Stuff to Read While You’re Pretending to Work: 4/16/21

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1. Digital Strategic Strength Mentorship 

Luke Worthington and I developed our 6-week digital mentorship last Fall because 1) we felt between the two of us, we had a lot of expertise and insights regarding assessment, program design, coaching, brand building, and business that we could offer to other fitness professionals to help build & grow THEIR businesses, and 2) because there’s a fucking pandemic going on that’s prevented us from doing these sorts of things in person.

(Hopefully soon, though)

Nevertheless, we had a great experience the first go round with a stellar group of fitness pros and we’re excited to open it up again this Spring.

It all begins on April 26th.

Click HERE for more details.

2. CORE @ Home

You can now purchase CORE @ Home for whatever you want to pay.

In all I filmed 36 workouts during quarantine last year using nothing but bodyweight, bands, and kettlebells and/or dumbbells. With many people still reticent to head back to their regular gyms (not to mention the scarcity of gym equipment out there to purchase) I figured this would be a nice opportunity to help.

Whether you want to spend $1 or $99 (FYI: the latter enters you to win a 5×7 shirtless pic of me), the workouts are ready and available to start.

For more information go HERE.





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6 Things They Don’t Teach in Bench Press School – Lee Boyce

Many think the bench press is nothing more than lowering a barbell toward the chest then hoisting it back up. That may very well be a worthy Wikipedia entry to summarize the most popular exercise out there.

But, as Lee notes in this superb article, there are many other factors to consider with regards to not only technique, but also METHODS, that many lifters fail to incorporate to help improve their performance in the lift.

How to Promote Personal Training on Instagram (Without Getting Half Naked) – Meghan Callaway

Meghan has built an impressive following on Instagram over the past 1-2 years, and she did it WITHOUT resorting to what’s seemingly a normal tactic nowadays…

…revealing more and more skin.

IG has grown to be the first thing most people view to get an idea of who YOU are as a fitness professional (even ahead of your website).

Showing skin, while not necessarily a bad thing, can be fleeting.

Meaning, outside of a few outliers, you’re likely not going to build a sustainable business through garnering likes alone on IG.

Meghan outlines several other ways to grow your following (and business) in a way that will STICK.

Should Youth Athletes Use Creatine? – Wendi Irlbeck

Very informative article from Wendi.

I will most definitely be bookmarking this one to share with parents.

Did what you just read make your day? Ruin it? Either way, you should share it with your friends and/or comment below.

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Plus, get a copy of Tony’s Pick Things Up, a quick-tip guide to everything deadlift-related. See his butt? Yeah. It’s good. You should probably listen to him if you have any hope of getting a butt that good.

I don’t share email information. Ever. Because I’m not a jerk.

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