I make no secret my disdain towards the mainstream media (magazines, newscasts, infomercials, pop culture, fads) and how it relays fitness information to women.
Wait, what? You mean women can lift weights heavier than 3 lbs????
Most of it – mind you, not all of it – is predicated on the notion that women are these delicate flowers who shouldn’t (or worse, can’t!) lift appreciable weights, and that their fitness needs are better aligned with cardiocentric modalities and/or buzz words like “toned,” “sleek,” and “sexy.”
You know, cause deadlifts will make you grow an Adam’s Apple overnight.
The tone (<- forgive the pun) has changed in the past five years or so with the growing popularity of CrossFit. Women, now more than ever, of all shapes and sizes, backgrounds, and ability-level are hitting the weights and recognizing (and reaping) the advantages of setting performance based goals.
There’s still a lot of work to be done, though.
It’s a never ending upward battle to change the mindset of a society that places more “value” in something as arbitrary as what the scale reads in lieu of someone’s push-up prowess.
In my latest article on BodyBuilding.com I discuss why strength is the key to pretty much everything, including aesthetics.
Continue Reading……..
ALSO
Since we’re on the topic of performance, one of my all-time favorite resources for conditioning and general badassery – Lift Weights Faster 2 – is currently in the midst of a stellar summer SALE.
Not only do you get to learn from one of the best coaches I know, Jen Sinkler, and get bombarded with literally hundreds of different circuits and finishers ranging from 10-30 minutes, but you’ll also have the opportunity to follow workouts written by guest coaches such as myself, John Romaniello, Jill Coleman, Ben Bruno, Bret Contreras, Molly Galbraith, and a host of others.
Frankly, LWF2 is my default resource whenever I need a quick circuit to use myself or with any number of my own clients.
And you can get it for $40 off the regular price the rest of this week.
Check it out HERE.
