The blogcation continues. Today I’m going to highlight some of the best guest posts from this past year.
Guest posts played a crucial role on the site in 2017. Having a kid, while one of the most rewarding things in my life, was also one of the most time-suckiest things too.
For obvious reasons I just didn’t have as much free-time to write as much as I would have liked.1Thanks to everyone who pinch-wrote for me.
It’s one of THE most annoying injuries that can happen to an athlete or lifter. In this post physical therapist and strong AF strength coach, Sam Spinelli, sheds some light on how to conquer it.
There will always be gyms who compete only on price and price alone. However, most people’s health and fitness is worth way more than $10 per month and free tootsie rolls.
It ain’t easy to be “healthy.” It takes effort, dedication, and consistency. However, there are simple tricks you can use to make it easier and more palatable to fit your lifestyle.
There’s a stark difference between a fitness celebrity who has an IG account with lots of selfies and someone who’s actually a fitness professional and knows what the heck they’re talking about.
Whether you’re a fan of undulated periodization, block periodization, or plain ol’ vanilla linear periodization….writing effective training programs is a must if you want to be known as a legitimate coach or personal trainer.
Look at the magazine cover above. What do you see?
Airbrushing, yes.
But look at the words and titles…..lose, lose, slim, guilt-free, sexy…all are words used to insinuate women need to be less or that they’re not good enough now.
Sometimes you write something you feel is going to resonate so hard and be such a hit with your readers you’ll make a draft of your Pulitzer acceptance speech before you click “publish.”
And then there’s articles like this one…..LOLs.
I thought it was going to be hit and I thought I was being clever. Come on….how many people have tried to tie in boy bands when discussing the rotator cuff?
But, well, sometimes you miss.
Maybe this is a perfect example of people not recognizing greatness until after the fact. Maybe I’m a literary version of Van Gogh?
It was a tumultuous year in many ways – I think many of us are a little fatigued from the events of this past year – but on a personal level quite a profound one too.
Despite the subsequent sleep deprivation – earning my parenting stripes – I still somehow managed to put up 192 blog posts in 2017.2 Today I wanted to highlight the Top 5 posts that received the most web traffic.
These are the articles that resonated the most with you, my readers.
This was hands down the most popular article of 2017, and was also the latest entry to make the list (I wrote this in early December).
It all started with the image above of a woman performing a cable pull-through. I used it in a presentation I was giving and unfortunately my immature reaction to it made some women who were present uncomfortable.
It was a hard article to write, but something I felt needed to be done.
I guess this was the year of self-introspection and calling myself out. We can always improve, and in this case a slight lapse in customer service led to an embarrassing “call out” by a client of mine.
There’s a notion of late they every workout has to be a ball-buster. That if you’re not swimming in a pool of sweat or if you can’t feel the right side of your face that it was an ineffective waste of time.
I’m sure I’m in the same camp as everyone else in that I’m scrambling to get some last minute Christmas shopping done.
Speaking of which, now that we have a kid and this is his first Christmas, I think I can buy an X-Box, have Lisa open it as a present, and say it’s for the family, right? RIGHT?1
Okay, time to get to shopping. Wish me luck and MERRY CHRISTMAS & HAPPY HOLIDAYS TO EVERYONE!
A week from today I’ll be in Dallas, TX putting on my Coaching Competency Workshop.
I’ll break down assessment in addition to troubleshooting common strength-based exercises such as deadlifts, squats, shoulder-friendly pressing, to name a few.
This is ideal for any personal trainer, coach, or regular ol’ Joe or Jane looking to learn more on my coaching process.
Details are located on the flyer above, and you can purchase HERE.
I’ve had the honor of presenting at two previous iterations of the Motivate & Movement LAB (the brainchild of MFF’s Harold Gibbons) and it’s unequivocally one of the most unique events in the fitness industry.
Think: TED Talk, but with deadlifts and lots of f-bombs.
Anyways, the next LAB is this coming February, and will feature myself, Dan John, Pete Dupuis, my wife (Dr. Lisa Lewis), and several of the MFF coaching staff including Brian Patrick Murphy and Amanda Wheeler.
I thought this was an interesting article as it’s a phenomenon I see quite often: a client crushes his or her’s barbell squats or deadlifts, only to struggle with, of all things, push-ups.
I read this article for the first time waaaaaaay back in 2002 or 2003 or something like that.
Whatever the case: smart phones and social media didn’t exist.
It’s still one of my all-time favorite articles and one that Chris reposts on T-Nation each year.
Social Media Shenanigans
Twitter
Soft reminder: Unless you’re a competitive power lifter, squat depth is arbitrary. Optimal or best depends on injury history, goals, ability level, and anatomical considerations.
When I first started in this industry my business competence was pretty low. If you asked me what the term “overhead” was or what it meant to itemize business expenses I would have been like “say what again?”
I’m still not someone I’d consider to have a lot of business pedigree, but I think I’ve done pretty well for myself.
My friend Shane McLean went around and asked a bunch of coaches – including myself – some standard fitness business and gym ownership questions that I hope will resonate with people.
Personal trainers get into the fitness industry because they’ve got a huge passion for exercise and for changing people’s lives. However, some have no idea about the business side of coaching, particularly those who are new to the industry.
Newbie (and experienced trainers) work crazy hours to please clients which makes having any sort of social life outside of work very difficult. Trainers then start to realize there’s more to this coaching gig than meets the eye because:
Furthermore, exercise is big business nowadays. According to the website Statista, the US spent 25.8 billion dollars in 2015 on all things health and fitness. (1) That’s a fair chunk of change that has some trainers saying…….
The same hard work that goes into becoming proficient at coaching needs to be applied to the business side also.
But how do you get started?
Don’t worry this Aussie has your back.
I asked some prominent people in this industry – David Crump, Eric Bach, Johnny Tea, Chris Diamantakos, and some cat-obsessed nerd named Tony Gentilcore – a couple of hard hitting questions that will provide you with actionable takeaways on the business side of coaching.
Read on and learn things.
David Crump – Entrepreneur and Coach at DaveCrump.com
1. At what point in your career did you realize that you needed to know more about the business side of coaching and how did you go about it?
Fortunately, I started my training career in a big box gym and moved into management relatively quickly. This gave me the opportunity to learn more about sales and the business side of fitness early on.
I did, however, realize that this gave me a leg up on many of my contemporaries as soon as I wanted to branch out on my own.
Despite my early advantage, I was still aware that if I wanted to stay ahead, that I would have to continue learning more and I found the most benefit from reading content from some of the big names in the industry as well as reading a lot of books from thought leaders in other industries.
2. What were your go to people/resources that helped you expand your business knowledge?
I can’t overemphasize the importance of having great mentors in this area. Some of the people that I have learned from directly or indirectly include Mark Fisher, Alwyn Cosgrove, Jon Goodman, Thomas Plummer and others.
It should also be mentioned that the experience of making mistakes and learning from them is paramount. Getting to make mistakes on someone else’s dime (at a big box gym) was a very valuable experience.
3. What advice would you give a coach looking to open a gym?
I would tell them to get VERY clear on what they want long-term. Many coaches and trainers think that opening a facility is the most logical next step, but that is not accurate.
Being a great gym owner means being a coach takes a back seat and increasing your level of responsibility exponentially. You have to be prepared to make your gym your number 1 priority for at least the next 5 years.
I think there are a ton of coaches that would be much happier simply renting space someone and having full freedom and control of their schedule and life.
If, on the other hand, someone knows that it is what they really want then I would tell them to start small. That means your first place shouldn’t be your 6000-square foot dream facility with every piece of equipment under the sun.
Instead, starting a modest gym and building it organically will put you in a better financial position to work the kinks out over the first couple years and eventually grow into a larger facility without being up to your eyeballs in debt.
4. The best book you’ve read about business and why?
I can’t narrow it down to 1, but I think there are 3-4 that really helped define my beliefs about business:
How To Win Friends And Influence People– Businesses are built on dealing with people and this book really delivers great tips on how to have better interactions and make people enjoy working with you.
The E-Myth Revisited – The classic business book that helps newbies learn how to move from being a “technician” to a “manager” of business owner through the use of systems in simple terms.
Start With Why– The most successful businesses in the world understand what they stand for and why they exist. This book helps a business owner really crystalize what makes their business unique and how to help customers understand its purpose.
Delivering Happiness – Written by the founder of Zappos, this is the best book on business culture, values, and customer service I have ever read.
1. At what point in your career did you realize that you needed to know more about the business side of coaching and how did you go about it?
My first training job at a big box gym gave me a first class look at the limitations of the personal training industry. Frequent policy changes, ownership transitions, and inconsistent sales goals led to a ton of stress on my business early on.
After I built a full book of business and deep relationships with clients’ ownership cut trainer-take-home pay by 30% to follow a “group training system”. At this point I was left with the decision: let my business be gutted and play the game or rewrite the rules on my own terms.
I decided to rewrite the rules, seek out mentors who had built a business I wanted to replicate and invest heavily in myself by paying for their services.
2. What were your go to people/resources that helped you expand your business knowledge?
Early on I followed the typical path: reading sporadic articles on the internet. I read everything I could on training from coaches like Dave Tate, Jason Ferruggia, John Berardi, Tony Gentilcore, John Romaniello, Jon Goodman, Nate Green, Christian Thibaudeau, and Eric Cressey.
When it came to business I dug into work by Ryan Holiday, Dale Carnegie, Chip and Dan Heath, Seth Godin, and Tim Ferriss.
Not long thereafter Jon Goodman introduced his Viralnomics coaching group to personal trainers looking to build their online business.
He was my first business mentor and pushed me to get out of my comfort zone and start treating my business like, well…a business and not a hobby.
3. What advice would you give a coach looking to open a gym?
Think long and hard whether you’re ready to run a business. Today everyone wants to be an entrepreneur and a business owner, yet no-one ever tells you not everyone is meant to run a business.
There will be long days, short nights, lots of coffee, and a constant battle to improve. While some folks are built for this challenge others simply aren’t.
Make sure you’re truly willing to make the sacrifices needed to create something great from the ground up before exploring leases, equipment deals, and opening a brick and mortar facility.
4. The best book you’ve read about business and why?
The One Thing by Gary Keller– In an age where information travels faster than ever and there’s an endless supply of “tips, tricks, and hacks” it’s far too easy to get bogged down in the minutes.
Trainers looking to build their online business fall into the same trap many of our personal training clients do: getting stuck in a cycle of information overload and inaction.
The One Thing reinforces getting clear on your number one priority for the day, week, month, and year and makes taking action on accomplishing this task the most important focus.
1. At what point in your career did you realize that you needed to know more about the business side of coaching and how did you go about it?
As soon as I decided to go out on my own and become self-employed in 2008, I realized I needed to learn a ton more about the business side. As new trainers, we tend to start off by thinking to ourselves, “Oh, I don’t care about the money part. I just want to train people and the money will eventually come.”
As we all know, there’s a lot more to it than just winging it and seeing where it goes in business. I’ve always loved the quote “Plan your work and work your plan”. Write down your goals (both short term and long term), and continue chipping away.
I reached out to other fellow colleagues/friends, read books, attended workshops, and picked the brains of some of my clients with a business background, and even brainstormed ideas with a trusted friend (in this case my wife).
With all this information I gathered, I applied the ideas that made sense for my business and made adjustments if needed.
2. What were your go to people/resources that helped you expand your business knowledge?
I specifically reached out to people that I respected in our industry who had a ton of success. Eric Cressey, Pete Dupuis, Chad Landers, Mark Fisher, Tony Gentilcore, John Rusin, Dean Somerset, Eric Bach, Jordan Syatt, John Goodman, John Romaniello, and David Dellanave are just a few names that come to mind, but this list is honestly endless.
Important side note: make sure you go about reaching out to people the right way. Meet with them at workshops/seminars or offer to pay them for their input and time.
Genuinely try to develop a relationship with the person before seeking advice.
No one likes creepy needy people seeking free advice.
3. What advice would you give a coach looking to open a gym?
I would say first ask yourself: why do you want to open a gym? I don’t mean that in a negative way but it’s a valid question. Here are some important questions to consider:
Do you want to open a gym because you just want a big fancy building with your name on it?
Do you have enough clients to support a gym and what’s your strategy to attract new clients?
Have you considered the amount of money it would cost to get started? (Oh, and don’t forget about the hidden fees too).
Do you have the capital to cover you for at least 6 months, just in case your business doesn’t start booming like you expected?
A lot of people want to go big and open a gigantic facility like Cressey Sports Performance (awesome facility and people by the way), but are probably better off starting small.
I would recommend possibly considering training facilities/studios that allow you to rent out space. This will give you time to build up your clientele while keeping your overhead cost low.
4. The best book you’ve read about business and why?
This is a tough one because there’s so many good books. I really enjoyed “Ignite the Fire” and “Viralnomics” by Jon Goodman because they were written specifically for people in the fitness industry, and gave actionable steps on how to become successful.
1. At what point in your career did you realize that you needed to know more about the business side of coaching and how did you go about it?
When I decided to leave the gym, I was looking to start my own PT business. I realized I knew nothing about business and marketing. I had a small-time frame of six weeks to learn as much as I could and actually apply it.
I picked the brains of a few gym owners and successful freelance trainers I knew and had been directed to a couple fitness business coaches who could help.
2. What were your go to people/resources that helped you expand your business knowledge?
I ended up following Jonathan Goodman and theptdc.com. If you’re wondering why, it’s because Jon personally took the time to answer my questions and he seemed to truly care about improving the fitness industry by helping trainers and gym owners with business.
3. What advice would you give a coach looking to open a gym?
Spend a shit load of time figuring out the niche you want to service and become a true expert in that field.
Realize how you can help these people the most, and continue to work hard at being great. One quote that’s stuck with me from Jon since day 1 is:
“1. Do a really good job 2. Make sure everyone knows about it.“
4. The best book you’ve read about business and why?
There are obviously tons of great business resources out there but the one that’s helped me the most directly is “Ignite the Fire.” It’s specific to personal trainers and up to date in terms of marketing techniques.
Tony Gentilcore, You’re Reading His Site Right Now*
* You’re really smart
1. At what point in your career did you realize that you needed to know more about the business side of coaching and how did you go about it?
Not soon enough to be honest.
There’s still a huge part of me that feels I’m behind the curve when it comes to business acuity and savvy.
Then I think to myself, “Huh, I’m making a profit, I’m still getting a nice stream of new clients, and my landlord hasn’t given me an eviction notice yet…I’ve got to be doing something right!?”
To answer the question, though, it wasn’t soon after meeting (and then living with) Eric Cressey that I soon learned the err of my ways. It’s hard to be around a guy like that and not absorb his work ethic and be a little more in-tune with going the extra mile to get better.
If I had to be exact, I’d say the week Eric, myself, and Pete Dupuis decided to put our balls out there and open up Cressey Sports Performance – July 2007 – was when I finally diving head first into more business-related content.2
Alwyn Cosgrove was a major influence on us when we opened up CSP, and from there all I did was following the scent of other successful trainers/coaches – Mike Boyle, Joe Dowdell, Dan John, John Berardi, to name a few – and try to emulate what they read or did.
2. What were your go to people/resources that helped you expand your business knowledge?
Giving credit where it’s due, I feel I was able to live in this unique “learning business bubble” by being in the proximity of Eric and Pete for eight years (I left Cressey Sports Performance in the Fall of 2015).
When I decided to leave I was so scared and nervous.
I thought for sure I’d fail.
Low and behold I was quite surprised to realize I didn’t suck at business as much as I thought I would.
In fact, I took solace in something I used to hear Pete always say:
“99% of operating a profitable and efficient fitness facility is application of common sense.“
That sentence alone helped mute a lot of my self-doubt and negative self-talk about business.
I mean, in a sense, business can be dwindled down to one simple act:
Don’t spend more than you collect.
Does your facility really need that expensive leg press machine or life-size early 90’s Mariah Carey statue?
3. What advice would you give a coach looking to open a gym?
The holy grail in this industry is NOT owning a gym.
There’s a connotation that you’re only successful in this industry if you own a gym.
That’s bullshit. And if anyone wants to read more of my thoughts on that I’d encourage them to check THIS out.
I could sit here and wax poetic on all the reasons why someone would and would not want to open their own gym.
I’ll just say this: I think every trainer should work in a commercial setting for 2-5 years before the words “gym ownership” are uttered. It’s times used to learn the craft, to get really good, and to understand how to develop relationships with people from all walks of life.
4. The best book you’ve read about business and why?
No one book has helped shape my approach to running my business than this book.
About the Author
Shane “The Balance Guy” McLean, is an A.C.E Certified Personal Trainer working deep in the heart of Texas. Shane believes in balancing exercise with life while putting the fun back into both.
I’d like to preface this by saying I’m not a fan of the term “core training.” Some coaches like to play the uppity card and say such and such exercise “trains your core,” but in my view, everything, to some capacity, trains or hits the core.
When you deadlift you train your core.
When you perform a set of push-ups you train your core.
When you Sparta kick someone in the kidney for talking during a movie you train your core.
Your core is namely made up of everything that’s not your appendages (arms, legs) and it’s responsible, mostly, for transferring force from your lower extremity to your upper extremity (and vice versa), and also for helping you look hella good in a bathing suit.
Another way to think about things is that your core is this interconnected “web” of muscles and connective tissue that’s designed to resist force or prevent “unwanted” motion.
There’s a bit more to it than that, but all in all…….there you go.
There are a million and one different ways to train your core. Personally, I am not someone who says “well, if you deadlift and squat that’s all the core training you need.”
I think that’s a very narrow-minded and reductionistic way of viewing things. Most people are very good compensators and I’ve seen some very strong individuals struggle mightily when asked to perform a deadbug
Conversely, I do feel we should include “core-specific” exercises into our training arsenal; but exercises that take all of the above into account.
Give these a try.
Hollow Position Landmines
Who Did I Steal It From: Strength coach and my ice-cream eating BFF, Ben Bruno.
What Does It Do: I LOVE hollow position holds to help people learn and appreciate what it REALLY means to get (and maintain) full-body tension.1
Adding in the landmine adds a stability and anti-rotatory component that kicks things up a notch.
Key Coaching Cues: Watch THIS video if you’re unfamiliar on how to perform a basic hollow hold.
Also, and this should go without saying, if you’re unable to perform a hollow body hold, master that before attempting this exercise.
Set up the landmine so that you’re holding the barbell just above sternum level and assume the hollow body position. From there rotate the barbell side to side trying to limit movement in your torso and hips as much as possible; a little is okay (and will likely be the case for most people).
This is a self-limiting exercise in that you should only use whatever ROM you have available and that you can control. As you become more accustomed to the exercise and the novelty wears off, you should be able to access more range of motion.
I like to perform anywhere from 5-10 repetitions/side.
Foam Roller Rollouts
Who Did I Steal This From: My bald brother in arms, Dr. John Rusin.
What Does It Do: Much like other rollout variations this is a superb exercise that trains the anterior core musculature, albeit, specifically, trains anti-extension.
As an added bonus, we could also make a case this is a great exercise to hit the Serratus Anterior. So, anyone who needs to work on their scapular upward rotation….you’re welcome.
Key Coaching Cues: Assume a strict plank position with forearms on top of a foam roller:
Abs and glutes engaged.
I like to start people with their hips a liiiiitle higher (so as they fatigue they end up in a “neutral” spine position).
Begin with a slight retraction in the shoulder blades and then protract/abduct away from the foam roller. From there “push” the foam roller forward/backward in a manner that allows you to maintain proper spinal position (there shouldn’t be any excessive over-arching or rounding of the back).
Be sure to MAINTAIN scapular protraction throughout the duration of the set.
You can perform this exercise for time (start at 10 seconds and work up to 30. I see no reason to go above that number) or for repetitions (10-20).
Ten days till Christmas. Like a bonehead I haven’t started any shopping yet. And by “like a bonehead” what I really mean is “like 97% of the population that has a Y chromosome.”
Apologies for the lame intro this week, but I got things to do/need to go help make Jeff Bezos richer.
I’ll be in Dallas, TX later this month to put on my Coaching Competency Workshop.
I’ll break down assessment in addition to troubleshooting common strength-based exercises such as deadlifts, squats, shoulder-friendly pressing, to name a few.
This is ideal for any personal trainer, coach, or regular ol’ Joe or Jane looking to learn more on my coaching process.
Details are located on the flyer above, and you can purchase HERE.
2) Pedestals Make For Superior Stocking Stuffers
Speaking of ideas for gift shopping, give Pedestal Footwear a look. I’ve been a fan for years and think they’re THE most comfortable socks ever.
Plus, the added benefit is that they’re well-suited (and were actually designed) for meatheads who like to lift heavy things.
I make ZERO commission off pointing you in their direction. I just feel they’re a great company with a great product.
This was an excellent article. And given a trove of people will likely be heading to the gym at the start of 2018 to kickstart their fitness goals, I’d mark this one as a MUST read.
If you lift things up and down chances are your knee(s), elbow(s), achilles, etc, at some point or another, will get an ouchie.
Here’s your crash course on how to remedy the situation.
Social Media Shenanigans
Twitter
One of the more underrated concepts to getting stronger is the practice of sub-maximal training. Technique, quality of reps, and intent to be fast is vital. Plus something to be said about ending a session and knowing you “could” of done more.
My name is Tony Gentilcore and I am over 40 years old.
41 to be exact.
Old enough to remember when He-Man ruled Saturday morning cartoons, Back to the Future was released in theaters, and when shows like Knight Rider and Air Wolf were network tv staples.1
Too, I’m also the same age now that, in some demented version of paying it forward, I feel I’m obligated to tell every 25 year old I pass at the squat the following words of wisdom I used to receive ad nauseam when I was their age….
“You wait till you’re my age, kid. You won’t be training like that.”
Needless to say, I think that statement is peppered with a degree of malarkey 2
I know when I used to hear it my eyes would roll so hard to the back of my head I’d look like Bran Stark/the Three-Eyed Crow.
“Pfffffft, whatever grandpa,” I’d think to myself. “I’m still going to be getting after it well past the age of 40. I’m not going to use age as an excuse to take it easy.”
Well, now that I am “of age”…I can say two things with confidence:
I’ve never uttered the “wait till your my age” line to anyone, ever.
There is a bit of truth to it. Training, for most guys, most of time, will require a degree of tinkering once the big FOUR-O hits.
Given all the 80’s-90’s remakes in Hollywood of late, when the hell is Air Wolf going to get some love?
You’re 40, Not Dead
My friend and colleague, Bryan Krahn, sums it up nicely:
“Few things are as divorced from reality as your typical “over 40” fitness article.
It shouldn’t come as a surprise, as their respective authors are typically 25 year-olds with social media profiles filled with self-serving selfies yet very few actual mid-life clients.
What really irks me though is the whole “one size fits all” approach.
Certainly there are a few universal truths that apply to most every 40-something fit person (or wanna-be fit person).
Age requires more attention be paid to cardiovascular health, lipids, and joint mobility, all while keeping both day-to-day and overall recovery in check.”
While there are exceptions to the rule, in my experience, most articles or training programs geared to the 40+ lifter can be summarized as follows:
Knee pain? No squatting, lunging, running, walking, or breathing for 4 to 317 weeks.
Low back pain? No deadlifting whatsoever. And obviously…creatine, BCAA’s, Jack3D, and a Starbucks Grande mixed in apple cider vinegar.
Shoulder pain? Surgery…there’s no other way.
In a nutshell, you’re relegated to a program filled with nothing but cable pull-throughs, hip flexor stretches, and shoulder external rotation drills.
Make no mistake: the various nuances that come into play when discussing the over 40 lifter – career, kids, prostate exams – do require our consideration and attention when designing a competent, well-thought out training program.
However, lets not toss in the towel and start the countdown to Hospice Care just yet.
Frequency of Workouts May Trump Length
In my twenties and early 30’s I used to pride myself on the length of my workouts.
2-2.5 hour training sessions were not outside the norm.
Then again, back then, my life revolved around reading Vonnegut novels and watching Alias re-runs. I had nothing but time to workout.
And, as you can probably surmise, I was a major hit with the ladies.
Today the idea of workouts running that long make me cringe. In fact whenever I hear about anyone bragging about a workout that rivals the running time of Titanic my inner “Sweet Brown” can’t help but take over:
“Ain’t nobody got time for that!“
Once family, work, and never-ending extra-curricular activities for the kiddos start to enter the equation, having 60-90 minutes available to squeeze in a training session is a rare commodity.
Vegas has better odds of you spotting a unicorn
To that end, I’ve found it behooves many trainees (with a life) to make the switch to shorter, more frequent training sessions – 30-45 minutes – throughout the week in lieu of marathon sessions.
While not always the case, it tends to be more palatable to tell someone to squeeze in a “quickie” – maybe a “meathead” session where they get an arm pump – than it is to force-feed a workout that takes 90 minutes to complete.
What’s more, and from what has been my experience, those quickie 30 or so minute sessions tend to be money workouts.
Meaning, people will work hard. And, I’d rather someone work hard for 30 minutes, 4-5 times per week than to half-ass 2-3 90 minute sessions.
Flirt With Performance, Don’t Have a Relationship With It
Forgive the potty mouth, but this is probably the one thing that will mind-fuck a lot of people.
I’ve always championed the notion that having a performance-based goal is a game changer for most trainees, as it provides purpose and intent with training.
It prevents incessant meandering around the weight-room, which is always a progress killer.
That being said, I came across this Tweet from strength coach Jim Laird the other day that really hammers home a key point:
If longevity is your number one goal. You only want to flirt with performance, not have a relationship with it.
You should train for performance. Just not year round.
Case in point, I finally hit a 600 lb deadlift just before my 41st Birthday last month.
NOTE: This may or not be the 512th time I’ve posted this video.
While this had been a long-time goal of mine I’d be remiss not to note that it came with its parade of setbacks.
I’d go very long stretches hitting my deadlift pretty hard. And, inevitably, my back would be like “Um, fuck you, Tony.”
It wasn’t until I took a step back and realized it would help to intermittently pump the brakes, not to mention take breaks, specifically, from training for this one goal that I really started to make headway.
(In no small part this revolutionary breakthrough came as a result of hiring another coach to write my programs.)3
You Don’t Want To Hear It, But Mobility Matters
Nobody wants to do their mobility work.
I’d soon rather wash my face with broken glass than do it myself.
But I do it anyways.
The key, I found, is to attack it in one of two ways:
1. Understand that the quickest way to guarantee your clients (probably) won’t do it is to include a warm-up at the start of a training session that A) includes a list of 20 exercises and B) takes far too long to complete.
2. Instead, either include more “hybrid” based mobility drills that combine several exercises into one which will help expedite the process:
Pigeon to Half-Kneeling
Seated 90/90 Flow Drill
Yoga Push-Up Complex
OR
Include more “fillers” – low grade mobility/activation drills – INTO the program itself.
As an example:
A1. Trap Bar Deadlift 3×5
A2. Rocked Back Adductor Stretch w/ Extension-Rotation 3×6/side
The “filler” approach is great because it still sprinkles in exercises that target problematic areas – glute activation, T-spine mobility, hip flexors that need a crowbar to release – yet it doesn’t feel too “correctivey.”
It’s the perfect way to trick people into doing the stuff they need to be doing, but otherwise wouldn’t.
Now if only there were a program that was designed for the 40+ lifter in mind…..
Strong MOFo Program
Bryan Krahn and I are looking for highly committed, experiences lifters to beta-test our Strong MOFo program for four months.
The Deets
The program will be hosted on my CORE Online app, which in an online service via my website. This offers a few benefits:
This will allow you to follow the program on your phone (but relax, you’ll also have the option to print it out too, you geezer).
You’ll have immediate access to video tutorials and explanations of all exercises.
You’ll also have access to a community forum to converse with other beta testers as well as to ask questions to Bryan and myself.
Selfishly, it’s more convenient for us to go this route rather than deal with a plethora of Excel spreadsheets and emails. This way, there’s a “home-base” for everything.
Cost: We’re offering this beta program at a price of $249. This will cover four months of programming (and is less than what Bryan and I charge for one month of distance coaching).
Start Date: The start date is Monday, December 18th.
Requirements
You have to be a minimum of 35 years old.
You have to have experience lifting weights. If you’re unable to deadlift, then, um, this may not be the program for you.
You have to have access to a well-equipped commercial or home gym. The last thing we want to be doing is tweaking someone’s program who only has access to dumbbells up to 40 lbs, a treadmill, and a rubber ducky.
You have to be relatively injury-free. Aches and pains are one thing. A frozen shoulder or six-months post back surgery is another
Man, I’ve got a treat for everyone today. Charles Staley, mentor, strength and conditioning connoisseur, and titan in this industry, reached out recently and asked if he could write a little sumthin, sumthin for the site.
Is water wet?
Is grass green?
Is Aragorn, also known as Strider, and son of Arathorn II, the High King of Gondor and Arnor?
It’s probably just natural to assume that in a teacher/student relationship, the transfer of knowledge only travels in a single direction. Over the years however, I’ve found that this assumption is far from the truth. In fact, there’s even a well-known saying that you may have heard:
“When one teaches, two learn.”
In fact, if I’m being honest, the primary reason I became a coach in the first place was to learn more about the subjects I intended to coach. I’ve often remarked that you might be confident in your knowledge of a topic, but only when you attempt to teach this topic successfully do you discover the gaps in your understanding.
In fact, Cal Newport, the best selling author of the highly acclaimed book Deep Work, passionately advocates a studying technique that he claims will dramatically reduce the time it takes to learn a subject — it’s called Active Recall.
This method is disarmingly simple, yet it requires a very high level of discipline.
Very simply, you first read the materials you’re attempting to learn, and then (this is where the rubber hits the road) you stand up in front of an imaginary classroom and teach what you just learned (or more often than not, what you thought you just learned).
Very quickly, you’ll be painfully aware of the gaps in your understanding. So, back to the books, then deliver another lecture to your imaginary students, rinse and repeat until you’ve got it down cold.
In a very real sense, the methods and philosophy I currently impart to my clients is almost entirely built upon the backs of my previous clients: these are the people who, through their successes and failures, not to mention their often challenging questions, are largely responsible for what I know today.
So with those thoughts as an introductory backdrop, here the top 3 lessons I’ve learned from my clients over the years:
Lesson # One: The Clients Who Communicate With Me The Most, End Up Doing The Best
It’s very common for my clients to apologize when they think they’re asking too many questions, but what they probably don’t appreciate is that I’m actually relieved when clients ask lots of questions, because that demonstrates that they are highly invested in what they’re learning.
Translation: long-term, happy client.
Translation #2: Happy coach.
By contrast, the worst thing I can hear from a new client is along the lines of “Please just tell me what to do.” Words to this effect send a strong signal that my client need a high level of external reinforcement, which leads me to…
Lesson # Two: I’m Not Everyone’s Cup Of Tea (And That’s OK With Me)
Now don’t miss my point — there’s nothing “wrong” with just wanting to be told what to do. If I were to hire someone to help me with something I found particularly challenging, I’d probably do the same thing.
Of course, whenever you need significant external support from a teacher or coach, your chances of long-term success are reduced. Thankfully however, there are some very good coaches who are remarkably successful with clients like this — I’m just not one of them.
And that’s OK — a cardinal rule of marketing is to avoid trying to be all things to all people.
Identify and constantly reinforce your specific strengths, and then restrict your marketing efforts to that narrow slice of the population who can benefit most from what those strengths happen to be. My primary market is highly-motivated (although not necessarily advanced) “over-40” men and women (And, for reasons that continue to elude me, for some reason, nearly all of my local clients are women, and nearly all my online clients are men. Seriously, I have no idea why).
It’s very common for new coaches and trainers to feel they don’t know enough to train other people, and while that may be true, I’ve been studying my craft for over 30 years, and in complete honesty, I have never had more questions than I have today.
Sure, I’m very good at a small handful of things, but I’m also completely incompetent in a much, much larger number of subjects and topics. The key to managing your competencies and shortcomings is to 1) know the difference between the two, and 2) stay within your wheelhouse when working with your clients. When issues arise that you’re not qualified to deal with, refer them out to other pros who are.
Both client and colleague will respect you for this.
Lesson # Three: It’s OK To Be Weird
In case you haven’t noticed, the fitness marketplace is a very crowded place. If you’re just like everyone else, well, you kinda get lost in the sauce, don’t you?
Lots of coaches have insecurities about the various idiosyncrasies and/or perceived inadequacies that they may have, but to them I say, embrace and even promote whatever makes you stand out.
In my own case, I don’t know if I’m weird exactly, but compared to most trainers, I probably stand out in a couple of different ways:
I’m older than most trainers (58 to be exact). Yes, the average age of the American population is slowly increasing, but fitness coaching is still a young person’s game by and large.
I’m not especially well-built. Don’t get me wrong — my physique probably puts me in the top 1% of guys my age. But, compared to some of the guys I respect and look up to, I’m nothing special at all.
The previous two points actually work in my favor as it turns out, and here’s why: Although I’m of retirement age and “skinny” (6’2” and currently 190 pounds), I’m actually pretty strong. And (I almost forgot to include this point) I’m not all busted up like a lot of my older lifting buddies. In recent months, I’ve deadlifted 465 for 3 reps, done 8 pull-ups with 25 pounds strapped to my waist, and I’ve benched a pair of 90-pound dumbbells for 10 reps. And, I have no pain at all, ever. Nothing hurts. Now what’s interesting about all this is that, as much as I’d love to be a conspicuously muscular 240 pounds, I’ve found that many of my current male clients hired me specifically because they know they can’t be, or don’t want to be big muscular dudes. But, they DO want to be strong and athletic. And those guys my age who are bigger and stronger than me? I’m not their cup of tea obviously, and that’s perfectly understandable.
Finally, although I assure you that I’m not terribly smart, I do seem to attract an intelligent breed of client. This is no doubt due to all the writing I’ve done over the years, or it may also be because I probably resemble a university professor more than a bodybuilder. Or (and I’d like to think this is closest to the truth), through my writing and coaching, it’s clear that I’ve thought a LOT about what I teach. And it’s also abundantly clear that I walk my talk. I’ve been living and breathing this stuff for over 3 decades now, and I’d like to think it comes across to prospective clients.
I don’t really give a shit what other coaches do or don’t do. Now just to clarify, there are MANY coaches who I deeply respect and who I seek to learn from whenever I get the chance. What I mean here is that I am confident in my approach and what teach, and it doesn’t sway me one bit that my methods are different than many of my colleagues. I don’t have clients do direct arm, calf, or ab work when they train with me — most trainers do. I don’t use “functional training,” whatever that is. I don’t use stabilization exercises. I don’t like forced reps, and I don’t text with my buddies or perv on nearby women as I’ve seen many, many trainers do. Again, I’m not everyone’s cup of tea.
Bottom line: You might view some of your unique characteristics as shortcomings, when in truth they may actually be strengths. Be yourself and embrace whatever makes you “weird,” because that’s what will help you stand out to all the folks who actually appreciate your weirdness.
Coaching Is A Privilege That I’m Deeply Grateful For
One sad aspect of my professional community that I sometimes notice is an unsettling tendency for some trainers to view their less-fit clients as somehow inferior, simply because they might be carrying a few extra pounds, or because they don’t know how to lift.
As if fitness is the only thing that matters in life.
News flash: You can (and many people do) live a perfectly long, healthy, and satisfying life without EVER exercising or counting carbs — crazy right? Imagine — some people actually focus their energy on their careers, or their family, or other hobbies. The idea of a perfectly balanced life sounds good in theory, but it’s terribly difficult to pull off in reality.
So to my trainer friends, please remember that your clients have lots of skills and talents (and challenges for that matter) that you probably don’t even know about. And to my client friends, thank you for all you teach us during our time together in the gym. We can’t do what we do without you.
About the Author
Charles Staley is known as an iconoclast and a leading influencer in the fitness arena. His reputation and self-effacing style have lead to appearances on NBC’s The TODAY Show and The CBS Early Show, along with numerous radio and podcast appearances. He has authored more than 1000 articles for leading fitness publications and websites, and has lectured to eager audiences around the World.
Charles is not only a thinker, but also a doer: At age 58, he competes in the sport of raw powerlifting, and is a 3-time World Champion (220 and 198-pound weight classes). His popular online coaching program (Staley Strategies) allows people to train under his expert guidance, regardless of where they live.
I’ll be in Dallas, TX later this month to put on my Coaching Competency Workshop.
I’ll break down assessment in addition to troubleshooting common strength-based exercises such as deadlifts, squats, shoulder-friendly pressing, to name a few.
This is ideal for any personal trainer, coach, or regular ol’ Joe or Jane looking to learn more on my coaching process.
Details are located on the flyer above, and you can purchase HERE.
Dean Somerset and Dr. Mike Israetel released a killer resource this week. In a nutshell they filmed a workshop they did together earlier this year. It’s 11 hours and it’ll melt your face.
Dean takes half the time and breaks down assessment, and then Mike takes over and spends the other half talking about how to get people swole.
Smart-n-swole.
It’s on sale right now for $50 off the regular price (however, it only lasts until 12/10).
I’d make the argument that this compilation article that was featured on T-Nation earlier this week – featuring myself, Chris Shugart, TC Luoma, Paul Carter, Tom Morrison, Mark Dugdale, and Akash Vaghela – may be the best and most important one to date.
My man Lee Boyce, a friend and colleague, ruptured both his knee tendons playing in a pick-up game of basketball earlier this year.
Ruptured….both….knee….tendons.
I.e., He couldn’t fucking walk.
Not only did he basically keep the entire ordeal to himself – he purposely didn’t tell many people about it2 – but he made mental notes along the way to write this amazing piece.
His resiliency astounds me.
Social Media Shenanigans
Twitter
Two fool-proof and commonsense pairings in a strength program: Deadlift paired with a push-up OR front squat paired with a pull-up variation (or any row for that matter).
passionately advocates a studying technique that he claims will dramatically reduce the time it takes to learn a subject — it’s called 
