CategoriesInterview muscle growth Program Design Strength Training

Becoming a Brick Shit House 101

Pat Davidson is a savage. He’s one of the most passionate and knowledgable coaches I know. What’s more, he’s someone who’s not afraid to express his opinion and tell it like it is. Case in point he was kind enough to take part in an interview as part of the re-launch of his flagship training program – MASS.

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Copyright: rangizzz / 123RF Stock Photo

 

He….does…..not……hold…..back.

It’s amazing.

In the year or so since it’s original (soft) release it has accumulated a cult-following. It’s brutal, it makes people hate life, but no one – male or female – who has completed it has ever not gotten amazing results. I know, I’ve seen it in action.

It makes people into brick shit houses – hence the title of this post.

MASS is on sale starting today though the end of this week. Enjoy the interview.

Tony Gentilcore (TG):Pat, thanks for doing this interview: 1) can you give my audience a bit of your background and 2) can you do so with at least two f-bombs included.

Pat Davidson (PD):  Hi Tony, I’d like to start off by saying thank you for letting me do this interview. You’re somebody I really respect in our industry, and getting the opportunity to do something in conjunction with you is big time.

It’s funny, I’ve done a number of podcasts and other kinds of interviews at this point in my life now, and this question always comes up, and I always think, “God, I fucking hate this question.” I feel animosity towards this question, because it’s so hard to know how to approach telling other people about yourself.

You have to come up with some kind of elevator pitch version of your professional life, and it always sucks. There’s virtually no way to accurately answer the question. So here’s my shitty answer to this question that provides evidence that I am a fucking authority in our field.

Note from TG:I could have just as well introduced Pat myself, told everyone he’s a savage, that he makes people into savages (as evident by his book MASS), and is one of the most passionate and intense people I have ever met in this industry. I’m pretty sure he found out arm wrestling a grizzly would increase protein synthesis by 22% he’d put it as A2 in a program.

My name is Pat Davidson. I have an B.A. in History, an M.S. in Strength and Conditioning, and a Ph.D in Exercise Physiology. I have worked as a professor for two different schools, Brooklyn College and Springfield College. I have also been the Director of Continuing Education and Training at Peak Performance in NYC.

My background in athletics has been that I played baseball and football in high school, tried to play baseball in college, but ultimately was too immature to be able to manage classes, sports, and partying as an 18 year old. After that I got into jiu jitsu, submission grappling, and MMA. I competed in those sports for 7 years.

I got more and more into the science and practice of training by the end of my MMA days and eventually just became a lifter. I did a few weightlifting meets, broke down physically from trying to do that sport, and then eventually made my way into strongman. I competed in strongman for about 3 years. During that time I finished top 10 at two National Championships, competed in two World Championships, and finished top 10 at Worlds once.

I’ve done my fair share of writing and speaking gigs in the field. These days I’m not competing in anything. I’m just trying to consume knowledge at the highest rate I possibly can, write more books, give more presentations, and be the best professional I can be.

TG: I had the chance to listen to you speak at a Cressey Sports Performance staff in-service something like two years ago, and I was so impressed not only by your knowledge base, but your passion as well. Watching and hearing you speak it was hard not to stand up and run straight through a brick wall.

I feel MASS is the end-result of both your knowledge and passion. Can you explain WHY you wrote this program (you know, other than making people hate life)?

PD: The reason I wrote MASS is actually a very straight forward concept. The project began when I was contacted by an editor from Men’s Health who commonly did stories with myself and a couple other guys at Peak.

He said that a new intern just showed up to start working with him. The kid was a former college cross-country runner, and he was essentially way too skinny to be working for Men’s Health. The editor and a couple other people thought it would be fun to see how much mass they could put on him for his 16 week internship, and they were hoping that I could put a program together for him.

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Copyright: varijanta / 123RF Stock Photo

I got to meet the intern for a day, do some measures on him, and, “teach” him how to do everything. He was about 5’8″, and slightly less than 130 pounds. He had no previous strength training experience. I could tell that he was a very driven young man though, and the cross-country background is one that from my experience comes with a psychological paradigm of not being afraid to work.

Wrestlers and racers are people who often times will do whatever it takes no matter how difficult. My challenge was that I had to come up with a plan that would give this person maximum results without hurting him, and this was especially difficult because of his lack of experience.

From my experience everyone does everything wrong, regardless of how well versed in training they think they are. I don’t feel comfortable having people do anything unless I’m there to watch and coach them…so I had to get outside my comfort zone in actually writing MASS. So I designed this thing to intrinsically reward him with the programming, push him to his physical limits, and make absolutely sure he wouldn’t get hurt.

He did phenomenally well on the program. He gained 19 pounds of lean body mass in the 16 weeks according to our InBody equipment at Peak, which is absolutely preposterous when you consider he started off in the 120s.

At this point in time, Men’s Health was going to do a big story on Peak, because Peak was getting ready to move into a 25,000 sqft futuristic palace gym in Manhattan. Included in the story on Peak was going to be the intern story as well, and they were going to do something like name the program, “Best Program of the Year” or something like that.

I saw this as a golden opportunity to possibly earn some money from this, and I put a book together that would go along with this program. So I sat down on a weekend where I had nothing else to do and I wrote the book. It was a grueling weekend, and I probably looked a little bit like a bleary eyed Unibomber by the end of it, but the book was done.

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Unfortunately the Peak project fell through due to business side logistical complications, so the Men’s Health stories also never materialized, but by that point, MASS was born, and it has managed to create its own following, and it has steadily sold and continued to make people both hate and love me in expanding spheres.

TG: I have witnessed it in action – several coaches I know have done the program1 – and can vouch for its effectiveness.

Straight up: would you agree most people DO NOT train nearly hard enough?

PD: I honestly don’t know if people don’t work hard enough. I think people are just disorganized with training. When I design training sessions, I think about things like somebody would if they had to design a factory assembly line to produce at the highest level of efficiency.

I have zero time to waste, I have a valuable commodity that I have to pump out, and I don’t care about your feelings.

I time everything. I’ve never been a huge fan of technology in the weight-room other than the clock.

I’m familiar with different energy systems, loaded movement types, types of muscular contractions, speed and agility, movement quality…you know, the endless list of qualities that actually need to be developed in a performance oriented gym.

There are so many qualities that are necessary for athletes that you need 15 day weeks and 34 hour days to actually do everything you need to do. You always have to scrap certain concepts and qualities, short time (I can’t have you sitting around for 6 minutes during rest periods to maximize your phosphagen system’s substrate stores), and generally compromise the perfect textbook physiology development of things…but you blend, mix and match, and do the smartest things you possibly can to make it look right, and let people feel like they’re having a worthwhile training experience.

With MASS, there was only one goal, and it was purely body composition optimization. I wasn’t trying to help people with peaking for a race or a strength contest, or get ready for the football season, so in reality organizing it was a breeze…no movement prep, no power production development, no reactive components.

It just comes down to what is the goal, and how do I get to the goal?

With body composition goals involving muscle mass, it’s not that hard…mechanical load, mechanical work, heat, and acidity…works every time.

People are willing to work hard to get there if they want that goal, and you can explain why those variables are the ticket to that goal. Now you just have to organize things for people to to do, and give them something they feel like is a meaningful challenge. That’s where the MASS book actually comes into play.

  • It’s written in a way that explains why taking a certain approach is the correct approach.
  • It explains why a certain mindset is the right way to carry yourself. It gives you the organization of the programming, which is very efficient, and basically guaranteed to change your body composition.
  • It gives you guidance, direction, and order. It will also motivate you, and the program itself will motivate you, because you have to keep trying to beat yourself, and if you actually manage to do so, you will feel rewarded.

I don’t think people are unwilling to work hard. Everybody who has done this program has worked hard and loved it. People just haven’t put themselves into the right situations or environments to be able to appropriately work hard in a very directed manner.

TG: Well stated my man, thank you. I respect your approach to training and program design because it’s simple. Nothing about MASS says “fancy” or “elaborate,” which is why I LOVE the constant references to Rocky IV. Why is it so hard for many people to understand this concept? That training doesn’t have to advanced or nuanced?

PD: This is a great question. I think I could answer this in a million different ways, but I’m going to stick with one thread here.

Our industry is generally full of people who were failed athletes…but specifically failed athletes who were incredibly driven, tried hard, and were willing to do whatever they had to do to make it.

Coaches are probably people who, when they were athletes, were the people that their coaches loved…because they were the scrappy athlete, the kid who studied the game…and they were rewarded for this behavior with the praise, attention, and approval of the coach…all of this creates a cycle.

The people who fit into this failed athlete/future coach pedigree are routinely the people who believe that if they just did this, “one thing” differently, then it would have been all different.

We are a population of people who are always looking for the secret ingredient…it’s this new thing where you press on weird spots and the person moves like a baby, and now they can magically move better forever…wrong…it’s this new thing where you find and feel your left pterygoid, and now you can throw a baseball 5 mph faster…wrong…it’s this new thing where you touch these lights on a board that light up randomly, and you can save any shot from any direction as a goalie…wrong.

The dirty secret is that consistency, habit, intelligence, and managing the big picture is the only thing that has ever and will ever matter.

Photo Credit: www.jtsstrength.com

When I think of improving performance, I’m always trying to improve biomechanics and fitness, because the two compliment each other. Biomechanics is this positional, mechanical, psycho-social, sensory, contextual, and environmental monster of inputs and outputs that the smartest people in our field spend their entire waking hours and lives trying to wrap their mind around to figure out.

And then you hear some ass-clown trainer spit the dumbest shit imaginable about how fucking ankle band lateral walks and spreading the knees are going to be the magic bullet fix for some jumbo shrimp looking 140 pound 20 year old bag of dicks that can’t do a fucking pull-up and runs a mile in 12 minutes.

TG: HAHAHAHAHAHA. How do you really feel Pat?

That’s the kind of shit that makes me want to tombstone piledrive somebody into that pit of needles from the Saw movie franchise.

All day in NYC I see trainers taking fat women and having them do endless stupid movement prep drills with them and overhead squatting them with dowels. Maybe this fat woman can’t move because her gut is in the way.

Maybe she just needs to do something she can’t fuck up, like the most basic hip hinge possible…and oh by the way a bench press is a good fucking exercise.

Copyright: halfpoint / 123RF Stock Photo

From what I can tell, almost everybody in our industry sucks at movement…and we try to do seriously fancy shit that we fuck up left and right.

Maybe your cocky trainer ass should stick to basics. If you suck at it, do you really think your dumbass motor moron client is going to have a fucking chance? Hell no dummy.

That person needs to sweat and do basics, and feel like they actually accomplished something. Give that person some damn pride, and let them work hard in a way where they won’t hurt themselves.

Christ, I could go on all day on this one, and you finally got me swearing…this one did it.2

No, trainer/strength coach, you never were going to make it in the sport you loved. The cream always rises to the top. No, you’re never going to be an elite weightlifter unless you started somewhere around 10…but feel free to destroy your joints in your pursuit of this goal.

No handstands are not going to improve anything other than your ability to do a shitty handstand because you didn’t start gymnastics when you were 8 years old.

Shut your mouth, do basic lifts, sprint, do agility drills, and probably some basic cardio, and guess what you’ll probably stop being as fat, weak, and hurt as you are right now. Fuck.

TG: WHEW – that was an EPIC rant Pat. I hope all the walls are safe wherever you were when you wrote that….;o)

I know it’s a cliche question – sorry – but can you give your “top 3” reasons why many people fail to see much progress in the gym? How is MASS going to address them?

PD: Top 3 reasons why people go nowhere in the gym.

1. People Pick the Wrong Exercises for Their Goals.

If your goal is to change body composition, you need to do as much mechanical work with load as possible. Mechanical work is the result of force times distance. Do not pick low force exercises with small excursions built into the movement. The right exercises are hinges, squats, split squats, presses, and pulls. I’m not against direct arm and calf work, but that’s the spices you sprinkle on at the end of cooking a dish.

2. People Pick the Wrong Sets and Reps Schemes.

Most People are weak and unimpressive. If I do a 5 rep set of bench press with such people, they might be using 145…but then I take 5 or 10 pounds away and they do it for 20. There’s no rhyme or reason to most people…their muscles aren’t working synchronously, they’re more psychology cases than physiology cases.

They’re going to build more strength doing 15 reps with slightly less weight compared to 5 reps with slightly more. People need practice and volume.

Everybody thinks they’re a damn international weightlifter who needs Prilepin’s table applied to all their programming. Do more mechanical work…push that variable and you’ll be amazed at what happens.

3. People Don’t Time Their Rest.

Easily the most powerful adjustment I’ve ever made. It’s so simple and so powerful. Nobody is accountable, and perception of time is something that nobody experiences accurately while exercising.

If you’re not timing things, you are wasting a ton of time, guaranteed. MASS addresses all of these factors. You’re going to deadlift, squat, press, and pull your face off.

Everything is timed.

Everybody sees crazy results.

TG: BOOM. Want to find out for yourself why MASS has garnered such a loyal following? Go HERE and see for yourself. It’s on sale this week only (until 10/23).

mass-download
CategoriesStuff to Read While You're Pretending to Work

Stuff To Read While You’re Pretending To Work: 10/14/16

I’m heading to Minneapolis, MN today where Dean Somerset and I will be putting on our Complete Shoulder & Hip Blueprint workshop this weekend.

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Copyright: aneese / 123RF Stock Photo

 

It’s our last LIVE event before he and I release the digital product onto the world in the very, very near future.

Are you excited?

 

Anyways, I’ve packed my Billy Heywood t-shirt (<— please tell me someone gets that reference) and since I land somewhat early I plan on taking in some of the sights and sounds of the city. Anyone have any suggestions?

Some Stuff to Check Out Before You Read Stuff

1) CORE will be hosting the I Am Not Afraid to Lift (Mindset Edition)workshop featuring Artemis Scantalides and my wife, Dr. Lisa Lewis.

Date: Sunday, November 6, 8AM-5PM.

If you’re interested in learning more about kettlebell and bodyweight training, proper technique, programming, as well as how to develop sound mindset strategies to enhance performance, this workshop will be a great use of your time.

This workshop is appropriate for women who lift of all levels, from women who have never lifted weights before, to beginners to advanced lifters. Men have attended too…;O)

There are only four spots left. For more information you can click HERE (<– click events tab).

2) Week #2 of John Rusin’s Functional Hypertrophy Training program has continued to kick my ass. It’s been a long time since I’ve done an extended high(er) volume training program, but I seem to be adapting nicely.

All of my lifts went up from last week, and I’m looking gunny as shit. So it’s working. As I noted last week my plan is to do this program for a minimum of twelve weeks and to discuss my experiences with it along the way via social media.

If you’d like to jump in on the action go HERE and then use the code TG10 to save a little money off your purchase. Lets get jacked (and commiserate) together…;o)

And now lets get to the stuff to read.

Why the Active Straight Leg Raise? – The Strength Faction

When I took both the FMS Level I & II courses last year one of the things that really stuck out to me was 1) how absurdly protective some fitness pros were about their movement quality. Giving someone a “2” on their overhead squat was equivalent to tar and feathering them based off some of their reactions. Some would debate the number as if getting a “not 3” made them less of a quality human being. It was funny.

And 2) how MONEY the ASLR screen is.

That shit cleans up everything. The squat, the hip hinge, your pigsty of a room. Everything.

My boys over at the Strength Faction – Todd Bumgardner and Chris Merritt – provide some insight on why the ASLR is so integral to good movement.

How to Fix Low Back Stiffness/Rounding in the Deep Squat – AcuMobility

I’m really liking all the content the crew over at Acumobility – Brad Cox and Julian Cardoos – are putting out lately.

This was a very cool video to watch in real time as Brad helps fix a wonky deep squat with a high-level CrossFit athlete.

Dear Fitness Industry – Michael Keeler

This….was……amazing.

Do we really serve the needs of clients? Do we really listen to them?

SOCIAL MEDIA HIGHLIGHTS

I see many of my colleagues doing this and figured I’d jump in on the action. You know, cause I’m important.

Twitter

Instagram

CategoriesCorrective Exercise Exercise Technique Exercises You Should Be Doing

Exercises You Should Be Doing: Tall Kneeling Overhead Press off Bench

I’ve often be anointed as the “guy who dislikes or hates overhead pressing” on the internet. Given it’s the internet, this is pretty good. There are worse things to be called.

The statement itself isn’t entirely false.

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Copyright: mavoimage / 123RF Stock Photo

 

However, it does need to be tweaked:

“I am not against any one exercise or feel a exercise in particular needs to be contraindicated 100% of the time.3 I do feel there are contraindicated lifters and exercisers.”

Point blank, most people move like shit; especially overhead. And while it’s a blanket comment to make, and there’s a degree of N=1, I’ve-been-coaching-people-for-14-years-(eight of which in a facility where a bulk of the clientele were overhead athletes)-I-know-what-I’m-talking-about, snootiness involved, if you watch most people attempt to do anything overhead, the proof is in the pudding.

First off, pudding is delicious.

Second, here’s what you (tend to) end up seeing:

This:

Take note of the picture to the left. Excessive lumbar extension, massive rib flair, and forward head posture.

Or This:

A cascade of clusterfuckery. <– Not the scientific term, but you get the idea.

Now, to be fair: there are plenty of people who perform overhead pressing movements like the ones pictured above and never have any issues. They’re the outliers. You (and your clients) are likely not them.

In my world…“people need to earn the right to overhead press.”

We spend very little time overhead on a day-to-day basis. Unless you’re paid to hurl 95 MPH heaters 60.6 feet, are an competitive OLY lifter, or, I don’t know, are obsessed with jazz hands…you (probably) don’t spend a lot of energy within that range of motion.

Photo Credit: www.medfordpublicschools.org

To reiterate: I am not against overhead (or vertical) pressing. It’s a basic movement pattern that should be trained or utilized in the weight room and/or in everyday life. There’s a bevy of benefits that result from it. Unfortunately, for a vast majority of people, due to any number of factors ranging from lack of lumbo-pelvic control, tight/overactive lats, scapular dyskinesis (stemming from soft tissue or structural/capsular issues), and Upper Cross (computer guy) Syndrome, it becomes problematic…and “bad things” end up happening.

NOTE: for those who want to geek out more on this topic and read more of thoughts on upper extremity assessment, overhead mobility, etc, you can go HERE and HERE and HERE.

I prefer not to dwell too much on what people can’t do, and more so on strategies that 1) may be a better fit at that point in time 2) are more “joint friendly” and 3) help to still increase one’s overall level of badassery.

Tall Kneeling Overhead Press – off Bench

 

Who Did I Steal It From: strength coach Joel Seedman.

What Does It Do: It still trains the overhead press, albeit in a fashion that’s a little more joint friendly. By performing this exercise tall kneeling (and on a bench….where there’s only two points of contact rather than four) a few things happen:

1) It makes it much harder to compensate through the lumbar spine. If that happens, you fall off the bench.

2) It forces the lifter to use a lighter load. I believe Joel has mentioned in the past that with this variation you can expect to use 80-90% of what you’d normally be able to do with a strict overhead press.

3) There’s an immense amount of core engagement.

Key Coaching Cues: Don’t be a hero: go light. Once in the tall kneeling position, be sure to turn on glutes and to brace the abs. As you press overhead the idea is to keep the rib cage locked down throughout duration of the set.

Have fun.

Categoriesbusiness fitness business

3 Steps to Fail-Proof Your Gym

A few weeks ago I received a text from my good friend (and former business partner) Pete Dupuis. He and I are both obsessed with Jason Bourne, so the first part of the message contained some sort of arbitrary reference to David Webb. We’re cool like that. The second part, though, asked if I’d interested in him writing a blog post on why me leaving Cressey Sports Performance and opening CORE was a good idea.

Apparently it was a topic that popped into his head during a 3AM, sleep-deprived haze as he was attending to his newborn son. Creative juices can strike at any moment I guess. This is good news given my wife and I are expecting at the end of January.

Anyways, I said “of course,” and what follows is, well, pretty freakin awesome. I’ve always said that gym ownership is NOT for everyone and that industry peeps need to erase the notion from their mind that the only way to “make it” is to sign a lease.

I fought the idea of gym ownership for as long as I could, until I couldn’t any longer. Until it made sense. 

Enjoy.

3-steps-to-fail-proof-your-gym

Opening a Gym? Do These 3 Things First

Just over a year ago Tony Gentilcore made the difficult decision to walk away from Cressey Sports Performance. After more than 8 years of coaching, learning, and business development, it was time to step out from behind the CSP curtain and let the Gentilcore brand loose on the local fitness community.

Tony made the right move; I’m proud of him.

Here we are just a year later, and he’s flipped his world upside down…in a good way. In the past 12 months, he’s presented on multiple continents, recorded a fitness product alongside Dean Somerset, conceived his first child4, and gone from independent contractor to full-blown fitness facility owner.

I want to show you why Tony’s decision to open his own gym (one that thousands of people fail at each year) is extremely likely to succeed. Here are three important things he did in advance of pulling the trigger on this venture to ensure that he see a return on his investment:

1) Tony Accrued TONS of Career Capital

In a field where the barrier to entry is essentially the internet access you need to secure an online fitness certification, Tony has taken an increasingly rare route to “expert” status; he actually set foot on a gym floor for thousands of hours and earned the title.

Coming out of college, he worked split shifts in a corporate fitness setting and would eventually transition to a commercial gym personal training role for multiple years before helping to launch Cressey Sports Performance (CSP).

Tony then proceeded to accumulate more than 10,000 hours of time functioning as a strength coach here at CSP (actually closer to 12,000 – I did the math). When you add up the time spent coaching in all three settings, it is safe to say that he piled up something in the vicinity of 20,000 hours on “a” gym floor prior to announcing the birth of “CORE” to the fitness world. That’s more than 830 entire days of lessons learned, people.

tg-coaching

In more than a decade of build up to CORE, Tony experienced multiple training models, learned to sell effectively in each, and identified his ideal business model and coaching format. He’s also been an employee, an employer, and an influencer in the development of a recognizable fitness brand.

Now I want you to stop and think about all of the gyms you are aware of. Can you name a single founder of one of these businesses with more relevant experience than Tony going in to the launch?

Don’t waste too much time trying to identify someone; this person doesn’t exist.

2) He Accumulated Good Will from Industry Influencers

Gyms that could be fantastic fail every day because of extensive competition. It’s nearly impossible to find a desirable location for your gym that is not already overflowing with competitive exercise alternatives. The unique advantage that Tony possessed coming in to this process wasn’t his funny blogs or his ability to instruct the perfect Turkish getup – it was his network.

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On the day that he formally announced his departure from CSP on his Facebook page, Tony accumulated 644 “likes” and more than 100 comments wishing him luck and positively reinforcing the move. If you work your way through the comment section, you’ll quickly realize that it reads like the “who’s who” of our little fitness bubble.

The good will didn’t stop there; he went on to record more than a half dozen podcasts discussing his next step and ultimately saw his message reach the far ends of the online fitness community. People were talking. Everyone was talking. Leads started rolling in in the form of emails, and messages on Facebook and Twitter. He wasn’t opening the doors to his business at the same starting line as his competition. Tony was working with a stacked deck.

The lesson here isn’t that you need to spend your time and energy attempting to convince people to share your message on the internet. Instead, it is that you should spend more time making friends than you do accumulating enemies. You’ll be hard-pressed to find somebody who dislikes Tony in this field.

You can’t just ask for a spot on a popular podcast like The Fitcast simply because you need to announce your new business venture. Instead, focus on earning that trust and fostering relationships over time so that when the moment comes for you to take a professional jump the way that Tony did, the most influential people in our field are lining up to ask how they can help.

3) He Didn’t Overreach

Aspiring gym owners aren’t always effective at separating the difference between wants and needs. Sure, you want a 10,000 square foot gym outfitted with $100K in Keiser equipment, but do you need it to be profitable and happy?

Instead of dreaming up his perfect space and building accordingly, Tony started by outlining his perfect lifestyle and began constructing a business model and gym that allowed him to maintain it.

core-white

While most are asking themselves how many power racks and platforms they can cram in to a unit, Tony was wondering how much square footage he’d need to be able to coach clients 20-ish hours per week while leaving enough time to publish 100+ blogs annually and also be a present father in the very near future.

Being a new gym owner doesn’t mean that you have to work 7-days per week in year one. Tony assumed responsibility for an 800 square foot space, negotiated a tenant-friendly lease agreement, and identified a pair of likeminded coaches who were willing to pay their share of the rent in an independent contracting format. He was hardly stretching himself thin.

Tony “took the leap,” but in doing so, manipulated the risk to maximize an efficient journey to the inevitable success he set himself up for leading up to his move.

About the Author

Pete Dupuis is the Vice President and business director of Cressey Sports Performance, one of the premier training facilities in North America. He also learned how to deadlift from Tony Gentilcore back in 2006. True story.

He writes a very successful website targeting the “fitness business” crowd HERE and you can also follow his shenanigans on Twitter HERE.

Categoriesmindset Motivational psychology

The Powerful Perfectionist

I have a BIG treat for you. My wife, Dr. Lisa Lewis, is making a much anticipated cameo on my site today. People loooove when she chimes in and writes an article for the site. Tony Gentilwhonow?

Enjoy.

She trains. Hard. Makes progress and achieves goals. Inspires and impresses others. She balances work, finances, family, friends, food, and her fitness. The fact is: she’s amazing. But the feeling? It’s often something quite different.

Copyright: <a href='http://www.123rf.com/profile_ammentorp'>ammentorp / 123RF Stock Photo</a>
Copyright: ammentorp / 123RF Stock Photo

 

A woman wrote to me several months ago about being stuck. She explained:

“[Lifting] is hard, I put in tons of effort and I struggle to be ok with this…the fact that it doesn’t come easily to me despite all my hard work, sweat, and effort.  I struggle with feelings of disappointment and feeling like I am letting myself down and my trainer down if I do not perform to MY unrealistic expectations… I fall into the comparison trap and thinking I “should” be like some random girl I will follow on Instagram.  It SHOULD be easier.  I SHOULD be squatting 225 for reps. Sometimes I struggle to celebrate the small victories and instead get down for the little things I didn’t do… the doubtful voice in my head or other distractions/stressors of life (work, relationships, etc)… still creeps in there, especially mid set if 1 of my reps wasn’t “easy” or “perfect”.

Sounds sad. Sounds frustrating and lonely. Sounds like a fun-sucking, comparison-focused, judgmental, negative, cycle.

Sound familiar?

Perfectionism has been defined in many ways. The “refusal to accept any standard short of perfection,” means that the perfectionist rejects any outcome or effort that is devoid of flaws… less than The Most… secondary to superlative. And in order for the perfectionist to ‘accept’ an outcome, it must be possible for there to even be such a thing as “perfect” in the first place.

What About the Strength Training Perfectionist?

Perfectionism can be viewed as a personality strength in athletic contexts (Hill, Gotwals, Witcher &

Copyright: gajus / 123RF Stock Photo

Leyland, 2015). As you might imagine, dedication and intense pursuit of success bode well for those in pursuit of a lofty (or in this case, heavy) goal.

Joachim Stoeber, professor of psychology at the University of Kent, recently described perfectionism as a “double edged sword” (2014). On one hand, perfectionism can be motivating. It can help us to feel determined, to fight for our goals and make the sacrifices necessary to progress in our training. On the other hand, perfectionism can fuel our inner-critic. It can keep us focused on our short comings and blind us to any progress we’ve made along the way.

Strive for perfection – but don’t be concerned about past imperfection.

Researchers of perfectionism have described healthy and unhealthy subtypes of perfectionism (Flett & Hewitt, 2005; Stoeber & Otto, 2006). Sometimes referred to as ‘healthy perfectionism’ and ‘neurotic perfectionism’, clear themes have emerged. Striving for perfection means to focus on the process (which I’ve written about in the past).

The striving perfectionist uses her energy to move toward the goal, as opposed to worrying about the outcome. In contrast, the neurotic perfectionist ruminates on past performance that was imperfect. She judges herself harshly, talks down to herself, and ends up feeling defeated, deflated, and less-than. She gets ‘stuck’, and not only does this lead to feeling bad, it has deleterious effects on future performance!

How to Strive for Perfection

Copyright: dogfella / 123RF Stock Photo

Set goals. Don’t shy away from your aspirations – but be intentional. Specifically, I recommend setting a goal, and being as specific as possible. Identify a timeline for your goal, and check in with a friend, gym-buddy, or professional about it – is this realistic?

Set yourself up for a 99% chance of success. If and when life gets in the way (catching a cold, going away for a long weekend, having a “pizza-emergency”) be flexible and adjust your goal so that you can stay on track with progress and continue to move forward. Any thought process or goal that keeps your focus on the past, and makes you feel bad about yourself, is a total waste of your time.

I cannot stress this enough: when you get down on yourself, and stuck there, you are wasting your time, and your energy, and you have nothing to gain. When you do have a setback or a failure, remember it’s just data and use the information to adjust your goals, reframe your intention, and keep it movin’!

Do Not Concern Yourself with Imperfection

Researchers and optimists agree: getting down on yourself for not being “good enough” is useless. Over the years, I’ve heard clients tell me they think it is productive to beat themselves up or shame themselves after a “failure”.

Some describe this as punishment, or penance for imperfection. Punishment is significantly less effective than reward. Reinforcing what you do correctly will keep you on track in the long run; punishment may have some temporary, short-term benefits, but those will quickly lose their power, forcing you to either get meaner with yourself, or abandon your goal altogether.

If you get stuck with perfectionistic concerns, here are some quick tips:

1) Turn the page: Remind yourself you’re wasting precious time and energy! Re-focus on the next opportunity to work toward your goal.

2) Re-frame “failure:” It’s just information. Falling short of your goal doesn’t mean anything about your worth, your value, or your capacity for improvement. It’s just a data-point that is relevant to that particular performance. Process it, consider how it can inform future goals and performances, and then move on.

3) Lighten up!: There are many benefits to being a perfectionist… so maximize the benefits and minimize the drawbacks. If you’re getting all bent out of shape about being 10 pounds short of a PR, or 3 pounds shy of your goal weight, simmer down! Your missing the forest for the trees. You’re missing out of feeling strong, healthy, happy, and fabulous, all because you’re off by a few digits. How silly can you be?!

Good luck!

NOTE: Lisa will be co-presenting with Artemis Scantalides on the I Am Not Afraid to Lift (The Power of Mindset Edition) on Sunday, November 6th at my studio here in Boston. Only 2-3 spots are available.5

Register TODAY under ‘EVENTS’ HERE.

Citations

Flett, G.L. & Hewitt, P.L. (2005). The perils of perfectionism in sports and exercise. Current Directions in Psychological Science, 14, 14-18.

Hill, A.P., Gotwals, J.K., Witcher, C.S. & Leyland, A.F. (2015). A qualitative study of perfectionism among self-identified perfectionists in sport and the performing arts. Sport, Exercise, and Performance Psychology, 4, 237-253.

Stoeber, J. (2014). Perfectionism in sport and dance: A double-edged sword. International Journal of Sport Psychology, 45, 385-394.

Stoeber, J. & Otto, K. (2006). Positive conceptions of perfectionism: Approaches, evidence, challenges. Personality and Social Psychology Review, 10, 295-319.

About the Author

Dr. Lisa Lewis is a licensed psychologist with a passion for wellness and fitness. She earned her doctorate in counseling psychology with a specialization in sport psychology at Boston University, and her doctoral research focused on exercise motivation. She uses a strength-based, solution-focused approach and most enjoys working with athletes and athletically-minded clients who are working toward a specific goal or achievement.

Lisa is also a certified drug and alcohol counselor, and has taught undergraduate courses as an adjunct professor at Salem University, Wheelock College, and Northeastern University in courses including exercise psychology, developmental psychology, and abnormal psychology. Lisa currently works as the assistant director of a college counseling center in Boston, MA, and she has a small private practice in the nearby town of Brookline.

As a new addition to the “I Am Not Afraid To Lift” workshop, Lisa will integrate mental skills into the physical skills training of the day. Mental skills can enhance performance, maximize motivation and prevent barriers like negative thinking, fear, and self-doubt from interfering with goals.

CategoriesStuff to Read While You're Pretending to Work

Stuff To Read While You’re Pretending To Work: 10/7/16

The Sox lost last night, so eff it….lets just get into this week’s list of stuff to read.

Copyright: maglara / 123RF Stock Photo
Copyright: maglara / 123RF Stock Photo

Some Stuff to Check Out Before You Read Stuff

1. Last Call: Dean Somerset and I will be in Minneapolis, MN (at Movement Minneapolis) next weekend (Oct 15-16th) for our final Complete Shoulder & Hip Blueprint workshop in 2016. It’s going to be an awesome, especially since Dean promised to lip sync You Outta Know by Alanis Morissette while discussing hip anteversion. Because, you know, he’s Canadian she’s Canadian, it makes sense.6

Go HERE for more information and to sign-up.

2. CORE (<– that’s my studio in Boston) will be hosting the I Am Not Afraid to Lift (Mindset Edition) workshop featuring Artemis Scantalides and my wife, Dr. Lisa Lewis.

Date: Sunday, November 6, 8AM-5PM.

i-am-not-afraid-to-lift

If you’re interested in learning more about kettlebell and bodyweight training, proper technique, programming, as well as how to develop sound mindset strategies to enhance performance, this workshop will be a great use of your time.

This workshop is appropriate for women who lift of all levels, from women who have never lifted weights before, to beginners to advanced lifters. Men have attended too…;O)

Early bird rate ends THIS SUNDAY (10/9) and there are only five spots left. For more information you can click HERE (<– click events tab).

3. For a little change of pace I started Dr. John Rusin’s Functional Hypertrophy Training program this week.

  • OMG I have been so sore all week (but in a good way). Definitely more volume than I’m used to, which is a good thing. It’s been a looooong time since I’ve done something like this. I’m looking forward to the process.
  • I’m learning a lot doing it. I can tell John put a lot of thought into the structure of the program and everything – from exercise selection to exercise order – makes sense and has a purpose.
  • Fuck him for making me so sore.

My plan is to do this program for a minimum of 12 weeks and to detail some of my experiences along the way via social media. If you’d like to jump in on the action go HERE and then use the code TG10 to save a little money off your purchase. Lets get jacked (and commiserate) together…;o)

And now lets get to the stuff to read.

6 Ways to Reduce Shoulder Pain During Squats – Tony Bonvechio

It’s common for many lifters to experience shoulder pain or discomfort when squatting, especially with heavier loads and/or frequency.

In this article CSP coach Tony B breaks down some strategies you can implement or consider to prevent that from happening in the first place.

What Women Should Eat to Build Muscle – Dr. Cassandra Forsythe

Cass hits everything in this article – how much protein to eat, whether or not nutrient timing matters, and attempting to finally putt an end to carbohydrate phobia. And those are just the tip of the iceberg.

Excellent article here.

Certified Weightlifting Performance Coach – Wil Fleming

 

TODAY (Friday, October 7th) is the last day this certification will be open. Wil is one of the best OLY coaches out there and this resource is, hands-down, one of the most thorough (and accessible) of its kind I have come across in a while.

If you’re a coach/personal trainer and looking to take your skill-set to the upper echelons of excellence you can’t go wrong here. And, it’s at a very affordable price.

Don’t miss out, go HERE, and clean up those cleans.

Social Media Highlights

I see many of my colleagues doing this and figured I’d jump in on the action. You know, cause I’m important.

Twitter

Instagram

The 1-Legged RDL is a great exercise, but lends itself to some common errors. Top video showcases a poor looking example. Very little hinging coming from the hips and almost looks as if I’m just lowering the DBs with my arms. Notice, too, how I lose spinal position and bend at my waist. BOTTOM video showcases a proper RDL. Some cues I like: 1) backside stays long. Meaning from head to heel I should stay in a straight line. Here I also like to cue “move your heel away from your head as far as possible.” Another cue that works (mostly for geeks) is “pretend your Han Solo in Episode IV in that scene when him and Luke are in the trash compactor and you need to push the walls away with your head and heel.” 2) The big toe of the moving leg should stay pointed towards the floor the entire time and towards midline of the body. This will help prevent the hips from rotating too much. And 3) the idea is to get the hips to do the work via a hinge pattern. Many people get in the habit of actively using their arms to lower the DBs towards the floor. Instead I like to cue people “soft knee, and the only way the DBs are moving is by you moving BACK into the hip.” The idea is not to lower DBs all the way to the floor. Some people may be able to do so and keep good spine position, but that’s about as rare as a Vegan Centaur. Move via the hip and use your “usable ROM” keeping good form, and over time that may improve. And yes, that’s Madonna playing in the background. So what. #singlelegtraining #rdl #personaltraining #coachingcues #doingshitright

A video posted by Tony Gentilcore (@tonygentilcore) on

Categoriespodcast

Cut the Sh!t Get Fit Podcast Appearance

I had the pleasure of being invited onto the Cut the S#!t Get Fit Podcast recently hosted by Rafal Matuszewski.

Needless to say he hooked me at the title.

Copyright: dr911 / 123RF Stock Photo

The only way you could possibly name a podcast more suited for my personality would be if you named it “The Deadlift Show” or, I don’t know “Dead Animal Flesh is Delicious Show.”

Nevertheless, it was a pleasure to be invited onto the show (which, coincidentally, has had several other esteemed guests such as Dan John, Krista Scott-Dixon, George Fear, and Jordan Syatt, to name a few).

Rafal and I discussed several topics, including fat-loss specific training (my take on it is a bit different than most), training for women, and my experience taking the Pinnertest.

It’s a short and sweet interview – 50 minutes – and is perfect if you’re looking to pass a little time today if you’re driving, at work, or stuck on public transit. Or if you just like listening to my voice, that’s cool too.

You can check it out HERE.

Categoriescoaching Corrective Exercise mobility

To Roll and Stretch or Not To Roll and Stretch

Here’s the deal: Whether or not someone should stretch and/or utilize the foam roller is up to them. There’s research and anecdotal evidence to back up both sides of the argument

I find value in both as a coach. Considering we’re talking about a 5-10 minute “investment,” and the abyss of benefits involved – improved tissue quality, increased tissue extensibility, decreased likelihood of injury, a more primed CNS, 1007% increase in general level of sexiness – I feel implementing both is a no-brainer.

Copyright: wavebreakmediamicro / 123RF Stock Photo

There’s a degree of expectation management involved, however:

1. Foam Rolling – harder doesn’t mean better. People seem to be under the impression that the more you grimace and induce “pain,” the more benefit you’re getting.

Here’s the progression most people take:

“Soft” Foam Roller —> “Hard” Foam Roller —> Rumble Roller (the one with those spikey thingamabobbers) —> PVC Pipe —> Barbell or Straight Up Lead Pipe —> Live Grenade.

Some people take foam rolling to the next level, as if the goal is to earn a Badge of Hardcoreness. BTW: that badge needs to happen. I do not agree with this approach and find it defeats the purpose.

I also understand there are camps out there who feel foam rolling is a complete waste of time. I tend to call in like with THIS response from Kevin Neeld.

2. Stretching – Lets be honest: this is the first thing that gets “tossed” when there’s a time crunch with training. I hate doing it, you hate doing it, the Easter bunny hates doing, everyone hates doing it. However, it’s hard to discount the mountain of research and anecdotal evidence that it works and does help people feel better.

And I know most people reading along agree with my train of thought: “I should do more of it.”

A funny thing: people tend to stretch what “feels good” or what they’re good at. Or, more commonly, they stretch, but they’re not stretching what they think they’re stretching.

I.e., not a good hip flexor stretch

Nonetheless, while I could keep going on and on and on I want to defer to my colleague, Shane McLean, who offers up some of his insights and “go to” rolling and stretching strategies he uses with his clients.

Enjoy.

To Roll and Stretch Or Not To Roll and Stretch (That is the Question)

Foam Rolling

Don’t you love that person who grabs the foam roller, plonks himself in the middle of the gym and proceeds to twist, grunt and grimace like a game of Twister?

Yeah, that person definitely needs a talking too.

Foam rolling is either better than sliced bread or a complete waste of time depending on whose camp you’re in. However, there is plenty of middle earth ground.7

You should think of foam rolling as a poor man’s massage. Having hands on you with the massage therapist inflicting pain is definitely more effective than the roller. However, foam rolling is cheaper and more accessible.

Just don’t go overboard.

Mike Boyle explains his rationale for foam rolling in The New Functional Training for Sports 2nd edition. He thinks foam rolling can help combat muscle creep.

Muscle creep is the extensibility of soft tissues which are those loaded under low pressure for an extended period of time.

A stretched muscle will attempt to go back to its resting length but will give up and in an attempt to bridge the gap will lay down more fibers. If the stretch is applied slowly enough the muscle will change its length and retain that change (Myers 2009, 36).

Doesn’t that sound creepy?

One study by back guru Dr. Stuart McGill concluded that “sitting with the back slouched for as little as 20 min can result in increased laxity in the posterior spinal ligaments” (McGill and Brown 1992).

Now if that doesn’t strike any fear into you to sit up straight this instant I don’t know what will. Prolonged spinal flexion can reduce back muscle protection of the underlying spine due to increased laxity. (1)

The muscles in the back already take a beating and going straight from the office to the squat rack would be as pointless as poking yourself repeatedly in the eye, for fun.

However, showing your muscles a little love with foam rolling to decrease muscular tension before crushing your squats and deadlifts sounds like a much better idea.

Foam rolling before warming up sets the table for a better warm up. A better warm up means a better training session and less chance of you ending up on the DL. Doesn’t that sound like a good idea? Thought you would see things my way.

Here are my five preferred must do rolls to help combat the creep and to feel and move well:

1) Foot Massage With Ball

 

2) Hamstring Roll

 

3) Piriformis Roll

 

4) Lower Back Roll

 

5) Thoracic Spine Roll

https://www.youtube.com/watch?v=LgNWSQx08Hw

 

Stretching

Stretching is one of those topics that fitness professionals will never sit on the fence about. It’s either the devil incarnate or it’s the cure all. Both sides will argue till their blue in the face.

When coaches get into a pissing match, it’s never pretty. There is plenty of name calling, hair pulling and chests puffed out. However, like with most polar opposite points of view, the truth lies somewhere in between.

Let Mike Boyle be the voice of reason here.

“A lack of flexibility seems to be a causative factor in many of the gradual onset injury conditions that plague today’s athletes. Overuse problems like patella-femoral syndrome, low back pain, and shoulder pain seem to relate strongly to long term tissue changes that don’t respond to dynamic stretching.” (2)

If static stretching good enough for Mike, it should be good enough for the rest of us. Besides, if you stretch for a few minutes it will feel good and the universe will not blow up.

Combining foam rolling for the back of your body with a few stretches for the front may help improve your range of motion and help the stretch tolerance of the foam rolled muscle.

Here my preferred “go to” stretches:

1) Hip Flexor

 

2) Half Kneeling Quad

 

 

3) Biceps

 

 

4) Chest

 

5) Anterior Deltoid

 

References

1. Is Activation of the Back Muscles Impaired by Creep or Muscle Fatigue? Daniel Sánchez-Zuriaga – Michael Adams – Patricia Dolan – Spine – 2010

2. The Effect of Static Stretch and Warm-up Exercise on Hamstring Length Over the Course of 24 Hours. Volkert Weijer – Gerard Gorniak – Eric Shamus – J Orthop Sports Phys Ther Journal of Orthopaedic & Sports Physical Therapy – 2003

About the Author

Shane “The Balance Guy” McLean, is an A.C.E Certified Personal Trainer working deep in the heart of Dallas, Texas.

No, Shane doesn’t wear a cowboy hat or boots.  After being told that his posture blows by Eric Cressey, he has made it his mission to rid the world of desk jockeys and have fun while doing so.

After all exercise is fun and never a “work” out.

You can follow Shane on Twitter HERE, and Facebook HERE.

CategoriesStuff to Read While You're Pretending to Work

Stuff To Read While You’re Pretending To Work: 9/30/16

I have a few editors who are, to their credit, patiently waiting for me to submit some articles. It’s 7:30 AM as I type this and I already cracked open a Spike. Time to get to work.

But first this week’s list to stuff to read….

Copyright: maglara / 123RF Stock Photo
Copyright: maglara / 123RF Stock Photo

 

As a quick reminder: Dean Somerset and I will be in Minneapolis, MN the weekend of October 15th to host our Complete Shoulder & Hip Blueprint. This will be our last one of these for the foreseeable future. Well, or until Backstreet Boys do another reunion tour.

You can get more details HERE.

As (another) quick reminder: Wil Fleming’s Certified Weightlifting Performance Coach is now available, but only through next week. If you’re like me and find that the OLY lifts are a coaching gap, this is a perfect resource to help narrow it. It’s really, really well done and it does a superb job at making something so complex, simple. It’s a testament to Wil’s phenomenal coaching style.

Check it out HERE.

Why Dieting Sucks – Brad Dieter

I’ve only just “discovered” Dr. Dieter’s work, but I believe I am borderline stalking him now. I’ve been creeping on his website, I now follow him on Twitter, and, surprise Doc, that’s me peering through your window…..;o)

This was an awesome “rant” he wrote I had to share. Like this gem:

“Most people would be far better off spending more time being well fed, and using that food to maximize training that improves their strength, power, balance, endurance, and conditioning and then using short, smart, dieting cycles to focus on fat loss. In fact, the more often you spend in a “normally fed” state the more effective short, intense, periods of dieting or cutting are. “Dieting” should be used in more of a controlled, pointed, manner to elicit a specific effect over a shorter time window.”

Personal Trainers: What The Hell Are You Doing? – Charles Staley

95-99% of personal training clients = Overweight. Under-muscled. Injury-prone. Metabolic disease risk. Low energy, low self-esteem.

What most of them need = more muscle.

“Muscle is what sets a cascade of positive adaptations into motion — faster metabolism, ability to eat more without consequence, more strength, improved endurance, better balance, increased bone density, less predisposition towards obesity and heart disease. Better energy, better sleep, higher sense of self-worth.”

What most of them get = not that.

Nice one coach!

Kettlebell Swings: You’re Doing Them Wrong – Kelli & Abby Keyes

Tons of practical info from Kelli and Abby on this one, and one of the best articles on the swing I’ve read in a while breaking down many common mistakes.

Social Media Highlights

I see many of my colleagues doing this and figured I’d jump in on the action. You know, cause I’m important.

Twitter

Instagram

1-arm DB row. At the top, how to perform it in way that makes my eyes bleed. Too much humeral extension (elbow going way past midline of body) is not necessary. More ROM, in this instance, does not equate to better. In fact, it can lead to anterior humeral glide syndrome and a pissed off bicep tendon and shoulder. The bottom video: how I like to coach this exercise. I definitely prefer to cue people to think “shoulder blade moves around the ribcage.” I.e., I don’t like trainees to keep their scapulae retracted the entire time (this can lead to a whole host of other issues, namely excessive downward rotation). It’s meant to move. Another cue I like: “bring elbow to hip.” The DB row is more of an arc motion than straight up and down. Also a pause at the top is never a bad idea. 90’s hip hop also helps.

A video posted by Tony Gentilcore (@tonygentilcore) on

Categoriesbusiness Motivational

Unexpected Entrepreneurial Shenanigans

“Unexpected entrepreneurial shenanigans.”

Those were the three words I wrote in the blank space describing my reason for having to cancel a Skype call with a marketing group recently.

Copyright: olegdudko / 123RF Stock Photo
Copyright: olegdudko / 123RF Stock Photo

 

I happily picked a time to reschedule and no more than an hour later received an email from one of the gentlemen I was supposed to meet up with more or less giving me kudos for coming up with the best “line” for canceling a meeting he had ever heard.8

I didn’t like cancelling, and I felt like a dick, but I was being honest.

Being an entrepreneur, is, in many cases, organized chaos. Emphasis on the chaos part.

Since leaving Cressey Sports Performance coming up on a year now, and embarking on some opportunities here in Boston, I wanted to share some quick tidbits, lessons learned, advice, and holy-shit-don’t-do-that-again moments I’ve learned as a newly minted “entrepreneur.”

I’m An Entrepreneur, I Guess.

To be clear, I don’t necessarily walk around referring to myself as an entrepreneur. As in: “Oh, hello, my name is Tony Gentilcore, entrepreneur.9 Maybe if my name was Elon Musk I could pull that off. But until I start sending rockets to Mars I’ll keep my mouth shut.

However, I’d be remiss not to point out that, since 2006 (when I first started writing) I’ve been busy building a “brand” that has become fairly recognizable within fitness/health circles. Despite having not officially become a “gym owner” since this year, in many ways I’ve worn the entrepreneurial hat for about a decade. And, honestly, if you’re in this industry as a personal trainer or coach, and even if you work in a commercial gym setting, all that follows still applies.

On to the pontification.

1) Books Are Cool. But They’re Books, Not Real Life.

I’m a firm believer that if you’re a fitness professional your reading or continuing education should be divided 50/48/2.

50% = Training, program design, assessment, exercise science, nutrition, or anything related to the fitness industry specifically.

48% = Business or personal development

2% = LOLCats

Admittedly, I didn’t hop on the business/personal development train until I met Eric Cressey, but ever since, I’ve been a staunch behavioral economics nerd. I devour books by the likes of Malcolm Gladwell, Dan Ariely, Chip & Dan Heath, Charles Duhigg, and the Freakonomics badasses.

It also helps I’m married to a psychologist. So getting into “lets communicate and talk about our feelings mode” isn’t uncharted territory for me.10

I feel it behooves any fitness professional to take the initiative and divide their reading material.

There’s only so much about squat mechanics you can digest that will have a carry over to your business success. If you have no idea what the term “overhead” means, how the Self-Determination Theory steers a lot of what we do as coaches, whether or not you should apply for an LLC, or have any idea how to create lead generation, you need to expand your horizons outside of Supertraining.

But take all of those business books with a grain of salt.

I’ll note, and this is something Mark Fisher brought up last weekend, most of the books you find on the New York Times Best Seller list are aimed at Fortune 500 companies. The authors write them in the hopes of getting hired by said companies as an consultant. As a result many of the “systems” and protocols they discuss in their books have little weight with a fitness facility of 1-10 employees.

Still read them. Just understand that what’s written on paper won’t always apply to real life if your company isn’t named Apple or GE.

2) Get an Accountant

Waaay back in the day, circa 2007, when we first opened CSP, I learned a hard lesson in money management.

Up until that point I had always been “employed” in the sense that I had taxes taken out of my pay check and then received a W2 at the end of each tax season.

Neither scenario happened back in 2007.

And while I wasn’t an idiot and understood the concept behind paying quarterly self-employment taxes, for lack of a better term, I effed up.

Like, royally.

Needless to say it didn’t take long for me to learn my lesson, and to hire an accountant. I’ve had the same one since 2008 and my man-crush on him grows each year.

He tells me what I can and cannot write off11, and also tells me where to siphon my money in order to better prepare for unexpected events and to better prepare for retirement.

He’s the man.

So, get an accountant, preferably one who’s familiar with the fitness industry (which mine is). The money you spend on him/her will more than pay for itself.

3) Find YOUR Work-Life Balance

I’m at a cool stage in my career. CORE – my training studio in Boston – is exactly what I need it to be.

core-01

Many reading know the story, but as a quick refresher: I left CSP in the fall of 2015. After eight years it was just time to leave. No weirdness or animosity or knife fights ensued. Initially – from Nov 2015 through June 2016 – I was sub-leasing space/time at an already existing studio underneath a woman who owned it.

It was a perfect scenario as I had ZERO interest in owning or running my own gym. I think there’s this weird “thing” in the industry where we’re programmed to think the holy grail is to own a gym, and that you’ve MADE IT once that happens.

That’s a bunch of bullshit. Gym ownership is not for everyone.

I ended up paying an hourly rent and could train however many clients I wished any way I wished (semi-private). Plus, it was only a mile from my apartment. And I could blast techno. #winning

June 2016: Circumstances arose where the person I was sub-leasing under was not going to renew her lease. She asked if I’d want to take it over? My initial reaction:

via GIPHY

Long Story Short:

In running the numbers – overhead (rent, liability insurance, utilities), additional equipment cost, miscellaneous stuff like hiring painters, flooring, making of new logo and sign, black lights and disco balls (kidding) – it was going to be cheaper for me to take it over.

That is, assuming I could maintain my current clients (I did), have systems in place to “recruit” new clients (always a work in progress), and have 1-2 trainers sub-leasing under me to help with rent.

Also, I knew I didn’t want to be coaching 25, 30, 40 hours per week. I could change my mind, but I don’t have much interest in growing CORE to CSP levels. As of today all I need is a (badass) space to train my clients 15-20 hours per week, and an open schedule to still pursue my writing endeavors, distance coaching and travel schedule, working on some fitness products, and time to practice my light saber skills.

It was the right fit for me.

It’s different for everyone…but finding YOUR work-life balance is crucial. Not only for long-term success (whatever that means to you), but for sanity, overall level of happiness, and fulfillment too.

[NOTE: I’d head over to Eric Cressey’s site and do a search for “developing revenue streams” if I were you. It’s what will allow you to reduce your coaching volume and build on your total income if that’s something you’re interested in.]

4) Don’t Be Afraid to Ask For Help

This is the part which served as the impetus of this post. I cancelled that initial meeting because, in many ways, I’m a one man show.

I write the programs and coach all my clients, I’m the one who writes all the blog posts (sans the guest posts, but even those take time to format), I’m the one who answers all the emails, interacts on social media, collects payments, schedules, and cleans the facility. And none of this takes into account the clusterfuck of fuckedness that goes into launching your first product (Ahem, Complete Shoulder & Hip Blueprint coming very, very soon), and other things such as podcast appearances, writing responsibilities for other sites, and you know, spending quality time with my wife.

Oh, and I’m expected to be jacked. So, there’s that too.

It’s only been recently I’ve asked for help. You can’t expect to do everything. Well, you can…it’s just the likelihood of you doing everything well – and without driving yourself crazy – is slim.

I hired a “virtual assistant,” Keeley, and she’s been a life-saver.

NOTE: Keeley is a real-live person. I just mostly interact with her via email.

She came recommended to me via another colleague, and the cool thing – and this is something for you, dear reader, to consider – is that I “pay” her with programs and coaching (and fist bumps).

It’s a trade-barter situation. She runs various administrative tasks for me and helps me stay more organized and less likely to light my face on fire, and I write her programs and help guide her towards deadlifting dominance.

Win-win.

5) Consider Your Toilet Paper

This tip from Sol Orwell, entrepreneurial master:

“As an entrepreneur, it is VERY important that you get the small details right. That’s what separates the haves from the have-nots.

As such, here’s a pro-tip on leadership: the toilet paper should roll down from the top, NOT the bottom.

You’re welcome.”

The seemingly trivial stuff matters. Not having a clean facility matters. Not dressing professionally matters. Not taking out the garbage matters. Replacing broken equipment matters. Playing Beyonce radio when your female clients demand it matters. Smiling (even when you’re having a bad day) matters.

BOOM.