Categoriesbusiness

Get Rid of Money Stress For Good

Fitness professionals are notorious for myriad of things:

  • Wearing sweatpants to work everyday. It’s definitely one of the perks of the job.
  • Always forgetting about the protein shake shaker in their gym bag (or in their car) that invariably, three weeks later, ends up melting someone’s face off once it’s opened.
  • Their affinity for smedium t-shirts.
  • Never talking about financial literacy (I.e., planning for retirement, investing, and/or general business savviness).

The latter is just something we never discuss and is our version of an unspoken rule; kinda like talking to a pitcher during a no-hitter.

My friend and colleague, Billy Hofacker, is back with another fantastic post geared toward helping fitness professionals better wrap their brains around money. This time around, specifically, centered around the stress of seemingly never having any.

What’s more, he even includes a special (and FREE) “master class” video for my readers that I feel everyone should check out.

Enjoy!

Copyright: ilixe48

Get Rid of Money Stress For Good

Note From Author: Since finance can be an overwhelming topic, I also recorded a video diving deeper and providing more support with these topics.

You can access the video HERE.

I remember starting out in business. I was fortunate enough to have a free session with a guy named John, a CFO of a huge company. I’m talking about a company that was doing hundreds of million in revenue. 

You see, I have my own personal journey with money that included being suffocated by 130K in non-mortgage debt and working my way out. 

Now I was going to use some of the principles I was learning from my personal journey and apply them to business. 

Needless to say I was excited for my free session. I remember standing behind him as he was showing me how a business budget worked. He would mention “budgeting” certain amounts for certain categories. The curious person that I am, I asked him where that money actually was. I said something like, “If I have $500 allocated towards equipment, where does that money actually go? It seems to me like it’s just sitting in the account like all the other money. What’s to stop it from being spent?”

His response didn’t make sense to me.

He said, “You just know.”

via GIPHY

One of the most common reasons Fit Pros hire me as their financial coach is because they want a plan for their money.

Not having a plan is painful.

It results in a lack of confidence and results. Many people think that businesses fail due to a lack of profit but are surprised to learn that in fact, 82% of businesses fail because they lack an understanding of cash flow. 

The good news is that there is hope. A solid cash flow system can do a lot for your business. Clients who have developed a system report that:

  • Decisions Become Much Easier – They know when and how much to invest in marketing, hiring, and marketing
  • The Path Becomes Clear – They are able to focus like a laser as they know what the next step towards their goal is
  • Confidence Increases – Sure, Fit Pros want to do better financially. They want to earn more but what’s perhaps more important is the person they become in the process

There are a few common mistakes or myths when it comes to cash flow plans.

I will relate all three to fitness. 

The First Mistake: People Don’t Stick With It Long Enough

Just like some fitness clients, if they aren’t completely transformed after a couple of months, they throw in the towel.

Young woman making pilates and functional training at the gym

Just like fitness, financial improvement takes time. You don’t erase 20 years of poor financial habits in five minutes with a spreadsheet. This boils down to behavior change which we know takes time.

The work precedes the results.

The Second Mistake: Thinking There Is a One Size Fits All Program

Should everyone become a competitive endurance athlete? Not necessarily. Some people have other interests within fitness and/or aren’t suited for it. Some trainers (e.g. the kettlebell guy or gal) make the mistake of forcing the program they like on the client when the modality might not be most effective for the client.

They neglect the concept of bio-individuality. 

Some financial coaches do the same thing while they would be better off working with the client to develop the best plan for them.

While certain principles may apply, the exact how-to’s may differ from person to person. 

The Final Mistake: Thinking That the Cash Flow System Will Be Boring Or Restricting

Author and leadership consultant Jocko Willink says that discipline equals freedom. When you are disciplined with your fitness or your finances, the result is more freedom, not less. If you aren’t fit, you’ll have less options in what you can do physically.

If you aren’t financially fit, you will also be restricted in what you can do. 

Click HERE To Get Access to the full video training.

The Problem

One of the reasons it’s hard for people to create and stay on a financial plan is the chaotic nature of how money comes in and goes out. 

Cash sticking out of a red piggy bank

Depending on your situation, you may:

  • Not pay yourself at all
  • Not pay yourself consistently
  • Be on salary
  • Pay yourself monthly 
  • Pay yourself bi-weekly
  • Pay yourself bonuses 
  • Have a side hustle
  • Have recurring revenue
  • Have various programs

There are so many situations people find themselves in and that’s just the income. 

Let’s talk about expenses.

You most likely have automatic monthly expenses. These would occur the same day every month and for the same amount. A prime example would be your rent or mortgage.

You most likely have daily expenses. These are things like food, coffee, toiletries, etc.1

We all have random expenses. These are the ones that really throw people off. An example is that car insurance payment that’s due every six months. You can have a plan for everything else but if you don’t have a plan for these, your budget could be busted. 

checking a receipt by analyzing the numbers, expenses and profits

The good news is that we have a plan to account for all of these and then some. While it’s beyond the scope of this post to cover every detail, I’ll provide an overview as well as a next step. 

Of course, I’m a huge proponent of “paying yourself first” so if you’re not doing that, I’d make that a priority. 

Now let’s cover a plan for the three types of expenses I mentioned.

Check out my video HERE where I explain everything.

Monthly Automatic – These are probably the easiest since you know the dates and amounts. You would just coordinate the dates they are due with when your income comes in.

These are automatically paid from your main checking account. 

Daily – Call me old school but I like to use cash for daily expenses. If I can’t use cash, I’ll set up a separate debit account at my main bank so I can at least keep things separate. I recommend people do the same for daily expenses, at least for a period of time so they can really see what’s going on. 

Random – As I mentioned, these are the ones that throw people off the most. For that reason, it’s essential to have a plan for these infrequent expenses. You’ll want to open up a bank account at a separate bank (an online account is perfect) and save the breakdown that you will need each month. For example, if you’ll need $1200 to buy Christmas gifts, set up an auto transfer for $100 each month to that account. 

In a Nutshell

That’s the simple plan you can follow to get rid of money stress for good. I realize this can be overwhelming if it’s new to you and that you also may have unique circumstances. 

For that reason, I recorded an exclusive video for TG’s list (i.e. YOU) which dives more into the details and should help more with the how.

Of course, I’m available if you have any questions. 

Watch the full video HERE 

About the Author

Many fitness professionals get stuck in the day to day and have little to show for their hard work. Billy Hofacker helps them get on a plan to achieve financial freedom. You can learn more by listening to the Your Fitness Money Coach podcast or visiting www.yourfitnessmoneycoach.com.

You can also opt in to get a digital copy of his book Fitness Profits HERE.

Categoriespersonal training Program Design

Why Attempting to Set PRs Every Week is F&*#!@# Stupid

Attempting to set a PR every single week is silly.

It’s an approach to training I have long advocated against (and a hill I will die on). Well, that and saying Sydney Bristow is the best character in television history…;o)2

Training to get stronger isn’t necessarily about hitting PR’s on the regular. In fact, if you break down the training programs that most really strong people follow, they’re only hitting an actual PR once, maybe twice per year. And that’s even a stretch.

Today’s guest post by personal trainer Lance Goyke (whom I first met back in the day when he was an intern turned employee at IFAST in Indianapolis) helps to shed light on why chasing weekly PRs likely isn’t going to do you any favors.

Copyright: ufabizphoto

Why Attempting to Set PRs Every Week is F&*#!@# Stupid

“PRs never look pretty.”

Well they could look pretty good, but most people don’t have the discipline for that kind of training.

If you’re the type of person who often has two weeks of awesome training followed by two weeks of remedial rehab, then it’s likely you spend too much time testing strength instead of building strength.

In this article, we’ll talk about strength, how it’s not quite what we think it is, and how striving for strength prevents you from actually building strength. I’ll give you a few examples of how biomechanics can change during max effort lifts, hopefully leaving you with a new, healthier, and more effective way to approach your training.

What is Strength? How Do We Measure It?

Strength is “the capacity of an object or substance to withstand great force or pressure”.

We measure it using the weight we lift in a training session, but that’s only an approximation of force production. And there are two types of forces: internal and external.

Internal forces sum to become an external force. Using deadlifting as an example, the calves, quads, hamstrings, glutes, and back muscles (internal forces) all combine into pressure through the feet (external force).

Internal forces combine into a single external force during deadlift

We mostly picture muscles and tendons producing forces, but the joints and ligaments do as well. Though bones and ligaments don’t shorten like muscles, they also don’t collapse under heavy loads.

Err, well, hopefully they don’t collapse. “Bend and not break” as they say!

I find it helpful to think of these bones and ligaments as really good isometric contracters, i.e., they maintain length even under load. It reminds me of hitching a deadlift or putting an Atlas stone in your lap. They won’t pick up the weight for you, but it sure is nice to have a short break in the middle of the rep.

Since muscle is the only thing we have that changes length and can actually move a weight, we should aim for more muscle force production.

But setting PRs isn’t about training muscles, it’s about lifting weight. And this has consequences.

Anatomy of a Personal Record

When attempting a (literal) max effort lift, there are two main factors that decide the outcome:

  • Mindset
  • Biomechanics

The strongest people in the gym are good at mindset: I will get this done at any cost. If you don’t think you can lift it, your brain puts the brakes on your muscles. You don’t have to be totally insane, but you do need to believe that it’s in the realm of possibility.

Biomechanics is harder to predict.

Even isolation exercises like lateral raises hardly occur in isolation. The intricate web of neurology means that moving one joint moves all the others.

During a PR attempt, your brain gives commands and listens for feedback. You might go into a bench press with the intention of keeping your shoulders set down, but when the weight slows to a near stop, your brains says, “BATTEN DOWN THE HATCHES! SHRUG THE SHOULDERS! LIFT THE BUM!” And before you know it, you’re doing an Unsupported Decline Press from Shrug Position instead of a Bench Press.

We’ve all seen someone do this, but why does it happen?

Technique Changes During PR Attempts to Temporarily Increase Force Production

If the pecs, deltoids, lats, serratus anterior, and triceps can’t stabilize AND press the weight, a useful strategy is to shrug the shoulders, jamming the shoulder into the acromion process while stabilizing the rib cage and clavicle with the neck muscles. This not only removes stress from the primary muscle groups of the lift, but also subtly changes the length of these working muscles. If the pecs are getting weaker because they’re getting shorter, let’s just elevate the clavicle to lengthen them and our force production capability will return.

But this comes at a cost. The shoulder joint wears out, rotator cuff gets injured, and the neck stiffens. All for a temporary increase in weight lifted.

And it’s difficult to argue that you’re even getting stronger! Yes, you might lift more weight, but most of that came from passive tissues instead of muscle. Even if you don’t get injured, are you planning on training your glenoid labrum to lift more weight next time? I hope not.

This type of technique change works for testing the max weight you can lift, but it’s not building strength.

Learning Technique Consistency

When a lifter tests strength by compromising biomechanics every week, she never learns how to maintain technique under duress.

Undesired Response to Increased Intensiveness

With time and extreme discipline, however, technique stays pristine even in the most difficult sets:

Desired Response to Increased Intensiveness

Many moons ago, I was having trouble staying consistent with training. I wanted to lift, but I had this two-week cycle of feeling good vs. joint pain. I stayed “broken” until I became strict about periodizing my training intensity and maintaining technique during really heavy sets.

If your training oscillates between wonderful sessions and remedial sessions, learn to be more consistent with technique across all sets and remember to deload your training monthly.

Examples of How Technique Changes During Max Effort Attempts

To cement this idea as a reality, here are three more examples of how changes in technique can prevent you from building strength. These will increase in complexity as we go along.

Deadlifting with Hitching Into Lockout

There are three main ways to lock out a deadlift:

  • Squeeze glutes (good)
  • Squeeze the low back (bad)
  • Hitching (you do what you gotta do)

Using the glutes keeps the spine neutral. Using the low back muscles arches the lumbar spine, introducing tons of wear and tear.

Hitching a deadlift is when the lifter briefly rests the bar on the thighs while trying to lock out.

Here’s a timestamped video showing a clear hitch, though it’s difficult to nit pick when the weight is 937lbs (@ 6:12).

 

This has many advantages for lifting more weight:

  • Short “rest”
  • Squat knees underneath the weight for support
  • Shorten moment arm on glutes
  • Increase moment arm on quads

If you hitch to lock out your deadlift, you’re deloading the glutes and hamstrings.

Squatting with Forward Weight Shift

Shifting forward at the bottom of a full squat is a common compensation for squatting more weight. You see it a lot with Olympic weightlifting due to the mobility demands of the sport.

Here’s a timestamped video example (@ 2:58).

 

This does a few things to help the lifter:

  • Stretches the quads and calves, stimulating a strong reflex which helps straighten the knee
  • Short break time with the butt and hamstrings resting on the calves and ankles
  • Removes stress from the glutes and hamstrings
  • Helps maintain a vertical torso

The biggest long-term issues with this forward weight shift are that the lifter is more likely to experience knee overuse injuries, hip mobility limitations like butt wink, and inconsistent performance. The latter is an especially important topic in technique-intense Olympic weightlifting: if you only get six attempts at a meet, you don’t want to miss one because of technique.

Additionally, quad overuse often makes people feel persistent tightness. They search for quad stretches, perform some, then feel better for a few minutes until the tightness returns.

You can still get the stretch reflex benefit out of the bottom of the lift even when avoiding a forward shift. Sitting down and slightly backward to full depth stretches the quads and calves, but also increases the stretch on the glutes and hamstrings. This is one reason why posterior chain exercises like the Romanian deadlift and good mornings can improve your squat.

Bench Press with Torso Twist

Alright, I wanted to throw in one complicated scenario: twisting the torso on a bench press.

Up until now, all of our compensations have been pretty symmetrical. But there’s asymmetry in the real world. Time to take off the training wheels.

When attempting a max effort bench press, the sternum will often move to the right. This changes a few things:

  • The right abs go into overdrive
  • The left ribs and elbow flare out
  • The left shoulder rises up due to this rib position
  • The bar tilts and twists, loading the right side even more
  • The lifter makes a face that’s not usually very cool (obviously most important)
Here’s a timestamped video showing the right sternum twist (@ 1:29); you can see it on rep 7, hard to not see on rep 8, and impossible to ignore on the 9th, failed rep.

 

Here’s a timestamped video showing the left elbow flare and bar twisting (@ 1:59).

 

And here’s a timestamped video showing both; the sternum start noticebly twisting on rep 15 (@ 3:29) and it’s really easy to see the left elbow flare on the failed rep.

 

And briefly, notice that it’s harder to nitpick mistakes in this 675lb bench press (timestamped @ 5:00).

 

We contort ourselves this way because of the normal asymmetry in the body. The heart on the left supports the left rib cage flaring. The big liver on the right supports the right abdominals. And because everything is connected, these asymmetries permeate all the way through our limbs.

This is a tough compensation to fix. You might consider warming up with some dedicated shoulder mobility exercises. Utilize more unilateral training like the split squat. If this problem is unfamiliar, you might find it useful to slow down as this gives you time to notice when mistakes happen (it’s usually around the sticking point). As you get more proficient, you can speed up.

In any case, you’ll need to be disciplined about your technique when you’re exhausted.

Building Strength vs. Testing Strength

Hopefully by now you have a better idea of how your body might compensate during a max effort lift. Remember: it’s okay to try hard! The point is that technique must remain pristine if it’s to be considered training.

Save the strange body conformations for your personal record attempts. And give yourself time to train between testing sessions.

I like to push my clients hard on week 4 of a 4-week training program. This gives 3 weeks to practice technique and acclimate to the training volume, preparing well for testing your body and mind.

Perfect technique does not mean the lift is light and easy. In fact, it should be harder to do because the muscles are reaching their limit and your brain must override your body’s instincts. This is real discipline.

I’ll leave you with a bulleted list of tips.

Guidelines for Building Strength

  • Test strength at most one out of every four weeks
  • “Testing strength” does not mean a single rep maximum, but a max effort for the pre-planned training program set and rep scheme
  • Train like a bodybuilder; aim to feel the right muscles working
  • Using less weight doesn’t mean you’re detraining; strength can fluctuate up to 18% in any given day
  • Don’t forget to deload your training roughly one out of every four weeks
  • Don’t forget to train endurance
  • Use cardio to speed up your recovery from strength workouts

And remember: spend more time building strength than testing strength.

About the Author

Lance Goyke, MS, CSCS has been a personal trainer and strength coach for over ten years. He’s currently working remotely with clients all over the world, including at Google, America, Scotland, and New Zealand. In addition to coaching, he also produces educational fitness writing, videos

Categoriespersonal training psychology

The Words We Use Matter

NOTE: In six weeks I will be in Dublin, Ireland with my wife, Dr. Lisa Lewis, to present our Strong Body, Strong Mind Workshop.

In an effort to give insight and to help highlight some of the content we will be covering I figured today I’d re-publish an old(er) post from a few years go.

Much of what stresses us out as fitness professionals and gym owners is the psychological side of things as it relates to our clients:

  • Why won’t so and so listen to what I am saying?
  • If they just simply followed the plan as outlined things would be fine.
  • If I hear one more client bring up the Carnivore Diet I am going to jump through this pane glass window.

Nevertheless, motivation and long-term success in the gym often begins with possessing the soft skills necessary to communicate more effectively and efficiently.

As a reminder: I will be in Dublin on July 24th – HERE, in additional to Belfast, Northern Ireland, the weekend of July 30th – HERE.

I hope to see you there!

A few weeks ago, while in LA presenting, I was asked a simple question by one of the attendees:

“What’s the one thing you’ve adopted or changed the most as a coach in the past 2-3 years?“

A simple inquiry to be sure. However, it required a bit of heft to answer.

I mean it’s not like they asked my thoughts on Linear Periodization3, kipping pull-ups4, or, I don’t know, the atomic mass of Manganese,5all of which can be answered with witty footnotes.

My response was likely a bit of a curveball.

While I could have easily gone into the nuances of assessment, program design, and the importance of positional breathing and what philosophical pivots I’ve made on each in recent years – or waxed poetic on why “textbook technique” doesn’t exist – I didn’t choose to.

Instead, I brought up the “words” we use as coaches.

Copyright: alphaspirit / 123RF Stock Photo

Words Matter

Let’s start with an inane example.

A word.

A word we use all the time in the fitness industry and one that serves as a cornerstone for what we do as a profession:

Assessment

For us (coaches, personal trainers, physical therapists, athletic trainers) the word infers or implies a start. We use an amalgamation of our expertise in anatomy, program design, bodily movement, and exercise technique/prescription (amongst other thing) and apply all of it to best fit the needs, goals, and ability level of the person sitting in front of us.

In other words: We attempt to find the most efficient, safe, and straightest line possible between Point B (where the client wants to go/goals) and Point A (where they are presently).

Alternatively, for them (clients/athletes/pirates), the word “assessment” can mean a plethora of things:

  • An evaluation
  • A screen
  • A test

Above all, though, I think most people feel an assessment is nothing more than 45-60 minutes of a complete stranger judging the shit out of them:

  • Your shoulders are internally rotated and rounded.
  • You have anterior pelvic tilt.
  • Your core is weak.
  • Your glutes don’t fire.
  • Your left eye is lower than your right. That’s weird.

In short: It’s a window of time where some douchy trainer takes every opportunity possible to showcase how much of a walking ball of fail someone is.

via GIPHY

I’ve personally taken steps to try to omit the word “assessment” from my vocabulary. I just feel the connotation breeds a negative tone out of the gate and is something I’d rather avoid.

Instead, I’ve opted to using terms such as “success session,” “meet and greet,” or “diesel deadlift house of fantastical dreams power hour.”

It just feels less judgy, doesn’t it?

The Power of ‘Of Coursing’

I have many friends in the fitness industry and it’s not uncommon for us to commiserate with one another about asinine things we read on the internet or maybe share a frustrating story regarding a client.

Here’s a recent back and forth I had with a friend:

“I have to share this with you…

Yesterday a lady who was given a gift certificate to take my women’s strength training class approached me after class to tell me she would have to take a month or two off from my class so she could “get some of this weight off…”

While I tried to control the stream coming out of my ears I said to her…

Well that’s kinda counterintuitive

She says:

I’m gonna start taking spin again! It really helped me lose weight…

Me: still trying to control the rage monster…

Well, have you done anything to change your eating over the last month? No. When you were taking spin, what did your diet look like? Well, I was tracking my calories and writing everything down that I ate.

So, you think the spinning helped you lose the weight?

Crickets

I burned 800 calories in spinning…. And I forgot to mention she sleeps horribly due to triplets (age 4 😳🙄) and she’s a DIETICIAN!

So I went on to explain what I thought she needed to do and how three days of spinning would be equivalent to pouring gasoline on the hormonal shit storm her body currently lies in…

Just ugh…”

Admittedly, after reading his description of events, I too had to resist the urge to jump in front of a bus. Why are people so adamant on repeating the same thing(s) over and over and over again to the tune of the same inconsistent results?

Not-to0-long ago Tony would have handled things the same way my friend did.

Present day Tony had this to say:

“Next time something like that happens do this:

Say, Of course.

Of course, you’d want to go back to spin class again. You enjoy it and it seemingly helped you lose weight. And, of course you want to go back to the same classes as before because they’re familiar and comfortable and not so intimidating.

However I do feel there’s a more efficient way for you to attain your goal(s) and to MAKE THEM STICK.

Give me 60 days. Let me take the reigns for 60 days. Do what I say, learn, try something different. If you don’t feel better after 60 days and feel as if you haven’t made progress, I’ll buy your next spin package.”

This is a tactic I stole from my wife few years ago and is a keen example of the plethora of tactics she covers during her block in the Strong Body, Strong Mind Workshop.

Instead of berating or guilting a fat-loss client who ate a bowl of Golden Grahams before bed – “you’re weak,” or “I guess you don’t want it bad enough,” or “I’m not mad, just disappointed” –  I’d opt to “of course” him or her to death.

“Of course you want to eat Golden Grahams before bed. They’re fucking delicious. However, let’s see if we can come up with some healthier alternatives together that may be a better fit for your goals.”

Or what about the client who misses a few workouts?

“Of course you’d rather go to a Norah Jones concert rather than come to the gym to deadlift. She’s a delight and a national treasure. I have all her albums myself. That being said, no matter how many times you listen to “Don’t Know Why” it’s not going to help you hit your goal. Let’s see what we can do to prioritize your sessions more?”

Or what about the client who wants to give keto a try?

“Of course you want to try the ketogenic diet. It’s all the rage right now and everyone is doing it. If it’s sustainable and matches your lifestyle I see no reason why you shouldn’t give it a go. However, if after two weeks of not having carbs your response to your office mate saying “hey, good morning,” is to stab them in the throat with a stapler, we’ll likely need to have a talk.”

By leaning in and recognizing why someone would choose to do what they do – and not being an uppity curmudgeon about it (and more importantly…offering a solution or alternative) – you open up the doors for change to actually happen.

Try it.

I think you’ll be pleasantly surprised at the results.

Categoriespersonal training

Laying the Foundation: What to Expect As a First-Year Personal Trainer

Being a personal trainer can be a very rewarding career.

The first step to “success” in this industry, however, is understanding that there’s a difference between it being a hobby and you taking the necessary steps to make it a career.

The second step to success is expectation management:

  • You will not work with professional athletes or celebrities right away (or ever).
  • You will not be earning a six-figure salary right away (or ever).
  • You will not be working remotely from a beach in Hawaii while sipping a smoothie made from strawberries fertilized with unicorn tears and free-range protein powder grown in Wakanda right away (or ever).
  • You will be wearing sweatpants to work everyday. Score!

Year one is a challenging year. But if you prepare yourself well and are proactive in certain facets, you’ll easily separate yourself from the masses sooner than later. Read below for more tips via Virginia based personal trainer (with 20+ years of experience), Detric Smith.

Copyright: dolgachov

Congratulations, You’re Now a Certified Personal Trainer

You may have worked hard to get here either going through college or working through a personal trainer certification.  You may feel that you have learned a lot, but the learning has only just begun. When I first started on the gym floor freshly armed with my personal training cert and big biceps, I thought clients would be falling on my feet.

How wrong I was.

My first year as a trainer was difficult, no doubt. Lots of mistakes were made and now you’ll benefit from this.  Here are a few challenges, opportunities, and advice to help you survive and thrive in your first year on the gym floor.  

Let’s dive in.

What To Expect In Your First Year

 It will be fun, exciting, scary and you will be tired.

Those early mornings are great but that’s why you got into it right? To drink lots of coffee, wear tracksuit pants, and coach people up.

Personal trainer instructing trainee

Quick Tip: Don’t “coach” your clients like this. Creep.

Plus, the days will be long as you try to build up your clientele. You’ll be training people in the early mornings and early evenings with plenty of free time in between. This is the perfect opportunity to watch other trainers at work, read everything you can get your hands on, and ask plenty of specific questions.

When everything is new, every day will present new challenges and you will be nervous and apprehensive. Every day will feel different as you interact with people who may end up teaching you more than you teach them. This is why we have two ears and one mouth as listening is a skill that needs to be developed during your first year as a trainer.

Because there is a trap during your first year where you think you know everything, and nobody can teach you anything.

Don’t be like that. Keep an open mind on everything.

I remember overthinking everything 20 years ago.

I took hours to write a workout or two trying to write the perfect program when the perfect program didn’t exist. This was a rookie mistake. The trick here is not to be discouraged when making rookie mistakes or when things take longer than they should. 

Remember everything is a learning experience. Store it in the memory bank and move on.

Overall, it’s a great atmosphere being surrounded by people trying to make a positive change in their life. The people that actually make it to the gym would rather be there than work. For the most part, gym-goers are great. Stay away from those who are not. 

Money Will Be Tight

It can be a challenge financially until you start to develop your skills and build your clientele. And you might need to have multiple fitness jobs at the same time, or it might be a part-time job outside of the fitness industry. In this industry, most trainers have to work at two different places to make enough money. 

Concept of finance and economy with piggy bank

You will be discouraged about the lack of zeros on your paycheck and there is a tendency to equate your worth to your paycheck. Please don’t do that because you’re in the process of changing lives and getting your name out there. Not every success is measured with cash, and it helps to remember this if you’re struggling financially.

Other Challenges Beside Money

Time – to get your reps you might have to ignore the advice from the online training guru selling you the 4-hour workweek lifestyle. Most of us had to do those 5 am sessions, and long days at first. Train anyone at first, so you can pick and choose later. 

Job opportunities – you will be faced with tons of opportunities- some good, some not so good. And it is hard to know the difference. There are positives and negatives to all of the different types of places you can work with. This leads me to my next point.

Places to work – Just about every trainer prefers to start working at a studio or small chain, getting paid high dollars. Or at an exclusive high-paying big gym but the truth is most of us have to start with big-box chain gyms to get hours. And yes, some of those hours might be the dreaded floor hours where you clean and walk around and talk to members. This is all part of the learning process 

Impatience – it helps to have realistic expectations because you don’t have the experience to train the superstar athlete or the high profile celebrity. Keep getting your reps in and showing up every day is key.   

There is a business coach under every rock- there is nothing wrong with selling the dream, but I am here to give you realistic expectations. If you remember nothing about this article, remember this.

 “There Is no such thing as overnight success.”

I hate to see people leave the industry before they even get started because some “guru” gave them unrealistic expectations for success.  You can accomplish anything, but it takes time, patience, and lots of hard work. So, if a guru who knows nothing about your background tells you to train online and make 6 figures in year one…. Run.  

Here’s What You Should Focus On In Your First year

Now you have realistic expectations of your first-year experience, the long hours and money being tight, here are a few things to focus on for you to get better.  

Experience over money – this is not to say money isn’t important because you need to eat. But placing yourself in learning situations and extending yourself out of your comfort zone will pay off in the long run.

Networking – going to fitness expos, and local community events will help you meet like-minded people and potential clients. This is not only important in your first year but every year you’re a trainer.  

Find mentors – the path has been walked before by others before you. If you want to shorten your learning curve and set yourself up for a long career, it helps to have someone in your corner who has done it before.

Get better at your craft- a no-brainer really. Nobody wants to hire you if you cannot get results, but exercise and programming are only small parts of your job. Getting better at the soft skills and getting people to do the work when the going gets tough for them is important too.

Wrapping Up

Starting a new profession coaching humans is tough and there are a lot of pitfalls to navigate. Lack of money, long hours, and business coaches praying on your vulnerabilities just to name a few. But when you focus on getting better at your craft and putting yourself in learning situations to make you better, the rewards will come.

Remember you are laying the foundation for hopefully a long career of helping people be better. And you’ll be getting better together.

About the Author

Detric Smith, CSCS, ACSM EP-C, PN-1  is the owner of Results Performance Training in Williamsburg, Virginia. He has over two decades of experience as a personal trainer and sports performance coach. 

He develops personal trainers through his site DetricSmith.com, and serves as a mentor through various fitness organizations. 

Follow Detric on FB and IG

CategoriesCorrective Exercise Program Design Rehab/Prehab

What Would I Say to Someone Starting Out?

Being human means being enamored by a litany of things in the health/wellness/physical preparation realm. Some people are easily swooned by fancy watches and elaborate looking exercises

Others by cryochambers and Paleo recipes that taste like sawdust.

I am not here to play judgement police. For the most part, everything has a time and place6 and everyone responds differently to different things.

What works for me may not work for you (and vice versa). It’s all good.

Back in 2009-2010, while at Cressey Sports Performance, I was introduced to PRI (Postural Restoration Institute). As a collective, we adopted some of their principles & protocols (specifically positional breathing) and applied them to our athletes’ and clients’ programming, I’d say with a high degree of success.

In the years since, PRI has grown in popularity and is still something I “subscribe” to. However, the key term I want to highlight here is “some.”

I’ve adopted some of their principles.

The thing about PRI (for better or worse) is that it has an uncanny ability to suck people in and plop them into a never-ending rabbit hole of mystery and multi-verses.

Today’s guest post is via Boston-based physical therapist, Mike DeMille, and offers a needed perspective on this phenomenon.

(PS: I’d encourage anyone interested with PRI to check out Mike’s course/mentorship below).

Copyright: yanik88

What Would I Say to Someone Starting Out?

In a world of biomechanics, neurology, complex chronic pain, and a desire to create resilience, it can be difficult to decide as a Physical Therapist or movement specialist what continuing education courses to take and why.

Personally, I have been a PRC (Postural Restoration Certified) Physical Therapist for five years, and anyone familiar with the Postural Restoration Institute (PRI) knows how easy it can be to go down the “rabbit hole”

Note From TG: I wrote a bit about this “rabbit hole” a number of years ago when PRI was first gaining steam in the S&C side of the spectrum. You can check it out HERE.7

After taking different courses, it can be very difficult to sift through the information and add principles to your practice (or programming), while leaving behind minutiae that ultimately won’t contribute to the further results of your clients.

via GIPHY

What is that minutia you ask?

What are those techniques, exercises, prehab/rehab protocol, cues, sick hip-hop rhymes that probably do not need to come along for the ride as you build out your systems as a coach?

That is exactly why we are here today.

After working in a cash-based Physical Therapy and Personal Training setting over the last four years and starting my own clinic (just outside Boston,. MA) I’ve developed rules (or tenets) of information to hold on to and which ones to leave behind.

Let’s dive in.

Think Practitioner/Coach, Speak Client

Your clients do not care what things are called, and neither should you.

Exhale, eccentrically orient, compress, early-mid-late stance, inhaling from an exhaled skeleton expansion, these terms can get complicated, if not bordering on someone speaking Elvish.

via MEME

A general rule of thumb would be if you cannot explain a concept in very simple terms to your client, then you likely shouldn’t spend a ton of time thinking about it yourself.

I like to think of this as writing a letter with a big bold sharpie instead of a small fine pencil that is difficult to see and read.

For example, if you have a client who you feel like is in a position of lumbar extension and they need to learn how to exhale to help get them out of pain, then you can leave the messaging at just that.

 

You will create the buy-in from spinning a simple story and allowing your client to feel the difference when undergoing your program. You do not need to explain all of the varying “compensatory strategies” to them in an effort to create belief in your program.

This will more likely than not lead to confusion, in addition to increasing the urge they’ll want to punch you in the face.

Nothing Is New; It Just Has a Fancier Name

Remember that these principles existed long before the most recent course that you took. One of the biggest problems that I see mentees and fresh PTs and movement professionals face is shiny object syndrome.

Understandably, when you go to a course and watch someone’s shoulder flexion increase from 140 degrees to 8000 after a fancy breathing exercise, you want to give everyone that fancy breathing exercise.

via GIPHY

Remember, there is a difference between a new technique that creates transient changes, and principles that create long lasting repeatable results.

Examples of a few principles that could make sense in a movement practice geared towards clients with pain:

  • Sound communication (avoiding nocebo).
  • Axial skeleton position that creates pressure underneath load bearing joints.
  • Progressive overload.

Does it feel less exciting to not be blowing all of your clients minds?

Sure it does.

But will these principles give you a sustainable business where you can more accurately sell results to potential clients?

Definitely.

Closing Thoughts

There is nothing wrong with taking new courses, finding helpful information, and creating buy-in with prospective clients, as well as appreciating the nuances of Physical Therapy and Strength and Conditioning.

But let’s not forget: the name of the game is being able to tie your name to something that can produce consistent results, and that is why we decided to take on this profession in the first place.

PRI Pique Your Interest?

Does this message resonate with you? Are you a Physical Therapist or movement professional looking to sift through the information and take the relevant principles into your practice?

Tyler Tanaka and I have created a community where we take individuals that are looking to finally apply the information that they have learned and effectively communicate with their ideal clients to build the business that they have always wanted.

This is your chance to learn the system of two PRC PTs and ask any and every question that you have ever had. In the 10 week Solidify Program you will undergo a detailed curriculum as well as take part in one on one Refinement calls to get your questions answered about those difficult patients that are the ”non-responders” as well as big picture questions about your practice and business.

Click HERE for more information.

Solidify begins June 6th and the spots are limited.

CategoriesProgram Design Rehab/Prehab

I Jacked My Low Back, Now What? Workout

Back tweaks are an inevitability.

They happen to people who lifts weights regularly, and those who just look at weights. They happen when doing something as inane as bending over to tie your shoes, as well as when you’re doing some less inane, like, fighting crime at night.

They happen on a Wednesday.

There’s no way to predict when they’ll happen, they just will. Especially if you’re someone who’s had the unfortunate misfortune of it happening once or twice (or many times) in the past.

What can you do when this happens?

Copyright: remains

I Jacked My Low Back, Now What(?) Workout

This happened to me several months ago.

The culprit wasn’t anything “cool” like a 1-rep max, or, I don’t know, wrestling a lumberjack.

Nope. Not even close.

This time it came about doing nothing more than bending over to perform my last set of Landmine Rows. As soon as I grabbed the handle I felt that slight zappy “zzzzzzzzzzz” feeling in my lower back and it seized up.

I was hoping to persevere and follow suite with my normal coaching schedule with clients, but it became apparent I was going to be uncomfortable the rest of the day. I went home a little early, stayed horizontal with a heating pad, caught up on all the episodes of Atlanta I hadn’t watched yet (season 3 has been spectacular if you ask me), and woke up the following morning feeling marginally better.

I skipped my scheduled training session that day, but didn’t skip it altogether. Instead I elected to follow my own advice and went into #findyourtrainablemenu mode.

I.e., focusing on what I COULD do rather that what I COULDN’T.

I came up with a brief, albeit BALLER circuit that made my back feel infinitely better. And, in the months since, whenever someone reached out to me asking for advice (or if a client happened to tweak their back8) I’d often revert back to the circuit I laid out for myself and encourage them to follow it as well.

I had been meaning to share the circuit before now, but life has had an uncanny ability of late to get in the way of me doing any writing.

And by that I mean “I’ve been binge watching waaaay too much tv.”

It just so happens, however, that my wife had a bit of a low-back niggle during her training session the other day and I ended up forwarding her my “super secret” workout to tide her over for a few days

She loved it.

In fact, she sent me a text saying something to the effect of…

…”OMG, babe, this back circuit is the best. I am so grateful. In fact, I am so grateful that you never have to empty the dishwasher ever again. And we can watch WWII documentaries whenever you want. Also, let’s make out.”

(just a slight exaggeration there).9

Long story, short…below is the workout. There’s a degree of predictability and a host of exercises that won’t surprise anyone.

But who cares?!?

What works, works.

That said, there’s also a few that should be relatively new.

Shut Up Tony and Show Us the Workout For the LOVE OF GOD

Deadbug

 

This falls into the “no big surprise” category, but it’s a drill that, when perfected, is an outstanding anterior core exercise (as well as one that helps to dissociate hip movement from LUMBAR movement).

Perform 8-10 repetition per side

90/90 Hip Switches w/ End Range IR

 

This drill works both hip internal and external rotation simultaneously. Be sure to maintain a braced core throughout the set and really focus on moving through the hips and ramping up tension on the IR hold with each repetition.

Perform 4-5 repetitions per side (one rep = 3-5s IR hold)

Side Mermaid

 

This is a drill I borrowed from my guy Vernon Griffith. I don’t know how else to explain it other than it feels AWESOME once you’re done.

I mean, it sucks while you’re doing (but feels great afterward).

Here I’m focusing on pressing my bottom knee into the ground (not foot) while also keeping my (bottom) hip off the ground. Also, try to keep your top leg straight throughout the set pushing your heel through the wall. This will really get that glute firing on all cylinders.

1 rep = 5-10s hold.

Perform 3-4 repetitions per side

Glute ISO Hold

 

Another doozy I got from Vernon and does a superb job of isolating the glutes and learning to “own” spinal position and full-body tension.

Make a fist with one hand out to your side and then lift your OPPOSITE foot (also off to the side) off the ground making sure to maintain a braced core and to NOT move through the lower back. Hold for a 5-10s count each rep.

You should feel this in your glutes, abs, soul, eyeballs, everywhere.

Perform 3-4 repetitions per leg.

Barrel Roll

 

Nothing fancy, but the idea here is to think about locking your ribcage to your pelvis and rotating the entire body side-to-side as one unit. This can be regressed to performing from the knees if performing them from a full plank is too challenging.

Perform 8-10 repetitions per side.

Tall Kneel to Stand

 

Press your hands together to engage your core and to increase full-body tension. This will help to posteriorly tilt the pelvis encouraging more of a “canister” position where the pelvis is stacked underneath the ribcage.

Focus on maintaining a neutral spine and moving through your HIPS as you transition from the tall kneeling position to standing (and vice versa).

Do not rush this drill; perform it with intent.

Perform 4-5 repetitions per leg.

Birddog Band Press

 

Regular Birddogs will work wonders here. Just make sure you’re doing them correctly.

But lets up the ante.

The idea here is to lock in a neutral spine and move through your extremities only. There should be very limited motion through the lower back (I like to tell people there’s a glass of water on the lower back and they don’t want it to spill).

Perform 8-10 repetitions per side.

In-Place Chaos March

 

I like to think of of these as a “side plank that doesn’t make you want to toss your face into a brick wall.” I think we can all agree the side plank is boring, right?

I mean, it’s a fantastic exercise when done correctly and I’d highly encourage most people to start there. However, we’re on some Liam Neeson “I have a particular set of skills, I will find you, and I will kill you” type of shit right here.

via GIPHY

Think about locking your ribcage to your pelvis and keeping your pelvis steady throughout the set; you want to limit any “teeter-tottering.”

Another way to think about it is to pretend as if your hips are on train tracks. They should remain level the entire time.

You also want to keep the “kettlebell quiet.” It shouldn’t be bouncing around while marching in place. Slow and controlled. No rushing!

Perform 8-10 steps/per leg/side

And That’s It

And that’s it.

I typically recommend performing all the exercises above in circuit fashion resting as needed between each one. All told I’d also recommend performing the entire circuit 2-4 times 1-2x per day for several days (or until symptoms subside and you feel you’re able to begin sprinkling in your normal routine again).

Categoriesmindset Motivational

Quitters Are Winners: When Is It Okay to Give Up?

Hello, hello!

I know. It’s not lost on me that I’ve been an abject failure on the “writing new content” side of things. If it’s any consolation I’ve also been lackluster on a few fronts:

  • Calling my mom.
  • Avoiding pizza.
  • Not (not) being jacked.
  • Hugs.

My free time has been monopolized by what can only be described as entrepreneurial shenanigans. That being said, this afternoon I have a few hours of free time and will be working on a new T-Nation article! That’s something, right?

RIGHT?

Nevertheless, thankfully I have a few people willing to pinch-write for me of late and to provide some excellent content for this site.

Today is another gem on “goal setting” via Paul Levitin I think will resonate with many of you reading.

Copyright: chupakabrajk

Quitters Are Winners: When It It Okay to Give Up?

“Quitters never win, and winners never quit”

It’s the motivational cliche to end all motivational cliches.

You’ve heard it before, hell, I’ve said it before.

There’s a lot of truth in that statement. It’s true most of the time. It’s true, except for when it’s not.

The unfortunate reality is, the only fundamental truth of life is that nothing is set in stone. The one rule that will always hold true, is that there are exceptions to every rule.

Woah, how’s that for a mind fuck?

via GIPHY

I do agree with the sentiment behind the “never quit, never give up” mentality. I love me a good David Goggins or Andy Frisella rant as much as the next guy.

It gets me going!

I mean, it’s just the truth.

Gonna be pretty hard for you to win a race, if you stop running before the finish line. It’s going to be pretty hard for you to be the past person standing in the battle, if you give up and sit down.

If you don’t quit, eventually, you will find success. “Consistency is key,” is a law that supersedes fitness, finance, relationships, and all life success in general.

But what about when it doesn’t?

If there are exceptions to every rule, that means that there are times where quitting is necessary. Not only is it not simply something you should avoid, but in reality, when the time calls for it, quitting is the only logical choice, and to keep pushing forward with a plan of action that ISN’T working, actually can be detrimental. You end up spending time, energy, possibly money and other resources, on something that even if “successful,” doesn’t get you the desired result.

That’s no bueno.

via GIPHY

In reality, it’s not “never quit! Quitters never win!” but more “Most of the time, quitters never win, and winners seldom quit. Except when they do, which isn’t as often, but it definitely happens, and is certainly worth mentioning.”

The latter just doesn’t quite roll off the tongue as nicely.

So never quit, except when you should. Giving up is bad, except for the times when it’s the smartest thing you can do.

The question is, how can you tell the difference?

Here are three key questions to ask yourself to know if you should soldier on, or give it up and move on to your next pursuit:

1. Is It Impossible, or Improbable? 

Often, we confuse one for the other, but they certainly are not the same. Improbable can FEEL like impossible, but that doesn’t make it so. However, some things just are impossible, and no amount of wanting it not to be so, can make it that way.

via GIPHY

For example, if I want to play basketball at a high level (not professionally, just becoming a good player), that would be hard. It would mean me, at the age of 32, picking up a sport I’ve never played, learning skills, building athleticism. Those are challenges, but if I am dedicated enough, and I put in the time, energy, and effort necessary, I invest, I get the coaching, I could see it happening.

It would probably take years, but it exists in the realm of possibility. 

If however, I wanted to become a 6’7” jacked brick-house black man, and rename myself LeBron Levitin, I might be in for some disappointment. Even if I have been training for years already, fighting for an impossible goal doesn’t make it any more likely.

This is known as a “sunk cost”. (listen to me talk about sunk costs here)

2. Is It a Bad Goal, or Is It Just Hard?

Sometimes when you set out for a goal, you don’t realize just how hard it’s going to be. Often you can’t, it takes diving in with both feet to really get the full magnitude of the experience. What comes next is usually a feeling of regret.

“Oh shit, what did I sign myself up for?”

“This is dumb, I can’t do this!”.

These feelings are natural, and the harder the endeavor, the faster they’ll come on, and the more intense they will be.

You don’t want to do hard things. No one does. Even if consciously you do, at a subconscious level, all living things have bred into one key desire: survival. At a purely biological level, anything that is hard for us to do, that makes us struggle, or really in any way uncomfortable, sets off alarms in our brain and body.

These alarms say “STOP THAT! Get to safety, quick.”

Stop sign

When you feel the desire to quit then, you have to be able to discern: am I wanting to quit because this goal is actually not ideal for me, or is it just hard?

The latter is your biological defenses coming in, and need to be disregarded in most circumstances.

  • Some goals though, just don’t work out.
  • Some projects that you start aren’t worth finishing.

That’s ok, as long as you are sure that you’re stopping because it’s actually going to benefit you in the long run, not because it’s hard or scary or uncomfortable.

3. Have I Given It Enough Time?

Time heals all wounds. Time is our most precious resource. I have father time tattooed on my forearm, because time is an infinitely interesting concept to me. We don’t want to waste time on things that aren’t beneficial, however it also takes time for things to play out, and for the trees of our labor to produce fruit.

If you’re thinking about quitting something, you need to be honest with yourself and ask: is this really not working, or have I simply not given it enough time.

via GIPHY

If you’ve been doing a workout program for three weeks and not seeing your ripped abs yet, then chances are you just haven’t given it it’s fair shot, and you need to stick it out a little longer (shiny object syndrome anyone?).

If however you’ve been working on the same program for eight months with no results, and are thinking “maybe month nine is when the gains kick in!,” then it might be time for you to reevaluate.

Unfortunately, there is not one rule for how much time to give.

It matters what the goal is, and in what area of life.

If it’s a fitness goal, a few months is usually enough time to judge. But if it’s business, or a relationship, sometimes it can be years or more.

Refer to questions one and two and decide if it’s something worth sticking it out for. If it’s an impossible goal, or a goal that isn’t worth reaching even if you get there, then move on. If it’s just really freaking hard, like frustratingly hard, but you still think the goal is worth working for, then stick it out.

This is a good time to recenter yourself with your why (Find your “why” here).

Final Thoughts

My point today is simple: you are not broken for wanting to give up or quit.

It’s human nature, and 100% of the time, it’s going to happen.

You can persevere, you can do hard things.

Sometimes though, the answer is to move on, and explore other opportunities. You don’t have to feel bad about it, and you definitely don’t have to just stick to things because “quitting is for losers!” Be honest with yourself, and be open to exploring the deeper questions of why you’re wanting to quit and move on, and I’m quite sure you’ll know what the right answer truly is. 

About the Author

Paul Levitin spent a decade as a personal trainer & strength and conditioning coach, becoming the number one trainer in his entire company, while collecting over 30 certificates (CES, CSCS, PRI, PN1, FRC, & many more).

Wanting to better serve his training clients, he began to study behavior change, and eventually became a Board Licensed Health & Wellness Coach (NBHWC). This led him to create his education and mindset coaching company “The Healthy Happy Human Academy,” where he now helps clients deal with things like self-sabotage and perfectionism, to allow them to build a healthy, happy life.

He seeks to bridge the gap between the worlds of fitness and nutrition, and the frustrated, overwhelmed masses who just want to move more, feel better, and live a little longer.

https://www.instagram.com/paullevitin/
The Healthy Happy Human Podcast
The Healthy Happy Human Academy FREE Facebook Group

 

Categoriesbusiness coaching

The 4 Steps to Never Ending Growth

My good friend and colleague, Gavin McHale, is back with another excellent guest post today. He’s been on a tear of late writing some stellar content for this site.

We’re all our own worst enemy, and for many, stepping outside our comfort zones and taking risks (calculated or not) in an attempt to grow our fitness business can be a daunting (if not sphincter clenching) task.

Gavin provides some sage advice how how to NOT let this happen moving forward.

Enjoy!

Copyright: olegdudko

The 4 Steps to Never Ending Growth

It was the summer of 2014 when I first read a blog article alluding to the “laptop lifestyle.” 

I was immediately hooked.

Not because I was hoping to sip mai tai’s on the beach while my clients worked their asses off to a shitty, templated training program like the article seemed to suggest would be the case, though.

While I had some thoughts of grandeur that my life would drastically change, I was mostly aware that this lifestyle the blogger spoke of wasn’t all rainbows and butterflies.

So I did what any 27-year-old personal trainer with zero business or marketing experience would do. I paid someone too much money to build me a (shitty) website and started an Instagram page for my business. I had no plan or idea what I was doing, but I knew this was part of the path to laptop lifestyle freedom.

It had to be, right?

I’ll throw a few blogs up on the website and make some educational posts on Instagram and they’ll be flinging their credit cards my way, salivating to buy my yet-to-be-figured-out online training programs.

I’m sure you already know that didn’t happen.

For the weeks and months following, I got crickets.

via GIPHY

So, like any savvy business person would do when no one is buying the high-priced 1-on-1 online training option, I lowered my prices. In fact, I went all the way from offering $1000 training services to $29 e-books.

Guess how many of those I sold.

And even though this little story is quite fun in hindsight, neither of those decisions were where I truly went wrong, but I’ll get to that in a minute.

As my online business continued to flounder and take up more and more of my time and energy, I began to become soured to the whole process. 

My in-person training business was still ticking along as it had been for several years now. 

  • 6:30AM-12:30PM – chalk full semi-private sessions
  • 3:30PM-6:30PM – mostly full private and semi-private sessions

Evening hockey practice to make some extra cash, toiling away in a freezing cold rink once a week all winter.

Rinse, repeat.

via GIPHY

The issue wasn’t even really the money at the time.

I was making enough to pay the bills and live comfortably.

I could pay the mortgage and put food on the table, but it was the way in which I was making it that wasn’t working for me.

I now realized my potential income was choked out by the amount of hours and energy I had, and that if I ever wanted a different lifestyle that included things like seeing my spouse or having a family, things would need to be different.

And as I continued to grind for 60 hours a week, while trying unsuccessfully to build a more sustainable business online during every single non-gym-floor hour, my ego led me to believe this wasn’t for me anymore.

What had started off as such a promising option 18 months before had become a stupid idea that “wasn’t for me.” 

I told myself I was an in-person coach (and I was a good one) and that online coaching was stupid and only for those who couldn’t make it in person.

I thought I was taking the righteous road.

I told myself this was the path and stood strong in that belief.

Except I kept seeing other good coaches, whom I respected, rapidly building online businesses. They were leveraging their skills into something that kept the quality while also being scalable. Some got to the point they were so busy they had to give up their in-person clients so they could focus on working from anywhere, at any time while raking in the cash.

Seriously… what the actual fuck?

Let’s get back to what went wrong here. I was caught in the Vicious Cycle of Imposter Syndrome.

Let me explain the steps of this cycle.

1. Feel Fear

Evil forest: Fear from the dark
Hey, Tony here. I attempted to look for an “inspirational” fear image to put here, but opted for this one instead. Excuse me while I go destroy the back of my pants.

It was scary to do something I wasn’t good at.

I had always been good at everything I tried – school, hockey, in-person training –  and when I wasn’t very good at marketing or using social media, I quit (because I was scared).

2. Make Excuses

The excuses comin’ out of me were so fast and believable, that I became an expert in them.

  • I was too good in-person.
  • I wasn’t built to work with people online; I’d rather be in person.
  • The market was saturated.
  • No one knew the guy from little old Winnipeg, Canada (as if location had anything to do with working online…).

I made such compelling arguments that even I started to believe them.

I see this in the trainers I speak to regularly. They have become so entrenched in this set of false truths that it’s hard to pull them out of it.

3. Don’t Take Action

Take action

Like I said earlier, I did take action originally. I started a social media page and made a website. I tried to sell training and e-books.

When none of it worked the way I expected it should, I stopped taking the actions required to build an online business. 

At the very least, I half-assed them, telling myself they wouldn’t work before I even hit publish or post.

I stonewalled my success before it even had a chance.

When that action proved to be more trouble than it was worth (fulfilling my prophecy), I gave up on it before it had a chance to succeed. 

And as you’ll see in the virtuous cycle of growth below, I missed one crucial step on the path to success, bringing it all crumbling down.

4. Expect Different Results

Through all of this, even though I was quickly spiraling and not seeing any results with the actions I was taking, I continued to hope for someone to fall through the cracks. 

I continued to make the same type of boring, educational, poorly written posts, expecting for more likes or thinking “this one will go viral”.

And what’s worse than going all in on something and failing is half-assing it, hoping it will work out but deep down knowing what you’re doing is not working and will never work.

Because I didn’t look for another way, I just kept ramming a square peg into a round hole, while it kept trying to tell me to do something different.

I allowed a lack of results to strengthen the resolve that I wasn’t good enough.

Does that pattern sound vaguely familiar?

I know this pattern too well, not only because I repeated it over and over for 18 months (and still fall into it sometimes), but because I see and hear trainers – really good trainers – saying the exact same things to me on a weekly basis.

So the goal of my program is now to flip the script from the vicious cycle of imposter syndrome to the virtuous cycle of growth.

Virtuous Cycle of Growth

1. Feel Fear

Evil forest: Fear from the dark
Yup, still creepy AF

Notice how this step is the same in both the vicious and virtuous cycle? 

You’re never going to outrun fear. Fear will always be present. Your job is to feel it, harness it, and act anyway.

Fear and the parts of you that bring it to the surface are just doing their job. They’re just trying to keep you safe. 

It’s an evolutionary trait that has kept humans alive and evolving for thousands of years.

But being afraid of getting attacked by a lion in the desert is a lot different than being scared to ask someone if they need help with their training.

One results in possible (probable) death.

The other results in a hit to the fragile ego.

Very different.

2. Take Messy Action (Knowing It Will Be Incomplete Or Wrong)

Action is a funny thing, because it’s often the thing that’s scariest, but also the thing that will help you see that it’s not as scary as you think.

I’ve noticed that we’re all very good fiction writers in our own brains. We pen tragic and imaginative stories about what will happen when we ask the person out, how our clients will react to a price increase and what all our friends will say behind our backs when we make that vulnerable post.

And the only way to know that’s not the case, is to take the fucking action.

  • Ask them out.
  • Raise your prices (more than you think).
  • Make the post.

The messier, the better. 

Because I never learned anything from an A+ on a test. But, if you handed me back a D, I’d sure as shit study harder next time.

3. Seek Feedback

Here’s the super important step I missed in my first attempt at building an online business.

I felt the fear and took action anyway. Maybe I was so naive that the fear didn’t even register, but I can give myself that.

What I missed was asking for feedback, or even looking for feedback. The pure lack of engagement on my social media content was trying to give me feedback. The lack of clicks and website visits after the initial surge from family and friends was trying to give me feedback.

The overall lack of any measurable results was trying to give me feedback.

Customer feedback and satisfaction conceptual image

But I was too proud to see it.

See, I always thought the only feedback came from parents or coaches or people who otherwise knew better than me.

I thought I had to ask, but in this case I had no one to ask.

And while a coach or mentor is absolutely valuable as an outside observer, feedback can be found after every single intentional action you take.

Did it produce the results I hoped for? Why or why not?

Keep asking questions and you’ll get the feedback you need to either change course or double down on what you’re doing.

I look at feedback as the final number in those annoying high school combination locks. You can do everything else – take messy action in the face of fear, but without feedback, you’re left running around like an idiot doing everything for everyone and never knowing what’s worked.

4. Recalibrate and Take More Messy Action

Here’s where the virtuous cycle really takes off.

Once you take an action (any action, really) and seek feedback, your next action is even more calibrated. The more you can repeat this process, the more calibrated and purpose-driven your actions will become.

In this scenario, there is no way you can lose.

You will either hit it out of the park, or you’ll learn, tinker and keep iterating until you hit it out of the park. 

Closing Thoughts

So, if you’re anything like I was back in my laptop lifestyle chasing days, things are probably going pretty well for you.

I will leave you with one final piece of advice before signing off, because the drive to take action on a blog post can be low when things are going pretty well.

The question you must ask is, “Is this what I want to be doing in 10 years?”

Is this my version of my “best life”?

If it is, GREAT! 

Use that as feedback and double the fuck down.

If it’s not, then it’s time you take some action, no matter how scared you are, towards the lifestyle and business you truly want. 

And believe me, it is possible.

After several coaches and tens of thousands of dollars invested, I built a hybrid business that paid me 6-figures a year and allowed me to travel for 3 weeks at a time while my clients still got great results and were waiting for me when I came back.

If I can do this, so can you.

About the Author

As a Kinesiology graduate, Gavin McHale quickly realized that following the traditional business model would lead to trading more time for more money.

Over the course of 8 years, Gavin built a 6-figure hybrid training business before founding the Maverick Coaching Academy in 2019.

Since then, Gavin has left the gym and gone all in helping other strength coaches build their businesses. He has made it his mission to fix the broken fitness industry and connect other amazing humans to the highest version of themselves.

Check out his FREE course for trainers, coaches and therapists that will kickstart your path to a more sustainable business.

The Coach’s Playground Podcast

MaverickCoachingAcademy.ca

IG – @gavinmchale1

 

CategoriesAssessment coaching Exercise Technique

Textbook Technique and Why it Doesn’t Exist

It’s not lost on me that the title of this post will raise some eyebrows. The title shouldn’t be taken too literally, because I do feel there are ideal approaches, methodologies, and “rules” to consider when coaching any lift in the weight room.

That said, when it comes to exercise technique (or human movement in general) why are textbooks the metric at which we compare everything?

Textbooks provide context, information, and sometimes make for handy coffee table improvers.

However, we don’t live in textbooks. What a squat, sprint, overhead press (or hell, even a carrot cake) looks like in a textbook can (and usually is) a stark contrast from what is emulated in real life.

Copyright: <a href='http://www.123rf.com/profile_spotpoint74'>spotpoint74 / 123RF Stock Photo</a>
Copyright: spotpoint74 / 123RF Stock Photo

Textbook Technique & Why It Doesn’t Exist

I do believe there are some universal tenets to coaching a deadlift or squat or bench press or kettlebell swing10 that will not only allow a client or athlete to marinate in its benefits, but to do so in a fashion that won’t increase their likelihood of injury (or their contributions to their physical therapist’s mortgage payments).

I’m interested in making people savages, but I’m also interested in the long-game. It wouldn’t bode well for business (or my reputation) if all of my client’s deadlifts looked like this:

To that end, with regards to universal tenets for deadlifting:

  • Loaded spinal flexion is a no-no.
  • That’s pretty much it.

If you’re following that one golden rule, you’re doing a better job than most. It’s sad, but true.

However, golden rule(s) aside, there are many intricate, more nuanced things to consider person to person. One’s training experience comes to mind. We can’t hold someone holding a barbell in their hands for the first time to the same standard as someone who’s been a competitive powerlifter for 17 years.

Likewise, someone with a vast and delicate history of lower back issues is not going to take the same path as someone with a “clean” health history. And, of course, other factors come into play such as goal(s), movement quality, favorite color, and anatomical/structural differences between individuals.

Someone with hips like this…

…is going to move differently – and presumably be coached differently – than someone with hips like this:

There are many, many fantastic resources out there that help to break down anatomy, assessment, biomechanics, joint positions, and what’s considered ideal exercise technique. I have my biases as to what I feel is correct – as does everyone – but it’s important to take every resource with a grain of salt, because…

“Textbook technique only exists in a textbook.”

When I heard Mike Reinold say this sentence years ago my immediate reaction was this:

via GIPHY

My second reaction was to start doing handstands down the sidewalk outside my apartment, but I didn’t.

You know, cause that’s fucking weird.

And because I can’t do a handstand.

Either way, what Mike said was/is 100% correct.

Textbook technique, in the real world, is every bit as much of a myth as detox diets making you pee rainbows or me riding a Dire wolf to work today

What we read or deem as “ideal” on paper, while often a great starting point for many people, doesn’t always translate to real-life. As coaches it’s important to understand this. Anytime we corner ourselves into one-train of thought or that any one thing applies to everybody, we’re doing the industry – and our clients/athletes – a disservice.

A Real-Life Example

A few months ago I started working with a woman who had been battling some low-back issues, yet wanted to hire me to take over her programming and help clean up her technique.

Specifically she wanted to hone in on her deadlift.

She was frustrated because no matter what she did (or who she worked with), her back always bothered her.

I like to be a fly on the wall and just watch people do their thing during an initial consult. I want to see what their default movement schemes are. In this case I set up a barbell on the floor, loaded it up with a weight I knew she could handle safely, and then asked her to do her thing. Her “default” stance was a conventional stance, and while it wasn’t the worst one I had ever seen, I could clearly see why her back may have been bothering her.

We had established earlier in her assessment that she lacked t-spine extension and her hip mobility wasn’t great either.

More to the point, after doing a simple hip scour and Rockback test, I surmised she was able to attain more hip flexion ROM with more hip abduction. An important point, as you’ll soon see.

Note: the Rockback test is a great assessment to use to figure out one’s “usable” ROM in hip flexion. The idea is to see if or when the lumbar spine loses positioning.

Bad Rockback Test

Notice when spine loses position.

 

Dead Sexy Rockback Test

Notice the spine stays relatively “neutral” throughout. Also, notice those triceps.

 

 

We can then compare what we see here with what we see on the gym floor.11

Going back to my client, she read a lot of articles and books on deadlifting, most of which told her that deadlifting = conventional stance. Always. Moreover, other coaches/colleagues she had consulted with in the past told her to use the conventional stance.

No exceptions.

This is what I mean by falling into the “textbook technique” trap. On paper everything sounds (and looks) great. Everyone can and should be able to conventional deadlift.

In real-life, though…not so much.

Here’s a before and after picture I took of my client. The top picture shows her original set-up with a conventional stance. The bottom demonstrates me putting her into a modified sumo stance.

sarah-z-deadlift

Immediate improvement in her lower & upper spine position. Having her adopt a wider stance better complimented her anatomy, which then resulted in an infinitely better starting position to pull (no lumbar flexion, improved t-spine extension).

What’s more, with that modification alone she noted there was zero pain.

She left that session feeling motivated and hopeful about training. A win-win if you ask me.

I posted the above picture on some social media accounts – explaining much of what I mentioned above. And wouldn’t you know it: I was called out by a handful of coaches.

One stated the problem wasn’t with her anatomy, but that the real issue was my poor coaching. A funny assertion given he wasn’t in the room with me. Another coach agreed stating something to the effect of:

“No client has walked into “x gym” and not have been able to perform a conventional deadlift after a little coaching on day #1.”

I guess all I could have done at the time was to just go fuck myself.

I demonstrated I was able to clean up someone’s deadlift and do so in a way that was pain-free, and yet, here I was being told by a crew of All-Star coaches I had failed because I didn’t have her conventional deadlift. My actions, apparently, were on par with drop kicking a baby seal in the mouth.

Pump the Brakes

I hope people can appreciate the narrow-mindedness of this type of thinking. To expect everyone to fit into the same scheme or way of doing things because that’s what YOU prefer to do (or because a textbook told you to do so) is about as narrow-minded as it comes.

No one has to conventional deadlift.

Likewise…

No one has to low-bar squat or squat with a symmetrical stance.

No one has to bench press or bench press with an aggressive lumbar arch.

And no one has to start watching Severence on Apple TV. Except, yes you do.

I’d argue a “good” coach understands and respects that everyone is different, and that he or she will be humble enough to put their own personal biases in their back pocket and appreciate there is no ONE way to perform any exercise.

Cater the lift to the lifter, and not vice versa.

Categoriescoaching personal training Program Design

The Importance of Feedback

I am currently galavanting around in my favorite place in the world…

…London.

I spent the weekend with my good friend Luke Worthington putting on our Strategic Strength Workshop and now I am in Day one of a three day introvert extravaganza. My plan is to do nothing but walk around the city, talk to as little people as possible, and eat carrot cake.

I am hoping to get a little writing in while here, but until inspiration strikes I have a lovely post today from another colleague of mine, Ottawa based personal trainer, Elsbeth Vaino.

Enjoy!

Copyright: niroworld

The Importance of Feedback

“That was awesome!”

“Good job!”

“You are on fire today!”

Everyone likes to hear they’re doing well, and the feedback you give clients can take their workout up a level or two. If their form isn’t the best, feedback can help them get the more out of that exercise. But that’s actually not the kind of feedback I want to talk about.

I want to talk about the feedback you ask for from your clients.

No, not about how well you’re doing, although it is nice to hear clients tell you how much of an impact you are having on their life.

The best feedback is the stuff your clients tell you about the exercises they’re doing. I’ll be honest that I only clued into this gem a few years ago, which means I spent way too long training clients without all the facts. I don’t even remember why I started asking “where do you feel that?” and “how does that exercise feel?”, but I do remember how high my eyebrows shot up at some of the answers.

via GIPHY

Me: “How’s that plank treating you?”

Client: “I love it. It’s a great back exercise!”

Me:

 

Me: “Where do you feel that most?” (asking about a glute bridge)

Client: “Here.” (pointing to her quads)

Client: “Here.” (pointing to the low back on his up-leg side)

Client: “Here.” (pointing to his hamstrings)

Me:

 

Me: “How easy or hard is that?” (asking before their second set of split squats)

Client: “It’s really hard on the left leg and pretty easy on the right.”

Me: “Where do you feel that most?”

Client: points to the left quad. (while doing the exercise with the right foot forward)

Client: points to the left quad. (while doing the exercise with the left foot forward)

Me:

via GIPHY

I’m going to go out on a limb and suggest I’m not the only trainer whose clients feel some exercises in unexpected ways. I’m not saying there’s anything inherently wrong with the responses above, but I am saying that if you put a glute bridge in someone’s program, you’re probably doing it with the goal of strengthening their glutes, not their quads or hip flexors.

Sometimes form issues in an exercise are easy to spot, with obvious ones being round-back deadlifts, or deadlifts where the person clearly pulls up from their back vs drives from their legs and hips. But the truth is, sometimes an exercise looks good, but still isn’t accomplishing what we think it is.

In addition to clients telling me they feel muscles in a way I don’t expect, sometimes they also give visual clues. If you or your client is stretching or rubbing the low back right after an exercise, ask why. The answer is almost always one of two things:

  • It’s just a habit
  • The back feels tight.

If the back feels tight after doing an exercise that isn’t intended to work the low back, something unexpected is probably going on.

If you’re on board with the concept that maybe you (or your clients) aren’t getting what is expected out of some exercises, the next question should probably be: “what can you do about it?” Thankfully it’s not super hard.

Here are the steps I suggest:

Step 1: Make Sure You Understand What the Exercises You’re Doing Are Supposed to Be Working

Some are simple: glute bridges should primarily work the glutes, side planks work the sides (aka obliques), planks work the abs, split squats and lunges work the legs, primarily the front of the front one. Most rows work primarily the upper back, while bench press is primarily about the chest.

No idea what this works

Some are less simple as they work more muscles. Deadlifts work basically everything, but really, the low back is just stabilizing while the legs and upper back do the heavy lifting. Given that, if you ask your client how they feel after deadlifts and they mention their back is sore or tight, odds are something is off. Similarly, squats work almost everything but it’s mostly a lower body exercise.

If you’re not sure, find out, because this is important. How? If you have a trainer, ask them. If not, check in with a book or articles from one of the trainers on the internet whose stuff you think is good.

Step 2: Find Out What’s Actually Happening By Watching and Asking

“Where do you feel that most?” “How does that feel?” Ask yourself/your client upon arrival “how are you?” or “how did you feel after the last workout?”

Does the answer match the goal? If yes, great! Carry on. If not, now what?

Step 3: Coach, Adapt, or Replace

Pretty much every exercise issue can be solved by one of these three things, and in my opinion, they should be tried in that order.

Try to re-coach it first (or review the form if you’re doing your own thing). As trainers, we can be quick to assume that if an exercise isn’t performed properly, we need to bring in approaches to correct it but maybe the person just didn’t fully understand the movement. Before assuming you need to adapt the movement, coach it again – with different words if you need to.

Young woman and personal trainer rest in the gym after workout

If that doesn’t get the desired result, then try to adapt. There are lots of options:

  • Add a riser to limit the range of motion (maybe temporarily)
  • Add a band to help the person feel the intent of the exercise (e.g. band around the knees in a squat)
  • Move the arms from the floor to a bench for the plank or side plank (if you or your clients have ever felt planks or side planks in your back more than abs or obliques, or in your shoulder and neck this is a game-changer)

Did that work?

If so, great! If not, try another adaptation if you know one.

If that still doesn’t work, replace it with something else.

Contrary to what the internet wants you to believe, there is no exercise that you have to do. (ducks to avoid the lightning). And most of the time there are other exercises that will actually achieve the desired outcome for you or your client.

Here is how I have addressed a few of the examples noted above:

The plank that works the low back:

Planks

Coach it: “Think about shortening the distance between the bottom of your ribs and the top of your pelvis, and I want you to stop if you start to feel it in your back.” In this case, if they make it to twenty seconds before it goes into the back, we keep the plank as is, with the goal of twenty becoming twenty-five and then thirty… If after a few workouts, it’s still at twenty, we move to adapt it.

Adapt it: “I want you to do the same thing, but this time with your forearms on a bench.” I’m not sure who decided that planks from the floor is where everyone should start, but in my experience, there are a lot of people who should be starting with an incline plank. This adaptation is often a game-changer. Once the person can get to a minute at an incline, we try moving to the floor, while coaching them to stop if they start to feel it more in the back than the abs.

Replace it: In this case, we rarely have to replace it, but if need be, dead bugs can be a good option, although they might need coaching to ensure the back doesn’t arch.

Single-leg glute bridges felt mostly in the hamstrings:

Female doing single leg glute bridge

Coach it: ”Push your hips up as you press your foot into the ground and also think about pressing your toes through the front of your shoes”.

Adapt it: Provide some extra support by switching to a 1.5 leg glute bridge where you have both feet on the floor, but only put as much pressure on the second foot as you need to feel the glute working.

 

Replace it: Try a cable hip extension or two leg hip thrust.

 

Split squat for the side where it is felt more in the back leg:

Coach it: “Lean forward at the hip and when you get to the bottom, really drive the front foot into the floor to push yourself up.”

Adapt it: Put a band around the front knee and pull it forward as they do the movement.

Replace it: Switch to a lateral stepup (or a reverse lunge.

About the Author

Elsbeth Vaino is a personal trainer and gym owner at Custom Strength in Ottawa, Canada, where she and her team primarily train regular people who don’t love the gym but do like what going to the gym allows them to do. Before becoming a trainer, she worked as an electronic warfare engineer (you know, same old story). Check her out on Instagram (HERE) for exercise videos or head to her blog (HERE) for those who prefer words.