I felt like an asshole yesterday. And when I say “I felt like an asshole,” I don’t mean in the rhetorical “haha, I did something goofy and feel like an asshole” sense. I straight-up felt like a heaping pile of asshole.
HINT: I was an asshole.
To get right to the point: I let a client down. And it was 100% on me.
I hope this will be a lesson to every fitness professional reading that you’re always being watched and that you’re always making decisions – whether directly or indirectly – that will affect your business and people’s perception of you.
However, before I dive into my assholiness from yesterday, I hope you won’t mind if I take a second to butter myself up and break down a scenario where I was less of an asshole.
I think it goes without saying most personal trainers and coaches – at one point or another, have experience working in a commercial gym.
Admittedly, it can (not always) suck. One of the biggest drags is many trainers are left fending for themselves in terms of harvesting their own clients.
This can be a daunting task for those new in the field, are a little more introverted, and otherwise inexperienced.
Whenever I’m contacted by someone asking me advice on this topic, my immediate response is:
“Act as if you’re always being observed or judged.”
A great example would be how you approach floor hours.
Most (new) trainers at most clubs are required/obligated to accumulate “x” number of floor hours per week. It’s more or less the fitness industry’s version of hazing or probation/purgatory, where you walk around the club feeling like a tool picking up after everyone else’s mess.
If I had to liken it to anything, it would fall somewhere between preparing your taxes and jumping into a shark’s mouth as far as things I’d rather be doing.
Anyways, when I had to do it I used it as an opportunity to get in front of as many people’s eyes as possible. I’d say hello, make eye contact, and occasionally offer some advice on technique, unique core exercises, or maybe strike up conversation on favorite GI Joe characters.
You know, cause I was cool.
All told I used my floor hours as an opportunity to provide a service and to reel people in as clients.
And speaking of clients, when I was with one, I’d always, ALWAYS make sure to give them my undivided attention. I’d be on-time, had my programs ready to go, and always prided myself on being more proactive, giving cues and feedback at all times. You know, coaching.
As a result, on many occasions, I’d be approached by other people asking if I had openings because they had been watching and observing me throughout the weeks or months prior.
Little did I know – at the time – that I was constantly be observed and judged.
It resonated with me then and it’s something, still, that’s important to me now. It never gets old when, after working with me for a handful of sessions, a new client mentions how much they appreciate my approach compared to past experiences they’ve had with other trainers and coaches.
They’re being coached rather than babysat for.
I don’t say this to be vainglorious, but interpret it as you will.
But Back to That Me Being an Asshole Part
All of this to say: we all fuck up from time to time. Or, maybe more germane: have a slight lapse in judgement.
Most days I show up 10-15 minutes prior to clients showing up at CORE.
I had two clients scheduled to show up yesterday at 4 PM. 3:30 hit and I was still home prepping the day’s blog post and catching up on emails.
3:40 hit and, while I knew I was pushing my luck (my gym is only a mile from my apartment, but still a 10-15 minute commute that time of day), I had to post the article up on Facebook.
Priorities, right?
“Okay,” I thought to myself, “I’m probably going to be a teeny-tiny bit late. I’ll shoot my clients a quick email to let them know I’m on my way and that I’ll be a few minutes off.”
No biggie.
Feeling justified, I rushed out the door and headed to CORE.
I arrived at 4:03. Both clients waiting outside the side of the building trying to avoid the first oppressively hot day.
Joe, an accomplished businessman here in Boston (12,000 employees answer to him) who just started with me three weeks ago and has been an exemplary client – shows up on time every session ready to work his ass off – was the first to greet me.
“Hey man, it’s past 4 o’clock.”
“Yeah,” I said, “sorry I’m a little late.”
“Stop posting on Facebook and lets get to work.”
He saw my post. He called my BS.
What an asshole I was.
Joe wasn’t malicious or anything, or even that mad. I think. He didn’t even make me being late a thing. He said what he said, and we did, we got right to work. However, his matter of fact way of calling me out on my momentary hiccup really punched me in the gut.
And, honestly, it served as a nice wake-up call.
I’m better than that.
You’re better than that too.
Let this be a lesson: You’re always being watched.
Today’s guest post comes from regular contributor, Justin Kompf. It’s a personal story, but a story many of you reading will either appreciate or commiserate with.
I hope the former.
If You Want to Improve, You’re Going to Have to Deal With Some Shit
There was once a young man who was enrolled at West Point; he found himself absolutely miserable at the academy. Luckily, at the time his mother was friends with a smart dude. This smart dude happened to be the 16th president of the United States. He wrote the cadet and said:
“Allow me to assure you it is a perfect certainty that you will, very soon, feel better-quite happy- if you only stick to the resolution you have taken to procure a military education. I am older than you, have felt badly myself, and know, what I tell you is true. Adhere to your purpose and you will soon feel as well as you ever did.
On the contrary, if you falter, and give up, you will lose the power of keeping any resolution, and will regret it all your life”
I highly doubt Abraham Lincoln would have thought those particular words he wrote to the West Point cadet would have an impact on a young man trying to figure his life out over 100 years later. How could he know that those words were exactly what I needed to hear at the time?
In the Summer of 2016, I was in a predicament; for a while, I had intended to apply to doctoral programs to study health behavior after completing my Master’s degree. But when push came to shove, I got scared. Irrational thoughts flooded my mind.
“My life won’t start until I’m done, and I’ll be 31”
“I’ll be so far behind everyone else”
“What if I find out I don’t want to teach and do research when I’m done?”
A PhD program would involve me devoting four more years of my life to school when all I really wanted to do was get my life going.
So, I panicked.
I found myself exploring different career paths.
I would drive down to a health and fitness center in Ithaca to talk about becoming a dietician. I drove to Syracuse to talk to my Aunt about nursing. I called my cousin in California to talk about her job as a physician’s assistant. I had meetings with Cortland faculty members to get information on how to get into PA school. Then I was calling friends who were physical therapist to talk about their jobs. PT sounded right for me; I started observing a physical therapist in town and began the application process to physical therapy school. These all seemed like safe, high paying jobs, with clear career trajectories.
Every time I thought of a new career path I diverted myself from the fear of four more years of school and an uncertain career future. There was always an instant sensation of relief from that fear.
But then a few things gave me a sense of insight.
Aside from reading sage advice from historical figures I was also exercising my ass off.
One night I was trail running to clear my head. It got dark really quick and rain started to come down, an appropriate metaphor for how I felt at the time. It was hard to see any more than a few feet in front of me. But somewhere towards the end of my run I was hit with some clarity.
None of those career paths I was looking into would give me the voice I wanted to make a positive impact on the world. If I didn’t have my voice and pursued a career I wasn’t passionate about just to be safe, I would be miserable.
And rather than the temporary misery I was feeling now, I knew the misery of not pursuing my passion would be permanent.
Fear is just an emotional construct, something that can’t really hurt you. I knew I couldn’t control that I felt it, but it was my responsibility as to whether or not it controlled my actions.
I knew that if I didn’t adhere to my purpose I would regret it the rest of my life. All those other careers wouldn’t fulfill the passion I had.
Winston Churchill once said “to change is to improve, to perfect is to change often”
What he didn’t say is that change is a scary and uncomfortable process. My modern interpretation of that quote would be:
“If you want to improve, you’re going to have to deal with some shit”
When faced with the decision of what shit sandwich I wanted to eat, I knew I could either (A) take the leap and accept fear and discomfort, or (B) live with regret but have comfort, I chose to accept the fear.
I applied to PhD programs, was accepted, and am heading to the University of Massachusetts Boston in the Summer to their Exercise and Health Sciences Program.
Whether on social media, or in real life, when people announce an accomplishment, others might look on in awe and wonder how they got to where they are now.
Well, more than likely, the answer is that they dealt with some shit.
They worked hard, stepped out of their comfort zone and got comfortable feeling uncomfortable. For me it was an eight-month process of dealing with uncertainty and fear. It was also putting in years of extra work to be a good candidate for a program like this.
In the end I wrote this because, a simple, “hey I’m going back to school” Facebook update didn’t seem justifiable and I think my experience can help people. Taking a leap is scary but I am looking forward to the next chapter in my life.
We’re stuck in an emotionally devoid rut. And Planet Fitness isn’t helping.
I am all for showering my fellow humans with compassion and empathy. Treat others as you’d like to be treated isn’t a bad way to go about doing things.
However, taking politics out of the conversation1, it’s a safe observation to note we live in an era where we have a proclivity to shield people from “bad” feelings or from experiencing failure or hardship.
Social media plays into it. I mean, everyone on Facebook and Instagram lives in a world of butterfly kisses and rainbows (and delicious looking entrees), and it’s hard not to compare and feel up to snuff amongst everyone else’s hunky-doriness.
Society, in general, plays a massive role too. All we need to do is look towards the idea of participation trophies and “safe spaces” to note how we’re seemingly desensitizing people from a wider spectrum of feelings and uncomfortableness.
NOTE: I’d highly recommend checking out the Pixar movie Inside Out. The whole vibe of the movie is to demonstrate that feeling sad or angry or scared is okay…and that it’s a normal, nay, a necessary component of growth.
In today’s guest post by Texas-based personal trainer, Shane McLean, he does a brief “deep dive” into the phenomenon of Planet Fitness and how it mirrors much of the sentiment above.
I.e., shielding people from failure and uncomfortable situations. Is it really helping?
Don’t worry, it’s not an anti-Planet Fitness diatribe. There’s no need to preach to the choir here. However, bringing the (albeit slight) nefarious side of why Planet Fitness even exists is something I find very interesting and something worth discussing.
Enjoy.
The Planet Fitness Myth
The first time I entered a weight room, I had absolutely had no idea what to do or how to get started. However, isn’t that the case with almost everything we do for the first time?
The start of the New Year brings a stampede of newbie gym-goers who enter a gym for the first time disappointed by their ever-growing waistlines. They usually head straight to the cardio machines to watch TV or to the dumbbell rack to do endless variations of biceps curls hoping their belly will magically disappear.
The regular gym folk may get annoyed when ‘their’ gym is full or the machines have all been taken or the biggest granddaddy of them all, the squat rack is being used for biceps curls. This one makes me mad. How mad? This mad.
These newbies are looking to lose a few pounds and think doing endless sets of curls is no big deal. They just want to look better naked and are (usually) not interested in strength or performance goals.
The newbies may feel judged or intimidated because of the looks they receive from the regulars or from the lack of help they receive from the gym staff. Whether these feelings are real or imagined, they have led to a rise of gyms, like Planet Fitness, who market themselves as the “non-gym.”
Planet Fitness, which started in 1992 in Newington, New Hampshire now has over 1000 locations and 7 million members making it one of the largest health clubs in the U.S.
With their cheap per-month membership and their slick advertising slogans such as Judgement Free Zone®, Gymtimidation® and their world famous Lunk™ alarm, Planet Fitness is doing a great job of attracting these disenfranchised exercisers.
Planet Fitness has built its reputation on maintaining a non-competitive work environment which has led to banning of certain exercises (which happens to be my favorites) and certain types of lifters.
They keep their costs down by omitting fancy stuff like juice bars and personal trainers and by not following every exercise fad. They stock their facility with good old fashioned cardio, weight machines dumbbells and barbells and not much else.
I think Barney the dinosaur and LSU would approve of their color scheme. However, I’m not a fan of purple
They also offer free pizza, bagels and even tootsie rolls to their members on the gym floor. What an ingenious idea. Can you imagine holding a slice of pizza in one hand and doing curls with the other? It boggles the mind with other possibilities.
It’s not my intention to rag on Planet Fitness because the facts speak for themselves. They are doing quite well and have cornered their share of the market, and they keep on growing.
However, I take exception to the way they portray non- purple commercial gyms.
Our first commercial gym experiences were probably similar. We were surrounded by people who were in much better shape than we were. They were bigger, faster and stronger and most of them knew what to do.
We’d scan the room and realize, “Shit, I’ve got some work to do.”
Sure, we may’ve felt slightly intimated or maybe even judged by the other regulars at the beginning but those feelings will fade with time and sweat equity.
Being out of ones “comfort zone” is necessary for growth, don’t you think?
Instead of cowering in the corner and waiting for free pizza, I used this as motivation to get better. People who have taken the time, effort and sacrifice to get in shape should be role models to others and not kicked out of the gym because they’re ‘too muscly’ or for making too much noise.
The gym floor isn’t a church after all.
Furthermore, in my experience these type of people are more than willing to help and share their tips, tricks and techniques. Sure, they might be intimating, but once you get to know them, they could be as gentle as a pussy cat.
Planet Fitness fits right into the era where we give out trophies for participation and ribbons for finishing last. Nobody likes to lose and nobody wants to get his or her feelings hurt.
However, this doesn’t fit with real life. We lose. We get our feelings hurt. We get judged. We get intimated by a situation or a person. Either we pack our bags and go home or use this as a learning situation and move onward and upward.
I’m assuming I’m preaching to the converted here. You take your health and fitness seriously and invest time, money, effort and sweat equity into it. However, if you have a friend, family member or co -worker interested in joining Planet Fitness, tell them this
The deadlift is an awesome exercise that strengthens the whole body. Have them read THIS.
Having temptation around when trying to make a change is a sure way to fail.
Excluding certain people from the gym doesn’t mean judgment and intimdation stop.
Those feelings described don’t last. Whether they’re real or imagined, use them for positive change.
How can you tell if people are judging you anyway? They might just be checking you out.
Wrapping Up
There will always be gyms who compete only on price and price alone. However, most people’s health and fitness is worth way more than $10 per month and free tootsie rolls.
No matter how delicious they are.
About the Author
Shane “The Balance Guy” McLean, is an A.C.E Certified Personal Trainer working deep in the heart of Texas. Shane believes in balancing exercise with life while putting the fun back into both.
There’s a lack of resources out there informing new(ish) fitness pros what it takes to be successful in this industry. I thought I’d take some time to offer my two cents.
I’m not even going to swear, that’s how professional I want this post to be.
I’d be remiss not to give credit to Alwyn Cosgrove who wrote one of the best fucking2 fat-loss articles I’ve ever read way back in 2007: The Hierarchy of Fat Loss. It’s an article I still refer to to this day and obviously served as inspiration for this one.
As with fat loss, when it comes to not sucking in this industry and being successful (whatever that may mean to you3), there’s a hierarchy of things that should be met and/or prioritized.
Just to be clear, having the cutest cat in existence isn’t one of them.
A photo posted by Tony Gentilcore (@tonygentilcore) on
But it doesn’t hurt either.
Based on current trends you’d think all you need to become successful in the fitness industry is a YouTube channel, an endless collage of Yoga pants, or some kind of witty self-promotional title like, I don’t know, “Paleo Pirate” or “Han Swolo.”
[Not sure if those are already taken, but if not, you’re welcome]
I understand it’s popular and altogether easy to rag on “fitness celebrities.” I do it too and it’s often warranted. By the way, THIS article is one of the better ones in recent memory.
However:
I don’t have a million followers. You don’t have a million followers. Let be real: We both want a million followers. They must be doing something right.
Writing a snarky Facebook status or Tweet isn’t going to help anyone or solve the divide, so I decided to do something productive about it.
Hierarchy of Skillz
The roots of this post can go back several years, when we started our intern program at Cressey Sports Performance. Almost inevitably, when asked what they wanted us to cover, every new intern class wanted to go over more nuanced topics right away like assessment, PRI, or why my music playlist was way better than Eric’s
Yet, many couldn’t tell what muscles upwardly rotate the scapulae or coach a proper squat if their life depended on it. Or, on occasion, some weren’t socially comfortable enough to take the reigns on coaching someone in the first place: whether it was breaking down someone’s squat or demonstrating a proper deadbug.
It flies in the face of what many young coaches today are programmed to think, but, no, Instagramming your deadlift won’t get you into Men’s Health.
You’re going to have to build some career capital and experience the old fashioned way.
I’ll break down my hierarchy in more detail in a minute. Before that, however, I want to have a real, un-censored conversation. Here’s the umbrella theme I want you to consider the rest of the way:
“Work ethic. Cliched but true. Not many are willing to get out of bed at 4:30, get home at 8, and turn around and do it again and again, for YEARS. You work when other people don’t-early mornings, late nights, holidays.
And you have to combine that with the wherewithal to over deliver, all the time. I used to show interns a picture of a BMW or Mercedes and tell them “This is what your future clients could choose to spend their money on each month for what they will pay you. You better bring it, because this car is a helluva lot more attractive than doing lunges and rows.” This is where the people skills come in.
I’m not going to millennial bash, but most young trainers just ask me how to get in magazines, get book deals, etc. The thought of spending 17 years, much of which was spent doing one-on-one training over 14 hours a day, isn’t really appealing. God I sound like my late father.”
I could just say wear deodorant and”don’t be weird,” but that wouldn’t be helpful.
It’s fashionable to think the way to go is online coaching nowadays. It’s easy and THAT’s where the money’s at, right?
Where are your clients coming from? Do you have all your systems in place to collect payment and stay on point with your book-keeping and scheduling? What about programming? What software are you using? Are you scheduling weekly or bi-weekly check-ins? How much access will your clients have to you? Are you prepared to introduce your face to your keyboard from all the emails you’re going to receive 24/7?
Sure you have the luxury of working from home or your local coffee shop, can travel when you want, and pants are always optional4, but online coaching can be more of a pain in the ass than people think.
There are plenty of people who do very well with it. I’d argue, though, that the ones who do really well are also the ones who spent years honing their craft coaching people in real-life.
A piece of advice I often give to new trainers who email me for career advice is this:
“In the beginning you should spend, minimum, two years working in a commercial gym.”
I did it for five. Eric Cressey did it for four. Mike Robertson did it for a while too. You’re not above it. You’re not that special, snowflake.
It’s the only way you can pretty much guarantee you’re going to gain access to as wide a variety of clientele as possible. Extroverts, introverts, Type A, Type B, athletes, non-athletes, injured, not injured, assholes, not assholes, so on and so forth.
Learning how to work with different people, from different backgrounds and experience levels is priceless experience. Experience that will make you a better coach in both real life and the virtual world.
2. Anatomy
You don’t need to be on par with Dean Somerset, Sue Falsone, or Dr. Frankenstein on the topic, but you should know your anatomy. It dumbfounds me how many fitness “professionals” can’t name all four rotator cuff muscles or explain the real function(s) of the rectus abdominus.
Likewise it’s not just knowing insertions, origins and regurgitating what your anatomy book tells you. Functional anatomy matters as well. Like, understanding that being stiff and “tight” isn’t always bad, or that if you spot a DB press like this (from the elbows) bad things will happen.
At the end of the day it’s going to be hard to break down movement and to explain things to your clients/athletes if you have no idea what certain exercises work or do.
3. Movement/Exercise Technique/Cueing
You’re not going to be able to write effective programming if you’re unable to break down exercise technique.
THIS post from Tony Bonvechio is an excellent example of how creating context and breaking down movement in ways your athletes/clients can relate to is a powerful skill to learn. Likewise, THIS post I wrote a few years ago explains the difference between External vs. Internal Cueing and how the former kicks the latter’s ass.
THIS one is more recent and also goes into external cueing.
Another skill that falls under this heading is the ability to regress/progress exercise on the fly. I’m not an infallible coach, I make mistakes. Sometimes I’m overzealous and include an exercise that’s too aggressive for someone. Other times, too easy. The last thing you want to be is unprepared. As a coach or trainer nothing reeks of ineptitude more than this.
In short, you should be able to break down basic human movements:
As well as match all the above with the needs, goals, and ability level of each of your clients. Moreover, you should be able to do so simply. If you start explaining something to someone and they start looking at you as if you’re speaking Elvish you’re doing it wrong.
4. Nuts & Bolts
This gets right to the meat and potatoes of what many are often too quick to jump to: exercise selection, order, sets/reps, rest intervals, tempo, etc. Essentially, program design.
When it comes to program design you have Chefs, Sous Chefs, and Cooks.
Cooks – are those writing their first program or have very little experience writing programs. Most likely you’re better off following someone else’s lead.
Sous Chef – these are your coaches who have 3-4 years experience.
Chefs – 5 + years experience. These are your Mike Boyle’s, Dan John’s, Optimus Prime’s, etc.
Can you start to see why the previous categories help to pave the way for writing effective training programs?
5. Continuing Education
Some people get caught in the black hole of continuing education, interning, and certification grabbing. This isn’t necessarily a bad thing. Far be it from me to dis anyone who places a premium on educating themselves and trying to get better.5
Read. Go to seminars. Intern. Shadow. Observe. Watch.
Do what you gotta do.
At some point though, you need to get actual experience and start applying what you learn.
6. Sales/Building a Brand
If I had any talent with photo shop or making shapes on a computer this would be at the top of a pyramid, and the least important. Not to say it isn’t important. It’s just the least important.
Many people are quick to hop on the brand building wagon before there’s a brand to even build. To put things into context (and I am not implying this is way things should be done):
I didn’t have my first logo and t-shirt made until this past year. Yet, there are some trainers who are writing ebooks two months into their “career,” and wondering why they’re unable to generate sales.
I know someone may chime in with, “well, I work in a commercial gym and I’m supposed to hit sales quotas each month! Shouldn’t I focus on sales?”
I get it. It sucks. However, call me crazy, but if you focus on all of the above – in order – you’ll likely have all the clients you’ll need. Get people results, don’t be a dick, have an ounce of patience, and amazing things happen.
Jordan Syatt shared a cute story the other day:
Coach emails me asking how to get more people to read their content and get more engagement.
“I give clear, straight forward instructions that, admittedly, would require them to put more effort into their work.
Coach responds with all their reasons for *not* wanting to take my advice. Then asks for more ways to get people reading their content and engaging.
I outline exactly why my previous advice is what I’ve found to work best.
Coach responds with more reasons why my advice won’t work for their audience. And what else can they do to get more readers and audience engagement.
—-
Just like fitness coaches love to tell their clients, there is no magic pill. There is no quick fix. The process is simple — not easy — and the best results come from patience, consistency, and a metric f-ton of effort.”
I tell the same people: I’ve been writing on my site since 2006 and have upwards of 1,900 blog posts (not counting all the articles I’ve written for other sites). Want to get better at writing and producing more engaging content? Stop emailing me, or Jordan, or Santa Claus about how to write and produce more engaging content and start, you know, practicing.
“I figured if I wrote quality content people would, eventually, show up. Shit content, even with SEO, is still shit content.”
The only way you’re going to get better, and build a brand, is to….do the work.
Total Swear Words: 1 (not counting asshole, twice). So 3. Not too bad.
Today’s guest post comes courtesy of SUNY Cortland head strength coach and lecturer, Justin Kompf. And speaking of SUNY Cortland, the annual Health and Wellness Conference is this April 8th featuring myself, Dr. Lisa Lewis, Brian St. Pierre, Mark Fisher, and Dr. David Just. For more information go HERE.
It is the easiest thing in the world to sit down after work, turn on the television and eat whatever food is most convenient.
This convenience is inherently pleasurable; for most people, alternative behaviors such as exercise and cooking for 30 minutes are not. There is no immediate reward to experience from this type of behavior.
In fact, the exercise session may actually elicit what is perceived to be painful bodily experiences, especially when compared to sitting on the couch. The chicken and broccoli meal certainly isn’t going to excite your taste buds in the same way that burger, fries, and milkshake would. Thus, there is potential for painful experiences such as bodily discomfort and future soreness when a person exercises and they are also giving up the pleasure associated with unhealthy food.
Change Is Difficult
Due to the general difficulty of change, lifestyle modification to adopt healthier behaviors will certainly result in struggling with some intrinsically negative emotions. Struggling to suppress or avoid thoughts such as “I won’t eat the cookie” or “I won’t sit on the couch and watch television after work” might actually make these thoughts more accessible in the mind and ironically more likely to occur. Additionally, if you are trying to eat healthier and exercise more and happen to have a normal human mind, you will inevitably have negative self-thoughts.
“No matter how hard I work, I will never look like her”
“Exercising every day is challenging with my schedule, is it even worth it?”
“I can’t do it”
“I can’t change”
“I’ve failed at this before, why should now be any different?”
“Acceptance means opening up and making room for painful feelings, sensations, urges, and emotions. We drop the struggle with them, give them some breathing space, and allow them to be as they are. Instead of fighting them, resisting them, running from them, or getting overwhelmed by them, we open up to them and let them be. (Note: This doesn’t mean liking them or wanting them. It simply means making room for them!)”
When these negative thoughts appear in your head ask yourself the question, “Can I work with these thoughts?”. It is not a question of whether these thoughts are true or false since this is all a matter of perspective.
For example, “I didn’t lose weight this week, I’m a failure”. Whether or not your truly are a “failure” is irrelevant. What is relevant is how this thought will guide your behavior. If you let the thought of being a failure guide your behavior will it enable you to reach your goals and help you become the kind of person you want to be?
Acceptance and commitment based strategies may be useful in promoting physical activity. Pilot research on the topic demonstrated that after an acceptance and commitment based intervention college aged women visited the school athletic center to exercise significantly more than those in an education only condition (Butryn, et al., 2011).
Further, after a 10-week study designed to promote increased walking in sedentary individuals, Martin and colleagues found that when participants were taught skills to enable the acceptance of negative feelings and unpleasant sensations that come with physical activity there was a significant increase in cardiorespiratory fitness, estimated VO2max, and a decreased avoidance of the negative internal experiences related to physical activity (no control group for comparison).
One weight loss study showed that after a 12-week acceptance based intervention participants lost 6.6% of their body weight. More impressively, at a six month follow up participants had continued to lose weight (9.6% of body weight) (Forman, 2009).
Two of the most practical tips to practice acceptance and commitment are to identify higher order values and to examine if thoughts are workable.
Let behaviors be guided by values rather than ruminating on negative thoughts
Acceptance and commitment therapy is based on the understanding that people will only continue to engage in behaviors that bring about distressing internal experiences only if these experiences are occurring at the service of some higher order life goal or value.
In their 2009 Pilot study Forman and his colleagues had participants list out the top 10 reasons why they wanted to lose weight. They were then taught to recognize the connection between the values they listed and their eating and physical activity behavior (Forman, 2009). Once higher order values are identified, meaning is now attributed to daily behaviors that once lacked importance.
I believe that this connection between behaviors and values is best exemplified by Hall of Fame pitcher Tom Seaver:
“Pitching…determines what I eat, when I go to bed, what I do when I’m awake. It determines how I spend my life when I’m not pitching. If it means I have to come to Florida and can’t get tanned because I might get a burn that would keep me from throwing a few days, then I never go shirtless in the sun… If it means I have to remind myself not to pet dogs with my left hand or throw logs on the fire with my left hand, then I do that, too. If it means in the winter I eat cottage cheese instead of chocolate chip cookies in order to keep my weight down, then I eat cottage cheese.” (Duckworth)
A value system establishes that low order daily behaviors are in service of higher order long term goals. If you need more help finding strong values to strengthen your resolve for daily behaviors try asking yourself why each stated goal is important to you. For example:
Goal level 1: I want to start exercising more consistently. Why?
Goal level 2: Because I want to improve my health. Why?
Goal level 3: Because I have seen unhealthy relatives lose their independence with age and I want to be able to do all the activities I love for a long time.
Exercising consistently is thus linked to being able to maintain one’s independence throughout a lifetime.
Ask if your thoughts are workable
Whenever a negative thought or feeling comes into consciousness ask yourself if this thought is workable. Specifically, you can ask yourself the following:
“If you let this thought guide your behavior, will that help you create a richer, fuller, and more meaningful life? If you hold on to this thought tightly, does it help you to be the person you want to be and do the things you want to do?”
If this thought is not workable, try practicing an acceptance based skill called defusion. Defusion is the process of observing thoughts and feelings from a ‘distance’ without acting on them or trying to change them. Thoughts and feelings do not need to be believed, acted on, or even suppressed. A negative emotion is not something that will be solved analytically or with scrutiny.
For example, if you are hungry because you are trying to lose weight, that hunger is an inherently negative feeling. However, this negative feeling does not necessitate harmful action such as binge eating. You also do not need to pretend as if this feeling is not currently with you, accept that it is there and recognize that you are in control of how this feeling guides behavior.
Who can use acceptance and commitment strategies in their practice?
It is important to not overstep the boundaries of professional practice. I believe it would be important to consider acceptance and commitment as a paradigm shift in a person’s thinking process. In his book, Russ Harris states that:
“I hope to make ACT accessible to the broadest possible range of professionals- from coaches, counselors, and mental health nurses, to social workers, psychologist, psychiatrist, and all health professionals”
I would recommend that anyone who is trying to change their lifestyle start with working on identifying higher order goals and linking them to their daily behavior. Furthermore, attempt to practice defusion skills if negative thoughts or emotions well up as a result of lifestyle change. Ask if these thoughts are workable for long term goals. If they aren’t, recognize that they do not need to be accepted as truth and do not need to be acted on.
Author’s Bio
Justin is the head strength coach at SUNY Cortland. He is also a lecturer in the kinesiology department at the university. Cortland hosts a health and wellness conference each year, this year on April 8th. Speakers will include Tony Gentilcore, Dr. Lisa Lewis, Brian St. Pierre, David Just and Mark Fisher. For more information go HERE.
Note From TG: The conference linked to above is $60 to attend. That’s a steal considering the quality of presenters coming in and the information that will be shared. Students: you can’t use the excuse of “that’s too expensive” because I know full-well you’re spending that much (if not more) drinking on the weekends. Fitness Pros: this is Cortland, NY, in April, for $60. Shut up and get your butt there…;o)
References
Butryn, M.L., Forman, E.M., Hoffman, K.L., Shaw, J.A., & Juarascio, A.S. (2011). A pilot study of acceptance and commitment therapy for promotion of physical activity. Journal of Physical Activity and Health, 8(4), 516-522.
Duckworth, A. Grit: The power of passion and perseverance.
Forman, E.M., Butryn, M.L., Hoffman, K.L., Herbert, J.D. (2009). An open trial of an acceptance-based behavioral intervention for weight loss. Cognitive and Behavioral Practice, 16, 223-235.
Harris, R. ACT made simple: An easy-to-read primer on acceptance and commitment therapy.
Martin E.C., Galloway-Williams, N., Cox, M.G., & Winett, R.A. (2015). Pilot testing of a mindfulness- and acceptance- based intervention for increasing cardiorespiratory fitness in sedentary adults: A feasibility study. Journal of Contextual Behavioral Science, 4(4), 237-245.
Today’s guest post comes courtesy of one of my favorite people in this world, Todd Bumgardner. Todd’s a straight-shooter (if you couldn’t tell from the title of this post) and a coach I respect a ton. He and Chris Merritt started The Strength Faction not too long and the premise is simple: it’s strength coaching for strength coaches.
As coaches we tend to put the health and well-being of our clients before our own. However, The Strength Faction helps to bring levity to the situation by fostering a unique environment where a support network is put in place coaches get coached by other coaches.
Basically, you’re amongst your people.
I’ve personally been involved with the Faction myself – I’ve been invited twice to speak and perform a Q&A with the group in an online forum – and it’s been wonderful to see its growth and how it’s helped a litany of coaches improve their assessment, program design, and coaching skills.
Todd and Chris just released their new resource The Strength Faction Super-Simple Guide to Writing Kick-Ass Training Programs so you could get a taste and closer look for the systems they’ve developed over the course of 10+ years in the industry which have allowed them to get to the point of writing hundreds of (individualized) programs monthly in an efficient manner without ever sacrificing quality.
I know every coach hits a boiling point where writing programs becomes a major chore and time-consuming endeavor. Wouldn’t it be great to learn a system to better streamline the process, make it less task-intensive, while at the same time allowing you to do what it is you do best?…coach.
Wouldn’t that be something?
How to Make Your Clients Super Fucking Strong (While Also Keeping Them Healthy)
Something crazy began to happen at the end of the last decade—getting strong was dubbed cool. And, as we approach the end of 2016, the coolness has gained popularity. Clients are approaching their coaches with objective, measurable strength goals instead of the traditional, I wanna lose fat from right here (points to body part), ambiguity.
Sure, we still get the body comp goals—as we should—and there are still a plethora of odd requests, but it sure is rad that people want to sling iron and kick ass.
In the spirit of helping other folks help other folks to hoist and reap the benefits, here are some tips to help you write training programs that kick ass, and make people fucking strong, while also keeping them in one piece.
Lower the Strength Volume
Holy simmering cat shit! We’re talking about strength and the first thing I’m telling you to do is keep the strength volume down? Yeah, baby, I am.
It doesn’t take grandiose training volume to make people strong—in fact many times we over do it in the name of strength volume while mistakenly sacrificing other qualities. I know because I made that mistake for years—hitting my own training ceilings far too quickly while also creating same, low plateau points for my clients. Reality is most normal folks don’t need a great deal of strength volume to get stronger.
On a three-day, concurrent training program, two strength-focused lifts, with eight to twenty-four total reps for each, are usually plenty. (I say usually because there are sometimes extenuating circumstances.) Precede the strength work with core and mobility work, and follow it with some energy systems development and you’ve given a lady or gent plenty of stimulus for strength, health, and positive change.
Use Concurrent Splits
While they may not have the same sexy appeal as advanced techniques like German Volume Training, or High-Frequency Strength splits, concurrent splits are the way to go when programming for general pop clients. Sure, super-specific training blocks may get our folks faster results, but their narrow focus doesn’t do our folks any favors in the long run.
Concurrent programming is more reflective of real life and helps folks accommodate stressors because none are toweringly more intense than the others. Making it more sustainable than block periodization. We can accentuate some qualities slightly more than others during training phases—and I bid everyone to do so—but maintaining all qualities throughout the training year does best to make our folks strong while also keeping them healthy.
During one phase per year, get a little strength heavy. During another bump up the conditioning volume and sacrifice the other variables. Use one training phase to include more load-free movement. But all the while train all of the qualities.
Educate Clients on Rate of Perceived Exertion (RPE)
A lot of folks don’t have a good concept of how hard they’re working—and they’re often not sure how hard they should be working. RPE solves that problem.
The common interjection is, what about percentage based training? Well, percentage-based training hinges on a one-day snapshot of a person’s nervous system that is extrapolated to the entirety of their monthly program. That dog just won’t hunt. RPE gives the client, and the coach, the ability to auto-regulate programs on the daily to match current training status, feeling like a bag of smashed assholes, etc.
Have that smashed asshole feeling? That’s great, back the RPE down today, champ.
RPE is also more educating—it gives folks the opportunity to ascribe a number to their subjective feeling. But what if they aren’t in tune with how hard they’re really working? We have to give them something a little challenging for them to sharpen their perception. When we push them to that point, we draw attention to it so that they can comprehend and internalize that feeling so that future training efforts have context.
At our Strength Faction-sponsored gyms (BSP NOVA in Dulles, VA and Rebell Strength and Conditioning in Chicago), as well as with our Strength Faction members, we use a simple RPE system that we borrowed from powerlifting coach Mike Tuchscherer. Here it is:
@10: Maximal Effort. No reps left in the tank.
@9: Heavy Effort. Could have done one more rep.
@8: Could have done two or three more reps.
@7: Bar speed is “snappy” if maximal force is applied.
@6: Bar speed is “snappy” with moderate effort.
Most of our work is done in the @7 to @9 range, with most of the strength sets done around @8 and assistance training @7.
Progressions, Regressions, and the Best Positions Possible
Our first job as coaches is to use our best judgment to put a person in the best possible position to be successful. It’s our coaching motto at BSP NOVA, and it would a great oath if fitness coaches were sworn in as doctors and lawyers are. The best position possible is an ideal that encompasses programming variables, exercise selection, and coaching’s psychological positioning.
Let’s think in terms of exercise selection. Our job is to choose exercises that put people in the best position to display their strength. For many folks the strength is in there, they’ve simply never been put in the right position to demonstrate it. That’s why progression/regression systems are so important—and why the 4×4 matrix is such a useful tool in constructing them.
Courtesy of Dr. Greg Rose
The body must feel safe and stable in order to generate force. If it feels neither, it employs a heavy governor that seriously limits nervous system output. So, if we ask someone to generate force from a position that they don’t “own” we’re doing them a disservice—there’s no way that they can optimally demonstrate their ability. People are often stronger than they realize—they just have to be put in the right positions to display their strength.
How about a hypothetical? Let’s use the deadlift/hip hinge as an example.
You program deadlifting for a client only to find out that they can’t dissociate their hips from their spine and round the ever-living bejesus out of their spine just to grab the bar. So, you decide to cut the range and elevate the bar. Rack pulls are the answer! But you try rack pulls only to find a similar, yet less offensive, problem. So you’re like, ‘goddamn, what do I do now?’
Well, you realize that gravity and load each pose a threat to the nervous system, so you decide to reduce the effect of both—you put your client on their knees and have them perform a handcuffed hip hinge (they hold a kettlebell behind their back and hinge their butt into it). Voila! They’re successful.
Note from TG: Here’s a great video of the standing handcuffed hip hinge by CSP coach Tony Bonvechio
They’re able to hinge well—moving at the hips while maintaining a relatively still spine. You’ve found the move that allows them to demonstrate their strength. Will they keep this move forever? Hell no. But at this point in time it’s the best place for them to be—for them to learn how to strongly move. And with time, and your coaching, they’ll progress to a more challenging hinge that suits their frame.
This is drastic case, but it’s a useful illustration. Progression/regression systems give us a simple, efficient means to put people in the best positions to train safely and develop strength.
Coach Toward Mastery
I take every chance I get to quote Dan John. He’s a good man.
I hope throughout my life I can give the world a quarter of the value that he has. He makes the profound simple and never comes from a place of superiority—he only wishes to share his experience. As our first guest on the Strength Faction QnA, he did just that.
He told us a story about a client that he was working with whose results were diminishing. When they had a conversation about the problems, the client said to Dan that it seemed as though he was getting bored when he wrote his programs. He was making too many changes. The client remembered that when he was making the best progress, Dan was keeping things simple, not doing anything fancy. He was making the minor changes that need to be made to challenge the body without the façade of circus tricks.
Dan quickly righted the ship and got his client back on the bath to mastery. After telling the story Dan impressed upon us the importance of coaching toward mastery—of not getting bored as the coach. In fact, he said, “Don’t YOU get bored.”
If we want to make our people strong, we need to make them good at lifting. Rather than a constant rotation of exercises parading through their programs, keep the productive staples and figure out how to load them in novel ways. As your clients grow in skill, they’ll grow in strength.
Make People Fucking Strong
This advice is, of course, not all encompassing. It’s the best I could do with 1,500 words. But if you heed this advice, and use it to frame your programming mindset, you’ll be on the right track toward making your people super fucking strong.
Super-Simple Guide to Writing Kick-Ass Training Programs is available now. Check it.
I have a BIG treat for you. My wife, Dr. Lisa Lewis, is making a much anticipated cameo on my site today. People loooove when she chimes in and writes an article for the site. Tony Gentilwhonow?
Enjoy.
She trains. Hard. Makes progress and achieves goals. Inspires and impresses others. She balances work, finances, family, friends, food, and her fitness. The fact is: she’s amazing. But the feeling? It’s often something quite different.
A woman wrote to me several months ago about being stuck. She explained:
“[Lifting] is hard, I put in tons of effort and I struggle to be ok with this…the fact that it doesn’t come easily to me despite all my hard work, sweat, and effort. I struggle with feelings of disappointment and feeling like I am letting myself down and my trainer down if I do not perform to MY unrealistic expectations… I fall into the comparison trap and thinking I “should” be like some random girl I will follow on Instagram. It SHOULD be easier. I SHOULD be squatting 225 for reps. Sometimes I struggle to celebrate the small victories and instead get down for the little things I didn’t do… the doubtful voice in my head or other distractions/stressors of life (work, relationships, etc)… still creeps in there, especially mid set if 1 of my reps wasn’t “easy” or “perfect”.
Sounds sad. Sounds frustrating and lonely. Sounds like a fun-sucking, comparison-focused, judgmental, negative, cycle.
Sound familiar?
Perfectionism has been defined in many ways. The “refusal to accept any standard short of perfection,” means that the perfectionist rejects any outcome or effort that is devoid of flaws… less than The Most… secondary to superlative. And in order for the perfectionist to ‘accept’ an outcome, it must be possible for there to even be such a thing as “perfect” in the first place.
What About the Strength Training Perfectionist?
Perfectionism can be viewed as a personality strength in athletic contexts (Hill, Gotwals, Witcher &
Leyland, 2015). As you might imagine, dedication and intense pursuit of success bode well for those in pursuit of a lofty (or in this case, heavy) goal.
Joachim Stoeber, professor of psychology at the University of Kent, recently described perfectionism as a “double edged sword” (2014). On one hand, perfectionism can be motivating. It can help us to feel determined, to fight for our goals and make the sacrifices necessary to progress in our training. On the other hand, perfectionism can fuel our inner-critic. It can keep us focused on our short comings and blind us to any progress we’ve made along the way.
Strive for perfection – but don’t be concerned about past imperfection.
Researchers of perfectionism have described healthy and unhealthy subtypes of perfectionism (Flett & Hewitt, 2005; Stoeber & Otto, 2006). Sometimes referred to as ‘healthy perfectionism’ and ‘neurotic perfectionism’, clear themes have emerged. Striving for perfection means to focus on the process (which I’ve written about in the past).
The striving perfectionist uses her energy to move toward the goal, as opposed to worrying about the outcome. In contrast, the neurotic perfectionist ruminates on past performance that was imperfect. She judges herself harshly, talks down to herself, and ends up feeling defeated, deflated, and less-than. She gets ‘stuck’, and not only does this lead to feeling bad, it has deleterious effects on future performance!
How to Strive for Perfection
Set goals. Don’t shy away from your aspirations – but be intentional. Specifically, I recommend setting a goal, and being as specific as possible. Identify a timeline for your goal, and check in with a friend, gym-buddy, or professional about it – is this realistic?
Set yourself up for a 99% chance of success.If and when life gets in the way (catching a cold, going away for a long weekend, having a “pizza-emergency”) be flexible and adjust your goal so that you can stay on track with progress and continue to move forward. Any thought process or goal that keeps your focus on the past, and makes you feel bad about yourself, is a total waste of your time.
I cannot stress this enough: when you get down on yourself, and stuck there, you are wasting your time, and your energy, and you have nothing to gain. When you do have a setback or a failure, remember it’s just data and use the information to adjust your goals, reframe your intention, and keep it movin’!
Do Not Concern Yourself with Imperfection
Researchers and optimists agree: getting down on yourself for not being “good enough” is useless. Over the years, I’ve heard clients tell me they think it is productive to beat themselves up or shame themselves after a “failure”.
Some describe this as punishment, or penance for imperfection. Punishment is significantly less effective than reward. Reinforcing what you do correctly will keep you on track in the long run; punishment may have some temporary, short-term benefits, but those will quickly lose their power, forcing you to either get meaner with yourself, or abandon your goal altogether.
If you get stuck with perfectionistic concerns, here are some quick tips:
1) Turn the page: Remind yourself you’re wasting precious time and energy! Re-focus on the next opportunity to work toward your goal.
2) Re-frame “failure:” It’s just information. Falling short of your goal doesn’t mean anything about your worth, your value, or your capacity for improvement. It’s just a data-point that is relevant to that particular performance. Process it, consider how it can inform future goals and performances, and then move on.
3) Lighten up!: There are many benefits to being a perfectionist… so maximize the benefits and minimize the drawbacks. If you’re getting all bent out of shape about being 10 pounds short of a PR, or 3 pounds shy of your goal weight, simmer down! Your missing the forest for the trees. You’re missing out of feeling strong, healthy, happy, and fabulous, all because you’re off by a few digits. How silly can you be?!
Good luck!
NOTE: Lisa will be co-presenting with Artemis Scantalides on the I Am Not Afraid to Lift (The Power of Mindset Edition) on Sunday, November 6th at my studio here in Boston. Only 2-3 spots are available.6
Flett, G.L. & Hewitt, P.L. (2005). The perils of perfectionism in sports and exercise. Current Directions in Psychological Science, 14, 14-18.
Hill, A.P., Gotwals, J.K., Witcher, C.S. & Leyland, A.F. (2015). A qualitative study of perfectionism among self-identified perfectionists in sport and the performing arts. Sport, Exercise, and Performance Psychology, 4, 237-253.
Stoeber, J. (2014). Perfectionism in sport and dance: A double-edged sword. International Journal of Sport Psychology, 45, 385-394.
Stoeber, J. & Otto, K. (2006). Positive conceptions of perfectionism: Approaches, evidence, challenges. Personality and Social Psychology Review, 10, 295-319.
About the Author
Dr. Lisa Lewis is a licensed psychologist with a passion for wellness and fitness. She earned her doctorate in counseling psychology with a specialization in sport psychology at Boston University, and her doctoral research focused on exercise motivation. She uses a strength-based, solution-focused approach and most enjoys working with athletes and athletically-minded clients who are working toward a specific goal or achievement.
Lisa is also a certified drug and alcohol counselor, and has taught undergraduate courses as an adjunct professor at Salem University, Wheelock College, and Northeastern University in courses including exercise psychology, developmental psychology, and abnormal psychology. Lisa currently works as the assistant director of a college counseling center in Boston, MA, and she has a small private practice in the nearby town of Brookline.
As a new addition to the “I Am Not Afraid To Lift” workshop, Lisa will integrate mental skills into the physical skills training of the day. Mental skills can enhance performance, maximize motivation and prevent barriers like negative thinking, fear, and self-doubt from interfering with goals.
Those were the three words I wrote in the blank space describing my reason for having to cancel a Skype call with a marketing group recently.
I happily picked a time to reschedule and no more than an hour later received an email from one of the gentlemen I was supposed to meet up with more or less giving me kudos for coming up with the best “line” for canceling a meeting he had ever heard.7
I didn’t like cancelling, and I felt like a dick, but I was being honest.
Being an entrepreneur, is, in many cases, organized chaos. Emphasis on the chaos part.
Since leaving Cressey Sports Performance coming up on a year now, and embarking on some opportunities here in Boston, I wanted to share some quick tidbits, lessons learned, advice, and holy-shit-don’t-do-that-again moments I’ve learned as a newly minted “entrepreneur.”
I’m An Entrepreneur, I Guess.
To be clear, I don’t necessarily walk around referring to myself as an entrepreneur. As in: “Oh, hello, my name is Tony Gentilcore, entrepreneur.8 Maybe if my name was Elon Musk I could pull that off. But until I start sending rockets to Mars I’ll keep my mouth shut.
However, I’d be remiss not to point out that, since 2006 (when I first started writing) I’ve been busy building a “brand” that has become fairly recognizable within fitness/health circles. Despite having not officially become a “gym owner” since this year, in many ways I’ve worn the entrepreneurial hat for about a decade. And, honestly, if you’re in this industry as a personal trainer or coach, and even if you work in a commercial gym setting, all that follows still applies.
On to the pontification.
1) Books Are Cool. But They’re Books, Not Real Life.
I’m a firm believer that if you’re a fitness professional your reading or continuing education should be divided 50/48/2.
50% = Training, program design, assessment, exercise science, nutrition, or anything related to the fitness industry specifically.
48% = Business or personal development
2% = LOLCats
Admittedly, I didn’t hop on the business/personal development train until I met Eric Cressey, but ever since, I’ve been a staunch behavioral economics nerd. I devour books by the likes of Malcolm Gladwell, Dan Ariely, Chip & Dan Heath, Charles Duhigg, and the Freakonomics badasses.
It also helps I’m married to a psychologist. So getting into “lets communicate and talk about our feelings mode” isn’t uncharted territory for me.9
I feel it behooves any fitness professional to take the initiative and divide their reading material.
There’s only so much about squat mechanics you can digest that will have a carry over to your business success. If you have no idea what the term “overhead” means, how the Self-Determination Theory steers a lot of what we do as coaches, whether or not you should apply for an LLC, or have any idea how to create lead generation, you need to expand your horizons outside of Supertraining.
But take all of those business books with a grain of salt.
I’ll note, and this is something Mark Fisher brought up last weekend, most of the books you find on the New York Times Best Seller list are aimed at Fortune 500 companies. The authors write them in the hopes of getting hired by said companies as an consultant. As a result many of the “systems” and protocols they discuss in their books have little weight with a fitness facility of 1-10 employees.
Still read them. Just understand that what’s written on paper won’t always apply to real life if your company isn’t named Apple or GE.
2) Get an Accountant
Waaay back in the day, circa 2007, when we first opened CSP, I learned a hard lesson in money management.
Up until that point I had always been “employed” in the sense that I had taxes taken out of my pay check and then received a W2 at the end of each tax season.
Neither scenario happened back in 2007.
And while I wasn’t an idiot and understood the concept behind paying quarterly self-employment taxes, for lack of a better term, I effed up.
Like, royally.
Needless to say it didn’t take long for me to learn my lesson, and to hire an accountant. I’ve had the same one since 2008 and my man-crush on him grows each year.
He tells me what I can and cannot write off10, and also tells me where to siphon my money in order to better prepare for unexpected events and to better prepare for retirement.
He’s the man.
So, get an accountant, preferably one who’s familiar with the fitness industry (which mine is). The money you spend on him/her will more than pay for itself.
3) Find YOUR Work-Life Balance
I’m at a cool stage in my career. CORE – my training studio in Boston – is exactly what I need it to be.
Many reading know the story, but as a quick refresher: I left CSP in the fall of 2015. After eight years it was just time to leave. No weirdness or animosity or knife fights ensued. Initially – from Nov 2015 through June 2016 – I was sub-leasing space/time at an already existing studio underneath a woman who owned it.
It was a perfect scenario as I had ZERO interest in owning or running my own gym. I think there’s this weird “thing” in the industry where we’re programmed to think the holy grail is to own a gym, and that you’ve MADE IT once that happens.
I ended up paying an hourly rent and could train however many clients I wished any way I wished (semi-private). Plus, it was only a mile from my apartment. And I could blast techno. #winning
June 2016: Circumstances arose where the person I was sub-leasing under was not going to renew her lease. She asked if I’d want to take it over? My initial reaction:
In running the numbers – overhead (rent, liability insurance, utilities), additional equipment cost, miscellaneous stuff like hiring painters, flooring, making of new logo and sign, black lights and disco balls (kidding) – it was going to be cheaper for me to take it over.
That is, assuming I could maintain my current clients (I did), have systems in place to “recruit” new clients (always a work in progress), and have 1-2 trainers sub-leasing under me to help with rent.
Also, I knew I didn’t want to be coaching 25, 30, 40 hours per week. I could change my mind, but I don’t have much interest in growing CORE to CSP levels. As of today all I need is a (badass) space to train my clients 15-20 hours per week, and an open schedule to still pursue my writing endeavors, distance coaching and travel schedule, working on some fitness products, and time to practice my light saber skills.
It was the right fit for me.
It’s different for everyone…but finding YOUR work-life balance is crucial. Not only for long-term success (whatever that means to you), but for sanity, overall level of happiness, and fulfillment too.
[NOTE: I’d head over to Eric Cressey’s site and do a search for “developing revenue streams” if I were you. It’s what will allow you to reduce your coaching volume and build on your total income if that’s something you’re interested in.]
4) Don’t Be Afraid to Ask For Help
This is the part which served as the impetus of this post. I cancelled that initial meeting because, in many ways, I’m a one man show.
I write the programs and coach all my clients, I’m the one who writes all the blog posts (sans the guest posts, but even those take time to format), I’m the one who answers all the emails, interacts on social media, collects payments, schedules, and cleans the facility. And none of this takes into account the clusterfuck of fuckedness that goes into launching your first product (Ahem, Complete Shoulder & Hip Blueprint coming very, very soon), and other things such as podcast appearances, writing responsibilities for other sites, and you know, spending quality time with my wife.
Oh, and I’m expected to be jacked. So, there’s that too.
It’s only been recently I’ve asked for help. You can’t expect to do everything. Well, you can…it’s just the likelihood of you doing everything well – and without driving yourself crazy – is slim.
I hired a “virtual assistant,” Keeley, and she’s been a life-saver.
NOTE: Keeley is a real-live person. I just mostly interact with her via email.
She came recommended to me via another colleague, and the cool thing – and this is something for you, dear reader, to consider – is that I “pay” her with programs and coaching (and fist bumps).
It’s a trade-barter situation. She runs various administrative tasks for me and helps me stay more organized and less likely to light my face on fire, and I write her programs and help guide her towards deadlifting dominance.
Win-win.
5) Consider Your Toilet Paper
This tip from Sol Orwell, entrepreneurial master:
“As an entrepreneur, it is VERY important that you get the small details right. That’s what separates the haves from the have-nots.
As such, here’s a pro-tip on leadership: the toilet paper should roll down from the top, NOT the bottom.
You’re welcome.”
The seemingly trivial stuff matters. Not having a clean facility matters. Not dressing professionally matters. Not taking out the garbage matters. Replacing broken equipment matters. Playing Beyonce radio when your female clients demand it matters. Smiling (even when you’re having a bad day) matters.
Today’s guest post comes courtesy of business/life/fitness writer and world-traveler extraordinaire, Anthony Yeung. The title says it all folks.
Jason Bourne is the badass to end all badasses. He’s not a British playboy like James Bond and he’s not a billionaire-wunderkind like Bruce Wayne.
Instead, he’s just a gruff and simple man who beats the crap out of people by using desk stationery — a pen, a rolled up magazine, and a book.
In this article, I’ll crack the code of actually BECOMING Jason Bourne with a five-step plan. I can’t guarantee you’ll be able to leap across buildings or get multiple passports… but I can guarantee you’ll increase your rating on the “Jason Bourne Scale of Awesomeness” and have A LOT of fun while doing so.
Enjoy!
1) Build REAL Strength and Power
Jason Bourne’s one-punch KO is a testament to his brute strength.
https://www.youtube.com/watch?v=-ugKCJsNyBQ
And his overall badassery.
Fortunately, if you read Tony’s blog regularly, you already have all the information you need to get strong as hell. (The man is WAY smarter and stronger than me.)
But I’ll simply review the basics and share a few add-ons that could help take your fitness to Bourne-levels.
1) Focus On the Big Lifts and Get Strong as Hell.
Your workouts should center on things like heavy squats, deadlifts, bench presses, rows, pullups, overhead presses, and lunges — basically, any exercise that targets a lot of muscles and creates a massive stimulus for growth. Also, go heavy with fewer reps to build that foundation of absolute strength.
From there, build “old-school strength” by doing lots of weighted carries for core, grip, and stability work.
It might help you KO someone… or open a pack of shaving razors without scissors.
2) Once You Have a Solid Foundation of Basic Strength (alactic), Develop Your Lactic Capacity with Complexes.
Jason Bourne’s fight scenes take a lot longer than a set of three fronts squats.
That’s where complexes come in: You’ll race through sets of different exercises without any rest or even setting down the weight. It’ll hammer every muscle in your body and crank up your work capacity, all in 1 – 2 minutes.
Here’s a dumbbell complex:
Romanian Deadlift x 6
Bent-Over Row x 6
Reverse Lunge x 6 each side
Dumbbell High Pull x 6
Overhead Press x 6
Front Squat x 6
Plyo Pushups x 6
For the final set of pushups, toss the dumbbells aside and do them on the floor. Rest for a few minutes and repeat the complex.
3) Free Your Body
Jason Bourne is like an MMA and parkour athlete wrapped together in a dark overcoat. Thus, to fight every kind of villain imaginable, scale walls, and leap across buildings, you have to be mobile, agile, and spry.
If you can’t touch your toes, however, start there. Use mobility drills, PRI exercises, and self-myofascial therapy to improve your range of motion, release chronically tight and toned muscles, and get more limber.
Next, work in all planes of movement. While traditional strength exercises are usually in the sagittal plane or frontal plane, incorporate modalities that builds free-flowing strength, endurance, and power.
My favorite method is Animal Flow, which is just a series of crawling patterns on steroids. It’s great for conditioning, stability, and developing complex movement patterns. It’s also very humbling: one full minute of crawling patterns could kick your ass.
4) Develop Power and Speed
Jason Bourne has blazing speed and lightning quick reflexes. Thus, not only can he demonstrate absolute strength, but he can also demonstrate that strength faster than anyone else.
While Olympic lift variations are great for this, I prefer kettlebell swings, snatches, and cleans because (1) their learning curve is quicker, (2) they improve stability/mobility, and (3) they can be used in conditioning drills.
TG Layering the KB Swing #1
TG Layering the KB Swing #2
From there, feel free to add high-speed work like sprints. Just follow Charlie Francis’s suggestion to stay above 95% max-effort — anything less will be too slow to create the right adaptations.
2) Condition Like a Badass
So Jason Bourne is strong… got it.
But he’s also conditioned like a badass too.
If you struggle to run a few miles, then sprinting through buildings, jumping through windows, and fighting Desh will be damn near impossible.
Step One: Develop a Massive Aerobic Base.
Developing an aerobic foundation actually improves your performance in high-intensity efforts and helps you recover (1) between bouts of high-intensity exercise and (2) after hard workouts.
There are many different ways to build an aerobic base, but two easy places to start are with cardiac output training and high-intensity continuous training.
Cardiac Output is basically any modality that keeps you in the 120 – 150bpm zone for 30+ minutes. You could go for a jog, a bike ride, or even do a circuit of various bodyweight exercises.
[Note from TG: if there’s ONE thing I’ve done a complete 180 on in recent years, it’s my thoughts on aerobic training or “cardio.” We need it. Don’t be one of those stupid “it will steal your gainz” bro-science boneheads.
For more information on WHY it’s important and HOW to implement it read THIS,THIS and THIS.]
High-Intensity Continuous Training (HICT) is where you do one explosive rep of an exercise every 3 – 5 seconds for 5 – 7 minutes while staying in the aerobic zone. This way, you’ll target your fast-twitch muscle fibers without exhausting them and help them become more fatigue-resistant as the cells create more mitochondria.
Once you have a strong aerobic base, layer on the anaerobic stuff, which you can get from typical HIIT workouts.
3) Get Lean (If You Ain’t Already)
Unlike James Bond, Bourne doesn’t need a tuxedo to look like a badass; most of the time, he’s wearing a T-shirt you could get at Goodwill.
But you can’t do that if you’re rocking a “Dad Bod.” Fortunately, you don’t need to get shredded — even in the most recent film, he looks like he’s around 10 – 15% body fat.
To drop any stubborn body fat, figure out your caloric defei
Dial in your diet.
“IS JASON BOURNE GLUTEN-FREE… OR IS HE PALEO?!”
My guess is that, if you asked that question, he would give you a cold stare.
Eat whole foods. As a rule of thumb, don’t eat things that come out of a box or can.
Protein: Lean meats, fish, nuts, eggs, good protein powders, bacon (because, duh), etc.
Carbs: Veggies (pile on the veggies), rice, potatoes, quinoa, whole grains, fruits, etc.
Fats: Olive oil, coconut oil, real butter, nuts, avocados, fish oil, flax oil, etc.
4) Improve Your Stress Response
“I can tell you the license plate numbers of all six cars outside. I can tell you that our waitress is left-handed and the guy sitting up at the counter weighs two hundred fifteen pounds and knows how to handle himself. I know the best place to look for a gun is the cab or the gray truck outside, and at this altitude, I can run flat out for a half mile before my hands start shaking.”
(Meanwhile, I barely remember MY license plate number.)
Bourne has RIDICULOUS awareness.
A lot of that comes from being a freak… but a lot of that also comes from eliminating your mind clutter and being completely in the present moment. It’s when we’re constantly worrying about the past, the future, or how our Fantasy Football team is doing, however, that we miss life’s little details.
Bourne can also handle A TON of stress without tapping into his “fight-or-flight” systems. (P.S. Building your aerobic system helps with this too. Woohoo!) I mean, sure, he had that car chase with Kirill, but SEE HOW FREAKIN’ CALM HE LOOKS:
Here’s how you’re going to increase your ability to tolerate stress without frying your sympathetic nervous system:
1. Meditate
Everyday, take a few minutes to relax, take a few deep breaths, and increase your awareness. I use the Headspace app, but feel free to explore the many different options and find something that works for you.
The key is that (1) you like it and (2) it helps you de-stress your mind.
“Do as many reps of a big lift as you can without tipping into a stress response.”
For example, set up a deadlift with a weight that’s hard, but still something you can do smooth, fast, and calmly. (“No grunting, no death metal, and no belts?! What is this — Planet Fitness?!”)
Then do 40 sets of 1 rep and keep your heart rate under 150 bpm. The next time you workout, try to do more sets or do a slightly heavier weight each workout while still staying stress-free. Over time, you’ll increase the amount of volume you can handle without stress.
5) Simplify
“I’m gonna ask you some simple questions. You’re gonna tell me the truth, or I swear to God, I’m gonna kill ya.”
Jason Bourne is all about simplicity. Think about it:
His wardrobe is as diverse as Ned Flanders. He doesn’t shop at Ed Hardy and his dark, muted colors would make any New Yorker proud. His haircut is something you can get at a barber college for $5. (Unlike Bourne, however, I recommend you smile occasionally.)
“I’m so happy!”
This is an optional step, but I encourage you to take a look at your life and take note of the superfluous things you can do without.
Do you have shirts you only wear once a year? A shelf full of books you never read? A cable television package you never use? Boxes full of random crap that take up space in your garage?
Perhaps you can donate or get rid of them.
It seems small — and even unrelated — but it all goes a long way in freeing your mind and simplifying your lifestyle. Now your possessions won’t possess you.
The result?
Being able to focus on what’s truly important and being able to control your life.
Oh, and please cut off your man bun.
About the Author
Anthony J. Yeung, CSCS, has been featured in Men’s Health, Muscle&Fitness, and Golf Digest and is the founder of GroomBuilder, the 8-week fitness program to transform the way guys look for your wedding.
This common thread is made of stress and loops its way through our daily schedules. It pulls on our time blocks and puts us in a crunch. We’re giving all of our time, and our energy, to our clients and leaving none of either for ourselves.
Our training isn’t consistent enough.
Meals are missed.
The stress compounds.
The frustration mounts.
Instead of carving out time to fill our bucket so that we may give to others, we exhaust our resources then burn through our reserves and leave our buckets empty, with a hole in the bottom. It’s no way to live, and it’s impossible to perform at our best in this condition.
Chris Merritt and I developed Strength Faction to help other coaches and trainers avoid this downward spiral that ends in the burnout pit.
It’s time to open the discussion about busy schedule training strategies.
Take A Deep, Lung-filling, Relaxed, Fucking Breath
It goes in through your nose, fills your belly and expands into your chest. It expands in 360 degrees through your thorax. It comes in for at least three seconds—four is even better. Then you release it for twice as long as it took to take it in.
You do this every time you feel hectic and scattered—when stress mounts and frustration overwhelms because your responsibilities to everyone else are overshadowing your own training desires. You do this until the frustration escapes from your head, releasing your body’s tension.
Break Up The Workout
We all suffer from a fitness industry cognitive condition I call the spreadsheet paradigm—we have to follow a program exactly as it’s dictated on a spreadsheet. There’s no shame in this thought process—it’s rote conditioning at its finest.
We’ve learned over time that if we don’t start the day’s programming at the top, and finish at the bottom, that we’ve failed. This line of thinking continues on. Since if we can’t begin at the top and finish at the bottom, and that denotes failure, there’s no use in doing anything at all.
Bag it. No training today.
The spreadsheet paradigm is bullshit. I mean, it’s totally real, but it’s a bullshit thought parasite that needs extermination—especially for busy coaches and trainers. Reality is we just need to do the work we can manage to do in the time we have to manage it in. We need consistency that fits our work and life.
(Before we move on, note that if you have the full blocks of time, and have the mental, physical and emotional resources to perform the program as is, do that.)
But if you can’t, that’s totally cool. We just have to break up the workout into smaller blocks.
Start by considering your goals. Is your main goal right now to move better, or is it to get stronger? Are you looking to be so hot that you frequently find yourself in precarious sexual situations? All are valid. All are worthy.
Consider your goals before we break up the workout so that you may prioritize which part of the programs you’ll accomplish. This implies that you may not get all of the components complete. Take a deep breath, one of those breaths we described above, because it’s O-fucking-K.
Now that you have your goals in mind, think of your schedule. Find your breaks and note them all.
Even if they’re miniscule, ten minute gaps between clients.
Now that you know your goals and have noted your breaks, look at the components of the program: warm-up/movement training, strength training, conditioning. Consider which components will most impact progress toward your goals.
Do you have your goals, your schedule blocks and the programming components written out in front of you? Cool.
Let’s hypothetically say that you have a client at 6 am then another at 7:30 am. It takes you a couple of minutes to set up for each client, and your current goal is to achieve ridiculous super hotness that makes underwear fall off everyone, guys and gals alike, as you walk your sweet ass down the street.
So the most impactful components to achieve your hotness are your warm-up, your strength work and your conditioning. Well, on this particular day you only have one break that you’re certain you’ll be able to get training in before other responsibilities overwhelm you and your energy is drained.
“Sexy, we’re going to get to the gym at 5:40am so we can get our warm-up in before our first client at 6. Then, when that client finishes, we’re going to get our conditioning done and grab a quick meal before our 7:30 client. Then we’re going to feel good that we made good use of the time that we had and we’re going to have a great rest of the day.”
See what happened there? We prioritized based on our goals and we made use of the little time we had. It was awesome.
Now, if you have more blocks of time, you include more components of the program.
Ten minutes here?—do your warm-up.
Another ten minutes there?—do your power and core training.
Oh boy! Another 20 minutes over there?—hit as much of your strength training as you can.
And so on. And so forth.
Most imperative is that we break the spreadsheet paradigm and accomplish what we can with the time we have while prioritizing our actions toward our goals.
What If You’re Just Wrecked?
If the more intense components of the program are too taxing based on your current stress level, bag them. Seriously, it’s O-fucking-K. You’re not going to do anything good by compounding the stress when you feel overwhelmed. Think recovery and regeneration instead.
Just do something that takes your stress level down. If you’re totally at a loss, do some cardiac output. The light neural stimulation promotes recovery and regeneration. The constant, low-intensity movement relieves stress.
Kicking Ass Is Doing The Right Things For Ourselves At The Right Times
You’re busy, adapt to your situation rather than trying to force something that isn’t there. Just because you’re not ripping barbells to and fro doesn’t mean you’re not kicking ass. Kicking ass is being intelligent and doing what you need to do for yourself right now. Use this article and do just that.
About the Author
Todd Bumgardner, MS, CSCS is a co-founder of Strength Faction, an online coaching program for strength coaches and personal trainers that helps fitness industry folks transform their bodies and their coaching. He and his partner, Chris Merritt, just released a great, free E-book on how to keep your training on track, even while you’re training all of your clients.