I’ve been laying low on the writing front lately recovering from last week’s launch, and realized I never took the time to say those two words.
Thank you to everyone who purchased the Complete Shoulder and Hip Blueprint last week. It was a surreal experience on my end to have so many people lend their support and say such kind things about the resource.
As first product launches go I’d say it was a splendid success. I’d rank it somewhere between Miracle Mop and iPhone territory. Give or take a few dozen million units sold.
I may write something about my experience with the whole shebang down the road. I’ll discuss things like why I waited so long, why I chose this particular product, how Dean and I went about setting everything up for the launch, things I learned, mistakes I made, and whether or not I drank enough caffeine to kill a T-rex.1
Would that be something people would be interested in checking out and reading?
PS: psst, if you missed the party you can go HERE.
Stuff to Check Out Before You Read Stuff
1) No big deal…A Tribe Called Quest released their first album in 18 years today.
I was a junior in college the last time they released an album. Well, shit.
I grew up listening to 90s rap (and Tribe in particular) and remember the first time I listened to The Low End Theory…which I still feel is the best hip-hop album of all time and is still in heavy rotation for me. I can’t express how excited I am for this. I have a feeling that today’s squat sesh will be a good one.
2) I Am Not Afraid to Lift Retreat
Artemis Scantalides, Julia Ladewski, and my wife, Dr. Lisa Lewis just announced this amazing event.
It’s designed by women for women.
If you’re a woman and interested in being surrounded by other like-minded women in learning anything and everything with regards to kettlebell training, the barbell lifts, nutrition, and mindset strategies…this event is going to be right up your alley.
If it’s any consolation I’ll be there too, but I’ll be on baby-watching duty. By the time this event happens Lisa and I will have a 4-month old, and I figure he and I can hit up the pool area or maybe head out to the Glute Lab and chill with Bret Contreras. My little guy has gotta learn about glutes sooner or later….;O)
3) Advanced Kettlebell Ballistic Workshop at CORE
Also, speaking of Artemis: she’ll also be hosting an Advanced KB Ballistic Workshop at my gym in Boston on Sunday, December 11th.
You can go HERE for more details and to sign-up (under EVENTS).
I’m not going to mince words today: I stayed up late, you know why, and I’m exhausted. I don’t have any energy for witty banter or mental gymnastics today…so here’s a cool push-up variation you should try.
I’ve long been a champion of push-ups. However, I feel they’re the Clive Owen of the fitness and strength & conditioning world.
You know, Clive Owen.
This guy:
He’s an actor in such movies as Closer, Sin City, Inside Man, and one my favs of all-time Children of Men.2 He’s recognized as an excellent actor too. He’s been nominated for, and won, a few awards including the Golden Globe for Best Supporting Actor (Closer). If you’re a movie snob like me you know Clive and his work.
He’s not quite “A-list” though, or as well-known or revered as George Clooney, Denzel Washington, Tom Hanks, Will Smith, or Leonardo DiCaprio.
Which begs the question: “what in the name of two flying f’s does Clive Owen have to do with push-ups?”
Fair enough.
Clooney, et. al, are analogous to the sexier things we gravitate towards in the weight room, the movements that get more play or more of the spotlight: I.e., bench press.
People rarely get excited for push-ups, which is unfortunate because I feel they’re one of the most underrated exercises that provide a ton-for-our-training-buck.
This isn’t to the discount efficacy of the bench press. It’s a tool and a valuable one at that. It’s just that the push-up offers more than (many) people think:
1) I’m sure I can speak for many other coaches out there in saying that it’s rare when someone – average Joe to professional athlete – can walk in on Day #1 and perform a push-up, let alone several in succession, well.
It’s an easily butchered movement pattern and when used as an initial screen will highlight some significant dysfunctions – namely lack of lumbo-pelvic-hip control.
Photo credit: Greatist.com
2) The push-up helps keep shoulders healthy. How? Well, it’s a closed-chain movement (hands don’t move, but the scapulae can). When you only bench press – an open chain movement – you never allow the opportunity for the shoulder blades to move which can (not always) lead to shoulder discomfort or pain.
Part of what makes the push-up such a shoulder friendly exercise is that it allows the scapulae room to breath and move around the rib cage.
3) Push-ups can be hard. For starters: doing them right will help. Beyond that there are a bounty of ways to make them harder or more challenging to fit the needs/goals of the individual, which is another reason why I’m such a fan: they’re versatility.
Like this variation.
Chaos Push-Up
Who Did I Steal it From: Honestly, I forgot. I did not invent this exercise, but have seen them performed from other coaches such as Jim “Smitty” Smith and Todd Bumgardner. So, there.
UPDATE: yes, it was Smitty. He wrote about the chaos pushup in his Chaos Manual back in 2005.
What Does it Do: The instability or chaos of the band works wonders for additional rotator cuff recruitment, which in turn makes it an equally more challenging exercise with regards to core stability and control. I love to use this exercise with my overhead athletes in addition to my “regular” clients who just want not fall on their face…;o)
Key Coaching Cues: I’d suggest first and foremost to experiment with different bands and what height you start from. In the video above I have two Monster Bands attached. To make the exercise more challenging I’d either take away a band or lower the starting point. Or do this:
To make it easier you’d add bands or decrease ROM.
All the same cues I’d use for a “regular” push-up apply here. Abs on, glutes on, and keep head behind the chest as you lower (don’t poke head forward). The idea is to limit the “dip” of the bands and to keep them quiet. To do so it helps to think about pulling them apart. This will help with increasing body tension (and control).
As far as where to implement these in a program you have two choices:
1. At the start before a bench press session. These could serve as nice “primer” or warm-up to benching as the distraction of the movement will help activate the rotator cuff muscles. If this is the case I’d keep them to low(er) reps. The idea here wouldn’t be to fatigue the RC muscles as that would lead to superior migration of the humeral head into the glenoid fossa and increase the likelihood of impingement.
2. As an accessory movement after benching, or whenever.
It’s a question I’m asked often. And I can’t say I have a definitive answer. I’ve had coaches who were laid back and patient and coaches who were not that, and made a tornado look like a gentle Spring breeze.
In health/fitness circles, much like athletics, there’s a gamut of coaching personalities. On one end you have those coaches who are more observant and calculated with their feedback, seamingly Obi-Wan’esque with their cues and commentary.
And on the other end you have those who, for lack of a better phrase, come across as bat-shit crazy.
To their credit (“their” = celebrity/tv trainers): they do motivate people, and they do get results. Kinda. And they’re on tv, so they clearly know what they’re doing. (<— note sarcasm).
Who am I to say which “version” of a coach is better than the other? There are success stories on each side of the spectrum. However, I find the most successful coaches/personal trainers, and the ones I respect the most, are those who get results, but are also empathetic towards their clients.
There’s a time and place to be the drill sergeant. But it’s a time that’s few and far between. And, just to toss it out there: if these so called “celebrity/tv trainers” many people look up to as the creme of the crop were so good and so effective, why then do a large percentage of their “clients” tend to regain their weight back?
But then the counterpoint can be made that many of these shows – like The Biggest Loser – only exist because the objective is to see who can lose the most amount of weight in “x amount of time.” In that sense, the coaches are doing their job. Very, very well mind you.
It’s a massive catch-22 of Hellerian proportions.
However, if you ask me…it’s less coaching and more a crash course in clusterfuckery. But I’m getting off on too much of a tangent. Shane McLean did me a solid and put together this excellent guest post today on the idea of what entails “good coaching?”
Enjoy.
What Does Good Coaching Look Like?
Recently, I was watching my 10-year-old son play his rec-league soccer game. To say they were getting beaten was an understatement, and everyone on our sideline was getting frustrated.
The coach was screaming at the kids, the refs and pretty much anything else that moved. In the second half, with the result absolutely in no doubt, one of our kids misplayed a ball and the coach snapped.
“SHIT,” he screamed, loud enough that everyone could hear. My oldest son thought this was hilarious, and I had to explain to him why this was not good coaching.
Swearing in front of children to get your point across is an example of poor coaching in my humble opinion.
However, people who haven’t been exposed to a lot of quality coaching in their lifetime may think all coaches behave like
Middle school P.E teacher.
Swearing soccer coach.
Weight loss coaches on reality TV.
Lou Gossett Jr in an Officer and a Gentlemen.
Or
All the above
Warning- Colorful language alert.
Since becoming a coach, I have witnessed the good, the bad and the ugly side of coaching. I’m inspired by great coaching. However, I wanted to beat my head repeatedly on a brick wall when I witnessed this incident back in 2013.
https://youtube.com/watch?v=MmD_KbwX8IE
No coach who draws a paycheck should ever behave like this. Intidation and fear is not the way to get the best out of people, and it’s coaching at its worst.
Good coaching, on the other hand, mostly happens behind the scenes. It is out of the spotlight where a coach motivates, inspires and pushes the athletes or clients to become the best they can be.
With that in mind, I reached out to some experienced coaches and asked them to give their thoughts on what good coaching is and what it should look like. You may be surprised that it’s nothing like drill sergeant Lou.
1) Tony Gentilcore (The man needs no introduction)
Good coaching should like coaching. How’s that for playing the Captain Obvious card?
What I mean is: good coaching is ACTIVE. It’s about being engaged and present. When I coach, I coach at 90 degree angles; I’m moving, I’m like shark. If someone’s squatting I’ll take a peek from the front, from the side, and from the back.
I’m not just standing there passively counting out reps like a drone.
Also, to speak candidly, I think a lot of shitty coaches’ mask how shitty they are by playing the rah-rah, excessively boisterous card. You know the type: always yelling and being way too loud.
There’s a time and place for that kind of behavior or course, but I find the “good” coaches tend to be more mild-mannered, meticulous, and reserved in their style.
They’ll watch a set, let the client/athlete marinate in their thoughts for a few seconds, and then offer feedback. Less is better often than not.
What’s the best pieces of coaching advice you’ve received?
“You have two ears, two eyes, and one mouth, use them in that order.”
Good coaching is making and building a connection with the athletes or clients you train. It’s not just counting reps and throwing some exercises together and calling it a program. It’s training people with an intent to make an impact on their lives.
What’s the best piece of coaching advice you’ve received?
Clients don’t know how much you know until they know how much you care. This is something that I’ve heard from several others and I think it took a while before I realized how true it was.
You can have all the certifications and education in the world but if you don’t know how to treat those you work with, they won’t stick around for long.
3) Pat Rigsby – Father. Husband. Entrepreneur. Coach. Author
Good coaching looks a bit like good parenting. It’s a combination of everything from teaching and motivation to providing boundaries and developing habits…all with a focus on helping the client become a better version of themselves and ultimately achieve their potential. So, coaching is no one thing…it’s a combination of many things.
The best piece of coaching advice you’ve ever received?
That it’s not about what you know, say or do. It’s about what the client or athlete gets from the interaction. Did they improve? Did they move closer to their goals?
As a coach, your role is to facilitate the improvement of those you serve, not simply to collect information.
Good coaching isn’t just about crunching the numbers. Appropriate exercise prescription and nutritional counselling are just a small part of a successful coach-client relationship – “Good Coaching” also considers client education, appreciates the value of effective communication and looks to empower the client in as many ways as possible.
The best piece of coaching advice you’ve ever received?
It’s very hard for me to pinpoint one single piece of advice – I’m fairly sponge-like when it comes to soaking up advice and information. However, I can honestly say that the tutelage I received from Dr. Mike Zourdos as a part of the SBS Academy completely revolutionized the way I write training programs.
I’ve also been incredibly lucky to spend time with the 3DMJ team, the Lift The Bar team and the other coaches who make up Shredded By Science – I’ve learnt countless things from all of them.
5) Nick Tumminello – CPT, author of Strength for Fat Loss and Building Muscle and Performance.
Coaching is about communication of your knowledge of the X’s and O’s of training and programming. So, “good coaching” looks like a good relationship between the trainer and the people they’re currently working with.
A good coach isn’t just someone who has great technical knowledge, but is also someone who recognizes how best to communicate with each individual in a way that they’ll buy into and get the cited about they’re training direction.
What’s the best pieces of coaching advice you’ve received?
The best piece of coaching advice I’ve received is from Bruce Lee. Although he was talking about different styles of martial arts, his advice to not be married to one style applies perfectly to the training and conditioning arena.
All training styles have different benefits and limitations, so taking a mixed approach to training – an approach that looks at different reasoning styles as mutually complimentary instead of as mutually exclusive – is ultimately a smarter approach.
As someone who has had some outstanding trainers guide me toward my goals, and now as a trainer myself, it is my belief that a good trainer is someone who avoids cookie cutter programs where they are doing the same exact workout with each and every one of their clients.
Each client has different goals and different needs based on those goals. Each client also has other personal considerations (including exercise background) and personal exercise preferences that should also be addressed when designing their client’s program.
To me a good trainer/coach will take all these factors into account and develop an exercise program individualized to the client, starting the client where they are and guiding them towards their goals in a safe, efficient and effective manner that will help the client successfully reach their goals.
What’s the best piece of coaching advice you’ve received?
One of the best pieces of coaching advice I have received is from my mentor Nick Tumminello: When working with a client, instead of trying to fit individuals to certain exercises, you should instead fit the exercises to the individual.
What Do YOU Think?
Share your comments, opinions, stories in the comments section.
Oh, hello. You may have noticed that Dean Somerset and I have been all over the internet this week promoting our new resource Complete Shoulder and Hip Blueprint. Collectively we’ve written about 717 guest posts and appeared on 32 different podcasts.
Okay, maybe not quite those high of numbers. But it sure feels like it. We may have even hit the threshold where we’ve hit annoying political ad territory and people would rather jump into a shark’s mouth than read another article, Tweet, or Facebook post on shoulders and hips.
By now I’m sure there’s a fair portion of the population that’s “had it up to here” with Dean and I.
If it’s any consolation…all this week we have both been pumping out tons of FREE content in addition to all the free content other fitness pros have been churning out to help get the word out.
So, shut up….;o)
Below is everything I could find. Enjoy. No purchase required.5
Stuff Written by Dean or Tony
I didn’t include THIS article I wrote for my site yesterday yelling at the internet for telling everyone that deadlifts are dangerous. Except, you know, I just did include it.
Dean and I break down some (hopefully) new-to-you drills and exercises you can implement today to keep your shoulders from flipping you the middle finger long-term.
This post will satiate any appetite for anatomy geekery, and will explain why it’s unfortunate that some coaches out there STILL think everyone needs to squat THEIR way.
Eric highlights 1) his affinity for alliterations (the title) and 2) some of his take-home points that resonated with him from watching the Complete Shoulder and Hip Blueprint.
Tony B shares some his insights on overhead pressing, how to assess it, how to “fix” it, and some more user-friendly options you can pepper in to keep your shoulders healthy.
Dean made his rounds this week on podcasts, talking more shop with Joe and crushing it.
Sale is Winding Down
Complete Shoulder and Hip Blueprint is currently on sale at $60 off the regular price. But that only lasts until this Saturday (11/5) at midnight.
Come on. What are you waiting for? You get 11+ hours of amazing content that I know will make you better at your craft, along with CEUs, and it has the backing of a many of the top coaches and trainers around. Sooooooooooooo.
The internet is a funny place. Regardless of the topic – Presidential elections, Black Lives Matter vs. All Lives Matter, GMOs, or debating the original Star Wars trilogy vs. the prequels6 – people tend to marry themselves to extremes. They’re either way over on the left or way the eff over on the right.
There’s very little middle-ground, when it’s the “middle ground” where the answer almost always resides.
I think my fitness and strength & conditioning bubble personifies this sentiment and is very applicable…especially when the topic revolves around the deadlift.
Some people feel the deadlift is the exercise to perform and is a compliment to everything: improved strength, muscle mass, athletic performance, posture, movement quality (dissociating hip movement from lumbar movement), and a whole host of other benefits including the answer to global warming and erectile dysfunction.
Others feel the deadlift – any variation of it – is the worst exercise ever, that no one should perform it under any circumstance, and that it will cause the world markets to collapse (not to mention everyone’s spine).7
I think it goes without saying I tend to err on the side that prefers not to make blanket statements and to demonize and proclaim an entire movement pattern as “dangerous” because, well, frankly, you either have very little experience with it (which is cool, you’re just naive and that can be remedied) or, more often than not, you’re probably just a really shitty coach.
Or you might not even be a coach and just someone who likes leaving angry, oblivious comments like this on my blog (a recent doozy I received in response to THIS article I wrote six years ago):
“Idiot. This is a poorly written article that will only appeal to the ignorant or existing proponents of this stupid exercise.
To begin with:
He never illustrates any health benefit from the outcome of a deadlift. And if he will, I challenge him to provide any scientific evidence, let alone anecdotal evidence, that supports his claim.
Moreover, the deadlift may have various effects of potential damage depending on a person’s anatomy and body-type. The only people i see doing DL’s are the short and squatty types with short legs and longer torsos. It’s easier for them to complete that range of motion due to their short legs bypassing the barbell as it ascends upward. This means that they can keep a more straight knee alignment without putting undue stress on the knee joint. If a person is tall and long-legged they run the immediate risk of knocking their shin on the barbell as it ascends upward in motion. Thus, forcing them to angle the thighs outward causing undue stress on the knee joints. The author fails to acknowledge this simple mechanical principle.
These articles that permeate the internet often have this ‘one size fits all’ modality that, if read by an uninformed or novice, will harm an unsuspecting person. These articles, whether, deliberately irresponsible or not, should be vetted and researched thoroughly and vigilantly.”
Um, how do you really feel?
In fairness: I didn’t address in the original article some of what he brought up in his rant. There was no talk about assessment, nor was there any commentary on anthropometry and individual differences in anatomy and how that would affect programming and what variations of the deadlift/hip hinge would be best suited for any one individual (based off goals, current/past injury history, and ability level).
So, yeah, he did bring up some valid points. For some people, deadlifts are a bad choice. And given their leverages and anatomy, certain deadlift variations may be more counterproductive than others. But that’s why we assess, progress accordingly, and cater the lift to the trainee (and not vice versa).
Then again:
1) The main point of the article was to point out that blanket comments suck – “all deadlifts are dangerous and no one should perform them” – and that, in the end, they do little service in helping the industry.
2) It wasn’t a fucking dissertation on everything and anything deadlifts. It was a blog post. Relax.
Ironically, I found it odd he commented “I challenge him (me) to provide scientific evidence that supports his claims” when, in the article, I not only direct people towards Dr. Stuart McGill’s work (the world’s most renowned spine researcher and mustache haver…and avid deadlift fan) but I also referenced seven studies within the text (admittedly through someone else’s quote).
But whatever. I guess I should just GFM.
What’s the deal with using “stress” as an argument against the deadlift?
Deadlifts place “stress” on the spine.
Deadlifts place undue “stress” on the knees.
Well, no shit. That’s the point of lifting weights. To STRESS the body.
We need to “stress” the body in order to elicit an adaptive response – whether it be corrective in nature or more on the performance side of things. We don’t live life in this “stress free” bubble. Lifting weights isn’t supposed to tickle.
Besides, stress is what makes the body more resilient to prevent injuries.
To steal a quote from the always blunt and to-the-point Alex Viada:
“The goal of exercise/training is adaptation. Adaptation is a result of applying a stimulus that is, either acutely or in the aggregate, more than the body can handle in its current state. Applying a stress that is more than the body can handle is almost by definition uncomfortable. It may hurt. It may cause a certain level of discomfort, or even suffering. In other words, it is anything BUT comfortable.
This process is not supposed to be easy or painless. Attempting to keep it so is quite possibly the number one reason many would-be athletes or trainees stagnate- they dislike discomfort, and tend to embrace the flawed notion that “training should be comfortable and enjoyable.”
And this, dear readers (and meanie head commenter), is why any competent fitness professional will use his or her’s assessment to guide their programming and to figure out what VARIATION of the deadlift will be the best fit.
(If they deem it a good fit).
And Guess What?
The word “deadlift” doesn’t always have to equate to a barbell being placed on the ground loaded to 90% of someone’s 1RM.
Deadlift = Hip Hinge
Hip Hinge = Dissociating Hip Movement From Lumbar Movement
That can mean any number of glorious “deadlift” variations (that don’t involve a barbell):
KB to Sternum Hip Hinge
Foam Roller Assisted 1-Legged RDL
Pull-Through
KB Deadlift w/ Hover (and an epic beard)
However, more cogent to the discussion, when we DO incorporate a barbell, it doesn’t always mean we have to 1) perform it from the floor or 2) perform it using a conventional stance or 3) load it heavy each and every time so we shit a spleen.
The only people that have to deadlift from the floor are competitive powerlifters and weightlifters. That’s it.
And no one has to perform only conventional style.
So, of course it behooves any fitness professional to match the proper variation to the needs and ability of the trainee. Conventional, sumo, modified sumo, block pulls, rack pulls, Romanian, trap bar, and Jefferson deadlifts are just the tip of the iceberg.
https://www.youtube.com/watch?v=q6Xjb72gGTE
[NOTE: All of this assumes one is able to maintain a neutral spine and that appropriate progressions (and regressions) are being utilized.]
Furthermore, none of this takes into consideration that foot stance, stance width, and hip structure will vary person to person. To assume everyone has to perform the same variation let alone point their toes the same way or use a symmetrical stance disregards everything mentioned above.
You’re not going to lose demerit points or be sent to Slytherin if you have the audacity to choose trap bar deadlifts over conventional. If someone does lack ankle dorsiflexion, hip flexion, and t-spine extension, yeah, the trap bar is going to be a better choice. Likewise, lifters with longer femurs and T-rex arms will be better suited with sumo style deadlifts.
It’s all okay. The world won’t end.
No one has to deadlift. Yeah, that’s right: I said it.
However, to say it’s “dangerous” and that it should be avoided at all costs is myopic and juvenile, and, frankly, just as bad as someone who feels the opposite.
Lets pump the brakes internet: the answer is always somewhere in the middle. Except for bacon. It’s always delicious.
It’s a Good Thing I Have a Resource to Help You Figure This Stuff Out
Dean Somerset and I made the Complete Shoulder and Hip Blueprint in part, to do just that. Help fitness professionals figure stuff out, understand that everyone is different, and that “it depends” is a very powerful phrase to keep in your back pocket.8I mean, only Siths deal in absolutes. And you’re not a Sith. Or, are you? OMG can we hang out?[/footnote
Want to learn our systems and strategies we use to “connect the dots” from assessment to badassery on the weight room floor? I thought so…;o)
Complete Shoulder and Hip Blueprint is on SALE this week at $60 off the regular. It ends this weekend. Go HERE now. Now I tell you.
WHEW – talk about a whirlwind day yesterday. I spent the bulk of it glued to my laptop9 making sure things ran smoothly with the launch, answering questions and emails, and trying to stay on top of social media engagement.
2) To those who may be on the fence, how about a sneak peek?
This sucker contains 11+ hours of content covering everything from upper and lower extremity assessment, corrective exercise strategies, numerous hands-on breakouts, as well as program design and exercise technique troubleshooting (with maybe, 37 seconds worth of Star Wars references).
Here are two sneak peak segment from both Dean and I.
The One Where Tony Discusses Scapular Motion
The One Where Dean Talks Hip Integration (and makes a bunch of fitness pros groan)
And there is tooooooons more where that came from.
If you’re a fitness professional I can almost guarantee you’ll pick up something valuable (hopefully several) that will help your clients or athletes. And even if you’re not a fitness pro, and just like listening to two dudes talk shop about training or you’re just looking to pick up some cool new exercise variations to keep your shoulders and hips healthy this resource would be a home run.
Dean Somerset and I have spent the better part of the past two years traveling all across North America and parts of Europe presenting our Complete Shoulder & Hip Workshop. All told, we’ve presented it 10-15 times10.
I’m not kidding, either: I…could…not…sleep last night.
I kept waking up every few hours as if I were 11 years old again waiting for Christmas morning to arrive. To say I am excited for this would be an understatement. There’s also a small fraction of me doing the best I can not to destroy the back of my pants out of shear terror.
As of this moment it’s 99.2% excitement, and 0.8% “hoooooooly shit this is happening.”11
I mean, there’s always a degree of vulnerability anytime you put something out there for the masses. However I KNOW this is going to be a resource that will help tons of people.
What Is It
The Complete Shoulder and Hip Blueprint is an 11+ hour digital product that takes you through the systems that both Dean and I use with our athletes and clients to improve upper and lower body function, strength, endurance, and resiliency.
We show you how to connect the dots between a thorough assessment, understanding what corrective strategies (if any) will work best, and how to build a training program to help you and your clients in the most direct way possible.
And there’s a few cat memes and light saber jokes tossed in for good measure.
Why This Matters to You
Are you a fitness professional? Do you work with people with shoulders? What about hips?
Well then, this sucker is right up your alley.
More specifically here’s what you can expect:
Help your clients get through common shoulder issues more effectively.
Streamline your assessment and program design, helping you get faster results and more efficient use of your time, and that of your clients’
Help you see the details of shoulder motion you didn’t notice before, and whether something you’re using in your exercise program is working or not.
Upgrade your exercise toolbox to address commonly overlooked movement issues.
You can help clients see IMMEDIATE improvements, sometimes in as little as a minute or two, which will help them buy in to your abilities.
Help you target in on what will work best for the person in front of you, saving you both the time spent on useless exercises or drills.
Connect the dots between assessments, mobility, strength, and conditioning program considerations
Break down a system you can use today with yourself or your clients to see instant benefit while removing the guess work.
And you don’t necessarily have to be a fitness professional in order to reap the benefits of this resource. Dean and I offer tons of practical information in the form of hands-on applications in addition to breaking down many common exercises such as the deadlift, squat, chin-up, and Landmine variations.
The Part Where I Entice You More (or Guilt You) Into Buying
Choose any of the following that resonates with you:
1. “What is this, Napster? Pay for something once, would you?”
2. “Pretty please?”
3. “I got kids! Well, I’ll have one soon, in January, and that shit’s expensive.”
4. “I’ve written tons of free content over the years. Each time I’ve written an article or blog post that’s helped you out, I put a dollar on your tab. It’s collection time, you son of a bitch.”
Okay, for real: I think it’s a great resource, I feel it’s going to help a lot of people, and I’d be honored if you’d consider checking it out.
We’ve put Complete Shoulder & Hip Blueprint on sale this week. From today through Saturday, November 5th you can purchase it at $60 off the regular price. What’s more there are Continuing Education Credits (CEUs) available through the NSCA, which makes this a solid professional development investment.