I had the lovely experience of being invited onto the Your EPOCH Life Podcast hosted by Jason Dowse recently. They’ve had quite the eclectic mix of guests appear on their show with backgrounds ranging from strength & conditioning and nutrition to psychology and entrepreneurial shenanigans.
It was a thrill to be invited amongst so many other well known names.
I have confirmed that I’ll be coming to England this September to do not one, but TWO separate workshops.
I’ll be doing my 1-day Coaching Competency Workshop at Gudlift Gym in Manchester on Sunday, 9/12 – click HERE for itinerary and to register.
The following weekend (9/18) I will be in London alongside Luke Worthington to put on our 2-day Strategic Strength Workshop (host location is still being figured out)
It feels extraordinary to finally be putting events INTO my calendar rather than taking them off.
I hope to see you there!
SIDE NOTE: I’ve tossed Charleston, SC out there, as well as Philadelphia, PA (the latter would likely be a Strong Body Strong Mind Workshop with my wife, Dr. Lisa Lewis).
I’m hoping I can pull them off, but am also open to other options as well – Milwaukee, Memphis, Mordor, whatever.
If you’re interested in possibly hosting me for a day or two (or know of a gym who’d be a good fit), please reach out and let’s chat.
SOCIAL MEDIA SHENANIGANS
Twitter
Shut up.
No, really, it’s okay to not say a word during a set of something when coaching your clients/athletes.
Ruling out risk of injury…
Let them marinate in feeling what a wonky rep feels like and what a good one feels like. They’ll figure it out without your 17 cues.
What could I possibly have to say when it comes to the delicate intricacies of postpartum anything?
Well, as it happens, I’ve worked with many women during and after their pregnancies throughout the years, and have had pretty good success with mansplaining the inner workings of a uterus helping them understand that, whether they’ve given birth seven months ago or seven years ago, strength training can help with myriad of postpartum issues.1
…when I say “lift shit” this DOES NOT insinuate anything close to maximal effort.
For starters: I’m not an asshole.
Secondly: All strength training is not powerlifting. It’s still feasible to have someone lift appreciable loads – even postpartum – and not assume I’m attempting to turn them into Stefi Cohen.
But more to the point: I’m not an asshole.
I understand, to the best of my Y chromosome having abilities, the intricacies and delicateness that coincide with the months postpartum.
It’s not a time to rush back into things and to race oneself back to pre-pregnancy gym numbers.
The first few months are all about rebuilding the base (specifically to address the pelvic floor and diaphragm, to get the “core” connected again, and to progress from there).
After that, a person’s capabilities and foundation matter more than whatever time frame it takes to get them deadlifting appreciable weight again.
As far as the BIG no-no’s to avoid immediately postpartum:
Plyometrics – burpees (please, stop), jumping, stairs, and running.
Anything coming close to max-effort loading.
Front abdominal exercises (planks, sit-ups, push-ups, leg lifts, or anything that makes the abdominals bulge anteriorly or uses the core to support a lot of bodyweight).
FWIW: Any sort of Fight Club is out of the question during this time as well.
For many women their postpartum approach = kegels (and that’s it).
Alternatively, a more germane (and, not coincidentally, successful) approach to postpartum training is:
Kegels
Teaching a GOOD breath – focusing on the canister position.
Cementing all of the above with “strength.”
Kegels are a fantastic (and proven) tool to use to help with pelvic floor dysfunction. Teaching them the right way (and when appropriate) helps to connect and educate the pelvic floor. As it stands, women who did dedicated pelvic floor training = 17% less likely to report incontinence.
However, when OVER used kegels can lead to an overactive pelvic floor. Compound that with the all too common scenario of very little attention being made toward the efficacy of positional breathing drills – I.e., emphasizing the canister position (pelvis stacked underneath the ribcage; or reduced rib flare) – and you have a recipe for disaster.
Photo Credit: Inspired Physiotherapy
Left Image = Canister Position (diaphragm stacked on top of pelvic floor)
Right Image = not that.
Positional breathing begins with teaching a GOOD inhale. This entails 3D (360 degree) expansion of the ribcage. With a good inhale the diaphragm contracts down and it able to “let go” and relax. Moreover, as Sarah notes in her course, every (good) inhale can push down on the pelvic floor which is okay.
Bearing down is one thing. This is not ideal.
However, with a proper inhale, the idea is to push the “ground floor of the house to the basement.” In other words: the inhale EXPANDS pelvic floor. Then, a full, accentuated exhale brings everything back to the ground floor.
For the visual learners out there this may help (graph taken from Sarah’s course):
Again to reiterate:
“Inhale = pushes down onto pelvic floor (get it to the basement)….exhale = RELAXES.”
Taking the time to really build context and to hammer home the importance of the canister position will be a home run for many (if not most) postpartum women.
A simple example would be something like a deadbug, performed with a full 360 degree inhale followed by a drawn out, full exhale (without aggressive bearing down of the abdominals):
Tony, Did You Forget About Lifting Things?
Puh.
Not at all.
Strength training is the part where we “cement” all of the above into place. It’s crucial to build pelvic floor awareness (kegels) as well as function (positional breathing drills). If someone is unable to do this right, I am NOT going to load them.
However, assuming the work has been done I see no reason not to.
First we start with TIMING of the breath with the bodyweight squat. Inhale on the way down (pelvic floor expands and relaxes).
Exhale on the way down (pelvic floor comes back up and contracts).
Once that is mastered, then we can begin to THIS IS SPARTA. BACK SQUAT MAX EFFORT, BABY.
Just kidding.
I just use common sense and progress accordingly with something like Goblet Squats and always remain cognizant that I DO NOT want any aggressive bearing down of the abdominals and to keep IAP in check. The pelvic floor is just like any other muscle and needs progressive overload too.
Being postpartum is not a disease and I find it increasingly frustrating that many women are programmed into thinking that the only approach is with kegels and kegels only.
It’s a far more multi-faceted approach that requires attention to detail and dare I say…
In recent years whenever I am asked by other health/fitness professionals what course I’d recommend they look into my immediate answer is Dr. Sarah Duvall’s PCES course.
It’s without hesitation the most valuable continuing education resource I’ve come across in recent memory, and it’s also had the most impact on my own coaching.
Every pregnancy is different.
Every woman who is postpartum is different.
There are a LOT of women out there and you WILL undoubtedly need to know this information and know how to apply it.
As it happens, Sarah just opened up access to the entire PCES 2.0 course:
34 hours of content loaded with a tsunami of lectures, videos, and case studies.
CEUs available
Save $250 off the regular price through May 21st. Access to the course shuts down on 5/25.
FYI: Payment plans available.
This course will teach and show you the appropriate assessments/screens to use as well as the corrective strategies to implement to address everything from pelvic floor dysfunction to incontinence to rectus diastasis. In addition, and this is what I dig the most about Sarah’s approach, is that strength training can and should be a part of the process.
Remember: You only have till midnight on 5/21 to SAVE $250 and access to the course ends on 5/25.
“My job is to find the trainable menu for my clients and my athletes. I try to see given their injury history, given their ability level, given their goals, let’s find their trainable menu. What can we train and how can we train? Let’s find the right dosage, and let’s attack it.” – Tony Gentilcore
👆👆👆
See? Sometimes I sound smart.
I really enjoyed being invited back onto Clinic Gym Radio hosted by Josh Satterlee.
Topics Covered Include
Why asymmetry is normal
The importance of an assessment, and what types of assessments Tony uses
Tony’s fitness background and how he trains
How the fitness industry has come a long way in accepting variations
How variations can even support a return to normal range or position
Why Tony believes that easy training is good training
What “The Complete Shoulder Hip Blueprint” is and where to find it
What it means to “earn” a lift
What’s considered the gold standard stance of deadlifting and its disadvantages
The stance that Tony chooses for his deadlifts and why
How to know when it’s the right time to regress someone
Watching a client realize they’re stronger than they thought they were
How expectations and tracking progressions work towards motivation
How Tony manages clients who are training after an injury
Variation options for clients with back injuries
How some trainers go about uniquely meeting a client’s goal
Why glute bridges are great for introducing hip exercises to beginners
Tony’s advice for new strength coaches who want to improve their career
It’s been 15 months since I’ve put on an in-person workshop.
** Cue the trumpets **
I have confirmed that I’ll be coming to England this September to do not one, but TWO separate workshops.
I’ll be doing my 1-day Coaching Competency Workshop at Gudlift Gym in Manchester on Sunday, 9/12.
The following weekend (9/18) I will be in London alongside Luke Worthington to put on our 2-day Strategic Strength Workshop (host location is still being figured out)
It feels extraordinary to finally be putting events INTO my calendar rather than taking them off. I”ll have more details about the two workshops in the coming weeks, including links to register.
In the meantime: Consider this your “save the date” notice…
SIDE NOTE: I’ve tossed Charleston, SC out there, as well as Philadelphia, PA (the latter would likely be a Strong Body Strong Mind Workshop with my wife, Dr. Lisa Lewis).
I’m hoping I can pull them off, but am also open to other options as well – Milwaukee, Memphis, Mordor, whatever.
If you’re interested in possibly hosting me for a day or two (or know of a gym who’d be a good fit), please reach out and let’s chat.
SOCIAL MEDIA SHENANIGANS
Twitter
I recently saw a fitness professional state that if you’re playing sports on a regular basis you shouldn’t lift heavy. I normally read said Tweets and move on with my life.
The fitness industry is a dichotomy. On one hand we help people look, feel, and move better. (good!) On the other, we “pressure” & compare ourselves if we don’t look, feel, or move like others (bad).
This was a great read from Izzy on why you shouldn’t tether yourself to a number.
I dig anything that delves into the nature of helping people get strong(er). That said, there are many things that can go awry when seeking more plates on the bar.
Some great advice in this one from Josh (a brick house himself).
NOTE TO READER: This is a re-post of a blog post I wrote back in 2017. It’s still the shit. You should read it.
There aren’t many topics harder to write about than program design.
I mean, I guess we can make a case for Biomolecular Feedback Systems or the intricacies of Mass Spectrometry,2 but in my neck of the woods – health/fitness & increasing people’s general level of badassery – program design can be (and often is) an arduous topic to break down.
It’s often a rabbit hole full of platitudes and people majoring in the minors.
I don’t know how many sets your client should perform. Or reps. And I don’t know if back squats would be a better fit than front squats.
The answer to any programming question will always be “it depends.”3
Did Tony Just Say Program Design is Dumb and Useless?
Um, no.
What kind of coach would I be if I said that?
Of course it’s important. I’d also be remiss if I didn’t say it’s imperative for any personal trainer or coach to be competent in that area and have skills.
A particular set of skills.
Skills that make you a nightmare for excess subcutaneous fat and sub-par deadlift technique.
Sets, reps, which exercise to do, and in what order?…it all falls under the umbrella of “I think this will work.”
“I’m pretty sure this person should trap bar deadlift instead of using a straight bar.”
“11 reps, Definitely 11.
“Shit, did I leave the oven on?”
I mean, hopefully your guesses aren’t coming from left field and made with some modicum of education catered to the goals, needs, and experience level of each client/athlete you work with.
There are a multitude of factors to consider when writing a program. There’s no such thing as a one-size fits all approach.
It’s something entire books take 500+ pages to explain and people get fancy degrees in and stuff.
One of my all-time favs: Christian Thibaudeau’s Black Book of Training Secrets
I am not going to get into the nitty-gritty of program design in this little ol’ post. I’ll peel back that onion at a later date. But there are several tenets of program design that are widely accepted across the board.
Including but not limited to:
Periodization
The organization of the training process. More to the point: It’s the planned variation in training volume and intensity over the course of a training program
This can be accomplished using Micro, Meso, or Macro Cycles:
Micro – Usually one-week in length
Meso – Usually 2-8 weeks in length, and often the most utilized.
Macro – Usually one-year in length (typically reserved for competitive athletes and/or SuperHeroes.
Mesocycles (2-8 week blocks) are the most common and can often be broken down into specific categories:
1. Doing Stuff. Or, What Uppity Strength Coaches Call General Physical Preparedness (GPP)
This is a phase where most people will start and it entails improving things like ROM of a particular muscle, flexibility, strengthening of weak muscle groups, addressing movement quality deficits, and using it as an opportunity to teach proper technique on certain exercises and drills.
2. Specific Physical Preparation (SPP)
My good friend, Joe Dowdell, often says this is where the bulk of the general population – particularly those who work with personal trainers – will stay.
This phase can have one of two focuses:
Accumulation – where the main stressor is volume (strength endurance, hypertrophy, etc)
Intensification – where the main stressor is intensity (Max Strength, Relative Strength, Speed Strength, Strength-Speed, etc)
3. Specific Training Phase
This is most often reserved for athletes and honing in on the specific demands of their sport of choice. Everything from exercise selection, speed of movement, energy-system work is specific to the sport.
4. Competitive Phase
In short, this covers IN-SEASON training. When I was at Cressey Sports Performance how we programmed for a baseball player during his IN-season training drastically differed from his OFF-season, mostly in terms of training frequency and intensity.
Types of Periodization
Giving credit where it’s due, the bulk of these descriptions are taken from Joe Dowdell’s Program Design Manual.
[NOTE: Sorry, good luck finding it. You’ll have better odds at finding The Invisible Book of Invisibility.]
1. Sequential Method (Linear)
This method uses specific intervals of time in order to develop a singular goal or strength quality.
This is where many beginner clients will start (as well as those who are injured).
Long Linear Method – Beginners live here. As weeks pass, volume decreases as intensity increases. The concept of “do more work each week” is hammered home here.
Short Linear Method – Uses 1-3 weeks and tries to fix the shortcomings of long-linear approach. Is a way to prevent de-training of strength qualities.
You can also think of this method as NSCA Essentials 101:
Preparation —> Hypertrophy —> Strength —> Power —> Competition —> Active Rest
The pitfall, unfortunately, is that this approach isn’t optimal for more advanced lifters/athletes as it’s tough to train multiple qualities at once.
2. Undulation Method
This is a very popular method and one I use often with my own clients. This is where you perform several different workouts in a repeating cycle, focusing on a different rep-range, exercises, or both.
A classic example is something like this:
Day #1 = “Heavy” Day; where all exercises are performed with low(er) repetitions (3-5) using heavier loads.
Day #2 = “Medium” Day; where all exercises are performed with more traditional “hypertrophy” styled rep-ranges (8-12)
Day #3 = “Light” Day; where all exercises are performed with high(er) reps (15+), tickles optional.
The above approach can be a considered “Daily Undulation.” You can also implement a weekly undulated approach, where the training stress fluctuates weekly.
All in all it’s a nice way to keep training fresh and allows trainees some variety.
3. Concurrent Method
This method allows for training multiple qualities at the same time in a given time period. The most common examples of this method is Westside Barbell and CrossFit.
CrossFit = Wall Balls, Kipping Pull-Ups, Double Overs, and Running Over Your Left Arm with a Prius for AMRAP. Dope.
4. Conjugate Method
This is a variant of Concurrent programming. Here, you’re still training multiple qualities but with an emphasis on ONE goal while maintaining all others with a minimal volume.
5. Block Periodization
This is described as a linear series of blocks that focus on several abilities at once. For high-level athletes and competitors this seems to be the preferred approach.
With this method there’s one dominant quality being emphasized (maximal strength for example) with a secondary focus on a different quality (muscle hypertrophy, bringing sexy back), all using a sequence of meso-cycles:
Accumulation (4 weeks) – develop basic abilities such as general aerobic endurance, muscle strength, movement quality, etc.
Transformation/Intensification (4 weeks ) – develop specific abilities like anaerobic endurance, specialized muscular endurance, and event specific technique.
Realization (2 weeks) – pre-competition, which typically emphasizes maximum speed and recovery prior to event. Otherwise known as “you’re now ready to go rip shit up.”
The Training Hour Pie
Mike Boyle speaks to this often. If you have a finite amount of time with a client or athlete – say 60-90 minutes – it’s important to structure each training session to fit the goals and needs of the person and prioritize a certain percentage of the pie accordingly.
That’s the meat-and-potatoes of (good) program design.
Most programs, day-to-day, breakdown as follows:
Soft Tissue Work – 5-10 minutes
Mobility Work/Dynamic Warm -Up – 5-10 minutes
CNS, Reactive, or Speed Work – 10-15 minutes (jumps, skipping, agility, plyometric, OLY Lifts)
Strength Training – 30-40 minutes
Energy System Work – 10 minutes
Recovery & Regeneration – 5-10 minutes.
Netflix & Chill – optional (but not really)
There will be fluctuations in how much time you allot to what component person-to-person. Some may need to spend more dedicated time on tissue quality, while others may need to up their conditioning.
However, it’s well accepted that most training sessions should follow this “flow,” and it’s your job as the coach to figure out the details.
All of This to Say
When I’m asked to speak to undergrads or young fitness professionals I often balk at the idea of discussing program design. I refrain from writing about it, too. They all want the answer, the big idea, the overarching thesis.
It’s impossible to do.
It’s all talk.
Stop talking.
Don’t get me wrong, the talking is important. It behooves any aspiring fitness professional to have a base understanding of anatomy, physiology, exercise science, and biomechanics and to talk things out.
To speculate, pontificate, question, maybe proselytize.
It’s also important to, you know, read books. I’d never say otherwise.
But it’s also important to consider that reading, talking and pontificating – while part of the “Turning Pro” process – doesn’t in any way, shape, or form suggest mastery.
Action does.
I’d argue the best way to write effective programs is through experience and letting yourself marinate in trial-and-error.
Honestly, when it comes to writing effective training programs, trial-and-error via experience will teach you more than most textbooks.
It’s not necessarily about how many books you read, seminars on the topic you go to, or how many “Masterminds” you attend. That’s all well and good and does matter. But having the guts to finally break the inertia of inaction, to finally stop talking, and to finally put things into action (often failing miserably)…that’s when things get interesting.
Uttering the phrase “looks like someone has a case of the Mondays.”
Cocaine
Partaking in social media drama, buffoonery, and general hijinks.
For me there’s a cost/benefit to all of the above. Take my cat, Dagny, for example. I love her to pieces. But I still get the feeling, whenever she looks at me for more than three seconds, she’d murder me in a nanosecond with a machete if only she had opposable thumbs.
I have my reasons for the other stuff too.
With regards to the latter, however, I was recently lured in like a moth to a flame when I saw a Tweet from a well regarded and highly respected fitness professional commenting on “lifting heavy” and playing sports…
…and how people should avoid the former if participating in the latter.
I have to say, before I dive into my own thoughts on Dan’s thoughts, reading the subsequent comments was quite entertaining.
They ranged from people agreeing to the statement5 to what can only be described as a few peacocks spreading their feathers.
I.e., Triggered!
A few coaches read the comment and reacted as if someone informed them creatine was the same as steroids or, I don’t know, one of their athletes didn’t squat to depth.
I could just smell the inflated lat syndrome emanating from my screen.
Admittedly, I too rolled my eyes a bit.
That said, I felt the initial statement was a bit too ambiguous. To me, it was more about garnering eyeballs & drawing attention to his funnel link than providing anything of real substance.6
What sports are we referring to? MMA? Lacrosse? Backyard wiffleball?
What level of sports are we referring to?
What’s the ability level & experience level of the athletes in question as it relates to the weight-room?
What’s considered “heavy.”
Is there no such thing as in-season and off-season training modifications in this mysterious world where athletes shouldn’t lift heavy things?
To Dan’s credit, he did elaborate further:
“The reason is because both are taxing to the nervous system. Mind you when I talk “sport” I mean one played at a high intensity (ie. basketball, soccer, surfing). Trying to play your best while chasing PR’s will likely cause injury.”
I didn’t quite understand where he was going with his sport examples. I’d make the argument that any athlete of any sport – particularly if it’s being performed at a high level – needs to be prepared for that sport. I don’t care if we’re talking about soccer or bowling.
Okay, maybe bowling is a stretch…;o)
Much of that preparedness comes from a well-rounded, properly progressed IN-SEASON and OFF-SEASON strength & conditioning program.
Off-Season Training = Initially focuses on recovery to combat a long competitive season as well as to address any deficits/weaknesses that accumulated along the way. That then transitions to a more traditional strength & conditioning program catered to helping the athlete improve strength, speed, movement capacity, ROM, ability to run through a brick wall, etc.
In-Season Training = Reducing training frequency/volume – depending on playing time (starter vs. 10th-11th man off the bench in basketball), position (everyday player vs. pitcher in baseball), game schedule (football vs. softball) – albeit under the guise that the objective is to LIMIT as much drop off as possible of the gains made in strength, speed, etc during the off-season.
Not to mention, in-season strength training is a splendid way to help reduce the incidence of injury as a season progresses and fatigue and wear-n-tear on the body accumulates.
KEY POINT: Reduction in frequency (volume), not intensity.
It’s my experience – and that of many other coaches – that intensity (as a percentage of one’s 1-rep max) is far less taxing on the CNS than volume (sets x reps x frequency). In fact, it behooves most athletes to keep intensity somewhat high during SOME of their in-season training.
As Vladimir Zatsiorsky states in his seminal book, Science and Practice of Strength Training:
“Training with weights ~90% of one’s 1-rep max (I.e., heavy, but no anywhere near PR heavy):
Recruits the maximum number of motor units.
Ensures the fastest MU’s are activated.
Discharge frequency (rate coding) is increased.
Activity is synchronous.
Improves coordination between synergistic muscles.
Increases potential for future hypertrophy gains.”
Moreover, Zatsiorsky notes that from a velocity standpoint, it’s been shown that power output increases as the weight lifted decreases from 100% of 1RM to 90% of 1RM. In fact, for the back squat and deadlift, power output for a load at 90% 1RM may be twice as high as the 1RM load due to the large decrease in the time required to complete the exercise with the lighter load.
In other words: Lifting light(er) loads faster = best of both worlds?
Additionally, strength “lingers.”
You don’t have to do a lot of it in order to maintain it.
In his book, Block Periodization, Dr. Issurin notes that maximal strength has a “residual duration” of 30 +/- 5 days.
In non-Klingon all this means is that, in order to maintain strength, you only really need to remind the body every 2-3 weeks (or so) of what it takes to keep it. This is splendid news for in-season athletes.
This means that 2-3 heavy(ish) sets of 2-5 reps (in the 85-95% range) every few weeks is enough to maintain most of their strength levels.
Australian strength coach, Nathan Kiely, sums things up nicely:
“Maintaining neuromuscular strength in-season is critical. And a load that wouldn’t have developed it in the first place, won’t do enough to retain it either.”
To that end, NO COMPETENT COACH is chasing PR’s in-season. I just wish Dan would have said THAT initially instead of the blanket statement of “if you play sports you shouldn’t lift heavy.”
Because, I agree – it makes zero sense to max out or chase PR’s during a competitive season.
As one commenter commented:
“Chasing PRs and 1 RM in season are pointless. But if you program correctly and tailor workouts to your athletes sport intensity, schedule and allow recovery time. PRs are just going to happen organically.”
The statement reminded me of something I heard renowned strength & conditioning coach, Buddy Morris, say during a presentation years ago:
“Tony, can we be BFFs? Whenever an athlete of mine hits a PR – especially in-season – I shut em down for the day.”
Word.
In Short: When dosed intelligently you can do both.
A few weeks ago I was invited by my good friend and colleague, Justice Williams, a trans body positive activist (and one hell of a coach and human being), to participate in a conversation on masculinity & the fitness industry with his Fitness4AllBodies community.
I was very interested in just listening, because as a straight, white, cis male there’s myriad of things I don’t have to worry about and, quite frankly, take for granted.
Moreover, as a part of what Justice refers to as the Fitness Industrial Complex, without litigating the past, there’s a handful of things I’ve said, written, and done (with zero intention to purposely denigrate or cause malice to anyone), that, as I came to realize as I listened in, did just that.
By no means was it a “point all our fingers at Tony” party. Rather, it was a much needed wake-up call on my end that I can do better, and I was appreciative for everyone’s insights and calls for action.
The fitness industry is a wonderful community filled with a cornucopia of well intentioned, positive, and open-minded individuals. However, as is the case with any community, is rife with ignorance and its own array of imperfections.
I encourage anyone reading to absorb what Justice has to say below and to consider lending him your attention and participating in some of his upcoming courses (one of which is highlighted below).
Desired Feats of Manliness: The Roots of Performative Masculinity
Looking back at history gives us a deeper understanding of the convention and showmanship of manliness. We can’t escape the roots of how we attained these ideas, perspectives, and behaviors of masculinity. It is the desire of wanting to be valued and coveted in this theater we call life.
In this brief essay, I’d like to explore the performative nature of manliness and how these ideas and toxic values are maintained within the Fitness Industrial Complex.
By understanding that the ideas deemed valuable about masculinity have been socially constructed throughout time, it shows us that these ideas are not innate, yet malleable, and can be changed.
Mens’ ideas about aesthetics, strength, and what it means to be a man comes from the 19th century “Physical Culture” performances that erupted in England.
These performances ranged from weightlifting, wrestling or boxing at local clubs to incredible feats of strength like bending bars and metal pans, as well as lifting carts at the vaudeville strongman shows.
This performative masculinity became the desire of men and these shows the propaganda of masculinity.
Judith Butler, writer, activist philosopher, theorized on gender performativity and explains to us how…
“…gender is a social construct, a set of behaviors in everyday life that define and comply with how we perceive these social norms.”
During this time, idolizing masculinity (or manliness) spread like wild fire and soon became akin to what it meant to be “close to God and what it meant to be in his image.”
Some of the performers became huge celebrities, like Eugene Sandow, who, recognized as the father of bodybuilding, changed the ideal image of what a man’s body should look because he was deemed beautifully perfect and godlike from his symmetric aesthetics and power.
These ideas have become cemented norms within the Fitness Industrial Complex.
What is the Fitness Industrial Complex?
The Fitness Industrial Complex defines and maintains power over our bodies through the lens of privilege. These mainstream ideas teach us what it means to be fit and well in our bodies…
…determined, predominately, by race, gender, identity, ability, and body shape.
These mainstream ideas reinforce stereotypes about the identities and bodies of BIPOC, Queer, poor, and communities with disabilities.
“The Fitness Industrial Complex is maintained by private companies that gain huge profits from diet and fitness culture as well as the propaganda it spreads about health and wellness; increasing influence of athletic bodies and sports; and eliminating any social dissent to prevailing ideas about bodies, health, and wellness that illuminate our true experience of the industry.
Within the fitness industry we reinforce these ideas that have become the norms within a global society.
These ideas are valued within the fitness industry and is what we as men (and masculine identified individuals) should all achieve. It is the desire of wanting to be valued and coveted in this theater we call life.
The Fitness Industrial Complex helps us to see the ways that performative masculinity limits information about the ways that we conform and maintain these toxic ideas.
We have to understand the problem if we are to truly change the toxic ideas that we hold about ourselves and others. Let’s all take our bodies back and reframe the ways that we see masculinity in relationship to ourselves and others.
Reframing Masculinity & Gym Culture
This 3-week course will dig deeper into the journey through performative manliness, the history and construction of masculinity, and how fitness is both a product and agent of producing specific forms of masculinity.
Remember, this is not just a course for cisgender men! We all internalize and reenact dominant ideologies of power, which in a white supremacist patriarchal society includes hegemonic forms of masculinity.
This cohort will take place from May 12-26th and will be capped at twenty participants, so please help us get to know you, your background, and what you hope to get out of this course in our time together.
Justice Roe Williams (he/him) is a Certified Personal Trainer, head coach at Kettlebell Justice, founder of The Queer Gym Pop Up and BodyImage4Justice, and Executive Director of Fitness4AllBodies.
He is a trans body positive activist and has been actively creating safe spaces for queer and trans bodies in fitness in the Boston area since 2013. Williams actively advocates for fitness being for everyone and the importance of trainers and fitness professionals using their status as gatekeepers to “act as a shield” to protect their clients and create safe, affirming practices and spaces.
A key component of his work has been working with people of all backgrounds to address and dismantle toxic masculinity and how it operates within white supremacist patriarchal culture—particularly in fitness. His work has been featured in Refinery29, Good Housekeeping, NPR, PinkNews, and Boston Neighborhood Network News.
It’s been 15 months since I’ve put on an in-person workshop.
** Cue the trumpets **
I have confirmed that I will be coming to England this September to do not one, but TWO separate workshops.
I’ll be doing my 1-day Coaching Competency Workshop at Gudlift Gym in Manchester on Sunday, 9/12.
The following weekend (9/18) I will be in London alongside Luke Worthington to put on our 2-day Strategic Strength Workshop.
It feels extraordinary to finally be putting events INTO my calendar rather than taking them off. I”ll have more details about the two workshops in the coming weeks, including links to register.
In the meantime: Consider this your “save the date” notice…🙌
SIDE NOTE: I’ve tossed Charleston, SC out there, as well as Philadelphia, PA (the latter would likely be a Strong Body Strong Mind Workshop with my wife, Dr. Lisa Lewis).
I’m hoping I can pull them off, but am also open to other options as well – Milwaukee, Memphis, Mordor, whatever.
If you’re interested in possibly hosting me for a day or two (or know of a gym who’d be a good fit), please reach out and let’s chat.
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I dislike tethering clients to a number. I.e., strength “standards” (you should be able to squat 1.5x bw, etc).
It sets ppl up to the comparison game, which is rarely helpful. Instead, champion progress, ANY progress.
I did a podcast a few weeks ago titled Deadlifts, Dogs & Dad Jokes. It was everything you’d expect from a podcast with that particular title.
Fucking baller.
Toward the end of the episode, one of the hosts (a new dad) asked me fitness advice for other new dads. Admittedly, I was an abject failure in coming up with anything inspirational or sage to say.
And then I recalled I actually wrote something on the topic. If you’re a new dad or know of someone who is, and you/they are in a fitness rut…
