it’s coming” doesn’t always have to imply something dark or foreboding does it?1

I mean, maybe what’s coming is a 2 for 1 burrito bowl sale at Chipotle, or, I don’t know, a light breeze?

Both would be lovely, but neither are it.

What is coming – finally, to purchase – is The Complete Shoulder & Hip Blueprint.

 

Dean Somerset and I are set to release this sucker to the masses next week (November 1st). It’s an 11+ hour digital product that we’re both really proud of and feel will help a lot of fitness professionals out there looking to improve their assessment and program design skills.

Needless to say, a week out, it’s the chaos before the storm. We’re both gearing up for a hectic week and attempting to generate a ton of quality content for launch week next week.

Can you dig it?

 

Don’t be too bummed out that I may be less prolific for the next 10-14 days with my own content on this site. I’m still gonna try my best stay on top of things.

However, posts may be a bit more brief than usual. Like today….;o)

Exercises You Should Be Doing: Band Resisted Landmine Thrust

 

Who Did I Steal It From: Coaches such as Ben Bruno, Bret Contreras, and Chad Rodgers.

What Does It Do: For those who struggle with overhead pressing – yet still want to train the pattern – this is a nice alternative. Landmine variations in general are a good fit for those who lack overhead mobility because they tend to keep trainees out of the “danger zone” with regards to “usable” ROM with shoulder flexion.

What does adding the band do?

1)  I feel it helps engage anterior core more, which will help prevent any excessive overarching from the lumbar spine.

2) It helps “slow down” the bar at the top of the movement, which can make it a little more joint friendly for those with cranky shoulders.

3) You’re forced to control the eccentric (lowering) portion to a higher degree in an effort to resist the pull of the band.

And

4) It’s just looks badass.

Key Coaching Cues: It’s hard to see in the video due to the lighting, but one end of the Monster Mini-Band is wrapped around the barbell and the other end is underneath my feet (I’m standing on top of it).

Be cognizant of not allowing the shoulders to roll forward too much, cue yourself to keep your chest up. From there “thrust” the barbell up in an explosive manner making sure to keep abdominals braced and glutes active throughout. Lower controlled, again being aware not to allow the shoulders to roll forward.

Give this one a try and let me know what you think.

 

CategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 10/21/16

Sorry for the lack of content this week. I take pride in the fact I’m able to toss up 4-5 blog posts per week, but I was only able to swindle two (three counting today). I suck.

But the sucktitude this week was with good reason (which you’ll read about below). Lets get right to business.

Copyright: <a href='http://www.123rf.com/profile_maglara'>maglara / 123RF Stock Photo</a>
Copyright: maglara / 123RF Stock Photo

 

Some Stuff to Check Out Before You Read Stuff

1) Last weekend Dean Somerset and I were in Minneapolis, MN teaching our Complete Shoulder & Hip Blueprint at The Movement Minneapolis. We had a group of 50 trainers from all across the upper-middle USA attend. Here’s me performing what Martin (one of MM’s coaches) referred to as the “Here comes the tickle monster” technique.1

movement-minn-workshop

On such trips Dean and I share a hotel room to help save on costs (and because I’m scared of the dark). We took full advantage of being under the same roof so that we could hash out some details and so that we could announce this….

Complete Shoulder & Hip Blueprint Will Be Available to Purchase Starting November 1st.

[Cue the Duck Boats now].

Dean and I filmed the event when we were in Norway this past spring and we’re really proud of the end result. We’ve been sending out review copies to some of our fitness industry besties and have gotten some amazing feedback. To say we’re looking forward to unleashing this to the rest of the world would be an understatement. This is something I feel will help a lot of fitness pros who deal with shoulders and hips on a daily basis.

So, basically, everyone….;o)

 

November 1st. This shit is happening.

2) CORE (my studio in Boston) will be hosting the I Am Not Afraid to Lift (Mindset Edition) workshop featuring Artemis Scantalides and my wife, Dr. Lisa Lewis.

Date: Sunday, November 6, 8AM-5PM.

If you’re interested in learning more about kettlebell and bodyweight training, proper technique, programming, as well as how to develop sound mindset strategies to enhance performance, this workshop will be a great use of your time.

This workshop is appropriate for women who lift of all levels, from women who have never lifted weights before, to beginners to advanced lifters. Men have attended too…;O)

There are only four spots left. For more information you can click HERE (<– click events tab).

MASS – Dr. Pat Davidson

mass-image

There’s a reason why this training program has developed a cult following from both men and women…because it works!

It’s a simple (albeit brutal) program, is not for the faint of heart, and as Pat has stated himself time and time and time again….

“Everybody sees crazy results.”

You read the manual and the likelihood you’ll want to run through a brick wall increases ten-fold.

It’s only on sale for a few more days (ends this weekend), so take advantage while you can HERE.

Crunches Are Bad For You. And This Is Exactly Why – Ashleigh Kast

Drive 495 coach, Ashleigh Kast, makes a nice case for why crunches probably shouldn’t be your first choice when it comes to building a mid-section that looks like the picture above.

She discusses things like the Joint-by-Joint theory, the Four Knots, and keeps it real with quotes like this:

“A real good front squat with a well braced midsection is an honest 6-minute ab miracle.”

My Back Hurts When I Deadlift – Brandon Hall

This is a very common theme and the common response is to blame deadlifts, when more often than not the appropriate “fix” is a little more attention to detail with regards to set up and/or choosing the appropriate variation based off one’s injury history and current ability level.

Great article featuring some insights from myself and CSP coach Tony Bonvechio.

SOCIAL MEDIA HIGHLIGHTS

I see many of my colleagues doing this and figured I’d jump in on the action. You know, cause I’m important.

Twitter

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After watching other coaches like @benbrunotraining, @bretcontreras1, and @showmestrength perform this landline press variation, I decided they couldn’t have all the fun. What does adding the band do? 1. I feel it helps engage anterior core more, which will help prevent any excessive overarching from the lumbar spine. 2. It helps “slow down” the bar at the top of the movement, which can make it a little more joint friendly for those with cranky shoulders. 3. You’re forced to control the eccentric (lowering) portion to a higher degree in an effort to resist the pull of the band. And 4. It’s just badass. I was supposed to perform Scrape the Rack Presses following John Rusin’s Functional Hypertrophy Training program, but my rack wasn’t high enough. Did these as a quick substitute at the end of my “Push Day”, and loved them. Check the program out at drjohnrusin.com/FHT-program and use the code TG10 to save a little money.

A video posted by Tony Gentilcore (@tonygentilcore) on

CategoriesInterview muscle growth Program Design Strength Training

Becoming a Brick Shit House 101

Pat Davidson is a savage. He’s one of the most passionate and knowledgable coaches I know. What’s more, he’s someone who’s not afraid to express his opinion and tell it like it is. Case in point he was kind enough to take part in an interview as part of the re-launch of his flagship training program – MASS.

Copyright: <a href='http://www.123rf.com/profile_rangizzz'>rangizzz / 123RF Stock Photo</a>
Copyright: rangizzz / 123RF Stock Photo

 

He….does…..not……hold…..back.

It’s amazing.

In the year or so since it’s original (soft) release it has accumulated a cult-following. It’s brutal, it makes people hate life, but no one – male or female – who has completed it has ever not gotten amazing results. I know, I’ve seen it in action.

It makes people into brick shit houses – hence the title of this post.

MASS is on sale starting today though the end of this week. Enjoy the interview.

Tony Gentilcore (TG):Pat, thanks for doing this interview: 1) can you give my audience a bit of your background and 2) can you do so with at least two f-bombs included.

Pat Davidson (PD):  Hi Tony, I’d like to start off by saying thank you for letting me do this interview. You’re somebody I really respect in our industry, and getting the opportunity to do something in conjunction with you is big time.

It’s funny, I’ve done a number of podcasts and other kinds of interviews at this point in my life now, and this question always comes up, and I always think, “God, I fucking hate this question.” I feel animosity towards this question, because it’s so hard to know how to approach telling other people about yourself.

You have to come up with some kind of elevator pitch version of your professional life, and it always sucks. There’s virtually no way to accurately answer the question. So here’s my shitty answer to this question that provides evidence that I am a fucking authority in our field.

Note from TG:I could have just as well introduced Pat myself, told everyone he’s a savage, that he makes people into savages (as evident by his book MASS), and is one of the most passionate and intense people I have ever met in this industry. I’m pretty sure he found out arm wrestling a grizzly would increase protein synthesis by 22% he’d put it as A2 in a program.

My name is Pat Davidson. I have an B.A. in History, an M.S. in Strength and Conditioning, and a Ph.D in Exercise Physiology. I have worked as a professor for two different schools, Brooklyn College and Springfield College. I have also been the Director of Continuing Education and Training at Peak Performance in NYC.

My background in athletics has been that I played baseball and football in high school, tried to play baseball in college, but ultimately was too immature to be able to manage classes, sports, and partying as an 18 year old. After that I got into jiu jitsu, submission grappling, and MMA. I competed in those sports for 7 years.

I got more and more into the science and practice of training by the end of my MMA days and eventually just became a lifter. I did a few weightlifting meets, broke down physically from trying to do that sport, and then eventually made my way into strongman. I competed in strongman for about 3 years. During that time I finished top 10 at two National Championships, competed in two World Championships, and finished top 10 at Worlds once.

I’ve done my fair share of writing and speaking gigs in the field. These days I’m not competing in anything. I’m just trying to consume knowledge at the highest rate I possibly can, write more books, give more presentations, and be the best professional I can be.

TG: I had the chance to listen to you speak at a Cressey Sports Performance staff in-service something like two years ago, and I was so impressed not only by your knowledge base, but your passion as well. Watching and hearing you speak it was hard not to stand up and run straight through a brick wall.

I feel MASS is the end-result of both your knowledge and passion. Can you explain WHY you wrote this program (you know, other than making people hate life)?

PD: The reason I wrote MASS is actually a very straight forward concept. The project began when I was contacted by an editor from Men’s Health who commonly did stories with myself and a couple other guys at Peak.

He said that a new intern just showed up to start working with him. The kid was a former college cross-country runner, and he was essentially way too skinny to be working for Men’s Health. The editor and a couple other people thought it would be fun to see how much mass they could put on him for his 16 week internship, and they were hoping that I could put a program together for him.

Copyright: <a href='http://www.123rf.com/profile_varijanta'>varijanta / 123RF Stock Photo</a>

Copyright: varijanta / 123RF Stock Photo

I got to meet the intern for a day, do some measures on him, and, “teach” him how to do everything. He was about 5’8″, and slightly less than 130 pounds. He had no previous strength training experience. I could tell that he was a very driven young man though, and the cross-country background is one that from my experience comes with a psychological paradigm of not being afraid to work.

Wrestlers and racers are people who often times will do whatever it takes no matter how difficult. My challenge was that I had to come up with a plan that would give this person maximum results without hurting him, and this was especially difficult because of his lack of experience.

From my experience everyone does everything wrong, regardless of how well versed in training they think they are. I don’t feel comfortable having people do anything unless I’m there to watch and coach them…so I had to get outside my comfort zone in actually writing MASS. So I designed this thing to intrinsically reward him with the programming, push him to his physical limits, and make absolutely sure he wouldn’t get hurt.

He did phenomenally well on the program. He gained 19 pounds of lean body mass in the 16 weeks according to our InBody equipment at Peak, which is absolutely preposterous when you consider he started off in the 120s.

At this point in time, Men’s Health was going to do a big story on Peak, because Peak was getting ready to move into a 25,000 sqft futuristic palace gym in Manhattan. Included in the story on Peak was going to be the intern story as well, and they were going to do something like name the program, “Best Program of the Year” or something like that.

I saw this as a golden opportunity to possibly earn some money from this, and I put a book together that would go along with this program. So I sat down on a weekend where I had nothing else to do and I wrote the book. It was a grueling weekend, and I probably looked a little bit like a bleary eyed Unibomber by the end of it, but the book was done.

mass-image

Unfortunately the Peak project fell through due to business side logistical complications, so the Men’s Health stories also never materialized, but by that point, MASS was born, and it has managed to create its own following, and it has steadily sold and continued to make people both hate and love me in expanding spheres.

TG: I have witnessed it in action – several coaches I know have done the program1 – and can vouch for its effectiveness.

Straight up: would you agree most people DO NOT train nearly hard enough?

PD: I honestly don’t know if people don’t work hard enough. I think people are just disorganized with training. When I design training sessions, I think about things like somebody would if they had to design a factory assembly line to produce at the highest level of efficiency.

I have zero time to waste, I have a valuable commodity that I have to pump out, and I don’t care about your feelings.

I time everything. I’ve never been a huge fan of technology in the weight-room other than the clock.

I’m familiar with different energy systems, loaded movement types, types of muscular contractions, speed and agility, movement quality…you know, the endless list of qualities that actually need to be developed in a performance oriented gym.

There are so many qualities that are necessary for athletes that you need 15 day weeks and 34 hour days to actually do everything you need to do. You always have to scrap certain concepts and qualities, short time (I can’t have you sitting around for 6 minutes during rest periods to maximize your phosphagen system’s substrate stores), and generally compromise the perfect textbook physiology development of things…but you blend, mix and match, and do the smartest things you possibly can to make it look right, and let people feel like they’re having a worthwhile training experience.

With MASS, there was only one goal, and it was purely body composition optimization. I wasn’t trying to help people with peaking for a race or a strength contest, or get ready for the football season, so in reality organizing it was a breeze…no movement prep, no power production development, no reactive components.

It just comes down to what is the goal, and how do I get to the goal?

With body composition goals involving muscle mass, it’s not that hard…mechanical load, mechanical work, heat, and acidity…works every time.

People are willing to work hard to get there if they want that goal, and you can explain why those variables are the ticket to that goal. Now you just have to organize things for people to to do, and give them something they feel like is a meaningful challenge. That’s where the MASS book actually comes into play.

  • It’s written in a way that explains why taking a certain approach is the correct approach.
  • It explains why a certain mindset is the right way to carry yourself. It gives you the organization of the programming, which is very efficient, and basically guaranteed to change your body composition.
  • It gives you guidance, direction, and order. It will also motivate you, and the program itself will motivate you, because you have to keep trying to beat yourself, and if you actually manage to do so, you will feel rewarded.

I don’t think people are unwilling to work hard. Everybody who has done this program has worked hard and loved it. People just haven’t put themselves into the right situations or environments to be able to appropriately work hard in a very directed manner.

TG: Well stated my man, thank you. I respect your approach to training and program design because it’s simple. Nothing about MASS says “fancy” or “elaborate,” which is why I LOVE the constant references to Rocky IV. Why is it so hard for many people to understand this concept? That training doesn’t have to advanced or nuanced?

PD: This is a great question. I think I could answer this in a million different ways, but I’m going to stick with one thread here.

Our industry is generally full of people who were failed athletes…but specifically failed athletes who were incredibly driven, tried hard, and were willing to do whatever they had to do to make it.

Coaches are probably people who, when they were athletes, were the people that their coaches loved…because they were the scrappy athlete, the kid who studied the game…and they were rewarded for this behavior with the praise, attention, and approval of the coach…all of this creates a cycle.

The people who fit into this failed athlete/future coach pedigree are routinely the people who believe that if they just did this, “one thing” differently, then it would have been all different.

We are a population of people who are always looking for the secret ingredient…it’s this new thing where you press on weird spots and the person moves like a baby, and now they can magically move better forever…wrong…it’s this new thing where you find and feel your left pterygoid, and now you can throw a baseball 5 mph faster…wrong…it’s this new thing where you touch these lights on a board that light up randomly, and you can save any shot from any direction as a goalie…wrong.

The dirty secret is that consistency, habit, intelligence, and managing the big picture is the only thing that has ever and will ever matter.

Photo Credit: www.jtsstrength.com

When I think of improving performance, I’m always trying to improve biomechanics and fitness, because the two compliment each other. Biomechanics is this positional, mechanical, psycho-social, sensory, contextual, and environmental monster of inputs and outputs that the smartest people in our field spend their entire waking hours and lives trying to wrap their mind around to figure out.

And then you hear some ass-clown trainer spit the dumbest shit imaginable about how fucking ankle band lateral walks and spreading the knees are going to be the magic bullet fix for some jumbo shrimp looking 140 pound 20 year old bag of dicks that can’t do a fucking pull-up and runs a mile in 12 minutes.

TG: HAHAHAHAHAHA. How do you really feel Pat?

That’s the kind of shit that makes me want to tombstone piledrive somebody into that pit of needles from the Saw movie franchise.

All day in NYC I see trainers taking fat women and having them do endless stupid movement prep drills with them and overhead squatting them with dowels. Maybe this fat woman can’t move because her gut is in the way.

Maybe she just needs to do something she can’t fuck up, like the most basic hip hinge possible…and oh by the way a bench press is a good fucking exercise.

Copyright: halfpoint / 123RF Stock Photo

From what I can tell, almost everybody in our industry sucks at movement…and we try to do seriously fancy shit that we fuck up left and right.

Maybe your cocky trainer ass should stick to basics. If you suck at it, do you really think your dumbass motor moron client is going to have a fucking chance? Hell no dummy.

That person needs to sweat and do basics, and feel like they actually accomplished something. Give that person some damn pride, and let them work hard in a way where they won’t hurt themselves.

Christ, I could go on all day on this one, and you finally got me swearing…this one did it.2

No, trainer/strength coach, you never were going to make it in the sport you loved. The cream always rises to the top. No, you’re never going to be an elite weightlifter unless you started somewhere around 10…but feel free to destroy your joints in your pursuit of this goal.

No handstands are not going to improve anything other than your ability to do a shitty handstand because you didn’t start gymnastics when you were 8 years old.

Shut your mouth, do basic lifts, sprint, do agility drills, and probably some basic cardio, and guess what you’ll probably stop being as fat, weak, and hurt as you are right now. Fuck.

TG: WHEW – that was an EPIC rant Pat. I hope all the walls are safe wherever you were when you wrote that….;o)

I know it’s a cliche question – sorry – but can you give your “top 3” reasons why many people fail to see much progress in the gym? How is MASS going to address them?

PD: Top 3 reasons why people go nowhere in the gym.

1. People Pick the Wrong Exercises for Their Goals.

If your goal is to change body composition, you need to do as much mechanical work with load as possible. Mechanical work is the result of force times distance. Do not pick low force exercises with small excursions built into the movement. The right exercises are hinges, squats, split squats, presses, and pulls. I’m not against direct arm and calf work, but that’s the spices you sprinkle on at the end of cooking a dish.

2. People Pick the Wrong Sets and Reps Schemes.

Most People are weak and unimpressive. If I do a 5 rep set of bench press with such people, they might be using 145…but then I take 5 or 10 pounds away and they do it for 20. There’s no rhyme or reason to most people…their muscles aren’t working synchronously, they’re more psychology cases than physiology cases.

They’re going to build more strength doing 15 reps with slightly less weight compared to 5 reps with slightly more. People need practice and volume.

Everybody thinks they’re a damn international weightlifter who needs Prilepin’s table applied to all their programming. Do more mechanical work…push that variable and you’ll be amazed at what happens.

3. People Don’t Time Their Rest.

Easily the most powerful adjustment I’ve ever made. It’s so simple and so powerful. Nobody is accountable, and perception of time is something that nobody experiences accurately while exercising.

If you’re not timing things, you are wasting a ton of time, guaranteed. MASS addresses all of these factors. You’re going to deadlift, squat, press, and pull your face off.

Everything is timed.

Everybody sees crazy results.

TG: BOOM. Want to find out for yourself why MASS has garnered such a loyal following? Go HERE and see for yourself. It’s on sale this week only (until 10/23).

mass-download
CategoriesStuff to Read While You're Pretending to Work

Stuff To Read While You’re Pretending To Work: 10/14/16

I’m heading to Minneapolis, MN today where Dean Somerset and I will be putting on our Complete Shoulder & Hip Blueprint workshop this weekend.

Copyright: <a href='http://www.123rf.com/profile_aneese'>aneese / 123RF Stock Photo</a>
Copyright: aneese / 123RF Stock Photo

 

It’s our last LIVE event before he and I release the digital product onto the world in the very, very near future.

Are you excited?

 

Anyways, I’ve packed my Billy Heywood t-shirt (<— please tell me someone gets that reference) and since I land somewhat early I plan on taking in some of the sights and sounds of the city. Anyone have any suggestions?

Some Stuff to Check Out Before You Read Stuff

1) CORE will be hosting the I Am Not Afraid to Lift (Mindset Edition)workshop featuring Artemis Scantalides and my wife, Dr. Lisa Lewis.

Date: Sunday, November 6, 8AM-5PM.

If you’re interested in learning more about kettlebell and bodyweight training, proper technique, programming, as well as how to develop sound mindset strategies to enhance performance, this workshop will be a great use of your time.

This workshop is appropriate for women who lift of all levels, from women who have never lifted weights before, to beginners to advanced lifters. Men have attended too…;O)

There are only four spots left. For more information you can click HERE (<– click events tab).

2) Week #2 of John Rusin’s Functional Hypertrophy Training program has continued to kick my ass. It’s been a long time since I’ve done an extended high(er) volume training program, but I seem to be adapting nicely.

All of my lifts went up from last week, and I’m looking gunny as shit. So it’s working. As I noted last week my plan is to do this program for a minimum of twelve weeks and to discuss my experiences with it along the way via social media.

If you’d like to jump in on the action go HERE and then use the code TG10 to save a little money off your purchase. Lets get jacked (and commiserate) together…;o)

And now lets get to the stuff to read.

Why the Active Straight Leg Raise? – The Strength Faction

When I took both the FMS Level I & II courses last year one of the things that really stuck out to me was 1) how absurdly protective some fitness pros were about their movement quality. Giving someone a “2” on their overhead squat was equivalent to tar and feathering them based off some of their reactions. Some would debate the number as if getting a “not 3” made them less of a quality human being. It was funny.

And 2) how MONEY the ASLR screen is.

That shit cleans up everything. The squat, the hip hinge, your pigsty of a room. Everything.

My boys over at the Strength Faction – Todd Bumgardner and Chris Merritt – provide some insight on why the ASLR is so integral to good movement.

How to Fix Low Back Stiffness/Rounding in the Deep Squat – AcuMobility

I’m really liking all the content the crew over at Acumobility – Brad Cox and Julian Cardoos – are putting out lately.

This was a very cool video to watch in real time as Brad helps fix a wonky deep squat with a high-level CrossFit athlete.

Dear Fitness Industry – Michael Keeler

This….was……amazing.

Do we really serve the needs of clients? Do we really listen to them?

SOCIAL MEDIA HIGHLIGHTS

I see many of my colleagues doing this and figured I’d jump in on the action. You know, cause I’m important.

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CategoriesCorrective Exercise Exercise Technique Exercises You Should Be Doing

Exercises You Should Be Doing: Tall Kneeling Overhead Press off Bench

I’ve often be anointed as the “guy who dislikes or hates overhead pressing” on the internet. Given it’s the internet, this is pretty good. There are worse things to be called.

The statement itself isn’t entirely false.

Copyright: <a href='http://www.123rf.com/profile_mavoimage'>mavoimage / 123RF Stock Photo</a>
Copyright: mavoimage / 123RF Stock Photo

 

However, it does need to be tweaked:

“I am not against any one exercise or feel a exercise in particular needs to be contraindicated 100% of the time.1 I do feel there are contraindicated lifters and exercisers.”

Point blank, most people move like shit; especially overhead. And while it’s a blanket comment to make, and there’s a degree of N=1, I’ve-been-coaching-people-for-14-years-(eight of which in a facility where a bulk of the clientele were overhead athletes)-I-know-what-I’m-talking-about, snootiness involved, if you watch most people attempt to do anything overhead, the proof is in the pudding.

First off, pudding is delicious.

Second, here’s what you (tend to) end up seeing:

This:

Take note of the picture to the left. Excessive lumbar extension, massive rib flair, and forward head posture.

Or This:

A cascade of clusterfuckery. <– Not the scientific term, but you get the idea.

Now, to be fair: there are plenty of people who perform overhead pressing movements like the ones pictured above and never have any issues. They’re the outliers. You (and your clients) are likely not them.

In my world…“people need to earn the right to overhead press.”

We spend very little time overhead on a day-to-day basis. Unless you’re paid to hurl 95 MPH heaters 60.6 feet, are an competitive OLY lifter, or, I don’t know, are obsessed with jazz hands…you (probably) don’t spend a lot of energy within that range of motion.

Photo Credit: www.medfordpublicschools.org

To reiterate: I am not against overhead (or vertical) pressing. It’s a basic movement pattern that should be trained or utilized in the weight room and/or in everyday life. There’s a bevy of benefits that result from it. Unfortunately, for a vast majority of people, due to any number of factors ranging from lack of lumbo-pelvic control, tight/overactive lats, scapular dyskinesis (stemming from soft tissue or structural/capsular issues), and Upper Cross (computer guy) Syndrome, it becomes problematic…and “bad things” end up happening.

NOTE: for those who want to geek out more on this topic and read more of thoughts on upper extremity assessment, overhead mobility, etc, you can go HERE and HERE and HERE.

I prefer not to dwell too much on what people can’t do, and more so on strategies that 1) may be a better fit at that point in time 2) are more “joint friendly” and 3) help to still increase one’s overall level of badassery.

Tall Kneeling Overhead Press – off Bench

 

Who Did I Steal It From: strength coach Joel Seedman.

What Does It Do: It still trains the overhead press, albeit in a fashion that’s a little more joint friendly. By performing this exercise tall kneeling (and on a bench….where there’s only two points of contact rather than four) a few things happen:

1) It makes it much harder to compensate through the lumbar spine. If that happens, you fall off the bench.

2) It forces the lifter to use a lighter load. I believe Joel has mentioned in the past that with this variation you can expect to use 80-90% of what you’d normally be able to do with a strict overhead press.

3) There’s an immense amount of core engagement.

Key Coaching Cues: Don’t be a hero: go light. Once in the tall kneeling position, be sure to turn on glutes and to brace the abs. As you press overhead the idea is to keep the rib cage locked down throughout duration of the set.

Have fun.

Categoriesbusiness fitness business

3 Steps to Fail-Proof Your Gym

A few weeks ago I received a text from my good friend (and former business partner) Pete Dupuis. He and I are both obsessed with Jason Bourne, so the first part of the message contained some sort of arbitrary reference to David Webb. We’re cool like that. The second part, though, asked if I’d interested in him writing a blog post on why me leaving Cressey Sports Performance and opening CORE was a good idea.

Apparently it was a topic that popped into his head during a 3AM, sleep-deprived haze as he was attending to his newborn son. Creative juices can strike at any moment I guess. This is good news given my wife and I are expecting at the end of January.

Anyways, I said “of course,” and what follows is, well, pretty freakin awesome. I’ve always said that gym ownership is NOT for everyone and that industry peeps need to erase the notion from their mind that the only way to “make it” is to sign a lease.

I fought the idea of gym ownership for as long as I could, until I couldn’t any longer. Until it made sense. 

Enjoy.

3-steps-to-fail-proof-your-gym

Opening a Gym? Do These 3 Things First

Just over a year ago Tony Gentilcore made the difficult decision to walk away from Cressey Sports Performance. After more than 8 years of coaching, learning, and business development, it was time to step out from behind the CSP curtain and let the Gentilcore brand loose on the local fitness community.

Tony made the right move; I’m proud of him.

Here we are just a year later, and he’s flipped his world upside down…in a good way. In the past 12 months, he’s presented on multiple continents, recorded a fitness product alongside Dean Somerset, conceived his first child1, and gone from independent contractor to full-blown fitness facility owner.

I want to show you why Tony’s decision to open his own gym (one that thousands of people fail at each year) is extremely likely to succeed. Here are three important things he did in advance of pulling the trigger on this venture to ensure that he see a return on his investment:

1) Tony Accrued TONS of Career Capital

In a field where the barrier to entry is essentially the internet access you need to secure an online fitness certification, Tony has taken an increasingly rare route to “expert” status; he actually set foot on a gym floor for thousands of hours and earned the title.

Coming out of college, he worked split shifts in a corporate fitness setting and would eventually transition to a commercial gym personal training role for multiple years before helping to launch Cressey Sports Performance (CSP).

Tony then proceeded to accumulate more than 10,000 hours of time functioning as a strength coach here at CSP (actually closer to 12,000 – I did the math). When you add up the time spent coaching in all three settings, it is safe to say that he piled up something in the vicinity of 20,000 hours on “a” gym floor prior to announcing the birth of “CORE” to the fitness world. That’s more than 830 entire days of lessons learned, people.

tg-coaching

In more than a decade of build up to CORE, Tony experienced multiple training models, learned to sell effectively in each, and identified his ideal business model and coaching format. He’s also been an employee, an employer, and an influencer in the development of a recognizable fitness brand.

Now I want you to stop and think about all of the gyms you are aware of. Can you name a single founder of one of these businesses with more relevant experience than Tony going in to the launch?

Don’t waste too much time trying to identify someone; this person doesn’t exist.

2) He Accumulated Good Will from Industry Influencers

Gyms that could be fantastic fail every day because of extensive competition. It’s nearly impossible to find a desirable location for your gym that is not already overflowing with competitive exercise alternatives. The unique advantage that Tony possessed coming in to this process wasn’t his funny blogs or his ability to instruct the perfect Turkish getup – it was his network.

tg-cheeky

On the day that he formally announced his departure from CSP on his Facebook page, Tony accumulated 644 “likes” and more than 100 comments wishing him luck and positively reinforcing the move. If you work your way through the comment section, you’ll quickly realize that it reads like the “who’s who” of our little fitness bubble.

The good will didn’t stop there; he went on to record more than a half dozen podcasts discussing his next step and ultimately saw his message reach the far ends of the online fitness community. People were talking. Everyone was talking. Leads started rolling in in the form of emails, and messages on Facebook and Twitter. He wasn’t opening the doors to his business at the same starting line as his competition. Tony was working with a stacked deck.

The lesson here isn’t that you need to spend your time and energy attempting to convince people to share your message on the internet. Instead, it is that you should spend more time making friends than you do accumulating enemies. You’ll be hard-pressed to find somebody who dislikes Tony in this field.

You can’t just ask for a spot on a popular podcast like The Fitcast simply because you need to announce your new business venture. Instead, focus on earning that trust and fostering relationships over time so that when the moment comes for you to take a professional jump the way that Tony did, the most influential people in our field are lining up to ask how they can help.

3) He Didn’t Overreach

Aspiring gym owners aren’t always effective at separating the difference between wants and needs. Sure, you want a 10,000 square foot gym outfitted with $100K in Keiser equipment, but do you need it to be profitable and happy?

Instead of dreaming up his perfect space and building accordingly, Tony started by outlining his perfect lifestyle and began constructing a business model and gym that allowed him to maintain it.

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While most are asking themselves how many power racks and platforms they can cram in to a unit, Tony was wondering how much square footage he’d need to be able to coach clients 20-ish hours per week while leaving enough time to publish 100+ blogs annually and also be a present father in the very near future.

Being a new gym owner doesn’t mean that you have to work 7-days per week in year one. Tony assumed responsibility for an 800 square foot space, negotiated a tenant-friendly lease agreement, and identified a pair of likeminded coaches who were willing to pay their share of the rent in an independent contracting format. He was hardly stretching himself thin.

Tony “took the leap,” but in doing so, manipulated the risk to maximize an efficient journey to the inevitable success he set himself up for leading up to his move.

About the Author

Pete Dupuis is the Vice President and business director of Cressey Sports Performance, one of the premier training facilities in North America. He also learned how to deadlift from Tony Gentilcore back in 2006. True story.

He writes a very successful website targeting the “fitness business” crowd HERE and you can also follow his shenanigans on Twitter HERE.