Categoriescoaching fitness business Motivational

The 5 Most Important Things I Learned From My Internship

Today’s guest post comes courtesy of former CSP intern (and now staff member in the Jupiter, FL location), Ashley Crosby.

I really liked this, as it served as a stark reminder that internships can provide more than just monetary value1 Particular to fitness industry internships it’s also a reminder that the “true” value is in learning the intricacies behind working with people, and not just getting good at breaking down deadlift technique and regurgitating Prilepin’s chart.

Enjoy!

5 Most Important Things I Learned From My Internship

When I did my internship at CSP-FL in the spring of 2015, I was mostly concerned with nailing down the technical aspects of coaching. How do you write the best program? How do you spot compensation patterns? What are the best exercises and progressions for each individual at each point of their season? Why choose one exercise over another? What’s better?

See, I was finishing up grad school, and though I was lucky enough to have some experience in the field, I was still mentally stuck in finding the one correct answer. I wanted cut and dry answers, steps to follow, and I wanted to be the most proficient in each and every exercise.

I studied relentlessly–not just the database and in-services we have access to prior to our internship to prepare us, but for my exams as well. I read every article I could get my hands on. I spent a lot of time with my head in books. (To be fair, I still do.)

I recently asked our new class of interns what they were most interested in learning about, and saw similar topics: nutrition supplementation for sport, arm care and managing injuries after surgery and rehab, set/rep schemes, developing throwing programs, density training–the technical aspects of what we do day in and day out.

But here’s the thing: the most important lessons I learned as a coach were not technical in nature.

Comfort in the technical aspects comes with time and practice, from reading both the science and articles from other coaches on how they apply techniques, and from making mistakes and trying new things.

Being on the other end of the internship process now as a staff member and watching the newest class of interns go through their internship experience, I feel these are five of the most important things I’ve learned (by doing and seeing):

1. Learn everybody’s name, and a few facts about them.

Greet them by name every day.

As Dale Carnegie said in How to Win Friends and Influence People (a book I highly suggest every coach out there read), there is great power in a person’s name. Use it often.

2. Learn how to ask questions and genuinely, actively listen to them.

Start every session by asking athletes how they feel, how their weekend was, how their game was, or some other question to see how they’re feeling. It gives you a good idea of their level of fatigue or their mood, and gives you a chance to set (or re-set) the tone for the day.

NOTE from TG: I listened to a recent interview on The Fitcast with Mike Boyle and he mentioned a program that he and the staff at MBSC are experimenting with called CoachMePlus.

The idea is to have better access to the metrics that affect athletes on a daily basis and to better prepare coaches to augment training and programming variables accordingly. Seems interesting.

3. It doesn’t matter what kind of day you are having; leave your troubles at the door.

As a coach, you are an emotional rock and set the tone for the facility and for the session. Don’t let your bad day become your athlete’s bad day.

4. Whether it’s busy or dead, don’t lose your focus.

When it’s slow, it’s easy to mentally check out and want to hang out with the other coaches or interns. It’s great to be friends with your fellow interns–in fact I genuinely hope you are, because they’re part of your new professional network.

However, when people are in the gym, your focus should be on them. Use it as an opportunity to get to know your athlete better, to spend a little more time working on a movement they struggle with, and as a chance for you to become better as a coach.

 

5. Seek out the quiet ones and the young ones.

These are often the hardest to work with—not the pro guys who are very talented athletes and cue up quickly, but the ones who are still figuring out how their bodies are supposed to move or are too shy to ask for help.

Not only do they need the most help technically, they need to feel a part of the gym culture that you’re creating as a coach.

While I learned a lot of the technical aspect during my internship (and continue to every day through articles and books and interactions with my coworkers), they’re all just in the background of what I do all day, which is interact with people, and build a relationship and trust with them.

As Teddy Roosevelt said and Eric often quotes, people won’t care how much you know until they know how much you care.

Author’s Bio

Ashley Crosby recently finished her MS at Bridgewater State before coming to Cressey Sports Performance, first as an intern and then as a coach. A CSCS and Pn1 certified coach, she runs the strength camps in the CSP-FL location. Before she went back to school for her masters, she was the social media director for the Cape Cod Baseball League. When she’s not coaching or lifting, she’s usually watching baseball.

Categoriescoaching Exercise Technique

Turkish Get-Up Tip: Vertical Knee

The Turkish Get-Up.

Some people love them.

I mean, really love them.

https://www.youtube.com/watch?v=M_98w0cwqFQ

 

And others are indifferent maybe even skeptical.

I know some strength coaches who view them as a valued asset to their programs, providing insight on their athlete’s movement quality as well as highlighting any “weak links” that may exist.

And I know some strength coaches who could make a list of other things more valuable or worth their time:

  • Deadlifts
  • Squats
  • Arguing with a vegan
  • Running a 5K
  • A basket of dicks

I, for one, do find value in them.  Of course, whether or not I transplant them into someone’s program depends on several factors; namely, their goal(s).

Sorry, but if someone’s goal is hypertrophy I can think of roughly 412 other exercises more prudent to get the job done than the Turkish get-up.

I’m not saying it’s a waste of time to include them in a program designed to get someone jacked – maybe include them as part of an extended warm-up to get the joints primed for larger, compound movements, or, say, if someone has the movement quality of a pregnant pig (they’re a nice addition to GPP days) – however, I’d raise an eyebrow (or two) to any coach who places heavy precedence on including them in such a program.

That said, I find the get-up to be one of those universal movements I use with my athletes and general fitness clients alike. For athletes it’s a great way to control fatigue and reduce axial loading. Not to mention we’re accomplishing a lot with regards to scapular stability, hip mobility, glute activation, as well as working on primitive patterns such as rolling, half kneeling, to standing.

I pepper them into programs for general fitness clients because, well, it’s good for them (and I like to LOL when they call me an a-hole for making them do it).

There are a lot of moving parts to the get-up. Not surprisingly, this makes the learning curve a bit tricky for some with regards to honing technique

Much like how I prefer to layer the KB Swing, I think it’s wise to also break down the get-up to more bite-size portions.

Today I’d like share a tip I learned from StrongFirst Team Leader, Artemis Scantalides, on a subtle “technique trap” many seem to fall prey to.

Maintaining a vertical knee (which helps to keep the glute engaged during the initial roll to press).

Vertical Knee

Categoriescoaching Motivational psychology

Disfluency and Why It Can Help You Reach Your Fitness Goals

In the Spring of ’96 I made my first collegiate start as a pitcher. I was playing for Onondaga Community College out of Syracuse, NY, and we were down in Florida for our annual Spring Training trip.

Can you find me?

Not only was it the first time I saw green grass in several months (winters in Central NY are long and brutal), but it was my first trip to Florida, which meant it was also my first time seeing palm trees.2

We arrived in West Palm Beach to play West Palm Beach Community College. On the bus ride from our hotel to the field I was fidgeting, listening to my Discman – remember those? – probably Wu-Tang Clan or Tribe Called Quest, and trying everything I could to take my mind off of destroying the back of my pants.

It was my first collegiate game, my first start, so of course I was nervous.

And if that wasn’t enough, I heard inklings from some of the players and coaches that 8 of the 9 players in the line-up for WPBCC were drafted out of high-school in the previous year’s MLB draft.

Okay, now I was really nervous.

I took a few deep breaths, said a few words of encouragement to myself3, and proceeded to do my normal pre-game ritual of stretches, long-toss, and warm-up.

And then it was game time.

1st Batter: ground ball out.

“Whatever, this is easy.”

2nd Batter: strike out.

“MLB prospect my ass.”

3rd Batter: walk

“Okay, you can’t win them all.”

4th Batter: 0-2 count, I threw a hanging curveball, and I think the ball is due to pass Neptune’s orbit any day now.

 

If my memory serves me, I lasted four innings, and we ended up losing that game 12-4. Or 72-4. I don’t remember all the details.

Whatever the score ended up being it stands to reason I didn’t do well.

That said, it was a learning experience:

1) Don’t throw hanging curveballs on an 0-2 count to arguably the team’s best hitter.

2) Even though I was nervous heading into that game, I’d be lying if I said I wasn’t a tad bit smug. I mean, I was an All-League selection in high-school, twice! I got this.

Um, no.

My first college game served as a wake-up call for me, and provided the slap in the face I needed to respect that anything can be a lesson you can learn from. And it’s how you observe, reflect, digest, and use those lessons moving forward that will make all the difference in the world. It’s how you prevent history from repeating itself.

While I didn’t realize it at the time I was using a form of DISFLUENCY to my advantage.

In his book Smarter, Faster, Better, Charles Duhigg, discusses this phenomenon:

“The people who are the most successful at learning – those who are able to digest the data surrounding them, who absorb insights embedded in their experiences and take advantage of information flowing past – are the ones who know how to use disfluency to their advantage. They transform what life throws at them, rather than just taking it as it comes. They know the best lessons are those that force us to do something and to manipulate something.”

In other words: people who are actively “disfluent” take data and transform it into experiments whenever they can.

Taking an example from the book, Duhigg references a study performed in 2014 at UCLA which examined the relationship between learning and disfluency by looking at the difference between students who took notes with their laptop and those students who took notes the old fashioned way.

By putting pen or pencil to paper.

As Duhigg states:

“Recording a speaker’s comments via longhand is both harder and less efficient than typing on a keyboard. Fingers cramp. Writing is slower than typing, and so you can’t record as many words.”

In not so many words, students who use laptops put forth less effort and can “collect” twice as many notes as their pen holding counterparts.4

“Writing is more disfluent than typing, because it requires more labor and captures fewer verbatim phrases.”

Common sense would make us assume that the students who took notes with their laptops – and thus, collected twice as many words – would score better on tests and be able to recite more of what the lecturer said.

Of course, you would be 100% incorrect in assuming this.

Don’t worry, if it’s any consolation, when I first heard Eminem I thought to myself “no way this guy lasts.”

There was also a time I thought Mariah Carey and I were soul mates.

Shows how much I know.

What the researches found was that, time and time again, those students who wrote their notes down out-performed laptop users on test scores of the lecturer’s content.

What Does This Have To Do With Your Health and Fitness Goals?

When we bump uglies with new information, and want to learn from it, we should force ourselves to do something with the data.

NOTE: it’s not physically possible to “bump uglies” with information. It’s just a metaphor. Don’t be weird. Unless, you know, you’re part of The Matrix or something and you actually can do it.

If so, we need to hang out.

To quote Duhigg one more time:

“It’s not enough for your bathroom scale to send you daily updates to an app on your phone. If you want to lose weight, force yourself to plot those measurements on graph paper and you’ll be more likely to choose a salad over a hamburger for lunch.”

Likewise, those people who take the time to track their training sessions – recording exercises done, sets, reps, and total weight lifted – tend to stay more consistent and make better progress than those who don’t

Too, when it comes to honing technique on any given exercise, reading other coach’s insights and perspectives on it is great. You may learn a new cue or subtle tweak that resonates.

However, I’d argue it’s those people who take a more laborous approach, take the time to record their lifts with a camera, and analyze their lifts that end up hitting their goals quicker and with more efficiency and precision.

Disfluency. Use it.

Categoriescoaching Conditioning speed training

When Going Backwards Is a Good Thing: The Up Two, Back One Drill

Today’s guest post comes courtesy of one of my most favorite people in the world, Jen Sinkler. She, along with strength & conditioning coaches Angie Brambley-Moyer and Tim Moyer are releasing their new strength, speed, & agility training product Lightning & Thunder.

I’ve just started playing with the program myself (my wife and I went to BU on Sunday to move around a a bit, photo evidence HERE), and I gotta say…I really, really like it.

It’s elegant in its simplicity, and will compliment pretty much anyone’s training whether they’re an athlete or not.

Check out Jen’s gleaning example below…

When Going Backwards Is a Good Thing

When it comes to training for speed and agility — a worthy endeavor whether you’re an athlete or not, in terms of power and movement efficiency — you may think about zig-zagging from side to side explosively and working on your go-forward locomotion, but just as important is the ability to quickly transition from forward to backward and vice versa.

“Forward-to-backward movement is what athletes do poorly at first. It’s the most likely skill to be untrained and un-coached,” says Angie Brambley-Moyer, MS, MSCC, assistant director of strength and conditioning for Princeton University.

This is a critical error.

In many sports, the ability to switch from offense to defense and back again is paramount, adds Angie’s husband, Tim Moyer, MS, CPT, head volleyball coach of Philadelphia University and longtime strength and conditioning coach.

“Agility is the ability to perform a series of explosive power movements in opposing directions in rapid succession, and unless you’re training these key movement patterns by focusing on movement quality over speed at first, breaking down skills into smaller parts, and getting feedback (from a coach, a video, or motor recognition) from rep to rep, your mechanics will remain slow and sloppy,” Moyer says.

“Form equals function. The better your form the better you will function.” That means patterning proper mechanics from the get-go.

“From an injury prevention standpoint, you are only going to be as fast as you can stop and change direction,” says Brambley-Moyer. “In many sports, you have to change direction every three to five steps, and the ‘Up Two Back One’ drill closely mimics that. It’s important to master these short direction changes before increasing the distance (which increases intensity).”

This is one of Brambley-Moyer’s favorite drills for working on forward-to-backward-to-forward agility. Incorporate it at the very beginning of any conditioning work you do, performing three total sets and using a 1:3 work-to-rest ratio. Start slowly and focus on really nailing the mechanics of footwork and body position, picking up speed only as your form improves.

Moyer refers to one of the special forces’ mottos, saying, “Remember: Slow is smooth, and smooth is fast.”

Up Two, Back One: Forward Sprint to Backpedal Instructions:

The Up Two, Back One drill is performed like it sounds: You will first run forward to the second cone, come to a stop, backpedal one cone and then repeat by running up two more cones before backpedaling again. You will sprint and backpedal a total of three times before transitioning to your last sprint and coasting to a stop.

For the set up, place five cones three yards apart in line with one another. Completing the drill as outlined above counts as one set. To ensure you’re performing each set with the proper intensity and technique, take three times the rest as it takes you to run the drill, in a 1:3 work-to-rest ratio.

Coaching Points:

To start, use a staggered stance (with one foot slightly in front of the other) as your starting position for the drill. Direct your head and shoulders toward your target by leaning forward, and then take off into a sprint.

Decelerating at each cone starts by lowering your center of gravity toward your base of support (your feet). You will also increase the length of your ground contact time by taking a number of smaller, choppier steps until you come to a complete stop next to each cone.

This drill’s focus is accelerating quickly, decelerating quickly, and then transitioning into the backpedal before moving forward into another sprint. To ensure you’re staying low and using proper acceleration and deceleration mechanics, touch the ground at each cone when performing this drill.

Ideally, you will touch the ground with the opposite hand as the foot that’s in front. Meaning, if your left foot is the front foot at the transition point (sprint to backpedal or backpedal to sprint), your right hand should touch the ground.

After your last backpedal, focus on proper arm- and leg-drive mechanics through the final cone and coast to a stop.

Lightning & Thunder will help you become a force of nature.

I’ve said it before and I’ll say it again…you don’t have to be an athlete in order to train like one.

Athleticism is one of those things where the saying “if you don’t use it, you lose it” becomes inevitable. As adults we often become more enamored with adult-like things. Things like balancing checkbooks, going to bed early, and binge watching Netflix.

Too, in the context of training, as adults we sometimes (not always) tend to “pump the brakes,” and training goes from this:

To this:

And the most athletic thing many people do on a day-to-day basis is chase down the 66 Bus after work.

That being said: athleticism is important yet it is something that intimidates a lot of people; especially for those who participate in more fantasy sports than actual sports.

However, you don’t need any fancy equipment or complicated periodization schemes in order to train athleticism.

Lightning & Thunder is a brand new strength, speed, and agility program written by Tim Moyer, MS, CPT, and Angie Brambley-Moyer, MS, MSCC, with Jen Sinkler, personal trainer, fitness writer, and former U.S. national team rugby player.

 

Moyer, Brambley-Moyer, and Sinkler have teamed up to get you stronger, faster, and more agile. You don’t have to have any experience playing sports, and you don’t have to play any in the future, either, if you don’t have the inclination. You only need to be interested in training like an athlete, in moving like one and looking like one.

Make no mistake, though: this program is perfect for athletes too.

In it, you’ll get:

  • A comprehensive training manual that lays the groundwork for this philosophy of training for both the strength and the speed and agility (SAQ) programs.
  • Both beginner and intermediate 12-week SAQ programs.
  • Both beginner and intermediate 12-week strength programs, with an explanation and calendar on how to combine the strength work with the speed work.
  • A complete exercise glossary with written coaching cues and images for every single strength and SAQ movement. This detailed description of 180 moves is a resource in and of itself!
  • A streamable video library of more than 25 speed and agility demonstration videos. In the videos, Tim and Angie coach the athlete through the fundamentals of their SAQ patterns and drills, allowing them to know what they need work on whether they are watching from home or watching it as they hit the gym.

Here’s the best part. To celebrate its release, Lightning & Thunder is on sale for HALF OFF now through midnight Friday, June 3rd. For more information click HERE.

About Jen Sinkler

Jen Sinkler is a longtime fitness writer and personal trainer who talks about all things strength related at her website, UnapologeticallyStrong.com. The former editorial director of fitness for Experience Life magazine, she writes regularly for a variety of national health magazines. She’s a certified RKC 2 kettlebell instructor, and a powerlifting coach through USA Powerlifting. She also holds coaching certs through Ground Force Method, Progressive Calisthenics, Onnit Academy, and DVRT (Ultimate Sandbag).

A lifelong competitive athlete, Jen played rugby for 13 years, many of those on the U.S. women’s national 7s and 15s teams. She co-owns The Movement Minneapolis with her husband, David Dellanave.

CategoriesAssessment coaching Motivational personal training

3 Questions to Assess Your Clients’ Willingness to Change

You may have heard I’m traveling in Europe.5

Today’s guest post comes courtesy of Canadian health and fitness professional, Dave Smith. He shares some excellent advice on how we can better assess our clients’ willingness to change.

Have you ever had a client who was extremely eager to jump into the health and fitness lifestyle?

They’ve bought their new fancy running shoes, pedometer, sweat pants, and they’re ready to go.

You sense this eagerness, and to help them, you construct an intensive diet and training plan that will help them achieve their goals.

1 week passes – everything is going well.

2 weeks pass – they’ve missed a training session.

3 weeks pass – they’ve missed 3 training sessions and only followed the diet plan for 2 days of the week.

4 weeks pass – they’ve given up. Dieting and training just “isn’t for them.”

We’ve all had these types of clients in the past, and it can be very misleading – one day they’re inspired and motivated to be healthy, the next day they’ve given up and are back to their old ways.

It’s important that when you’re working with new clients, you assess the stage that they’re at regarding to how willing they are to make changes.

You have to see past the initial excitement that they may have, and make a proper assessment of their level of dedication to changing.

The 5 Stages Of Behavior Change

The Transtheoretical Model is a handy little tool that you can use to assess your clients willingness to change – in this case, a change in their training and eating habits.

These 5 stages are:

  • Pre-Contemplation: The person is not planning on taking action at all
  • Contemplation: The person is aware that their behaviour is problematic, and is beginning to educate themselves on the changes necessary
  • Preparation: The person is preparing and is ready to take action in the near future
  • Action: The person is making changes to their behavior
  • Maintenance: The person has now made those changes a habit and is a part of who they are

Using these 5 stages, we are able to assess our clients and their willingness to change.

The Reason Why The Stages Of Change Are So Important

Understanding the stages of change is crucial for being able to properly assess a new client’s ability to build new habits.

For example, let’s look at a new client that we’re working with named Jimmy.

Jimmy’s a cool guy. He’s 32 years old – wife and two kids, works a standard office job.

Jimmy wants to make some real gains. He wants to put on some muscle.

So Jimmy comes to you looking for a training and diet plan that will help him with his goal. He seems extremely eager, energetic and ready to go all out with the new plan that you’ve written up for him.

But you’ve seen this too many times.

Too many times clients have come to you with the energy of a kid in a candy store, only to have that energy drained after a mere three weeks.

Not only have they upset themselves, but it can also can give the impressions that the service you’re providing is sub-par.

The reason why it’s important to recognize the 5 stages of behaviour change is because it allows you to see past the initial excitement and assess your client’s willingness to change in a long-term perspective.

So now when Jimmy comes to you ready and wired, it’s your job to ground his excitement and assess where he’s really at.

Not only will it prevent him from being upset in the future if he decides to drop off at the three week mark, but it also prevents the chance that your reputation is tainted.

3 Questions For Assessing Your Clients

To do this assessment, here are three questions you can ask Jimmy that will bring down the initial wavering excitement levels and decide if he REALLY is ready for change.

1. Have you tried anything previously to make progress towards your goals?

If Jimmy tells me he’s tried everything from calisthenics to Olympic lifting, there’s a good chance that he’s probably in the preparation stage. He’s searching for answers but hasn’t figured out an appropriate action plan.

This is shown by Jimmy’s inability to pick a path and stick with it. This might also tell you that Jimmy is looking for a “magic pill” to solve his problems. Maybe he’s looking for the quick fix rather than sticking with one plan.

2. What, specifically, has stopped you in the past from reaching your goals?

This is where you get to see if Jimmy comes up with an external excuse or not.

If Jimmy tells you he hasn’t had enough time because of work, or because his wife and kids have kept him too busy – you can recognize that he’s probably in either the Contemplation or Preparation stage.

While he sees value in adding more muscle to his frame, his priorities lie elsewhere.

Throwing him into an intensive program is doomed to fail (at this point).

Jimmy needs to be introduced to change more slowly.

3. Using a scale of 1 to 10 (1 being “there’s no way” and 10 being “definitely will do”), would you be able to exercise for _minutes for _days this coming week?

This is the ultimate test of Jimmy’s willingness to change.

In this case, Jimmy says that he’s probably at a 6 when it comes to exercising 45 minutes, 4 times per week: He’s got a lot of commitments next week, but he’s ready to “try his best.”

Is a 6 rating really that convincing?

Do you really want to give a client a task that has at least a 40% chance of failure? (I say “at least” because most clients overestimate their ability to take on change in the beginning!)

Identifying a Willing, Ready, and Able Client

Question #1 gets the ball rolling. It lets you see how new or experienced your client is with training and nutrition, and also his level of interest in these two areas.

Question #2 throws a curve ball to the client. He is perhaps thinking you’re just asking a basic question, but really you’re screening the client to see his attitude and willingness to change.

If your client blames the reason of not reaching their goals on external factors – deflecting the reason to things such as not enough time, too busy with work, the wife not cooking healthier meals or the kids bringing home junk food – then this is a sign of someone who’s in one of the earlier stages of change.

Again, the notion of wanting change is there, but perhaps not at the expense of other enjoyable things in life.

However, if they take responsibility for their actions or lack of, then that’s a good sign of someone who could possibly be ready to get started.

Question #3 is the true test of a client’s willingness to change. “Action speaks louder than words”, and we’re about to find out how loud their actions really are.

Any number they give you shows their level of commitment to following a training and nutrition plan.

  • Any number between 1 and 3 is a sign that they’re probably not ready for much of a change.
  • A number between 4 and 6 is an okay, mediocre response. A small change may be possible.
  • A number between 7 and 10 is a good sign that they’re ready to go. Let’s take them into Action.

Changing Your Plan For Different Behavioral Stages

You can’t give a client an intensive, thorough training and nutrition plan when they’re not ready to change, so it’s important to identify which stage your client is at and adjust their needs from there.

Remember, the majority of them are going to say “they’re ready for everything right now” when their excitement levels are high, but it’s your job to assess how willing they truly are.

Clients that are in the Precontemplation stage need help finding their “why.” Help them see why it’s important to work out and eat healthy. You can relate it to having more self-confidence, living longer so they will be able to spend more time with their family etc.

Once you find their why, keep tapping on that pressure point.

Clients that are in the Contemplation stage will benefit by showing what they can achieve as well as the sacrifices they’re going to have to make to achieve it. Also a basic level of the how to achieve their goals will help them.

 

Clients that are in the Preparation stage will benefit from organizing a custom plan for them. Sorting out times that they’re able to exercise, recipes that are healthy and they also like etc. Anything that is customized for them and moves them towards taking action.

When the client has reached the Action stage, they’re now to start working on the fitness plan that you’ve customized for them. Remember to not jump the gun and start with extreme exercise sessions to begin with. Gauge where your clients fitness levels are at and work your way up from there in small steps.

Once your client is in the Maintenance stage, you’re now able to just keep the ball rolling and help them so they don’t fall back to their old ways. Spice things up every now and then with different exercises, challenges; perhaps increasing their training frequency or adding some extra healthy snacks.

Remember, you’re the professional. You’re the leader. It’s up to you to properly assess a new client and then deliver a program that has the highest likelihood of success.

About the Author

Dave Smith is a professional fitness and weight-loss coach who was chosen as “Canada’s Top Fitness Professional” in 2013. He shares awesome health and weight-loss tips through his blog and podcast that you can find at makeyourbodywork.com.

Categoriescoaching Nutrition

DON’T Put the Cookie Down

Oh, hello…I’m in Europe being all fancy pants.

Luckily, I lined up some excellent guest posts for you while I’m away. Here’s one from San Antonio based trainer, Jonathan Acosta.

“Put That Cookie Down!”

– Arnold

You hear that all the time from nutrition zealots. Shit, the legend himself, Arnold, said it and the interwebs even created a meme out of it.

But what if I told you rather than putting the cookie down……….Eat it!

Yes eat that cookie! Follow your dreams man!

No this isn’t the beginning of an Instagram supplement commercial.

Don’t worry I haven’t gone bat shit crazy….YET.

Listen: nutrition is one of my favorite topics. Fitness and nutrition is my profession. Im all for buckling down and getting your nutrition in check. You have a show or a competition you need to get ready for?

Cool, lets buckle down and get your nutrition in check.

I’m all for meal plans and strict adherence. My brother’s girlfriend likes to joke that we can eat the same thing day in and day out.

If you have an important goal or deadline, then hell yea I recommend a detailed plan and strict adherence…………….

But the reality is, most people don’t need that kind of strictness. At least not in the real world, or at the beginning of their journey.

A funny thing happened when I started training and working on people’s nutrition.

I would write a detailed plan out and by Week #2 it was out the door and back to old habits. Only my competitive clients would grit through it and last through the plan.

You see, this is the real world. And in the real world habits are king.

Most people juggle their jobs, families, kids, and everything in between. Just starting a workout plan alone is stressful enough.

Life happens and building better habits keeps you on point.

It’s not realistic to change your entire eating patterns to almost a robot like state and expect to hit your goals and stay like that forever.

Working on better eating habits works wonders.

Search Google for nutrition tips and what do you hear?

Cut out the sweets, eat chicken and broccoli, don’t drink alcohol. You name it.

You probably read that while rolling your eyes thinking duh we know all this.

Which brings me to my point.

All the above tips are practically common knowledge now. So why isn’t everyone rocking a six-pack or first in like to take part in a shirtless volleyball game at the beach???

https://www.youtube.com/watch?v=Zmfd9etbXGE

 

The answer to that is two fold.

Habits and consistency.

Creating habits that ensure this whole “nutrition thing” is life long.

All while being consistent. Day in and day out.

That’s what its all about. That’s the real secret.

It’s not about what diet plan you follow. Or if you’re paleo, warrior diet, or intermittent fasting. It’s about finding something that WORKS FOR YOU AND YOUR WORLD.

Right now the cool thing to do is follow what these peeps on the grams of Insta are showing.

Meal prep consisting of nothing but chicken and broccoli – CHECK

Taking selfies with meals – CHECK

Repeating the steps above – CHECK

Get paid – CHECK

That last step is for the Instagram peeps.

That step for most folks looks more like this….

Realizing that this isn’t realistic and its boring. Throw the meals away, go back to old habits and eat what you used to eat.

I’m gonna pause right here. All of this depends on your goals and the amount of time you give yourself for your goals and its urgency.

If you have a wedding or something that is a necessity then yes by all means, bite the bullet and have a PROPER plan of attack and go for it.

If your goal is similar but isn’t as urgent then you’re better off not worrying to much about your short game.

Think about your end game.

  • In the grand scheme of things, what makes more sense? Following a strict diet for 2-3 weeks then “relapsing” and go to F-it mode for 1-2 weeks. Then starting all over again.

OR

  • Gradually working on habits and cutting back on a few things here and there until eventually we’ve completely changed our entire nutrition approach.

I first learned about habits through John Berardi and the crew over at Precision Nutrition. I’ll be completely honest and say that when I first read a few articles and saw how they approached things I was dumbfounded.

How were their clients getting crazy results and they weren’t even following a strict diet?

They didn’t even know their macros!

There is no way adding in a small habit here and there bi-weekly created all that change.

In my defense I was young and naïve. The older I got, and the more people I worked with, the more I started realizing that habits are the cornerstone of everything.

Turns out Berardi really hadn’t lost his marbles after all. (I dived right into the Precision Nutrition certification the moment it became available)

In reality, what seemed so simple was actually pretty ground breaking.

Sure you can give someone a diet plan and they may or may not follow it. But if you change someones habits, I mean really rewire them from the inside.

That’s when you start changing lives.

So what can you do TODAY to improve?

Here are some action habits I’ve used with clients:

1) Add in Two Protein Shakes a Day.

One of the first things I see in peoples nutrition habits is lack of protein. For the sedentary person that doesn’t workout, this isn’t a huge priority. But if you workout frequently then this habit will go a long way.

2) Cut back slightly on starchy carbs.

Lets say you eat four meals a day and normally 3-4 of those meals contain carbs. Then cut back slightly by replacing starchy carbs with veggies for 2 meals.

3) Take notes on how you feel after a meal

Although this doesn’t directly help your results, finding out what foods make you feel like crap and which ones make you feel energized goes a long way in helping you make better food choices.

4) Save the reward.

Save the rewards for the last meal of the day.

I don’t know about you but come evening time I’m starving!

No matter how many meals I’ve eaten I’m ravenous. So saving a reward treat for the evening helps curb whatever cravings I have. If you’ve got a sweet tooth than this works especially well for you.

The trick is to make sure the rest of the day is on point and aligned with our goals.

This means making sure your protein intake is good, you’re mindful of the starches, and you workout. If all things go right then a small reward wouldn’t be too harmful. Remember this is temporary while were weaning off per say.

Bonus:

Finding less goal harming treats is even better. Some of my go to’s are:

  • Cool whip (a small serving is super low)
  • Almond butter, protein powder, heavy whipping cream pudding
  • Proscuitto and mozzarella (don’t ask me why but a slice of each kills any sweet or salty cravings I have, maybe itll work for you)
  • Sugar free chocolates (Be mindful on these as some people cant handle the sugar substitutes well and have G.I. issues. Bloating sucks.)

Small habits that build up to amazing results. Nothing fancy. No drinking a protein shake made with fresh milk from a grass fed intermittent fasting cow who was born on the summer solstice.

Just practical habits that cater to you in the real world. Habits that dont require you to sacrifice your social life and over stress about everything else.

So get your habits in check and eat that cookie if you need it.

Until you level up and its time to PUT THE COOKIE DOWN!!!!!

(Please eat responsibly).

About the Author

Jonathan Acosta is the founder of Underground Performance Center and head trainer at Get Sexy San Antonio and is a certified personal trainer though both ISSA and the NCEP, as well asPrecision Nutrition Level I certified.

He likes lifting heavy things, reading books with big words in them, his steaks rare, funny stuff, writing stuff, hanging out with friends, and laughing.

Categoriescoaching Conditioning

Why You Should Train Like an Athlete, Even If You Aren’t One

You don’t have to be playing in front of thousands of people or sign a seven-figure contract in order to train like an athlete.

Although, lets be honest: both would be nice.

I’m often asked how I go about writing programs for my athletes as opposed to by everyday regular Joes and Janes; how much do they differ?

Well, not as much as you think!

Rest assured there’s a lot of attention to detail when training anyone – regardless of athletic background. It’s important to take into consideration one’s injury history, anthropometry (anatomical differences), training experience, goals, and a host of other variables.

However, with regards to athletes, I’d be lying if I said we didn’t have to be even more meticulous with their programming at times. When you’re dealing with a million dollar arm – literally – for example, the last thing you want to do as a strength & conditioning coach is place the athlete in peril, performing exercises with high-risk/low-reward value.

(For the record, peril in this case doesn’t mean life threatening or anything. Just, you know, you don’t want to do stupid shit with them, like juggling chainsaws on a BOSU ball, or using a BOSU ball in general).6

Not to mention you have to respect the ebbs and flows of off-season vs. in-season program design, and the unique stress each sport places on the body.

I.e, how you write a program for a football player will differ quite a bit from a baseball player…based off the demands of the sport.

All that said, the principles I follow whether I’m training an athlete or general pop client don’t differ much.

My male and female clients still squat, deadlift, row, press, perform farmer carries, toss med balls, push the sled, and otherwise vomit (not literally) strength and conditioning all over the place.

Likewise, while I may not clock their 40 yd times, I still have them skip, shuffle, jump, and move around like athletes.

Life = The Ultimate Game

Am I right, or am I right?

Training like an athlete provides many benefits: (generally speaking) improved muscle mass, strength, body composition, bone health, CNS inter/intra coordination, better balance, and an overall sense of athleticism.

It also makes you a better dancer. #truestoriesitellmyself

Lets face it: after a long day at work and using all your will power not to stab your boss in the throat with a stapler, what sounds more enticing….heading to the gym to perform a few sets of this and a few reps of that with no rhyme or reason or lifting something heavy with some purpose and tossing/dragging stuff around?

 

On a related note: wanna know what my litmus test is for athleticism in my “non-athletic” clients?

It’s not 1RM testing on anything, and it’s not testing their vertical jump.

It’s a simple drill that everyone has done at one point or another in their lives………….

Skipping

And I’m not talking about “Dorothy skipping down the yellow brick road” skipping. I mean, athletic skipping.

 

The saying is true: “if you don’t use it, you lose it.” (<– trying really hard to refrain from a penis joke here).

Athleticism is one of the first things to fade as we grow into adulthood. We trade in fields and courts for filing cabinets and coffee mugs that says “World’s Best Boss.”

One of the first drills I use with my general fitness clients to help build up their athleticism is plain ol’ vanilla skipping.

Along with shuffling, medicine ball drills, jumping, kettlebell swings, and uphill sprints (less wear and tear on joints).

Many people are programmed to think that training has to be analogous to calculus: “x”reps for “y” sets, done with the same machines, in the same order, time and time and time again. Boring.

It’s amazing to see my clients become invigorated and enjoy their training sessions again by having them perform more un-traditional exercises/drills. They think they’re training like athletes….

…..because they are.

Why You Should Train Like an Athlete

My good friend, Jen Sinkler, is involved with a new project coming out soon called Lighting & Thunder.

Below is a link to a short video you can watch explaining some of the benefits of training like like an athlete, even if you’re not.

NOTE: no spam involved here. Jen hates spam as much as she hates not wearing lip gloss.

—> CLICK ME <—

Categoriescoaching Exercise Technique Program Design Strength Training

Why Train the Posterior Chain?

Today’s guest post comes courtesy of Zak Gabor, a MA-based physical therapist and strength coach. His alma mater – Ithaca College – also happens to be my alma mater’s – SUNY Cortland – sworn enemy.

But he’s cool…;o)

Enjoy!

Not only can tapping into your posterior chain get you extremely strong, help improve athleticism and give you the butt of your dreams, it can leave you significantly less injury-prone, especially with low back and knee injuries.

Photo Credit: Dr. John Rusin

I am here to discuss how and why posterior chain strength needs to be a priority in training (that is, of course, if you want to decrease your chance of getting injured.)  Training your posterior chain doesn’t guarantee injury prevention but it sets you on the right track for building a strong foundation.

What is the Posterior Chain?

In the strength and conditioning world, the posterior chain consists of the erector spinae, gluteal muscles, hamstrings, and gastroc/soleus complex.

Note from TG: “Posterior Chain” was also the original name of Thor’s hammer.

But it actually wasn’t.

Why is the Posterior Chain So Damn Important?

This is an area that I am extremely passionate about. What can I say, I’m a butt guy, but for good reason.

I truly believe that incorporating posterior chain strengthening into training can save tons of money on healthcare costs for low back and knee injuries, but more importantly, keep you healthy! 

As the PT profession is constantly evolving, my goal is to get clients in the door and teach them ways stay healthier, versus having patients in for rehabilitative purposes.

Lets dive into two of the major joints that are especially vulnerable to injury in the lack of adequate posterior chain strength:

Low Back:

Oh yeah, baby.

Over $80 billion spent each year on low back in healthcare… simply unacceptable. 

To me, if you know how to strengthen your posterior chain, that means you know how to hip hinge (i.e. load the glutes and hamstrings effectively while keeping lumbar spine neutral).  For anyone who knows what a freak I am about preaching this movement pattern, this right here is the primary reason why! 

Am I saying that if you can hip hinge you will never get back pain? No.  I am saying that understanding the hip hinge pattern will give you a much better chance at preventing low back pain.  The simplified reason is two fold:

1) Lifting loads from the ground with a neutral spine= less likely to hurt low back

-Now, now, not trying to be dogmatic, but research don’t lie.

Spines ARE resilient, we need to be able to tolerate both flexion and extension. 

Yet, if you are like me, and respect the work of one of the most influential low back researchers (Dr. Stu McGill) then you know that repeated flexion especially under loads; leave the lumbar spine vulnerable to injury.

Therefore, learning how to properly hip hinge and maintain a neutral, stiff, spine throughout the movement can not only prevent injury, but can also get you the butt of your dreams.  Enter strengthening the posterior chain.

2) Strengthening posterior chain = less likely to hurt low back

Simply put, a strong butt (Gluteals) will decrease your risk of low back injuries. 

There is a ton of research out that indicates how important gluteal strengthening is for low back rehab.  Lets simplify this in the pre-hab lens. 

Glute Max is one of, if not the most, powerful muscles in the human body.  Unfortunately, most individual’s glutes are offline thanks to endless hours of sitting.  If we can strengthen the most powerful muscle in the body (which just so happens to neighbor and play intimately with the lumbar spine), wouldn’t it make sense that it would be good protection for the lumbar spine?  Just sayin’

Knee:

The knee gets a little bit more technical, but I will try to keep it simple.

The knee as a joint is extremely vulnerable, to say the least. 

It is literally two bones sitting on top of each other with little to no bony stability…meaning it gains its stability primarily from soft tissue structures both inert (meniscus, ligaments) and contractile (quads, hammies, and a whole lot more). 

Believe it or not, the knee actually has more evidence online than low back for its correlation of posterior chain strength preventing injuries.

A lot of the research is specific to ACL injury prevention, but honestly, mechanics resulting in various knee injuries are often similar to ACL mechanics.

One of the predisposing factors to knee injury is what is known as dynamic valgus (knee collapsing inward) mostly brought on by quad dominance. 

The other major way it can be brought on is by lack of posterior-lateral hip control. 

Most individuals are quad dominant because of sitting all day, turning off the glutes and hammies, and leaving the quads as primary movers.  Here is a photo of one of my favorite examples of a dynamic valgus brought on by quad dominance (i.e. the quads winning the tug of war on the femur and pulling into dynamic valgus:

This is called “RG 3’ing.” Named after NFL Quarterback, Robert Griffin III.

Notice how his knees cave in as he develops power, this is a great example of when even “healthy” people can be predisposed to injury. Don’t RG 3….

How do we combat this? Well, this answer is multi-faceted, but Ill give you a hint… one of the best ways it to strengthen the posterior chain. 

It’s really that simple.

There are TONS of ways to strengthen and target the posterior chain.  As a matter of fact, just peruse Tony’s awesome website, and you will find tons of exercises… as I did when I was just a newbie in the S&C world.

Here are a few of my favorites:

1) Glute-centric: Bridging, every bridge variation….

2) Hamstring-centric: Nordic Hamstring curls (also AWESOME evidence for preventing hamstring strains)

 

Note From TG: This is an older video. So, relax internet trainer who doesn’t even perform this exercise in the first place, but is quick to point out how it’s not perfect technique. Am I bending a little too much from the waist? Yes. Is the music on point? Yes.

Here’s a nice regression:

3) Compound post chain: DEADLIFT, RDL, KB swings

Conclusion

You still need to train your anterior chain too! However, in a world where we’re stuck sitting for hours on end and prone to training our “mirror muscles,” placing more of a premium on the posterior chain is never a bad idea. For many reasons.

Anyone who might be interested in learning more and truly mastering the hip hinge, we will be hosting workshop July 24th at RX strength training in Medford, MA.

Either way, feel free to email me should you have any questions or anything about this you would like to discuss!

Peace, love, and glutes

About the Author

Zak GaborDr. Zachary Gabor, PT, DPT, CSCS, USAW, is a 2015 graduate from Ithaca College where he earned his Doctorate of Physical Therapy.
Prior to that, he earned his Bachelor of Clinical Health Science degree from Ithaca College in 2013. Zak is also a Certified Strength and Conditioning Specialist (CSCS) through the National Strength & Conditioning Association (NSCA), and a Sports Performance Coach through USA Weightlifting (USAW).
Throughout his doctorate program, Zak served as a Teaching Assistant for several physical therapy courses including gross anatomy and musculoskeletal examination and evaluation. He also spent over three years providing personal strength training to clients and athletes.
Zak is passionate about teaching and educating, both of which are very important cornerstones to any patient’s plan of care. In addition, Zak’s clinical experience is rooted in sports-based orthopedic rehabilitation and physical therapy, with an emphasis on strength training and sports performance.
A firm believer in continuing education to better serve the patients, clients and athletes he works with, Zak is dedicated to constantly learning. His future post-gradation coursework will include: manual therapy courses, dry needling certifications, and sports certification specialist designation.
CategoriesAssessment coaching Corrective Exercise Program Design

A Thoughtful Discussion on Low Back Sparing Strategies. Actually, Less “Thoughtful” More “Meandering”

I often joke that “lifting weights isn’t supposed to tickle.”

When you’re pushing, pulling, carrying, thrusting, and otherwise hoisting things around for the heck of it…you’re bound to end up with a few bumps and bruises along the way.7

Honestly, I can’t think of the last time my body was 100% devoid of any type of soreness or semi-nefarious “huh, well that doesn’t feel fantastic” sort of vibe.

I’m not referring to pain. Nothing that diminishes my ability to live my day-to-day life. Just, you know, sometimes my first step out of bed or sitting down to drop it like it’s hot isn’t the most enjoyable experience in the world.8

(Anyone who’s performed heavy squats the day prior can commiserate).

A lifetime of playing sports and training will do that to a body.

But that’s the point.

Lifting weights and pushing the body outside it’s comfort zone is what allows us to adapt and come back stronger and more resilient; to take on the world (or the squat rack) and tell it to GFY.

All that said: it still sucks donkey balls when the inevitable happens. We take things too far, go too heavy, or move juuuuust the right way for something wrong to happen.

Arguably, nothing stagnates or deflates progress more in the gym than a jacked up lower back.

Statistics will say that we’ve all been there. Or, alternatively, as fitness professionals, have worked with someone who’s been there.

So I figured today I’d shoot from the hip and fire back some quick-hitting suggestions/insights/alternatives to consider when working with someone dealing with low-back pain.

In No Particular Order

1) Except for this one. This is super important.

I’ll kick things off with the grandiose, off-kilter statement that if something hurts…don’t do it.

https://www.youtube.com/watch?v=a1Y73sPHKxw

 

Fucking profound, right?

Dr. Stuart McGill will advocate for provocative tests/screens to be performed – slump test, toe touch, McKenzie drills, etc – in order to figure out the root cause or possible source of someone’s back pain.

The stark contrast should be done outside of that window. It’s imperative as a coach, trainer, clinician, wizard, to demonstrate pain-free movement to the client/athlete. The objective should be to mute or pump the brakes on pain and start to mold more of a “movement quality” campaign.

Dr. McGill often refers to this as “spinal hygiene.”

2) Speaking of Dr. McGill

You should read his book Ultimate Back Fitness Performance. Specifically pages 1-325.

Spoiler Alert: it’s 325 pages long.

A more “user-friendly” text would be his latest book, Back Mechanic.

3) Back to “spinal hygiene.”

The good Doc refers to this as:

“The daily upkeep of your back. It includes your recovery exercise routine as well as changes to your existing daily motions all day long. Success in removing back pain requires removal of the movement flaws that cause tissue stress.”

This could refer to something as simple and innocuous as teaching someone how to sit in a chair properly, or even how to stand up from a chair.

As counterintuitive as it seems, those who have more flexion-based back pain will feel more comfortable in flexion. Likewise, those with extension-based back pain will feel at home in extension.

It’s weird.

So, often, taking the time to clean up activities and endeavors outside of the gym will be of most benefit.

As the saying goes: “we as trainers/coaches have 1-2 hours to “fix” things, and the client/athlete has 23 hours to mess it up.”

Other things to consider:

  • Walking. This is an excellent fit for those with low-back pain. It’s just important to make sure they’re not defaulting in forward head posture and a slouched posture. McGill refers to this as the “mall strolling” pattern. One should be more upright and swing the arms from the shoulders (and not the elbows). This provokes more of a “pertubation” to the body helping to build spinal stability.
  • Grooving more remedial hip-hinge patterns like I discussed in THIS article. Getting someone to dissociate hip movement from lumbar movement is a game-changer..
  • Pigging back on the above, the hip hinge creeps its way into EVERYDAY things like brushing one’s teeth or bending over to pick something up off the ground (golfer’s lift). Anything that can be done to spare the spine (discs) and make it less sensitive to pain is a win – no matter how trivial the activity.

4) Synchronous Movement

Learning to “lock” the ribcage to the pelvis is another key element to managing back pain. The abdominal brace is of relevance here. Basically the entire core musculature – not just any one muscle (ahem, transverse abdominus (drawing in method) – needs to work in concert and fire synchronously to spare the spine and offer more spinal stability.

One drill in particular that hammers the point home is the Wall Plank Rotation.

 

Here an abdominal brace is adopted and the objective is to “rotate” the entire body as one unit, locking the ribcage to the pelvis. Many will inevitably rotate through their lumbar spine and then the upper torso will follow suite.

5) Neutral Spine – Always (But Not Really)

The spine IS meant to move.

Neutral spine is paramount, but it benefits trainees to tinker with end-ranges of motions (in both flexion and extension) if for nothing else to “teach” the body to know how to get out of those compromising positions – especially when under load.

During our workshops together, Dean Somerset will often demonstrate to the trainees how squatting into deeper hip flexion (unloaded, and to the point where butt wink happens) can be of benefit to some people. The notion of learning where a precarious position is (and how to get out of it) is valuable.

I’ll use the simple Cat-Camel drill to teach people that it’s okay to allow the spine move.

 

Also of Note: I’d argue we’ve been so programmed into thinking that all spinal flexion is bad and that a baby seal dies every time we do it, that it’s caused a phenomenon referred to as reverse posturing.

The idea that more and more people are now “stuck” in extension, and thus at the mercy of a whole spectrum of other back issues (spondy, etc).

You can read more about that HERE.

Suffice it to say: we can’t discount Rule #1…helping to build improved spinal endurance/stability.

Plain ol’ vanilla planks come into the picture here.

This:

Not This:

This:

  • Keeping people honest and accountable on proper position (not “hanging” on passive restraints and dipping into excessive lumbar extension) is kinda of important.
  • Rule of thumb is to be able to hold a prone plank 120s, side plank (per side) for 90s. McGill will note it’s a RED FLAG if there’s a huge discrepancy between right/left sides.
  • I prefer more of an RKC style once someone is ready. This helps to build more bodily tension, to the point where everything – quads, abs, glutes, eye lids, everything – are firing. Ten seconds is torture when done right.

However, we can always graduate to less vomit in my mouthish exercises. As much as planks are baller and part of the equation to helping solve someone’s back pain, they’re about as exciting as watching a NASCAR race.

6) A few favs include:

Elbow Touches

https://www.youtube.com/watch?v=AUgz2U65KPc

 

Progressing lower and lower towards the ground.

Farmer Carries – all of them

 

Offset Loaded Exercises

 

I love offset loaded exercises for a variety of reasons. But most germane to this conversation is the fact that there’s a heavy rotary stability component when performing them.

Getting people moving and performing more traditional strength & conditioning drills – assuming they’re pain free and of high movement quality – will help to get them out of “patient mode,” and more excited to stick to the plan.

7) A Few Other Ideas to Consider

Don’t be an a-hole and marry yourself to the idea that everyone HAS to deadlift from the floor and that everyone HAS to pull conventionally.

The only thing people HAVE to do is sign up for my newsletter. (wink, wink, nudge, nudge)

Sometimes we have to set our egos aside and do what’s best for the client/athlete and what’s the best fit for them. I think the trap bar deadlift is a wonderful tool for people with a history of low back pain.

To steal a quote from Dr. John Rusin:

“Without sending you back to Physics 101, the forward position of the barbell causes a less than optimal moment arm to stabilize the core position in neutral while moving some serious loads off the floor.

During the traditional deadlift, the center of mass (barbell) falls in front of your body, therefore causing the axis of rotation of the movement to be farther away from the load itself.  This all translates into increased shearing forces at the joints of the lumbar spine, putting all the structures, including intervertebral discs and ligaments at increased risk of injury with faulty mechanics of movement.”

The trap bar deadlift results in a better torso position for most people and less shear load in the spine. For anyone with a history of low back pain this is a no-brainer.

Use an incline bench rather than a flat bench when programming pressing movements. It’s just an easier scenario for most people and less “wonky” of a position to get in and out of.

Too, program more standing exercise variations – standing 1-arm cable rows, pull-throughs, landmine presses, Sparta kicks to the chest.

Categoriesbusiness coaching fitness business

“Real” Fitness Business Talk With Pete Dupuis

This past weekend I attended The Fitness Summit in Kansas City, MO. It was my third year in a row not only attending, but speaking as well. It’s easily one of my favorite events each year.

Not only for the huge honor of being invited to speak, but also for the people. It’s truly more of a “lets get together and hang out9” thing than it is a formal fitness event.

The FItness Summit 2016

Ladies and Gentlemen: your 2016 Fitness Summit speaker panel.

I’ll spare everyone the words of adoration and brown-nosing (you can read that on my Facebook page), but suffice it to say: if you’re a fitness professional or just someone who enjoys watching Bret Contreras and Spencer Nadolsky’s man-crush for one another grow by the second lifting heavy things, than you owe it to yourself to attend.

As we boarded the plane early Thursday morning, Pete Dupuis (Cressey Sports Performance’s business director and fellow presentee) had a brilliant idea. If we were going to be stuck on a plane for 3+ hours, why not produce some blog content?

We decided to jot down a few fitness-business related questions for one another and then do a laptop exchange.

Note to Pete (after the fact): fingers crossed you didn’t click the icon labeled “Tony’s Titillating Tickle Fights” on my desktop.

If so: you’re welcome.

If not: shoot me a PM.

You can check out what I wrote for his website HERE.

And you can check out what Pete had to say below.

Enjoy!

TG – You have an MBA from one of the most prestigious business schools in the US – Babson College – which I know has served you well as an entrepreneur. Yet, I have heard you say several times that “business” is every bit as much about common sense and “feel” as anything else. Explain.

PD – I’ve been asked the question “was your MBA worth it” on more than one occasion in recent weeks.

I should probably start my answer by mentioning that I didn’t go back to school in 2006 with the intention of accumulating the skills necessary to run a profitable fitness facility. In fact, Eric was living and coaching in Connecticut when I enrolled, and I didn’t even know who Tony Gentilcore was at the time.

The idea of owning a fitness business was about as likely as me pursuing my dream job as the starting goalkeeper for the US Men’s National Soccer Team.

I had hit a point in my young career where it was becoming clear that my ceiling as a Marketing Manager in a publicly traded company was considerably lower than what I had in mind for my professional future. The economy (and job market) weren’t exactly thriving in 2007, so I decided pursuing an MBA at that moment in time was what made sense for me.

There were some skills acquired during my undergraduate and graduate level business school courses that have been immensely valuable, and others that have been filed away in the “stuff I’ll never apply” folder in the back of my mind.

One of the most useful learning experiences I covered would be the Introduction to the Microsoft Office Suite course that delved into the minutia of each application. I’d imagine that for a couple hundred bucks, anyone could enroll in a similar course at a local community college and suddenly become a rock star at writing macros in Excel.

As you’ve mentioned, I like to say that 99% of operating a profitable and efficient fitness facility is application of common sense. Don’t spend more than you collect, and you’re in business for as long as you can tolerate the entrepreneurial grind.

Lastly, and arguably most importantly, I’d encourage all fitness professionals to continuously embrace and develop the art of networking. If there’s one thing you fine-tune during an MBA program, it is the skill of professional small talk.

TG – One of the things that CSP has done very well, and prides itself on, is allowing the opportunity or “window” for the staff and coaches to use the CSP brand to build their own brand.

Can you explain why it behooves other small (fitness) businesses to follow suite? Personally, I think it’s a huge mistake when I hear stories of gyms telling their coaches/trainers that they can’t start their own website or generate other revenue streams.

PD – As it turns out, the answer to this question makes up just about 50% of my presentation content for this weekend’s event, titled “Empowering Your Fitness Team.” Here’s a look at the three big takeaways:

For starters, when your employees have the autonomy to explore the development of their own brand and identity within this industry, they are more likely to coach as the most authentic version of themselves on the training floor of your gym. I want my employees to influence the personality of my brand, and not the other way around.

The second reason that I encourage my team to pursue personal brand development is that it allows employees to increase earning potential through writing opportunities, speaking engagements, etc.

If I can assist an employee in increasing earning potential without it impacting the bottom line of my business, I’m going to do it.

Lastly, CSP coaches who successfully establish their own business within our business are more likely to think entrepreneurially as it relates to the growth and development of your gym. They also carry a little more credibility in the eyes of a new client who happens to remember having seen their name in the pages of an issue of Men’s Health or in a guest post on Eric Cressey’s website.

TG – How much does CSP miss Tony’s Techno Thursdays?

PD – About a 6 on a 100-point scale.

TG – I know it’s generic to ask, but it’s still a relevant question for any person contemplating opening their own facility: what are the TOP 3 things to consider/ask one’s self on the topic?

PD – These are the 3 questions I’d ask myself if considering starting a gym from scratch today:

Q1. Do I have something unique to offer?

Is my training model going to introduce something new to the existing set of gym options in my immediate area, or am I simply recreating the offerings of my future competition? If I’m not unique, I’m selling a commodity product. Commodity products compete on price, and that’s a horrible place to be as a gym owner.

Q2. Have I identified “my ten” and run it by them? I recently stumbled upon a fantastic blog post from Seth Godin titled “First, Ten.”

Godin explains that the best way to determine whether an idea or project is worthy of further pursuit is to run it by your ten most trusted confidants, and see if they bother to tell someone else about it.

If they decide to spread your message organically, you’ve got something solid on your hands.

Otherwise, you toss it in the trash and move on to the next endeavor. So, the question becomes: Did “your ten” bother telling friends you were thinking about opening a gym?

Q3. Have I fully come to terms with the realities of owning my own business?

TG – Can you elaborate on why you feel offering FREE consultations is not a wise choice for fitness professionals?

PD – Absolutely. Check this piece out.

TG – Trainers/coaches/gym owners think that getting their names in national publications is the key to success, when in fact it’s LOCAL exposure that pays the bills. What are some hard hitting strategies you’d suggest to anyone looking to increase both their local exposure and lead generation?

I’m sad to say that I didn’t embrace Facebook advertising until just recently. It is quickly becoming an efficient and affordable tool for us. I can’t think of a more effective way to allocate our advertising dollars in a targeted manner, so investing in Facebook ads would be my first piece of advice to those looking to spend toward the pursuit of lead generation.

We’ve managed to minimize our marketing investment over the years by instead focusing on helping our brand to grow organically within our general area.

This happens quickly when you demonstrate how much you care first, and how much you know later.

We attend baseball games. We show up to watch our clients play a gig with their garage band. We make ourselves visible in the community outside of our facility. There’s a whole big world of potential clients outside the walls of your little fitness playground, and sometimes you need to leave your comfort zone and have actual conversations with people.