Categoriescoaching Nutrition

The Future of Fitness: Principle Based Coaching vs Plan Based Coaching

The fitness/health community isn’t much different than every other community out there.

It’s just as “tribal” as the next.

There are factions who feel that heavy back squats cure everything (except herpes[footnote]But who really knows?[/footnote]) and that not including them in a program is sacrilegious and that it’s impossible to add muscle or get stronger without them.

And at the opposite end of the spectrum there are those who think if you even look at a barbell you’ll turn into He-Man.

The same dichotomy plays out in the nutrition realm as well. One week dietary fat is the enemy, and the next you’re the spawn of Satan if you offer someone a Diet Coke.

In both cases many are failing to recognize that the key to long-term progress, and progress that sticks, is the concept of focusing on PRINCIPLES.

  • In order to lose weight you need to elicit a caloric deficit. There are myriad ways to to do so.
  • In order to gain muscle you need to elicit progressive overload. Squats. There are myriad ways to do so.

In today’s guest post via Michigan based trainer, Alex McBrairty (whom you may recall from THIS spectacular read), he elaborates more on this concept. 

 

Copyright: niroworld

The Future of Fitness: Principle Based Coaching vs. Plan Based Coaching

The fitness industry is failing.

After a decade of working as a fitness professional, I see firsthand how many of the most popular products and programs leave people worse off—with the only benefits going to the people selling the products and services.

But I believe this is changing.

Slowly, a new approach to fitness is emerging. It’s one based in sound reason, eliminating the need for marketing gimmicks and fads. It’s called principle-based coaching.

Principle-based fitness coaching uses practices and strategies informed by first principles—ideas, concepts, and information that we know to be objectively true. The most base layer knowledge; Ideas and insights from psychology, human physiology, nutrition, and exercise science.

It’s the type of information that most traditional fitness plans cherry-pick to sell their particular spin on fitness.

  • Paleo tries to limit processed foods.
  • Keto tries to limit carbohydrate intake.

In reality, both of these diets work because they limit calorie intake.

Healthy products for paleo diet

The first principle being applied in both cases is calorie management. To lose weight you need to eat fewer calories than you’re expending. Both of those diets approach this problem in a different, hyper-focused way.

This more traditional style of coaching is called plan-based fitness coaching. Plan-based coaching, as the name suggests, uses specific plans to help users see the intended results. The main pitfall of plan-based coaching is the extra leap these plans take to reach their conclusions.

Plan-based coaching takes the objective facts of first principles and then makes additional assumptions about them to reach different conclusions.

If calorie management is the first principle, a Paleo plan jumps to the conclusion that processed foods are the reason you overeat.

A Keto plan jumps to the conclusion that carbohydrates are the reason you overeat.

Plan-based coaches make unverified claims to leap from first principles to their principles.

This results in fitness plans that are rigid, inflexible, and disconnected.

For someone following a Paleo or Keto (or other) plan, there is a rigid structure for selecting which foods are “good” or “bad.” This leads to a lot of black and white thinking.

via GIPHY

“Good” Paleo foods are unprocessed, whole foods that our caveman ancestors consumed before agriculture. “Bad” Paleo foods are foods we didn’t begin to consume until we began to grow our own crops, including anything processed and produced in the modern era.

“Good” Keto foods are foods that are low in carbohydrates. High-fat foods like butter, bacon, cheese, or red meat are green-lit. “Bad” Keto foods are anything with carbohydrates. Don’t even think about consuming bread or pasta. Even fruit is considered bad in the Keto plan.

In each of these plans there is no room for nuance. There is good and there is bad. Pick a side.

It’s because of this rigidity that these plans are inflexible and less effective for most people.

The plan pays no attention to the accessibility of the good foods. Say you want to follow a Paleo plan but live in a food desert, where access to fresh, natural foods is scarce or nonexistent. In this reality, how can you stick to the tenets of such a rigid diet?

Just try harder.

At least, that’s the prevailing advice. And it isn’t much help.

Imagine that you attend a dinner party where you’re excited to see your friends. The food offered is a spread of vegetables, a bit of meat, some potatoes, and a fruit pie for dessert. If you’re following a Keto plan, instead of enjoying the company of your friends and eating sensibly, you spend your evening upset that the only thing you can eat is the meat.

via GIPHY

The specific rules of the diet force you into inflexible eating patterns, causing even more stress and deterioration in your relationship with food.

Because these plans are rigid and inflexible, they remain disconnected from the real lives of the people they attempt to serve.

They may be helpful for some individuals, but that list is very short. Plan-based coaching might help give people more direction and a clearer focus on how to achieve their goals, but it is a far cry from addressing the complexity of human lives.

Even worse, what happens if the assumptions of the plan are wrong?

What if cutting out carbohydrates leads to additional stress and strain in navigating our carb-rich world? You find yourself giving up your favorite foods, avoiding social events, and worrying about your diet all day, every day. What if, after all of that, you come to find that carbohydrates were not the real problem the whole time?

Would it have all been for nothing?

This isn’t just a risk of eliminating carbohydrates. It’s the inherent risk of following a plan that is rigid, inflexible, and disconnected. It’s the risk of any plan based on unverified claims, a plan not based in first principles.

Principle-based coaching results in a program that is adaptive, flexible, and integrative.

Unlike plan-based coaching, which builds on additional, unverified assumptions about what is true, principle-based coaching begins with all the base-layer information that is objectively true:

Ideas like calorie balance, progressive overload, and self-efficacy.

The principles allow coaches to evaluate what must be true in order to see results, and then gauge how the program can be adapted to the needs of the unique individual in front of them.

If two individuals need to improve their calorie management, the principle-based program does not limit one from enjoying carbohydrates while the other decides they’d prefer to eat fewer carbohydrates. Both can coexist and see great results.

via GIPHY

Principle-based coaching does not put every individual in the same bucket, nor make the same assumptions about each.

This ability to mold the program specifics to the individual makes these programs adaptive.

Because the means of achieving the first principles is non-specific, they are also inherently flexible to changing circumstances.

If you live in a food desert, where access to fresh, natural foods is scarce or nonexistent, you are empowered to make alternative choices based on what’s available. Not only are you empowered to make these changes, but you can do so and see the same (if not better) level of success as following a rigid plan.

If individuals find themselves at a dinner party, a social event, or traveling across the country, they will be able to adjust the specifics of their plan—the particular foods they choose or the types of movement they do—in order to satisfy the first principles.

The ability to adjust strategy, without negatively impacting results, makes these programs flexible to changing life circumstances.

Since principle-based coaching adapts the program to the unique individual and inherently allows for flexibility in how to achieve optimal outcomes, these programs integrate very well into the lives of those who follow them.

No matter the goal or phase of life, because these programs are rooted in objective truths, they can be molded to meet the needs of the individual as those needs change over time.

Another advantage of the adaptability and flexibility of these programs is that they allow for greater adherence and consistency—two important variables for successful outcomes. Greater levels of adherence and consistency lead to better results, both in the short- and long-term.

Principle-based coaching allows individuals to integrate good behaviors into the fabric of their lives, ensuring permanent success.

via GIPHY

Fitness programming began as a way to educate people on how to live healthier lives. As time went on, we began to realize it wasn’t working. As the fitness industry grew, so too did the obesity rates.

The solution was to begin making assumptions about what people were doing wrong.

That led to the plan-based model previously described. That model is the most pervasive model for fitness programming that we currently have. The result?

Obesity rates continue to climb.

As of 2018, over two-thirds of the U.S. Adult population was overweight or obese.

Clearly something isn’t working.

And that’s because education is not the problem.

Sure, most people could benefit from a little more information about healthy lifestyle practices, but not in the traditional way of what’s good versus bad. If we’re going to educate people, educate them in first principles.

Because what we need is more action.

We need people to learn how to practice healthier habits consistently, not sporadically. We need to eliminate the prejudice around good and “good enough.” We need to empower people to make change, even if their life circumstances are less than ideal.

We need fitness programs that are adaptive, flexible, and integrative.

We need principle-based fitness coaching.

About the Author

Alex McBrairty is an online fitness coach who owns A-Team Fitness in Ann Arbor, Michigan. Obese as a child and teenager, he blends fitness and psychology to help his clients discover their own hidden potential.

He has a bachelor’s degree in psychology from the University of Michigan and is certified by the National Academy of Sports Medicine.

His articles have appeared in Breaking Muscle and The Personal Trainer Development Center, and he’s contributed to Muscle & Fitness, USA Today, Men’s Fitness, and Prevention.

Website: ateamfit.com
Facebook: facebook.com/alex.mcbrairty
Instagram: @_ateamfit_

Old books in bookshelfCategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 3/18/22

Old books in bookshelf

STUFF TO CHECK OUT FIRST

1. Strategic Strength Workshop – BOSTON & LONDON

NOTE: In case you don’t have any plans this weekend and you happen to be in Boston (and get really excited about the particulars of femoral acetabular impingement) there are spots still available last minute.

This Spring Luke Worthington and I will be putting on our popular Strategic Strength Workshop in both Boston, MA and London, UK.

A hometown switcharoo extravaganza if you will.

The purpose of this workshop is to give attendees a more thorough look into our assessment process and how we connect the dots between that and setting our clients/athletes up for as much success as possible.

I.e., turning them into deadlifting Terminators.

There’s plenty of talk surrounding the traditional x’s and o’s of program design, but we also take some time to dive deep into the soft(er) skills of coaching:

  • How to improve motivation
  • How to build better rapport
  • Learning to meet your clients where THEY are.

You can click the respective links below for more information and to register:

Boston (March 19th-20th) – HERE.

London (April 23rd-24th) – HERE.

2. Coaching Competency Workshop: Leeds, UK – May, 1 2022

On top of my cameo in London this Spring I am also putting on a BONUS 1-day workshop further north, in Leeds. I’m pumped for this one. I’ve never visited northern England and am very much looking forward to this.

Who knows? Maybe I’ll attend my first soccer football match.

SOCIAL MEDIA SHENANIGANS

Twitter

Instagram

 

View this post on Instagram

 

A post shared by Tony Gentilcore (@tonygentilcore)

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

5 Common Misconceptions About GPP (General Physical Preparedness) – Missy Mitchell-McBeth

Man training in the gym with a push sled

The more stuff I read from Missy, the more I need to go to the emergency room for shaking my head so aggressively in agreement.

Examine.com Anniversary Sale – Really Smart People

Examine.com is the only resource I refer people to when it comes to supplement information and the like. It’s truly the only unbiased  resource out there.

Their 11-year anniversary sale is currently happening where you can get 30% off all of their most popular products. If you’re a fitness professional you can’t go wrong.

6 Bodybuilding Lies Crippling Your Progress – Stuart McRobert

Cropped of black bodybuilder exercising with barbell

Honestly, this article contains sound training advice even if you’re not a “bodybuilder” by its truest defintion.

Categoriespersonal training

Everything Is the Same

Today’s post marks the return of Paul Levitin who some may recall wrote an excellent piece here a few weeks ago on self-sabotage.

Being a successful fitness professional, much like every profession, takes practice, patience, a bit of luck, and an unyielding desire to not be average. If you’re a new trainer I urge you to read Paul’s “lesson(s)” below. And even if you’re a veteran coach I think it’ll be useful to be reminded that you’re not that special and the basics still work.

Enjoy!

Copyright: nomadsoul1

Everything Is the Same

When I started my career as a personal trainer, it was at a “big box” chain gym. I was hired, even though I had never actually trained someone before. I just enjoyed working out, and passed a test that said I could now train other people. I was in way over my head.

My manager at the time was a guy named Chris. He walked me around the gym floor, started showing me where things go. I still remember the conversation from that day.

“So, when you’re here, your job is to talk to people. Help them with the weights, spot them, drum up conversation. Then, if they seem interested, offer them personal training. A lot won’t be interested, but some will. The more people you talk to, the better chances you have. It’s a numbers game.”

Casino roulette, ball stopped on black 8 number closeup. Gambling and betting. 3d illustration

Just like John Cutter said, “always bet on black.”

We continued our walk.

“In the beginning, it’s going to be slow. It takes time to get going, because you don’t have any experience right now. Once you get a few clients under your belt, and get more comfortable, things will start to get rolling. It might take a few months, so you’ve got to hang tight in the beginning.”

I nodded. Not like I had anything else better to do. 

“A lot of people look at training and think ‘oh, that’s a cool job! I like working out, so I can get paid to do that!’. But that isn’t really how it is. It’s a hard job, and you get out what you put in. It is time-consuming, and draining at times. It is not nearly as glamorous as you might think.”

Kind of weird to be telling me on my first day, but I just continued to listen.

“Any questions so far?”

So I meekly chimed in, “Yeah well, you know, I don’t really, like, know how to train people? What do I do if I actually get a client?”

“Ha. Don’t worry about that. I’ll tell you a little secret: no one knows when they first start. You learn by doing. Sure, you read the textbook, but the REAL education starts now. Don’t stress about it. It comes with time, and practice. I started just where you are, everyone does.”

That helped a bit, but I persisted.

“Yeah but, won’t people know I’m just faking it? Who is going to pay me to train them when I’ve never done it before?”

Chris looked me dead in the eyes:

“Listen, you might think you don’t know anything, but that simply isn’t true. We hired you right? You went through the interview, you were tested. You wouldn’t be here if you knew NOTHING. Is there room to grow? Sure. But you know far more than you give yourself credit for, and you DEFINITELY know more than anyone coming in here off the street looking for training. You just need to know enough to answer their questions, and enough to ask for help when you don’t have the answers.”

via GIPHY

A week later, I had my first “orientation.” (my gym’s name for the free training session given to new members, with the real goal being a sales pitch for more expensive personal training at the end).

I got through the training session, I made the guy sweat. Burpees, planks, all the usual suspects (please, it was 2014, it was a different time). Then, I got to the sales portion, and I completely froze. I ended up bumbling my way through the pitch, and the guy gave me a weird look, said “no thanks,” and walked out.

Chris was there watching from afar, and he asked “So, how’d that go?”

“Not good,” I said “I sucked.”

“That’s ok. No one knocks it out of the park on their first swing. You can’t. It’s just like working out, you’ve gotta put in the reps. The more practice, the smoother it will become. You will work out the kinks, but it comes with time, patience, and persistence.”

That helped me feel less crappy, but I still wasn’t pleased.

“I don’t get it,” I bemoaned to Chris “I did everything right! I killed him. Burpies, battle ropes, he was panting by the 15 minute mark! I know his legs are going to be so sore tomorrow, he even said this was the best workout he’d ever done.”

Here’s the thing,” Chris said to me, “First of all, what makes you think he wanted to be crushed? Did he tell you that, or did you assume it?”

Well, I just thought…”

“That’s right. You assumed that because that’s how you want to work out, that that’s how he would want to work out. But he isn’t you. Next time, take the time to ask, rather than just jump right in with assumptions. you’ll see as you do this, that less is more. People are out of shape, overstressed, overtired, and overwhelmed. It doesn’t take a lot to push them over the edge. What they need from you, is help and guidance, not to be crushed by the world’s hardest workout. Any bozo can do that, it takes tact and skill to actually give people what they need, not simply what you, or they, think they want.”

I got that.

via GIPHY

And in general,” he continued, “It’s better to start slow and build. It’s easy for you to add more to their routine over time. However, you can only do that, if they stick around. If you overwhelm them so much that they don’t keep coming back, you end up helping them less, rather than more. Trying to do too much, too soon, ends up backfiring.”

This all made a lot of sense to me, and I continually worked to implement Chris’s advice and techniques. 

Eventually, I found my groove.

I sold a few training packages, which gave me confidence to sell more. I started training clients, and learned that I could help people with the knowledge I had, which helped me feel less like a “fraud” (Imposter syndrome anyone?). I went on to become the top trainer (and salesperson) in my gym, and soon the entire company.

via GIPHY

I remember those lessons from Chris in my early days, and think about them often. Not because I need help being a better personal trainer anymore, but because I am always trying to be better at something.

Somewhere in my life, I am always trying to improve, as I hope you are too (and I suspect that is the case, since you are reading this right now).

Which brings me to my main point: everything is the same.

There were many lessons that Chris taught me. Lessons that took me from newbie personal trainer, in over my head and feeling flustered and overwhelmed, to the top of my company. Eventually, I was promoted and given Chris’s job, and put in charge of training new personal trainers on how to have more confidence, train their clients, make more sales, and overall be successful.

Each of these lessons, although given to me in the frame of personal training, could have just as easily been about working for a Fortune 500 company, building a business from scratch as an entrepreneur, or a romantic relationship. In reality, all of this advice was really just about life. 

Take out “personal trainer,” and replace it with “salesman,” “entrepreneur,” “athlete,” “dieter,” “spouse,” or other. It doesn’t matter.

These lessons are about life, they transcend career paths and specific goals.

What did my manager really teach me?

  • It’s a numbers game. You get better with practice. 
  • Things aren’t always as glamorous as they seem from the outside. It takes hard work, and you get out what you put in.
  • Give it time. It is hard in the beginning, but if you can stick with it, you’ll see success
  • You have more to learn, but that shouldn’t stop you from taking action right now
  • Ask for help when you need it, and don’t be ashamed if you don’t know an answer
  • Don’t assume that everyone is like you. Humans are unique, and what works for one person, even you, doesn’t work for everyone
  • It’s better to start slow and build up, than to try to do all-out right out of the gate

Name a place in life, a challenge you face, a goal you might want to work towards, where these are NOT true. Go ahead, try to find one, I’ll wait. This is advice I could give to anyone, about anything, and it would always hold up. Why?

Everything is the same.

What we need for success is not unique to one realm. Success is success. It is built from the same materials, no matter the location. If you can internalize these simple lessons, you will be able to build success wherever you choose.

About the Author

Paul Levitin spent a decade as a personal trainer & strength and conditioning coach, becoming the number one trainer in his entire company, while collecting over 30 certificates (CES, CSCS, PRI, PN1, FRC, & many more).

Wanting to better serve his training clients, he began to study behavior change, and eventually became a Board Licensed Health & Wellness Coach (NBHWC). This led him to create his education and mindset coaching company “The Healthy Happy Human Academy,” where he now helps clients deal with things like self-sabotage and perfectionism, to allow them to build a healthy, happy life.

He seeks to bridge the gap between the worlds of fitness and nutrition, and the frustrated, overwhelmed masses who just want to move more, feel better, and live a little longer.

https://www.instagram.com/paullevitin/
The Healthy Happy Human Podcast
The Healthy Happy Human Academy FREE Facebook Group

Caucasian male weightlifter bench-pressing in fitness centerCategoriesProgram Design Strength Training

How to Spot a Dumbbell Press: I Can’t Believe I Have to Say This

Anyone who has been reading my blog for any length of time knows that I don’t take myself too seriously, and that much of what makes my blog so popular is that I’m able to combine great fitness and health information with a pinch (or two) of an entertainment value.

I mean, where else can you learn about program design, exercise technique, corrective exercise, femoral acetabular impingement, and gluconeogenesis[footnote]I gotta be honest: I’ve been doing this for a little over two decades no, I have never, not even once, discussed gluconeogenesis with a client. With my invisible friend Timmy? Yes. But not with a real person.[/footnote], all while being peppered with Lord of the Rings references, self deprecating humor, and cute cat pics?

Cute cat face

Anyhoo, today’s post is going to be a shining example of finding that balance between educating people (hopefully) and me being a facetious asshat.

It’s going to be short and sweet, though.

Okay, ready?

If you’re like me, whenever you train at a commercial gym you try not to vomit all over yourself from all the asinine things you see.  Now, don’t get me wrong:  there’s PLENTY of trainers and facilities out there who do a fantastic job and are great at what they do.

And, more to the point, I don’t want to come across as combining everyone into one massive bowl of fail.

Avocado in a bowl

I.e., NOT a bowl of fail. Rather a bowl of deliciousness

But I think we can all agree that those examples are few and far between, and that for the most part, a small piece of our soul dies every time we walk through the doors of a commercial gym and Celine Dion is blaring over the stereo system and/or some asshole is performing their WOD taking up half the gym equipment.

Then again, who the hell am I to judge, right?  Sure I can roll my eyes at the two dudes who have a combined weight of one hamster performing their 47th set of bicep curls. And yes, it’s hard not get a bit eye rolley at the woman over there performing her 317th glute exercise of the day.

But you know what:  THEY’RE ALL EXERCISING

And that’s pretty freakin awesome.

At the end of the day, it’s far better than the alternative which is sitting on their butts watching America’s Got Talent.

Even still, I’ll give most everyone a free pass because most people don’t know any better.  Most people could care less that their elbows are flaring out on their push-up, or that leg extensions place a lot more shearing force on the knees (and that doing them shirtless is borderline weird).

Whatever the case may be, they’ll read something online or watch something on tv that’s interesting to them, and then they’ll try it out at the gym.  That’s usually how it goes – and everyone has to start somewhere.  They’re exercising and that’s all that matters anyways.

One of my biggest pet peeves, though, is when I watch a trainer do something dumb.  That’s when my blood starts to boil.

Presumably these are people who are supposed to know what they’re doing, and it dumbfounds me at some of the stuff I see going down at some commercial gyms.

Take for example something I witnessed not too long ago as I watched a trainer spot his client through something as simple as a set of dumbbell bench presses.

Caucasian male weightlifter bench-pressing in fitness center

Everything was fine and dandy until the client started to struggle and the trainer grabbed her elbows to help her out.

I thought maybe this was a one-time, fluke thing.  But then I saw him do it again, and at this point I was just waiting for something bad to happen.

Luckily it didn’t.

I got home later that day and posted a casual status along the lines of “watched an inept trainer spot his client during DB presses by grabbing the elbows instead of the wrists.”

To me it’s common sense, and I didn’t think much of it and thought it would get some funny responses.

And it did.

But to my surprise I actually received two private message from personal trainers asking me why spotting through the elbows was wrong.

So, to review:

The Right Way to Spot Someone

If someone starts to struggle, you just guide their wrists to offer help.  And try to refrain from being that guy who yells “all you, all you, all you.”

And the “Holy- S***-My-Client-Is-About-To-Crush-Their-Skull-And-Get-Face-Planted-By-That-Dumbbell” Way

Obviously this is said in a slightly tongue in cheek kind of way, but at the same time I feel this is something that should be obvious and that most trainers, coaches, and general fitness enthusiasts should understand.

Don’t spot DB presses through the elbows.

It’s not smart.

Old books in bookshelfCategoriesStuff to Read While You're Pretending to Work

Stuff to Read While You’re Pretending to Work: 3/11/22

Old books in bookshelf

STUFF TO CHECK OUT FIRST

1. Strategic Strength Workshop – BOSTON & LONDON

(NOTE: Only one more week before the Boston event!)

This Spring Luke Worthington and I will be putting on our popular Strategic Strength Workshop in both Boston, MA and London, UK.

A hometown switcharoo extravaganza if you will.

The purpose of this workshop is to give attendees a more thorough look into our assessment process and how we connect the dots between that and setting our clients/athletes up for as much success as possible.

I.e., turning them into deadlifting Terminators.

There’s plenty of talk surrounding the traditional x’s and o’s of program design, but we also take some time to dive deep into the soft(er) skills of coaching:

  • How to improve motivation
  • How to build better rapport
  • Learning to meet your clients where THEY are.

You can click the respective links below for more information and to register:

Boston (March 19th-20th) – HERE.

London (April 23rd-24th) – HERE.

2. Coaching Competency Workshop: Leeds, UK – May, 1 2022

On top of my cameo in London this Spring I am also putting on a BONUS 1-day workshop further north, in Leeds. I’m pumped for this one. I’ve never visited northern England and am very much looking forward to this.

Who knows? Maybe I’ll attend my first soccer football match.

SOCIAL MEDIA SHENANIGANS

Twitter

Instagram

 

View this post on Instagram

 

A post shared by Tony Gentilcore (@tonygentilcore)

STUFF TO READ WHILE YOU’RE PRETENDING TO WORK

Sucking Off Your Client’s (Energy) – Perspectives On Being An Energy Vampire Coach – Chris Kershaw

✨NOMINATED✨ The pallid man with vampire eyes on the Halloween

I’ll be the first to admit I am not a rah-rah coach (and, quite honestly, I find those that are somewhat annoying). There’s this connotation in the coaching world that in order to be an effective coach you have to be full throttle at all times, as if you’ve injected caffeine directly into your left ventricle.

Then and only then will your clients/athletes truly understand.

This is a nice compilation (of which I am part of) that breaks down how absurd this is.

Tri-Sets For New Muscle Growth – Merrick Lincoln

Physical athlete doing barbell bench presses

I really liked this article.

Not because it was revolutionary, but because it was so simple and actionable. If you need a bit of a “jolt” in your training, this may be something you should consider.

Psych Skills For Fitness Pros – Dr. Lisa Lewis


There’s only a few more days to purchase this excellent resource on sale. Curated FOR fitness professionals and with over 13+ hours of clinical & research base information available, this course is undoubtedly one of a kind.

What “bogs” down most coaches are suffocating clients; those that seemingly lack motivation and are unable to respect boundaries. This course delves into that and much, much more.

(Plus, it’s actually developed by a doctor who lifts)

In addition, this course contains lectures, case studies, and recorded interviews with some of the industry’s best coaches (Mark Fisher, Dean Somerset, Tony Gentilcore, Georgie Fear, Molly Galbraith, Meghan Callaway, and Kelly Coffey).

There’s only a few more days to get it at the sale price.

Check it out HERE.

CategoriesMotivational psychology

How to Motivate Your Clients

My wife walked out of her office the other day and stopped in her tracks. It looked like the opening shot of an episode of Forensic Files.

There I was lying sprawled out on the living room floor motionless.

“Are you okay? Are you sick or something?”

“No, I’m not sick” I said. “My workout was brutal today. I can’t move. I just need a few more minutes to allow my soul to reenter my body.”

“Oh, okay then. That’s nice babe. Don’t forget to put your gym bag back where it belongs.”

What can I say: What we have is true love.

All kidding aside, while it may not seem so obvious to begin with, this example of marital magic serves as a nice primer on motivation and how that interplays with one’s desire (and rationale) to exercise consistently.

How to Motivate Your Clients

What I described above is not an exaggeration.

I had just gone through a pretty brutal workout where I hit close to max numbers on all three of the “big 3” (squat, bench press, deadlift) despite having just deadlifted fairly heavy the day prior.

It’s a split I wasn’t accustomed to, and by the time I got home my body felt like it had been put through the ringer. I was basically reliving Rambo: First Blood, except without a cave full of rats, and an asshole local sheriff busting my balls.

Oh, and there was no torrential rainfall.

But here’s the thing.

I knew heading into that workout that I was going to feel like garbage afterward. But I did it anyway. Not because I wanted (or even strive) to feel like that, but rather because the alternative – not doing it – goes against my inner fabric.

Working out consistently is part of my identity, it’s part of what makes me me; much like listening to 90’s hip-hop, wearing groutfits, and ordering chicken at a seafood restaurant is also part of what makes me me.

This is a form of motivation that’s referred to as Integrated Regulation.

It describes many coaches/fitness professionals, as well as those people who would rather commit seppuku than miss a workout.

It’s admirable, but IT IS NOT THE END-ALL-BE-ALL GOAL OR FORM OF MOTIVATION.

Motivation comes in different varieties and iterations and it’s imperative (especially as a coach) to NOT hold our clients to the above standard.

Instead, it behooves us to lean into whatever (extrinsic) reason motivates our clients to exercise. For some it’s because they want to look hot, for others it’s because their doctor suggested they need to or risk more dire consequences, and of course, there’s tacos.

Taco. Mexican tacos with beef meat, corn and salsa. Mexican cuisine. Banner

ALL are forms of motivation and should be encouraged and embraced.

Another thing to consider (and something my colleague, Derek Stanley, wrote about recently), is this idea that discipline is the underlying “x-factor” when it comes to motivation.

“I wasn’t motivated to train, but I did it anyway.”

This is actually a high-degree of motivation! As alluded to above this person does it anyway because it’s a part of their identity. They’re just trying to brag a bit and earn a few social media likes…;o)

As Derek notes:

“Ironically, we say this to try to motivate people. It’s well-meaning. But it’s still unhelpful. The underlying assertion is that it’s all about discipline, not motivation. If you skip your workouts, you’re lazy or undisciplined.

Just do it.”

The bigger picture to appreciate here is that even if you’re thinking about working out, you have all the motivation you need.

You have the juice.

As Derek further elaborates, “if you weren’t motivated, then it wouldn’t even be on your radar.”

You’d just keep living your Tuesday.

Fitness professionals need to stop being such hardos when it comes to this stuff. Motivation and facilitating change is a spectrum and these are skills that don’t come naturally to most. It rarely comes squarely down to will-power (or lack thereof) or “not wanting it enough.”

Your clients have motivation, you’re likely just looking for it through the wrong lense.

👇👇👇

How to Motivate & Facilitate Change

There’s only a few more days to take advantage of the sale price for Psych Skills for Fitness Pros.

(FYI: Sale ends Sunday, 3/13).

This course was developed by my wife (yep, the one referenced above) to help coaches/trainers/PTs better understand motivation and how to become a more well-rounded professional.

 

If you’re looking for something different than continuing Ed focused on sets and reps, stability and mobility, or other “nuts and bolts” aspects of training, this is the course for you!!

In this course, you will learn AND gain skills for:

1. Leveraging your clients motivation,

2. Progressing your clients to encourage positive behavior change,

3. Working through barriers to change, “loss” of motivation, and other psychological challenges that ALWAYS HAPPEN in coaching!!

Give it a look HERE.

Categoriespersonal training Program Design

Building Your Sessions Around Effort

One of the more challenging concepts for new(er) clients to grasp is the idea of training effort. Sure, there are a select few who are psychopaths and think a training session only counts if you come close to shitting your spleen.

The vast majority, however, tend to UNDER-estimate what it takes to put forth appreciable effort during a training session.

Effort that will lead to consistent results.

I don’t know about you, but I find the missing link for most trainees (and why they never seem to make progress) is they lack a thorough understanding of what effort is and the types of effort that can be utilized.

Today’s guest post via Boston based strength & conditioning coach, Dr. Michelle Boland, helps to shed light on this topic.

Making effort.

Building Your Sessions Around Effort

Are you constantly having to hold your clients back from giving TOO MUCH effort?

…yeah didn’t think so!

Effort is one of the most important variables for client and athlete success, while also being one of the hardest things to extract from the people that you coach. 

So, how often are you accounting for it, teaching it, and programming for it? 

As coaches, we want to make sure our clients are matching their effort with our goals for them. 

If we want Karen to improve strength, there needs to be a difference between the weights she grabs for a 5 rep set and a 15 rep set. Those two repetition schemes require two different efforts. 

We need to teach Karen how to choose the appropriate amount of weight, what different types of effort feel like, AND why they matter. Progress in the weight room can be dictated by four specific types of EFFORT

  1. Substantial Effort
  2. Sustainable Effort
  3. Sprint Effort
  4. Reset Effort 

When working with general population clients, prescribing a set amount of repetitions ISN’T always the best STRATEGY to get results. INSTEAD, cue different efforts and select exercise variations that will allow them to adequately express that effort. 

For example, if you want Karen to row for 10 minutes at a steady rate, Karen can’t start sprinting and crying 30 seconds into the row. 

Sportsmen doing exercises with rowing machine together

She needs to learn how to maintain her pace for the duration of the time and not be too gassed at the end. Hard work and effort have variations and aren’t always just maximum exertion. 

The more Karen understands this, the better she can perform the exercises you select with the appropriate amount of weights and with the appropriate amount of exertion. Thus, she will be able to express the appropriate outputs and get the BEST RESULTS

Now, let’s dive into the four different types of effort and how you can cue exercises and choose variations based on them… 

1. Substantial Effort

Think about the effort you would put into lifting a car off your child. 

Seems morbid, but I bet you wouldn’t hold back or look at your WHOOP band for advice.

A substantial effort should be challenging and be deliberate. You may have to tell your client to prepare and be ready to put in work. 

A strategy for teaching a substantial effort is to program separate repetitions. This DOESN’T mean max weight. It means allowing your clients to prepare for a considerable exertion without the momentum of bouncing the weight on the ground using a rebound effect. 

For a deadlift exercise example, cue your client to keep their hands on the barbell while letting the barbell rest on the ground after each repetition. Separate repetitions will teach the first pull from a dead stop, which requires the most substantial effort. 

 

For an exercise that is performed on one side of the body then repeated on the other, make sure you take a break between sides. For example, perform a heavy split squat for 5 repetitions with the right leg forward, then set the weights down to regroup mentally, then complete the split squat with the left leg forward. 

 

Keep the repetitions low (2-5ish), the speed will most likely be slow, and the weight should be RELATIVELY high. This again, doesn’t mean maximum. Submax loading is advised by TONY and works. Substantial efforts will be associated with the adaptive fitness quality of Max Strength.

2. Sustainable Effort

Think about speed walking.

It’s harder than regular walking but you can probably do it for a long duration of time. 

Nordic walking race, motion blur

Sustainable efforts should feel like they can be maintained over a long duration and continuous in their repetition. A coaching strategy for sustained efforts can be cueing the client to tap-and-go without resting the barbell on the ground. 

 

For an exercise that is performed on one side of the body then repeated on the other, DON”T take a break between sides. For example, perform the split squat for 8 repetitions with the right leg forward, switch legs, then perform 8 repetitions with the left leg forward, making the effort continuous between sides. 

 

Keep the repetitions moderate to high in the 6-30ish range.

This range may seem large, but most general population clients need a wide range to build an aerobic foundation, volume tolerance, and to learn associated weight ranges. Sustainable efforts will be associated with the adaptive fitness qualities of Strength Endurance and Hypertrophy.

The speed of the repetitions will be moderate: too slow and you may fall asleep, too fast and you won’t last…dang that rhymed! …Hence the word SUSTAINABLE.

3. Sprint Effort

Think about running for your life Karen. 

via GIPHY

Sprint efforts should feel powerful and quick. To program sprint efforts, find ways to help your clients be quick, such as…

  • Create some race challenges such as the Cone Stack Drill

 

  • If you have fancy velocity tracking equipment, use it
  • Find ways to unload them using bands

 

A coaching strategy to teach sprint efforts can be cueing the client to push the ground away and get tall to the ceiling during a deadlift. During the deadlift, the full rep doesn’t need to fast, focus on the pull from the floor (typically applied to the concentric portion of lifts) and they can lower the barbell down at a self-selected pace. 

 

For an exercise that is performed on one side of the body then repeated on the other, make sure you take a break between sides.

 

Keep the repetitions low to moderate (2-8ish) and low weight (better to have lower weight than to be slow). Cue your clients to move fast, “push the ground away”, and to get off the ground quicker by YELLING “the ground is LAVA, KAREN”.  Sprint efforts will be associated with the adaptive fitness qualities of Speed and Power.

Get YOUR CLIENTS to MOVE FAST.

4. Reset Effort

Think about being a light switch, have ‘on’ and ‘off’ modes. 

Closeup of switch on brick wall

A reset effort is being able to duplicate substantial efforts.

Why is this separate from substantial efforts? 

Substantial efforts are focused on a single attempt. Reset efforts are focused on your client’s ability to repeat high level effort.

Can they use the rest period to regroup and recover?

A coaching strategy to teach reset efforts is to program cluster sets. A cluster set can look like this: perform 3 substantial effort repetitions, then let go of the barbell, rest for 20-30 seconds, then perform 3 substantial effort repetitions, then let go of the barbell, rest for 20-30 seconds, then perform 3 substantial effort repetitions.

Rest should NOT include another exercise, it is a full rest period. 

 

For an exercise that is performed on one side of the body then repeated on the other, make sure you perform ALL repetitions within the cluster set on one side of the body before moving to the other side of the body. AND definitely take a break between sides. 

 

For a Split Squat example, perform 3 substantial effort repetitions with the right leg forward, then let go of the dumbbells, rest for 20-30 seconds, then perform 3 substantial effort repetitions with the right leg forward, then let go of the dumbbells, rest for 20-30 seconds, then perform 3 substantial effort repetitions with the right leg forward.

Put the dumbbells down, take a longer rest, then repeat that with your left foot forward. 

Summary

Teaching and cueing effort will allow you to get the best from your clients. You will be better able to match your exercise selection with their output and goals. Make different types of effort known to your clients and when you want them to express them. 

If you have any comments or questions please feel free to email me at mboland@michelleboland-training.com

If you enjoyed the exercise videos in this article, check out the MBT Exercise Database for 1,200 more videos to use, embed within your programming, and up your exercise selection game. 

About the Author

Dr. Michelle Boland

Thought process and psychology concept.Categoriespsychology

Why the Soft Skills of Coaching Matter

Which is the more valuable skill to have as a coach or personal trainer:

  • The Nuts & Bolts (I.e., turning people into deadlifting Terminators)?
  • The Soft Skills (I.e., fostering “connection” with clients/athletes, as well as planting deeper seeds for improved motivation)?
  • Biceps (I.e., biceps)?

Okay, taking biceps out of the conversation (because that’s the right answer), I think both – nuts & bolts and soft skills – are equally important skills to have as a fitness professional. It’s silly to suggest one is better or more robust of a skill to possess over the other.

However, the soft skills is the part most fitness professionals gloss over.

And they shouldn’t.

Thought process and psychology concept.

Why the Soft Skills of Coaching Matter

The most obvious question out of the gate is:

“What are the nuts & bolts and what are the soft skills of coaching?”

Nuts & Bolts: Anything under the umbrella of assessment, program design, anatomy, technical understanding of exercise technique, or otherwise being able to execute a well-designed program effectively and without causing harm.

Soft Skills: The ability to communicate in a way that makes the athlete/client feel understood, supported, and excited.

This can include but is not limited to…exhibiting empathy, having time management skills, understanding the nuances and stages of motivation (intrinsic vs. extrinsic for example), being an attentive/active listener, as well as not being afraid to admit that Notting Hill is one of your favorite movies of all time.

Come at me, Bro!

Why am I even bothering bringing this up or going out of my way to make a distinction?

Well, the impetus stems from a Tweet I saw recently from another coach in the industry (who, admittedly, I don’t know well or have any relationship with):

I’m paraphrasing:

“All I see nowadays are people referring to the ‘soft skills’ of coaching.

Lame!

When did this become a thing? When did knowing how to write effective programming and then executing that programming not take precedence?

Just get your clients squatting.

#creatine.”

This is bull to the shit at best, and a woefully narrow-minded train of thought at worst.

Talk about lame.

If all it took to be a great and effective coach was knowing how to breakdown squat technique or being able to distinguish an acetabulum from an asshole (both of which, mind you, are important) we’d have a bunch of Brett Bartholemews, Nick Winklemans, Erica Sutters, Mark Fishers, and Molly Galbraiths walking around.

HINT: We don’t.

Effective coaching is a teeter-totter.

On one end you have the technical and more hands-on component(s), and on the other you have the you’re-not-working-with-robots-but-human-beings-component(s).

The idea isn’t to balance the two of course. A non-moving, stagnant, completely horizontal teeter-totter is never the goal, or that fun.

Conversely, we also don’t want a scenario where one end overwhelms or dominates the other. One end of the teeter-totter shouldn’t be cemented to the ground indefinitely.

That’s not fun either.

Think of it this way: Every individual will vary in terms of the amount of each “end” they need/require on a weekly basis (if not daily) in order to help them be successful.

Yes, writing coherent, well-thought out programs matching sets, reps, loads, and exercises to the needs, goals, and ability level of every client is important. As is being able to effectively coach those programs so people don’t hurt themselves.

But equally as important is understanding you’re not Leonidas leading 300 Spartan soldiers into battle.

via GIPHY

Clients are intimidated by the weight room, sleep deprived, have sick kids, are stressed out, maybe have marital issues at home, lack competence, or, I don’t know, have a boss they’d like to kill with a stapler.

All of the above can affect one’s motivation and willingness to workout.

Coaching isn’t just about telling someone to suck it up and deadlift.

Every individual will vary in terms of what end of the teeter-totter will need to be prioritized in order to keep the darn thing moving up AND down.

For some it will indeed be the more tactical, hands-on elements of coaching. For others it’ll come down to having a simple, human conversation with them.

And this fluctuates all…the…time.

A good, effective coach understands the teeter-totter should always be moving.

Psych Skills for Fitness Pros

Full Disclosure: This course was developed by my wife, Dr. Lisa Lewis so I’m a teeny-tiny bit biased. That said, she developed it in large part from my incessant insistence that the health/fitness industry NEEDED a resource like this. I’ve routinely leaned on her experience and expertise as a psychologist throughout my career in helping navigate my clients’ needs.

What stresses me out the most working with clients isn’t so much the x’s and o’s of program design or figuring out why their shoulder hurts.

Rather, for lack of a better way of putting it, it’s dealing with THEIR shit.

Psych Skills for Fitness Pros is the only resource specifically catered to personal trainers, strength & nutrition coaches, and manual therapists to help them develop better communication and motivational skills.

What’s more, it isn’t developed by someone who says they’re a “mindset coach” because (s)he read a book on motivational interviewing once. It’s developed by an ACTUAL doctor of psychology (who also happens to be diesel and likes tot lift heavy things).

The course can be completed in the comfort of your own home at your own pace, includes an abyss of information, case studies, and easily applicable concepts to make you a better coach, as well as includes interviews from some industry leaders like Mark Fisher, Molly Galbraith, Georgie Fear, Dean Somerset, Meghan Callaway, and myself on how we’ve used the same information to hone our coaching skills and to enhance our careers.

Plus you can earn CEUs via the NSCA and NASM.

Dr. Lewis only puts this course on sale sporadically and TODAY is the start of a new open enrollment window that will last one weeks 3/13).

BONUS: Anyone who purchases the course within the first 48 hours will receive access to a LIVE (group) consult with Dr. Lewis at a later date.

Hurry. The clock is ticking.

Check it out —-> HERE

Categoriesbusiness fitness business

The Real Reason None of Those Business Tactics Have Worked

I’m in Vegas baby!

Alas, my take on debauchery is to stay up past my bedtime to watch a Cirque Du Soleil show[footnote]I saw Michael Jackson’s One last night. Mind blown. Hands down THE best live show I have ever seen.[/footnote] and to then trek back to my hotel room to watch House Hunters on HGTV.

I like to live life dangerously.

I’m actually here because I was invited to put on a full-day staff in-service for a local gym. I flew in Thursday morning and am heading back to Boston on Sunday. A quick trip for sure, but one that allots me plenty of introvert time.

To that end, today I have another guest post from Gavin McHale who’s been on fire lately with his contributions to the site.

I hope you’re enjoying his content, because I know I am. Especially today’s post. It really punched me in the face. 

The Real Reason None of Those Business Tactics Have Worked

When I was a young buck in the fitness industry, I was full of  piss and vinegar and I wanted to make sure my career was a success. 

For an entire year after I graduated University, I studied blogs like this one, Dean Somerset, Kelly Starrett and others on T-Nation. I scoured the internet to find new things I could add to my training toolbox. If I wasn’t on the gym floor, I was reading a blog or textbook about being on the gym floor.

Then came the business building blogs. I read every article on the PTDC. I followed John Romaniello and Craig Ballantyne. I was eating it all up and reading everything I could. 

And my business grew. 

business, saving, growth, economic concept

Most likely, it grew by happenstance – because I was good at what I did. It grew naturally, through word of mouth, as I’m sure your’s has.

But I didn’t have a hot clue as to why it was growing, or how to repeat the process to build a high paying, successful business.

Plus, I was starting to see the “trading time for money” model  bumping up against the lifestyle I wanted to live. I was in my mid twenties – I wanted to travel.

I had a new girlfriend and I kinda wanted to see her.

I knew I wanted kids eventually…[footnote]Gavin, no, don’t do it. DO. NOT. DO. IT. Stick your finger in an electrical socket. Jump into a vat of battery acid. Do CrossFit. Anything. But don’t have a kid.[/footnote]

Was the 6-1, 4-8 grind really going to be how I lived the rest of my life?

Plus, I was making a pretty average salary that I could’ve made in most 9-5’s with a university degree.

So, I turned my attention to growing the online side of my business. This would solve all my problems. I’d be able to help more people, work less and earn more money.

This was the ticket.

I slapped together a (terrible) website and started up an instagram page for my business. I assumed people would just bring me their credit cards.

But they didn’t. It was crickets.

I toiled away for nearly a year trying to build my online business in this way, while still working crazy hours on the gym floor to pay the bills.

That’s when I signed up for business coaching.

I paid more money than I had and over the year-long program, I took away a lot of tools. 

How to price my programs, how to write website copy, how to post on social media and use lead magnets and create an email list.

Keep in mind, this was 2016, before business coaching was even cool.

After a year of that and some minor success, I jumped to another business coach.

  • More ideal client building.
  • More social media tactics and email list hacks.
  • Lots of sales training. 

By this time, I had invested nearly $30,000 and probably could’ve written a textbook on ideal client building, copywriting and sales. 

I knew this shit front to back.

And, truth be told, my business was doing quite well. I made pretty good money and about 30% of it was online, giving me some freedom to live my life and travel.

But seriously… what the fuck man? 

$30K and tons of work and all I got was an above average 9-5 corporate salary while still working mind boggling hours and falling asleep during movies on date night? 

via GIPHY

That couldn’t be right.

I was on a one-way train to burnout. 

Tons of hours on the gym floor coupled with every other waking hour on my computer or phone, scratching and clawing my way to a few more dollars a month.

I had every tactic and strategy I could ever need, but I was still left searching for more. I continued to look for business blogs and other coaches who could teach me more hacks and tactics.

That’s when I was slapped in the face with reality, because I was looking for the wrong things.

I had met a coach (and actually slept on his couch) in my first business coaching experience whose business was now taking off, two years later. 

While I was doing marginally better, he had gone from essentially zero income when we met (and living off his savings) to nearly $1,000,000 a year. 

What the fuck was I doing wrong?

His content was about more than just business tactics. He talked about self talk and mindset and the subconscious brain – things I had never really heard about beyond “play with more confidence” in my hockey days.

It was 2018 and I had been at this online business building thing for three years now. This was the last ditch effort. This was make-or-break.

I signed up, dropped another 5-figures in hopes this would be the ticket to the business and the lifestyle I wanted.

And in the first week of the coaching experience, my entire world view was shattered when I learned about how my language affects my self-talk, which affects my belief and my habits, which then affects my success (or lack thereof).

via GIPHY

I mean, we all know this deep down, but none of us ever really face the reality that we are in control (and, therefore, at fault) for everything that happens in our life, good and bad.

I certainly never took responsibility for the place I was at and the results I had up until that point. 

As I dug in further to the new program, he talked about my subconscious brain and the limiting beliefs I held that were like an emergency brake on my success.

I was trying to drive a Ferrari with the emergency brake on.

I didn’t like it, and when he personally challenged me on a coaching call midway through the course, I checked out.

All that money was circling the drain because I couldn’t face the fact that my own brain and my own beliefs were the reason nothing was working for me.

tap water flowing into stainless steel drain

Anytime I had ever failed, I blamed others. My hockey coaches never gave me a chance. My former business coaches didn’t give me the right tactics for my business.

And now… I was left with nothing but the face in the mirror.

Luckily, this particular course is available for life. So even though I copped out and my coaching calls had run out, I could still come back to it. 

After about 6 months, I came back.

I realized that the only way forward, the only way to get what I wanted, was through some really tough stuff.

I could either turn away and continue with a mediocre business (which is totally fine, by the way) or I could drop my shoulder and lean in.

I had to face my fears and literally change my brain if I wanted to have success.

And this is where, after now coaching nearly 100 fitness professionals in building their businesses since 2019, I see most of you struggling.

  • Information, strategy and tactics are important. 
  • You need to know how to write words that help people take action.
  • You need to know how to communicate your value in conversations and content.
  • You need to have an excellent client journey and provide an amazing service.

But, without belief and a mindset that is helping you move in the right direction, none of that matters. None of it will get you what you truly want, whether that’s a fat bank account or a fulfilling life, or both.

You’ll be revving the engine and spinning your tires in the driveway.

This is why the majority of business coaching programs get people some results, but not enough to warrant the gnarly price tag. 

They give you all the tactics and strategies you could ever dream of.

But it’s all built on an expectation that you already have the belief and confidence in yourself that many don’t. And when things inevitably get tough or don’t go as planned, they can’t offer anything more than “try harder” and “do it more.”

I’m not here for that.

So, allow me to  leave you with one actionable item you can take from here before you go.

Outstanding Person Standing Out From The Crowd and catching audience attention

Your language plays a massive role in your outcomes. Your self-talk guides your thoughts. Your thoughts turn into your beliefs over time.

So if you want to shed old, self-sabotaging patterns and build belief, you must go to the source – your language.

There are three things we catch our clients saying inside the Maverick Coaching Academy, and they are not allowed.

Try

What’s that Yoda saying? “Do or do not, there is no try.” Case closed.

I Can’t

By saying you can’t, you are immediately shirking responsibility for that thing. You can, you’re just choosing not to. If it mattered enough to you, you would.

I Should

Whenever you say you should do something, it tells your subconscious brain that you’re doing it against your own will. It says, “I don’t want to, but some outside source is making me so I guess I should.”

Hmmm, doesn’t sound too powerful to me.

So, for the next week, I challenge you to watch your language. Notice when and how often you’re saying try, can’t and should.

Then, without judgment, simply think about how you could phrase that differently and note how much different it feels when you do.

This lesson is literally the first lesson inside our paid course. It is the tip of the iceberg when it comes to what we teach inside Maverick Coaching Academy. If you’d like to learn more, follow me on Instagram and send me a message saying you read this. 

I’d love to hear your story and how the language challenge goes for you, so don’t be a stranger.

Thank you for reading, I hope I’ve left you with something valuable.

About the Author

As a Kinesiology graduate, Gavin McHale quickly realized that following the traditional business model would lead to trading more time for more money.

Over the course of 8 years, Gavin built a 6-figure hybrid training business before founding the Maverick Coaching Academy in 2019.

Since then, Gavin has left the gym and gone all in helping other strength coaches build their businesses. He has made it his mission to fix the broken fitness industry and connect other amazing humans to the highest version of themselves.

IG – @gavinmchale1

The Coach’s Playground Podcast

MaverickCoachingAcademy.ca

Weights room and exercise equipment in an empty gym.Categoriespodcast

Building a Successful Facility That Fits Your Lifestyle

Weights room and exercise equipment in an empty gym.

Appearance on the Fitness Business Freedom Podcast

I had the pleasure of being invited onto the Fitness Business Freedom Podcast hosted by Justin Hanover recently. We dove into my business and broke down how I structure my services and operates my facility in a way that best fits my lifestyle.

  • Deadlifts
  • Protein
  • Wu-Tang
  • Repeat

I think that needs to become a t-shirt.

Then we tackled the writing side where I share some tactics around improving your writing and how to better utilize this approach within your business.

I’m sure there was also a reference to my cat too (or He-Man) because I’m a tool cool.

If you’re a gym owner or flirting with the idea, I think you’ll enjoy this chat.

Check it out HERE.